Entertainment, I just like making movies

The next day.

At three o'clock in the morning, gentle and melodious music came from the living room.

Zeng Li was wearing fitness clothes, lying on the tatami in a yoga pose, practicing waist strength.

Ever since the two of them planned to have a baby, the beauty has been interested in it, actively preparing for pregnancy, trying to hit the target, and even persuaded Fang Ziheng to quit smoking.

Andy was wearing a professional suit and was sitting on the sofa looking at his phone. When he saw him going downstairs, he pointed to the kitchen: "Breakfast is in the pot. Are you going to the company later?"

"I'm not going today. I have to go to two movie theaters in the afternoon."

Fang Ziheng shook his head, took two large meat buns and boiled eggs from the kitchen, filled a bowl of homemade soy milk, and ate it happily.

Usually when he is at home alone, he either goes out to eat or orders takeout. Only when they come over can he enjoy the privilege of having clothes on his hands, food on his hands, and his mouth open.

Liu Qianqian, Lin Feifei, Song Yi, and Da Tiantian were still in bed. They worked hard at the mahjong table until 3 a.m. last night, but they couldn't catch up on their beauty sleep.

Speaking of this, Fang Ziheng became angry. Yesterday, he wanted to go to bed early, but they pulled him to the table and gave him a lot of blood.

I didn’t mess with a single card for two hours, and I still tried my best!

He was wondering, when did he get so lucky?

Eating breakfast, scrolling through my phone, I quickly finished two big meat buns.

Outside the world, major media have obtained the zero-point box office of "The Secret of the Dragon", and the Internet is full of touting voices.

"The first fantasy adventure blockbuster, "The Secret of the Dragon" officially launched in theaters across the country at midnight today, creating the best opening results and hitting a super high zero-point box office of 12.2 million in one fell swoop!"

""The Secret of the Dragon" detonated zero-point screenings and regained the opening record of the summer "Transformers 3" with a box office of 12.2 million. Our reporter personally visited several major movie theaters in the imperial capital and found that the AXMI theater attendance rate was as high as 97 %, and the occupancy rate of the 2D general hall has also reached 90%!”

"12.2 million! The best zero-point box office record of 2011 was born. Director Fang Ziheng broke the record again and created his personal best zero-point box office result!"

""The Secret of the Dragon" is coming in force. It premiered nationwide in the early hours of last night, unveiled its mystery, and with a box office of 12.2 million soft sister coins, successfully defended the zero-point box office championship in Chinese film history."

"The World Premiere of "The Secret of the Dragon", Fang Ziheng aims to win the annual box office championship!"

There are news reports everywhere, and the release of "The Secret of the Dragon" has added the final spark to the already popular Lunar New Year season.

Hengyu, China Film, and Huayi each spent 20 million soft girl coins, a total of 60 million, one after another online and offline, in order to let "The Secret of the Dragon" take the last piece of cake in the Lunar New Year festival of this year's film market.

Because of this, Lin Wei, Vice President and Director of the Publishing Department of Hengyu, also complained, saying that Fang Ziheng cared too much about China Film and Hua Yi. The company was fully capable of swallowing up the distribution of "The Secret of the Dragon" in one go, and there was no need to divide the profits. to others.

Fang Ziheng didn't think so. As he said before, movies are not a one-man industry. There are countless cold knives behind the scenes.

In Lao Mouzi's "The Thirteen Hairpins of Jinling" in the previous life, Bona Yudong was angry with Zhang Weiping in his early years, so he turned back when the movie encountered waterloo overseas.

Cinemas owned by Bona will not show "The Thirteen Hairpins", which is a sudden blow to Zhang Weiping's arrogance.

And Feng Pengtong, such a powerful director, with Hua Yi, a behemoth in the entertainment industry, standing behind him, was also taught by Wanda Cinema to be a good person.

In 2016, "I'm Not Pan Jinlian" directed by Feng Pantai was released. Wanda Cinemas blatantly lowered the film's schedule, which was 20% lower than other cinemas!

Although there are reasons for Huayi to poach Wanda Film and Television, it is also taboo for Huayi to be independent. Even if it randomly recruits two partners, Wanda Cinema Line will have more concerns.

The production cost of "The Secret of the Dragon" is too high. It is a big-cast blockbuster. Hengyu Media alone really cannot promote it thoroughly across the country.

With the help of China Film and Hua Yi, Hengyu's publicity and distribution departments can save countless efforts and resources.

If one company invests 60 million in publicity funds, it will definitely not be as good as three companies investing together.

Spend more money on the blade, and the effect is amazing.

On the first day "Search for the Dragon" was released, the three companies spent nearly tens of millions of soft money.

Especially for Weibo, Sina Weibo launched its third round of investment at the end of October. Hengyu Media continued to acquire at a premium and once again grabbed 10% of the share. The total shares rose to 15%, becoming Weibo's third largest shareholder.

Fang Ziheng also has a good personal relationship with Cao Wei, the vice chairman of Weibo, and secretly supports the other party to correct the situation and take the helm of Sina Weibo.

Cao Wei reciprocates the favor, and every time Hengyu releases a movie, it gets the green light, and the hot searches take turns.

It's the same this time. Promotional videos and advertisements for "The Secret of the Dragon" are everywhere on Sina Weibo's homepage, hot searches, search columns, and hot words from major movies and TV series.

The efficiency of the money spent is maximized, which is different from other movie promotions and hot searches.

In addition, the business platforms of the three giants Baidu, Alibaba, and Tengxun are also working hard to help "Xunlong Jue".

After spending a lot of money, the results were immediate. In just one morning, "The Secret of the Dragon" successfully appeared in the eyes of the Chinese people.

One p.m!

Liu Qianqian, Lin Feifei, Song Yi, and Da Tiantian got up from the bed and went downstairs dressed beautifully.

"What are you looking at?"

When Da Tiantian saw Fang Ziheng staring at him, her cheeks turned slightly red, a little angry and a little embarrassed.

I don't know what happened yesterday, but as soon as my mind became confused, I was dragged by Liu Qianqian to play mahjong. I got up just now, and this guy saw me being lazy.

Fang Ziheng smiled, but without exposing the four beauties, he imitated Andy and pointed to the kitchen: "You must be hungry. The morning breakfast is warmed in the pot for you, so hurry up and satisfy your stomach."

Andy has already gone to the company, Zeng Li has gone out to buy groceries, and everyone has to wait for the first day's box office together in the evening.

On the first day of the premiere, he didn't arrange much promotion for the film's creators, just two cinemas in the afternoon, and there was still more than half a month to go, so there was no rush at all.

After waiting for another half hour, Liu Qianqian had eaten and drank enough. The two of them put on their boots and drove out, heading to the hotel to meet Liu Ye and others.

As soon as she got in the car, the young lady dug out her carry-on bag and grabbed a handful of red boards.

Fang Ziheng was speechless and squinted: "Why do you bring so much cash?"

"Sister Feifei and I earned it last night!"

With a smile on her face, the young lady tore open a pack of wet wipes, dipped her thumb and index finger in them, and counted them one by one.

Looking at her happy look, she probably made a lot of money yesterday!

He didn't do much accounting last night. He only remembered that he went upstairs to get money three times, which amounted to tens of thousands. In the end, only a red board was left.

Three companies make money and one loses, and there is no one left.

Fang Ziheng realized later and had no idea that he had been slaughtered yesterday.

"Don't be too happy. Sooner or later I will win back the money."

"Hehe, you can't win!"

The young lady raised her head and gave him a meaningful smile.

Their alliance is very solid, everyone has agreed, and when Fang Ziheng is not on the court, they usually play their own games, competing on luck and mahjong skills.

As long as Fang Ziheng dares to play, they will play tricks on him together. Anyway, there is a friend on both sides who can call cards and pass on information casually.

You can handle it to death!

………

After a day of screenings, there were more and more various film reviews on Douban and the Weibo accounts of the movie "The Secret of the Dragon".

Several major domestic portals and entertainment media no longer only boasted about the zero-point box office, but also uploaded positive and objective reviews of the movie.

Sina Media: The editor and the editor-in-chief watched "The Secret of the Dragon" three times at different times, and also watched the entire film's promotional footage!

"This is a fantasy treasure hunting adventure blockbuster. From the three-party tomb robbers to the six major plot points, the film fully demonstrates Fang Ziheng's screenwriting skills, the special effects mechanism system of the tomb chamber, and the mysterious Feng Shui of finding the dragon's cave.

The layout of the prince's tomb and the tomb of Emperor Genghis Khan, as well as the customs and styles of different dynasties, are full of details. It is truly the most immersive and realistic movie the editor has ever seen.

Six Princess Professional Movie Review: Finally serious about tomb robbing! ! !

"Yes, that's the smell!"

"The movie has three main scene designs, the tomb of the princes of the Tang Dynasty, the exquisite ancient city tomb in the memories of the Hu Bayi trio, and the tomb of the emperor in the underground cave under the sea.

The three main scenes are immersive, the 3D real shooting effect is awesome, the domestic film industry system has made significant progress, I must give Fang Ziheng and Hengyu Media a thumbs up! "

Tencent Entertainment: A masterpiece that not only respects the original work but is also highly adapted!

""The Secret of the Dragon" is a branch of "Ghost Blowing the Lamp" about a real tomb robbery and touching the golden captain. From the opening, the "grave robbing" literature that could only be limited to words in the past can be seen in the light and shadow. The opening takes the audience into the underground. In the mysterious world.

Whether it is the plot or the rhythm control, director Fang Ziheng has done his best. "The Secret of the Dragon" is definitely a "stunning work" among domestic films!

NetEase News: You can always trust Fang Ziheng’s movies!

"The Secret of the Dragon enters the Gao Dynasty at the beginning, with wonderful visuals and special effects, a very ritualistic scene, and a realistic tomb.

The trio's tacit cooperation, excellent acting skills, and decisive and skillful tomb-opening actions established the style of the film in just a few minutes.

Fang Ziheng is worthy of being the top commercial director in China. Whether it is the superficial scenes of the movie, the exciting plot, or his world-beating mid-length shots, he always whets the audience's appetite step by step and brings everyone into his world. In the fantasy world created. "

Douban Movie Column: There are so many monsters and monsters in the world, who can refuse "The Secret of the Dragon"!

"The investment of "Search for the Dragon" is 300 million, high investment and high harvest. The production fee of 300 million soft sister coins allowed Fang Ziheng to perfectly construct an ideal world and the beautiful natural scenery of Tibet and Lake Baikal.

The grand and exquisite scenes in the three underground palaces, the retro-restored style design, and the unparalleled exciting plot all make the movie extremely enjoyable to watch.

"The Secret of Searching for the Dragon"!

A rare Chinese-language movie suitable for viewing on the giant screen! "

The positive and objective reviews on the portal website have inspired countless viewers who have watched the movie to express their feelings.

The movie has just been released and has quietly gained a reputation.

Except for some stubborn critics of the original work who said that the movie's plot was adapted too much, the praise was almost unanimous.

In just one day, the rating on Douban.com reached 8.9 points, and it is still rising.

3pm.

Fang Ziheng brought a group of film creators to Yuanhua Cinema in Zhaoyang District.

The person in charge of the theater parked his car underground and waited. When he saw everyone arriving, he trotted forward and said hello: "Director Fang, you are welcome to come and inspect!"

"Manager Liu, thank you for your hard work!"

Fang Ziheng stretched out his hand to shake hands with the other person and walked into the already opened elevator first.

All the way to the cinema on the fourth floor, a circle of internal staff stood outside, smiling and holding up support posters for "The Secret of the Dragon" to welcome the film's creators.

Manager Liu came to the front and said respectfully while leading the way: "Director Fang, the movie will finish in ten minutes. Do you want to take a break first?"

“Does the audience know we’re coming?”

"I know, I told them when I bought the ticket."

"Then we won't rest. We'll go there after the movie is over!"

Fang Ziheng waved his hand and asked Manager Liu to lead the way.

Behind the two, Liu Qianqian and Liu Jialing were walking in the middle.

Liu Ye, Huang Bo, Xia Yu, and Zou Zhaolong were behind, followed by Jiang Shuying and Di Lieba.

Liu Jialing glanced at the theater staff standing respectfully on both sides, and asked the young lady in confusion: "Sissi, have you noticed that the employees of this cinema are very formal and treat us with too much respect."

"Sister Jialing, Ziheng has acquired this cinema, and they are now employees of Hengyu Media!"

Liu Qianqian's beautiful eyes flashed, she glanced at Fang Ziheng in front of her, the corners of her mouth raised slightly, she smiled softly and said.

I see!

Liu Jialing suddenly realized it and took off her sunglasses with a smile, no longer maintaining the proper reserve.

After the establishment of Hengyu Cinema Chain, under Fang Ziheng's plan, it began to acquire excellent cinema chains across the country.

The initial plan is to take two steps. On the one hand, it will directly acquire and absorb small theater chains and independent cinemas scattered across the country.

The second is to create influential multi-functional entertainment venues in the city centers and landmark locations of first- and second-tier cities across the country.

With a cinema as the main body, it is a light entertainment venue integrating limited-edition high-end karaoke venues, e-sports games, and children's game parks.

The karaoke venue does not provide alcohol. It is a separate open singing platform for young men and women to show off their singing voices.

This piece is to coordinate with Tiantian Dongting!

E-sports games are not the kind of game arcades or places where you catch fish and sell game coins in the early years. Instead, they adopt the e-sports model and create a new type of e-sports computer room.

Mainly to promote the two games "League of Legends" and "PlayerUnknown's Battlegrounds", related hardware installation is done.

Investment in several aspects requires a large amount of cash flow, and the benefits are obvious.

Movies, K-pop, e-sports, and indoor children's amusement parks can definitely attract countless young men, women, and children on weekends, increasing the stickiness and fun of the entire venue.

In Fang Ziheng's expectation, in three to five years, Hengyu Cinemas will be able to expand from one point to another, forming a nationwide radiance and embarking on the road of asset-light entertainment listing.

To this end, he specifically set a standard. The theaters and multi-functional entertainment venues built by Hengyu Media must purchase the property rights and cannot be rented as shopping malls.

He didn't want to be stuck when the time came. Even if Hengyu Cinema Line developed slower, he still wanted to keep these assets in his own hands.

Light entertainment real assets are a major sunrise industry in the future industry. When the epidemic passes, it will definitely be rejuvenated in the new year.

Wanda Pharaoh later took this path, and facts proved that this guy was on the right track.

Of course, Hengyu's industrial sector is limited to multi-functional entertainment venues and film and television city bases that will be filled later.

He neither knows how to engage in real estate nor the Internet. The main business of Hengyu Media has always been entertainment projects such as film and television, variety shows, games, music, and novels.

eight pm.

Fang Ziheng and Liu Qianqian dragged their exhausted bodies back to the duplex building.

"I'm so exhausted!"

As soon as she got home, the young lady didn't take off her coat and fell down on the sofa to lie down.

Fang Ziheng was also tired. He stood for most of the day, signing autographs and taking photos with his smiling face, and didn't even bother to drink water.

There is no way, it has to be like this every time when the movie is promoted, it won't work if I don't go.

They are quite good, and they have fans and fans to support them. Those actors who do not have high box office and are not well-known are completely paid by the producers to attract people to come and support them.

Andy and Zeng Li came out with the food and said with smiles: "Would you like to eat first or take a shower first?"

"Eat first, but I'm starving!"

Fang Ziheng dragged the weak and weak young lady to the restaurant and asked, "Where are Feifei and the others?"

"Tonight is New Year's Day. Feifei is going home to be with her parents. Da Tiantian has also been taken away by the family. Tie Zi is taking a bath upstairs!"

"With two people missing, wouldn't it be impossible to play mahjong tonight?"

Liu Qianqian sat down on the stool, looking resentful and weak.

Fang Ziheng smiled and pinched the tip of her pink nose: "You little gambler, I'm not a human being!"

"But I can only hit the clock until one o'clock tonight. I'll go to bed after the first day's box office comes out. I can't stay up late!"

"Yeah!" The little sister came to life and nodded her little head obediently.

Although these beauties love to play mahjong, they stay up late playing mahjong only once or twice a year, each time around the time Fang Ziheng's movie is released.

Usually when they are addicted to mahjong, they would invite them in advance to play in the duplex building for a whole morning or an afternoon.

After eating, take a shower.

The sound of the mahjong table being shuffled could be heard in the living room.

Several people turned on the TV and entertained themselves while watching the New Year's Day party.

Everyone is not focusing on the first-day box office at this time, but enjoying the festive atmosphere brought by the New Year's Day.

During this period, Lin Feifei and Da Tiantian made video calls, and even a fool could see the envy in their eyes.

These two mahjong fans were still partnering with Liu Qianqian and Andy even though they were no longer around, muttering about operating from a distance and continuing to drain Fang Ziheng's blood.

Poor Fang Ziheng didn't know anything, so he was taken advantage of all night long!

There was laughter and laughter in the duplex building, and other places were very busy.

The 18th, 19th, and 20th floors of the main building of Baoli Group were lit with lights. The circulation department, publicity department, and external relations department of Hengyu Media Group took turns working overtime all night to ensure that the promotion and distribution of "The Secret of the Dragon" was implemented smoothly. Any surprises occur.

There are more than 300 employees working overtime tonight, including people from the film business department, production department, film and television business department, and administrative department office, who came to help.

Everyone was busy in an orderly manner, writing handwritten statistics on the box office reported across the country, and watching the New Year's Day party hosted by CCTV like Fang Ziheng and others.

In the six or seven office areas, people were coming and going, and there was an inexplicable excitement suppressed in the slightly noisy atmosphere and sounds.

Bigg Boss' latest movie is almost out at the box office on the first day!

All employees who work overtime are waiting for this moment.

Secretary of the Board of Directors of Hengyu: Mo Xiangwan

Film Division Director: Wen Muye

Director of TV Drama Division: Li Xiaoshu

Director of Publicity Department: Ning You

Director of External Relations Department: Zhang Chong

General Manager of Administration Department: Li Ming

Deputy Director of Production Department: Sang Lin.

The heads and second-in-commands of the seven major departments were all there, sitting in a lounge on the 20th floor talking and chatting.

On the projector on the wall, the CCTV New Year's Day party has come to an end and the fourth to last track is playing.

"New Year's Ode" sung by the devil Tan Jing, Dai Yuqi and Doudou.

Listening to the melodious music, Mo Xiangwan drank the refill of coffee in one gulp, stood up and said with a smile: "Everyone, it's almost time!"

"oh!"

As soon as these words came out, everyone was shocked and subconsciously looked at the office areas next door.

Sure enough, within a moment, the busy employees in the three office areas where box office statistics were being counted in front of everyone suddenly raised their heads, jumped up and let out cheers.

The voice is very expressive, and the exhaustion is full of excitement, as well as the excitement from the heart.

"Exploded, exploded!"

""The Secret of the Dragon" finally exploded, breaking the record of "Transformers 3"!"

“The boss is awesome, I love my boss so much!”

"Haha, it's not in vain that I worked overtime to count the box office. Director Fang is really awesome!"

Shouts of joy were shouted out from the mouths of the employees. The eyes of the seven people in charge were bright, and they stood up and strode over to take a closer look.

118.5 million!

"The Secret of the Dragon" did not disappoint everyone and once again set a new first-day box office record in the history of Chinese-language films!

Not only did it surpass the 101 million box office on the first day of "Transformers 3", but it also suppressed the 115 million box office on Saturday, the third day of the film's release. With irresistible courage, it regained the first day box office championship in the history of Huayi Film!

The high box office on the first day made Hengyu's seven department heads who worked overtime breathe a long sigh of relief, and their tired spirits, which couldn't stop drinking coffee, were instantly shaken.

"The Secret of the Dragon" is about to soar into the sky!

Everyone smiled happily and congratulated each other.

Mo Xiangwan was the first to regain his composure, stepped forward two steps on seven-centimeter white high heels, and spoke again with a calm expression.

Her words were 30% excited and 70% decisive.

"Immediately send the box office data to Director Fang's mobile phone. In addition to the first day's total box office, it will also be sent together with data from more than 40 theaters across the country!"

"Each department immediately contacted the promotion teams of various provinces and cities and asked them to cooperate with the teams of China Film and Huayi to urge local theaters to increase the number of films of "The Secret of the Dragon"!"

"Also, send another message to every promotion group across the country, asking them to supervise the theaters and resolutely crack down on box office theft and leakage!"

Immediately afterwards, Wen Mino also stood up. While overjoyed, he asked everyone not to relax and continue to maintain their enthusiasm for fighting.

"The first day's box office data has been counted for the second time. I believe that 118.5 million is not the final number of "The Secret of the Dragon". We will strive to calculate more realistic and detailed box office data before get off work!"

Ning You, director of the publicity department, nodded, took out the walkie-talkie from his windbreaker pocket, and notified the publicity department on the 19th floor downstairs.

"Attention all groups, the box office on the first day has been released, and we are now in full defense mode, monitoring the situation of major entertainment websites, Weibo, Douban, Tieba, and forums at all times!"

"Once you find that the troll is causing trouble, kill him immediately!"

“Contact the major TV stations that the company cooperates with and tell them that the previously agreed promotional expenses will be doubled.

Requirements: The creators of "The Secret of the Dragon" have participated in recorded variety shows and talk shows, log in in advance to play, and set the time to this weekend! "

"clear!"

"receive!"

Excited and determined voices came from the offices of various departments!

Several major departments of Hengyu Media Group worked together and worked in a tacit understanding to fire the first successful shot in the publicity battle after the release of "The Secret of the Dragon"!