Ching Hai Resort.

Fang Ziheng sat under the sun awning and carefully checked the footage he had just taken.

Not far away, the trio emerged from the underground studio palace covered in sweat and dust.

As soon as they came up, Liu Ye and Huang Bo ran to the artificial clear water pool and poured water on their faces.

Liu Qianqian was also too hot. She first went to take shelter under the sun awning and sat next to Fang Ziheng to enjoy the only outdoor electric fan on the set.

"It's so hot, director, do you have any iced drinks?"

"No, girls, please don't drink cold things, otherwise you will suffer a lot."

Fang Ziheng didn't look sideways and handed his thermos cup to the young lady while speaking.

The young lady rolled her eyes, took the thermos cup without dissatisfying it, and drank several sips.

"Hey, why are you still so sweet?"

The young lady licked the corners of her mouth and looked into the thermos cup.

Tsk tsk.

For a moment, the young lady showed a look of disdain.

Fang Ziheng happened to see it, and suddenly his heart went crazy: "What are you doing? I'm too tired recently. Can't I drink some wolfberry tea?"

"Of course. It's best to drink it soaked in ginseng."

The young lady nodded solemnly and returned the thermos cup to him, unwilling to drink any more.

Fang Ziheng: "."

If you hadn't exploited me every day, I would have made tea with wolfberry!

"Don't drink anymore?"

"No more, the director needs tea more!"

The young lady had a serious expression and was obviously holding back laughter.

Forget it if you don’t drink.

Fang Ziheng took two sips, wiped his lips and continued to review the shot.

Twenty minutes later.

He stood up from his seat, picked up the small speaker and shouted: "The actors should quickly touch up their makeup, get ready in ten minutes!"

Hearing this, the studio was filled with mourning.

"Director, please let us go and give us a break."

"Director, please, we're too hot!"

"Director, I was wrong, I shouldn't have drank your wolfberry tea!"

It's July.

The summer season has entered the most intense moment of confrontation, and the war has spread to the entire entertainment industry.

The most eye-catching movie among them is "The Founding of the Party 1".

It was released for 19 days and grossed 317 million at the box office. In the third week, the momentum was still strong, reaching more than 90 million.

In addition, "Martial Arts" has a total box office of over 100 million within seven days of its release, winning the weekly box office championship from July 4th to July 10th.

On the box office data table, the rest of the released movies can be seen at a glance.

The third place "Wealth Inn" was released for 13 days, with a weekly box office of 26.9 million and a total box office of 81.4 million.

The fourth place "Far Cry" was released for three days, with a total box office of 24.3 million.

The fifth place "Animal Story" was released for 17 days, with a weekly box office of 14.6 million and a total box office of 54.55 million.

It won't work if you're outside the sixth place.

Movies such as "Express Delivery", "Heartbeat", "Butterfly", and "The Secret Service" were released for more than ten days, and the total box office did not exceed 20 million.

In early to mid-July, both entertainment reports and film schedules were dominated by "Party Founding 1".

July 18th.

"Party Founding 1" was released for 32 days, and its total box office reached 410 million RMB.

China Film held a celebration banquet. Fang Ziheng did not have time to attend, so he asked Lin Feifei to bring people to celebrate.

At this point, the first half of the summer season has come to an end.

On July 19, "Modern Times" starring Xu Zheng was released.

On July 20, Hengyu Media's first film this year, "Manslaughter 1" directed by Wen Muye, written by Fang Ziheng, and starring Xiao Yang and Zeng Li, was officially released.

Two movies were released one after another, one focusing on comedy and one focusing on suspense crime.

"Modern Times" had a box office of 12.8 million on its first day, which did not meet Xu Zheng's expectations.

The main focus of the movie is comedy, with all the laughs and baggage, but for some unknown reason, there are no famous scenes that would make the audience shine and make them laugh out loud.

It's not amazing, just an average comedy.

"Manslaughter 1" had a box office of 18 million on its first day, which was well within Fumino's expectations and made him feel relieved.

After the movie was released, both Hengyu Media and Pearl Film Group invested huge amounts in publicity and distribution expenses, almost equally sharing the entertainment media reports and Weibo hot searches.

Three days after its release, "Manslaughter 1" took the lead, with a box office of 120 million. It began to use word-of-mouth to drive publicity and attract more viewers to spend money to buy tickets.

"Modern Year" was sent out, but most of it lost its reputation before it even started to gain traction.

Many viewers who have watched the movie made comments online, saying that their expectations for Xu Zheng were too high. The movie was just average, without features or highlights, and it was incomparable to "囧".

These remarks were quickly suppressed by Pearl Film Group, which spent millions on publicity expenses every day, suppressing all different voices.

July 25th.

"Modern Times" was released for 6 days, with a total box office of 63 million, 15 million less than the previous one!

After this news broke, Pearl Film Group's promotion was instantly cut off, and countless viewers' dissatisfied voices flooded the Internet.

The entertainment media stopped their losses in time, instead of helping to cover up, they counterattacked and set the pace.

In just one night, the banner of the city wall changed on the Internet, and thousands of voices of Xu Zheng's crusade appeared.

"Xu Zheng, a man who can't live without "囧"!"

"The jokes and plot of "Modern Times" are old-fashioned. Not only does it not have its own style, it also doesn't have any new ideas!"

"Bad review! I used to look forward to Xu Zheng so much, but today I am so disappointed in him!"

"Pull through the clouds and see the truth. Once we return to the pre-liberation period, we leave Fang Ziheng, lose the "Thailand" series, and return to the ordinary Xu Zheng!"

""Manslaughter 1" has a strong reputation and a steady rise in box office. It is the first low-cost dark horse movie of the summer!"

"The total box office of "Manslaughter 1" exceeded 200 million. Director Fumi Kino has served as the assistant director of "The Unknown", "Detective Chinatown", "The Big Four" and "Edge of Tomorrow"."

"Following Su Lun, the director of "Youth Campus", Fang Ziheng once again introduces Hengyu Media's second new director Wen Muye, and his debut is amazing!"

""Manslaughter 1" is a classic dark horse movie with a small and powerful character. Starring Xiao Yang and Zeng Li collaborate for the second time to continue the suspenseful story of "Detective Chinatown"!"

Reports on the Internet were polarizing, with some reporting heaven and others reporting hell.

The media had just finished criticizing Xu Zheng and "Modern Times" in the previous report, and the next report was boasting about "Manslaughter 1" and Wen Muye.

Xu Zheng Studio.

In the simply decorated office, the atmosphere is solemn and smoky.

Xu Zheng sat on the sofa with a gloomy face, smoking a dull cigarette. The brilliance of his bald head was gone, and there was a faint feeling of dark clouds covering his head.

Opposite him, agent Liu Ruifang was also holding a women's cigarette, her eyebrows were deeply furrowed, and her whole body exuded an aura of keeping strangers away.

The two of them were stuck there like two icebergs. The employee outside the door who was about to come in to deliver documents shrank in fear and stopped in his tracks.

a long time.

Liu Ruifang put out her cigarette, stood up, opened the window, and said in a solemn voice: "Zhengzi, this is a critical moment. First, we must be stable, and then we can ensure that there will be no problems with "The Golden Heist". The movie must be released on National Day!"

"Whether we can turn over or not depends on the next battle!"

"I know, Ning Hao called me. He helped me stabilize the galloping and glorious pony."

Xu Zheng took a long puff of cigarette, looked blankly, stared at the smoke in front of him and said quietly.

This blow was almost fatal to him.

How prosperous he was last October, how disappointed he is today.

If it hadn't been for the movie "Golden Heist" this year, I'm afraid Xu Zheng would have been abandoned by investors soon.

As the audience said, the greater the expectations, the greater the disappointment. After leaving the "囧囧" series and without the support of an excellent script, he was immediately knocked back to his prototype.

Xu Zheng sighed secretly. Previously, he had only ignored Fang Ziheng's figure and embarked on his own film path, but he had forgotten the importance of the script.

The script of "Modern Times" is mediocre, and the box office is far less than expected. Let alone reach the heights of "囧囧", I am afraid it will not even reach the minimum target of 200 million.

The movie's reputation has plummeted. Just relying on publicity and spending money is far from enough, and it can't pull up the box office at all.

well..

If he could have curbed his ambitions and continued to cooperate with Fang Ziheng, perhaps "Manslaughter 1" touted by the media would have been directed by him.

Even if it is not "Manslaughter 1", Hengyu will definitely have a place in the six or seven movies he has directed this year.

Xu Zheng took a breath and suppressed the thoughts in his mind.

Now that you’ve decided, there’s no need to worry anymore!

He didn't believe it anymore. He couldn't leave Fang Ziheng!

"Modern Times" screwed up, and "The Golden Heist."

As long as "Golden Secret" is successful and achieves good box office, it can also prove his success.

The summer war continues.

On July 29, "Manslaughter 1" was released for 8 days, and its total box office exceeded 300 million. It was called a lone hero by the good media.

It has become the only Chinese-language film available in the second half of the summer season, and the only one to take the lead in facing Hollywood blockbusters.

Not for anything else, just because "Transformers 3" is coming.

Since the addition of imported foreign films last year, Hollywood films have been released in the mainland film market almost every month.

Among them, June and September have the most Hollywood movies.

The most popular Hollywood movie this summer is not "Kung Fu Panda 2" or "Pirates of the Caribbean 4", but "Transformers 3."

Fang Ziheng said it didn't matter, and reassured the people in the company that "Manslaughter 1" and "Transformers" were not the same subject, but when it came time to confront them head-on, he still paid close attention to the trends in the film market.

Notify the publicity department in advance to do a good job in promoting "Manslaughter 1" after it is released, so that Ning You will not be reluctant to spend money.

On July 29, "Transformers 3" was released in China.

Once it was released, it attracted a large number of viewers to buy tickets and go to the cinema.

The popcorn was popping throughout the movie, and it was a blast all the way to the end.

The violent scenes created an extremely strong first-day box office for the movie.

On the first day of release, "Transformers 3" broke various records and hit a peak box office of 101 million yuan.

Breaking 100 million in a single day!

Breaking an unprecedented record, the entire Chinese film industry was stunned and most of the entertainment industry was stunned.

When the crew of "The Secret of the Dragon", which was filming in Qinghai, learned the news on the set, their faces changed drastically and they were so frightened that they were speechless.

One hundred million!

Last year's Lunar New Year episode "Edge of Tomorrow" only reached a peak of 72 million with the help of promotion from more than 20 satellite TV stations.

In just six months, the data has increased by 30 million, which is incredible.

You know, this is just the first day's box office!

That morning, the media boasted overwhelmingly, and 80% of the entertainment news on the entire Internet was reporting on the feat achieved by "Transformers 3".

The popularity is even greater than that of "Avatar" in early 2010 and "Edge of Tomorrow" in early 2011.

There is no doubt that "Transformers 3" became famous immediately and became the most watched movie in the second half of the summer season.

The box office record of 100 million in a single day has once again cast a shadow on the sky of Chinese-language movies.

On this day, many filmmakers who were unable to cope with stress frowned, sighed, and had no idea of ​​catching up with "Transformers 3".

Another group of experts and scholars spoke publicly on the Internet, crying wolf and scolding China Film and Optoelectronics for their bullshit.

It’s not a good choice to choose, but to choose some giant imported films, allowing Hollywood movies to enjoy the dividends of China’s development.

The next day, "Transformers 3" fell back, with a single-day box office of 95.3 million.

This data does not make everyone feel relaxed, but makes everyone more worried and fearful.

Nothing else, because the third day is Saturday!

On Saturday, witnessed by countless people, the box office of "Transformers" hit a new record high that day, breaking the first-day box office record and reaching a terrifying height of 115 million.

The miracles continue.

On Sunday, "Transformers 3" once again hit 106 million soft sister coins.

Breaking 400 million in four days!

The total box office of "Transformers 3" reached 417.3 million in one fell swoop!

Invincible!

"Transformers 3" is invincible!

It is certain to break 1 billion, and it is not impossible to break the 1.346 billion record of "Edge of Tomorrow"!

When Fang Ziheng saw the box office data, he couldn't help but sigh.

"Manslaughter 1" faced "Transformers 3" head-on, and even though Hengyu Media stepped up its promotion, it was defeated.

In the four days from the 29th to August 2, it only received 27 million box office, and the total box office reached 340 million. It is difficult to break 400 million.

It was the time when the crew was having lunch. Liu Qianqian, Liu Ye, Huang Bo and others saw that his expression was wrong and couldn't help asking: "Director, what happened?"

"Did the crew encounter filming difficulties?"

"Director, if you need anything, just ask me, and I, Huang Bo, won't even frown!"

Fang Ziheng shook his head and forced a smile: "Everyone, hurry up and eat more. There are many scenes in the afternoon and it takes a lot of energy."

The assistant director Guo Fan on the side flashed his eyes and guessed what was going on.

"Transformers 3" is shaking things up and bombarding the mainland market. Any Chinese-speaking filmmaker who has any thoughts is feeling uncomfortable.

Not to mention that "Manslaughter 1" controlled by Hengyu Media is currently being ravaged by this giant crocodile.

He gave Fang Ziheng a cup of Red Bull and comforted him softly: "Director, I believe that "The Secret of the Dragon" will not be worse than "Transformers 3". It is the annual box office champion, and we still don't know who will win!"

Liu Qianqian had sharp ears and was sitting close to the two of them, so she heard Guo Fan's words.

She glanced at Fang Ziheng, then slammed the table and stood up in front of everyone's surprised eyes.

"Isn't it just "Transformers 3"? Why are you afraid of it? Let's work together to defeat it!"

The young lady has a firm tone and firm eyes, and she has the aura to take action if she disagrees with her.

As soon as she opened her mouth, the dining table immediately exploded.

In the past few days, everyone has been so excited by "Transformers 3" that they have long wanted to complain about it.

"The "Transformers" series is just like that, except for the clang, there is no logic in the story." came from Xia Yu's complaint.

Huang Bo followed up and fired: "Avatar was awesome back then, but it wasn't knocked down by Edge of Tomorrow. When Transformers 3 encounters our Dragon Hunters, it's unlucky and will be chopped up in minutes." .”

"Work overtime, let's work together and strive to have "The Secret of the Dragon" released during the Lunar New Year this year!"

"Director, what you say and what we do is up to you in "Transformers 3"!"

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