Entertainment, I just like making movies

The top floor of Wanda Hotel.

In a small luxury conference room.

Fang Ziheng and Wang Jianlin were sitting next to each other, talking and laughing.

"Director Wang, Wanda has successfully acquired Legendary Pictures. You are going to make a big splash in the global film and television industry!"

"It's a bit difficult to start a big business. All we can say is industrial adjustment and preparation for overseas markets."

Wang Jianlin smiled softly, and his words were three-part humility and seven-part toughness.

He is a talkative businessman with a straightforward personality and rarely avoids questions head-on.

Fang Ziheng likes to deal with such people. Compared with the three gangsters on the Internet, he is more willing to cooperate with Wanda.

Wanda Group acquired Legendary Pictures last year for 37.5 billion soft sister coins and began its transformation into an asset-light company.

To be honest, this is a big step.

In the previous life, Wanda only launched its overseas expansion in August this year, acquiring AMC, the second largest theater in North America, with a total investment of US$2.6 billion.

2013 to 2015.

Wanda continued to make overseas investments, first investing 4 billion pounds in urban renewal projects in England, and then acquiring Australia's largest cinema chain, Hoyts Group, for US$600 million, becoming the world's largest cinema chain kingdom in one fell swoop.

After improving the theater system and hotel business, it officially launched the acquisition of Legendary Pictures in 2016.

I don’t know what motivated me to make the move early this time. I guess it was the butterfly effect brought about by “Edge of Tomorrow”.

Of course, Wanda's early entry into the market and accelerated pace of expansion into overseas markets is a great thing as far as Chinese-language films are concerned.

For Hengyu Media Group, there is also one less powerful domestic opponent.

At this time, Fang Ziheng didn't know that the three gangsters had also accelerated their entry. He was also thinking of teaming up with Wanda Film and Television and Wanda Cinema to deploy a second chain of defense.

Thinking of this, he smiled slightly and reminded kindly: "Director Wang, the overseas market is changing rapidly. Legendary Pictures can only be regarded as a second-rate film producer in Hollywood and does not have the ability to distribute big-cast movies like "The Great Wall"."

"This time I intend to advocate for 20th Century Fox to enter the game and distribute "The Great Wall" overseas for this reason."

"I understand Director Fang's concerns. To be honest, Legendary Pictures is not my ideal acquisition target. I originally wanted to directly acquire one of the eight major Hollywood companies."

Director Wang sighed, patted the armrest of the sofa, and said in a solemn voice: "Unfortunately, the North American market is maturing day by day. All eight companies are backed by large capital. The equity and relationships are complicated, and the total market value has always been high.

We are outsiders. If we really throw away tens of billions of dollars, we will probably be slaughtered by them as pigs together! "

"Director Fang, you are an expert in filmmaking. What route do you think Wanda Films should take in film production?"

"Should we continuously release blockbusters with big casts and blaze a trail, or should we hook up with local film and television companies and let it simmer slowly?"

Wang Jianlin changed the topic and revealed one of the biggest reasons for meeting Fang Ziheng today.

Fang Ziheng fell silent and did not speak in time. His eyes were focused on meeting Lao Wang's gaze.

Are you asking him for directions?

Or to pave the way for him?

In the last life, Wanda seemed to be simmering slowly in overseas markets, but in fact it was hard steel ahead, trying to carve out a bloody path.

As a result, before the meat was cooked, a hole was burned in the bottom of the pot.

Lao Wang had no choice but to cut off his strength and sell off most of his overseas business to put out the fire and replenish the pot. By mistake, he embarked on a path of light industrial assets.

After that, he sat quietly on the fishing boat and watched the business situation with a smile, always standing at the top of the pyramid.

Compared with those Internet geniuses Wang Shi and Xu Jiaying, who are both in the real estate industry, he, Lao Wang, was the first winner to land.

"Director Wang, personally, I prefer to take a steady path step by step."

"Just like China's state-owned policy protection, North America and other countries around the world also have natural restrictions on foreign capital."

"No matter whether you are fighting your way out or chewing your food carefully, the work must speak for itself. This is the only iron rule in the film and television industry!"

“In North America and Hollywood, a movie with an investment of 20 to 30 million US dollars is considered successful if it can sell more than 60 million US dollars at the box office.

And if a movie with an investment of over 100 million U.S. dollars cannot sell for more than 300 million U.S. dollars, it will be considered a failure.

Hollywood only cares about profit, whether it is a producer or a distributor. If the producer and operator of a project do not make money, no one will care about the company. "

Fang Ziheng spoke calmly, briefly talking about the cost-to-income ratio of film production.

On the luxurious sofa, Wang Jianlin leaned forward slightly, listening and nodding.

Wanda has great ambitions and its sights are not limited to film production.

Acquiring multiple overseas theaters and building the world's number one theater chain giant are all part of his overseas plans.

Channels and productions are all under control, costs are controlled from the source, and the risk rate of the film industry is reduced.

This is Wanda’s strategic policy!

The revenue ratio mentioned by Fang Ziheng seems to be just a few simple figures, but in fact it reveals a lot of profound meaning behind it.

As a business tycoon, Wang Jianlin naturally understood the deeper meaning of his words.

"I understand what Director Fang means. No matter where you are, product content is king and one of the important principles for sustainable development.

Haha, as long as there is a continuous output of high-quality movies, even "The Dragon's Pond and the Tiger's Den" will have to buy it for me! "

The heroic voice rang out in the conference room. Wang Jianlin smiled proudly and instantly understood the key to the film market.

He looked at Fang Ziheng and admired secretly.

Seeking advice from knowledgeable experts can be fruitful!

Speaking of which, Hengyu Media Group is taking this route, building a large entertainment cycle industry, first supporting the family with high-quality movies, and then paving the way with various businesses.

Finally, he made a leap to the sky and independently produced a global hit movie like "The Secret of the Dragon"!

When a movie becomes a hit, its impact is immeasurable.

Putting aside the fictitious things such as status and fame, the authority established by Hengyu alone makes major film and television companies look at each other with admiration and drool with envy.

Its newly established subsidiary has also become a new star in the industry. The Hengyu Cinema Chain alone has attracted countless small cinemas.

Wang Jianlin thought of the feedback report he received from Wanda Cinemas before coming to the hotel.

Hengyu Cinema Chain has developed rapidly in the past few months, and hundreds of small cinema chains from prefecture-level cities have come to seek franchise and cooperation.

Tsk tsk

Even he, the boss of Wanda Group, was not allowed to take the initiative to learn from him.

While Wang Jianlin was admiring, he felt that it was time for him to show his talents, and he could not let young people focus on their beauty.

He coughed lightly and leaned back, regaining his aura as a business tycoon.

"Director Fang, as far as I know, the development of Hengyu Cinemas is in full swing, with many small cinemas vying to join the franchise and even seeking investment and sale."

"I just suddenly remembered that in addition to its own business, Wanda Group also has good cooperative relationships with real estate developers across the country. If you need any help, Director Fang, just ask."

coming.

Looking at Lao Wang talking eloquently, Fang Ziheng's heart moved, and he secretly thought that this guy finally couldn't help but reach out to him.

"Director Wang, has Wanda Cinema Line reached its saturation stage?"

Fang Ziheng smiled and asked the key.

Talk like you have good intentions and don't hit the smiling person.

Lao Wang wanted to help, but he couldn't remain indifferent and not give face.

"No, Wanda Cinema Chain needs at least one year of development before it can completely become the number one in the country."

Wang Jianlin shook his head. He was quite direct and not afraid of revealing the company's strategic direction.

He looked at Fang Ziheng and said domineeringly: "Wanda Cinemas belongs to Wanda Cinemas, and the development plan has already been set.

The real estate developers I am talking about across the country have many shopping malls where new cinema lines can be built. These locations may overlap with Wanda Cinemas, or may not be covered by Wanda Cinemas. "

"I'm thinking that if Hengyu Cinemas can acquire these shopping malls and build new cinemas, its development speed will increase exponentially!"

After finishing speaking, Wang Jianlin smiled lightly, picked up the hot tea on the coffee table and blew a few breaths, like a fishing master, waiting for the fish to take the bait.

Originally, he wanted to use money to slap Fang Ziheng's mouth open, so that he would let Wanda invest in Hengyu Media.

But this method is useless. Hengyu Media is currently not short of money and has just rejected offers from Alibaba, Tengxun and Baidu not long ago.

If money doesn't work, then use resources instead.

He believed that Fang Ziheng was a smart man and could understand his good intentions.

………

I have to say that Lao Wang is indeed a very human being!

His move really hit Fang Ziheng's heart, and he was in a dilemma.

Fang Ziheng's eyes were deep in thought, and he quickly analyzed the pros and cons in his mind, analyzing the benefits and risks of La Wanda getting on the ship.

The development of Hengyu Cinemas is one of the group’s biggest goals in the next two years.

He held two group executive meetings at the end of last year, emphasizing the development speed and quality of the theater chain.

According to joint deductions from several departments, Hengyu Cinema Line can be barely deployed across the country in two years and be promoted to the top 20 theater chains in China.

Among them, franchised theater chains account for 70%, and new theater chains account for 30%!

Most of the franchised cinemas are in old locations and old movie halls, which are definitely not as good as large shopping malls in terms of customer flow.

The only advantage is that it costs less and only requires an investment to upgrade decoration and equipment.

To build a new cinema chain, you need to carefully select the location and start from scratch to increase it little by little.

Hengyu Media is a film and television company, and real estate are two different industries. In the construction of new theater lines, there will inevitably be some obstacles that will affect the normal construction speed.

It would be great if Wanda, a real estate giant, could help. Not only would it be fast, but it would also increase the proportion of new cinemas.

In two years' time, Hengyu Cinema Chain is expected to enter the top fifteen cinema chains in the country and completely improve its channel layout.

But Lao Wang will not help in vain, his purpose is clear.

It’s nothing more than wanting shares in Hengyu Media Group!

hehe.

The abacus is good.

Fang Ziheng shook his head slightly and said calmly: "Director Wang, Hengyu Media Group currently has no plans to raise funds. Hengyu Cinema Chain is already developing very fast. In my estimation, it will only take three to five years to enter the national cinema chain rankings." The first thirty will be enough.”

"If Director Wang is interested, I would like to cooperate with Hengyu Interactive Entertainment, Wanda Film and Television, and Wanda Cinemas!"

"Hengyu mutual entertainment!"

Wang Jianlin raised his eyebrows and looked confused.

He was already prepared for being rejected by Fang Ziheng, but what the hell was Hengyu Mutual Entertainment called by the other party?

"Yes, it's Hengyu Interactive Entertainment!"

Fang Ziheng blinked and introduced: "This company was just established last year. It is controlled by Hengyu Group and is jointly held by Hengyu Cinemas, Tudou Video, Qidian Chinese Network, and Hengyu Five Elements Director Company!"

"Oh, by the way, Hengyu Interactive Entertainment has just jointly established a film distribution company with Baoli Cinemas, Singmei Cinemas, Guangxian Media, and Hengyu Five Elements Director Company to specifically invest in and distribute film projects!"

Upon hearing this, Wang Jianlin suddenly sat up straight and stared at Fang Ziheng in great surprise.

Business extension, resource integration and redevelopment.

It brings together theater chains, video websites, Qidian Chinese website, and Five Elements Director Company, plus is controlled by Hengyu Media Group.

This nagging Hengyu Interactive Entertainment is a smaller Hengyu Media Group!

seem

Compared with Wanda Film and Television, which is currently in name only, this company called Hengyu Interactive Entertainment is more promising.

Winning Hengyu Interactive Entertainment is equivalent to winning most of Hengyu Media Group.

As a result, Wanda has taken a solid step forward in the domestic film and television production industry.

At this moment, the situation reversed.

It was his turn, Lao Wang, to be moved!