Entertainment, I just like making movies
Chapter 23 Start publicity
January 11th.
The leading actors of "The Unknown" gathered at Hengyu to officially start the movie promotion.
Lin Feifei used her connections to secure variety show recordings from more than a dozen satellite TV stations across the country, as well as interviews and reports from more than two dozen media outlets.
Sister Lin's success in her first battle impressed Fang Ziheng and all Hengyu employees.
Capitalized Niubi.
In the Hengyu conference room.
Fang Ziheng's face glowed brightly as he gave orders to the leading actor of "The Unknown Man".
"Everyone, time is tight and the task is heavy!"
"The publicity team is divided into two groups. Huang Bo, Bao Qiang, Wang Ou, and Song Yi are in a group of four. Brother Chao, Sister Sun Li, Lao Yu, Teacher Wang Yanhui, and Teacher Wang Shuncai are in a group of five."
"From today to the 22nd, in eleven days, the two of you will go through all the variety shows and interviews on the list!"
"What a rush!" Deng Chao looked at the list and was shocked.
The densely packed publicity plan is almost catching up, but this is not propaganda, it is killing them!
Fang Ziheng waved his hand and explained: "It's just too late. There's nothing we can do about it. This is the publicity resource that our Director Lin finally got, so we can't waste it."
"What about you, Director Fang? Are you coming with us?"
After reading the list, the little girl Song Yi found that Fang Ziheng did not appear in the publicity list and couldn't help but ask.
"Mr. Fang's promotion will be placed after the movie is released, and we will fight side by side with everyone at that time."
Concubine Lin glanced at Fang Ziheng and stood up to speak for him.
"I have to prepare for the premiere ceremony, so I can't be separated for the time being."
Fang Ziheng smiled and held his hands in front of everyone: "I'll leave it to you all to promote "The Unknown"."
There is no way, he is a little transparent now, and he only played a small supporting role in the movie "Awkward", who knows him!
After discussing the publicity matters, Fang Ziheng treated everyone to lunch and personally escorted everyone to the car.
In the next ten days, the protagonists will travel across the country to experience what it means to be a trapeze artist.
Two days later, on January 13, reports of "The Unknown" began to appear on the Internet.
The first pages of Sina and Tencent News and Entertainment have two big headlines that give face.
"Turns out, a new director competes in the Lunar New Year festival!" 》
"The unknown people, Huang Bo, Bao Qiang, Deng Chao, and Sun Li point to the New Year!" 》
The two titles are of equal importance, and attracted many netizens to watch as soon as they were released. Impatient viewers clicked on the webpage and glanced at the movie's plot introduction, then directly dragged the cursor down to the trailer link.
At this time, Sina and Tencent were still conscientious and did not insert advertisements in trailers and trailers.
The trailer is very exciting. It opens with a big brawl between students in school uniforms and gangsters with tattoos.
Then a large number of special police officers with guns arrived and chased the gangsters. A group of students stood aside, all with wounds on their faces!
The two videos have both the explosive effects of blockbusters and the sense of positive energy.
"Holy shit! Middle school students fight against gangsters, and the special police come to help, my brother is awesome!"
"Haha, Huang Bo and Bao Qiang are hiding aside and trembling. The police must be looking for them too!"
"Here I go, it was filmed by a new director, how brave he is!"
All over the country, netizens who watched the trailer in front of their computers started chatting and became curious about "The Unknown".
As other media reported, "The Unknown" was exposed to a small extent on the Internet. Hengyu Media's first wave of publicity worked, letting many viewers who were preparing to go to the theater know about the film.
Four days later, on January 17, the crew of "The Unknown" was broadcast on more than a dozen satellite TV stations and entered thousands of households.
"Happy Camp", "Face to Face", "I Love to Remember Lyrics", "My Type, My Show" and other top ten variety shows in the country are impressively listed.
During the two days of the weekend, when I turned on the TV at night, the variety shows were all filled with Huang Bo, Bao Qiang, Deng Chao and others.
Lin Feifei does what she says, and "The Unknown" has become synonymous with popularity in a short period of time.
Fortunately, Fang Ziheng cut enough trailers and clips, otherwise he really wouldn't be able to cope with so many variety shows.
Variety shows are broadcast and media reports.
There are more and more discussions about "The Unknown" on the Internet. It has become popular even before it is released, making Fang Ziheng smile crookedly these days.
Of course, if he is happy, others are unhappy.
In the hotel where the Red Cliff crew was staying, Wu Baige punched the table hard and cursed with a sullen face: "What's going on? Why was the promised publicity plan withdrawn?"
In the room, Liang Chaowei, Jin Chengwu, Zhang Zhen, and sister Zhilin looked at each other, not knowing what to say next.
They have completed most of the early promotion of Red Cliff. In addition to media interviews, major TV stations have also done a lot of work.
Many variety shows originally agreed to broadcast the recording of "Red Cliff" this weekend, but now there is no trace.
Turn on the TV, and what appears in the variety show is not their figures, but the little-known "Unknown People".
Faced with Wu Baige's cannibalistic gaze, the publicist was so frightened that he could only bite the bullet and said: "Director, we had already communicated with the major TV stations, but "The Unknown" suddenly came out, and we came from behind to steal it. Promotional period for "Red Cliff"."
"Come from behind, ha!"
Wu Baige sneered, looked at the publicity staff sternly and asked, "Didn't you tell them this was my movie?"
At this time, Wu Baige was very powerful. The first part of Red Cliff, Fighting on the Street, did not hit him, and he was thinking of using the second part to counterattack those who clamored for bad news.
"As I said, I just called the directors of the variety show departments of several satellite TV stations, but they couldn't talk about it."
"say what?"
"They said that "The Unknown" had registered its promotional time slot in advance, but there was nothing they could do!"
After hearing this, several of the leading actors in Chibi felt something in their hearts and reacted.
This damn guy has met a related person!
Wu Baige also understood, his face turned black and his whole body was shaking with anger.
"Check! Check it for me. I want to see which company is behind this!"
At the same time, several other crews that are about to be released have also been notified that the variety shows they recorded will be adjusted in time.
In this way, Hengyu Media entered the field of vision of major entertainment companies with an almost barbaric attitude.
Hengyu Media is also popular!
Although, Hengyu's method of breaking in was not very bright.
But who cares!
No one or any film and television company cared about Hengyu's appearance. Their focus fell on the movie "The Unknown Man" and they all inquired about the movie.
In this era, the entertainment industry cares most about their works, followed by celebrities, artists and connections.
The promotion is still going on, with the leading actors repeatedly chatting about the plot of the movie and interesting anecdotes about the crew in programs and interviews.
When they chatted, they all had one thing in common.
That's when the host asked about their opinions and expectations for this movie, the actors all mentioned one name.
Fang Ziheng!
Director of the "Nobody" movie.
Huang Bo, Bao Qiang, Deng Chao, Sun Li, Yu Hewei, and Song Yi, when faced with some shooting difficulties, script effects, crew life and many other issues mentioned by the host, they unanimously pushed Fang Ziheng out.
"We believe in the director!" 》
"The unknown person, the person the cast and crew admire the most!" 》
As one variety show after another was broadcast, the news was reported one after another on the Internet, and the 5 million publicity fee was completely consumed in just ten days.
Fang Ziheng's name has also spread to the entertainment industry one after another.
It is particularly loud among Nortel students in grades 04, 05, 06, 07 and 08.
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