Entertainment, I just like making movies

2013, January 15th.

There are still ten days left before the release of "The Great Wall". Hengyu Media and China Film Group have launched a large-scale promotion campaign.

In a few days, college students and high school students will be on vacation and the Spring Festival will officially begin.

As the promotional campaign for "The Great Wall" becomes more and more intense, and a series of attractive trailers are released, the mood of fans and audiences watching the movie is gradually heightened.

January 20th.

At 8:30 pm, the ultimate trailer of "The Great Wall" was released.

On Fang Ziheng's Weibo and "The Great Wall" movie official blog, countless fans flocked over and clicked on the video immediately.

Weibo specially opened up the video barrage so that everyone can watch the trailer and speak freely at the same time.

"It's coming, it's the ultimate preview, it sounds like a big event."

"Dang it, don't worry, the movie will be released in 5 days. I'm secretly telling you that I have grabbed two 3D theater tickets and am going to watch the movie with my girlfriend who I just talked with last week."

"The location is Dalian, three kilometers away from Wanda International Cinema. I waited in line for a long time to get a 2D ticket."

"The people in the imperial capital are so enthusiastic about watching movies. I queued for two days in a row and couldn't get a ticket."

"You are all behind the times. Hengyu Media has launched a new ticket grabbing APP, which can start real-time ticket buying activities. If you successfully grab the tickets, you can go directly to the theater to collect the tickets without queuing."

"Damn it, there is such an APP, where can I download it?"

“Mobile App Store!”

Just when everyone started the barrage chat, the 10-second commercial ended and the ultimate trailer debuted.

In the video, a super wide-angle lens appears.

Mobei.

The sky and the sky are one, the snow is vast, and there is no human habitation for thousands of miles.

As the camera advanced, several strange howls suddenly sounded in a vast forest covered with heavy snow.

Boom boom

There was a neat sound of kicking from the earth, overwhelming, like a mountain falling and the earth cracking.

In an instant, the scene changed from extremely still to extremely dynamic.

The whole forest seemed to come alive, and the tall trees covered with ice and snow were trembling.

Snow is falling and mist is flying.

In just a few seconds, the sky and earth in the picture were covered by flying snow, and an unprecedented crisis surged into the hearts of the audience.

I'm going!

What ghost in the woods is so scary?

Boom. Boom.

As the sound of footsteps became louder and louder, the snowflakes were invisibly impacted, churning and surging, straight towards the screen.

"Ouch!"

A loud and deep shout came.

"Ho ho ho..."

"Ho ho ho..."

One sound, two sounds, three sounds.

The strange roar of beasts reached the ears of the audience, making their scalps tingle.

The next second, several black spots appeared.

what is that?

Is it the alien beast described in the movie?

The audience approached the computer and mobile phone screens in front of them and stared at several black spots with wide eyes.

"Ouch."

Alien beasts, really alien beasts.

Several unknown beasts as strong as oxen revealed their true appearance. They were powerful in size, lifelike in appearance, running as fast as lightning, and extremely ferocious.

Behind several strange beasts, there followed countless wild beasts, including jackals, wolves, tigers, leopards, cattle, sheep, horses, and deer.

Various mutated beasts appeared in everyone's sight.

then

The army of alien beasts rushed out of the forest like a rushing river and rushed towards the west.

The camera followed immediately, and at the deepest point of the camera's view, a hundred miles away, a small town with howling wind and snow appeared.

In the town, there are hundreds of people living in the style of the Western Regions.

On the road at the other end of the town, waves of caravans came to rest, preparing to go to the next destination, Tianque City.

As soon as the camera flashed, an army of alien beasts rushed into the town without any scruples, biting everyone they saw, men, women, children and adults.

Within a few moments, there were no survivors in the entire town.

After being baptized with blood, the beast became even more crazy.

Led by several leaders, the army of alien beasts swept along the Western Region Corridor, killing residents, caravans, and tribute envoys from various countries along the way, leaving corpses everywhere.

Damn it

So cruel!

Countless viewers were horrified and couldn't help cursing in front of the screen.

Only a few people escaped into Tianque City to survive!

"kill!"

"Charge, kill!"

The camera came to the outside of Tianque City, where the Tang Dynasty army attacked, with a frenzy of hard steel and strange beasts, killing mercilessly.

in the screen.

The elite soldiers of the Tang Dynasty fought in teams of three or five.

One person on the horse stabbed first with a spear, another person hooked the spear back, and finally fought at close range. The three of them held Tang knives and hacked together.

The alien beasts were ferocious, and the Tang army was even more ferocious. The fighting power displayed made everyone's blood boil with excitement.

Except for the initial confrontation, the rest was almost a one-sided massacre.

The alien beasts that were so impressive just now finally encountered a tough challenge. Faced with the coordinated operations of the Tang army, no matter how arrogant they were, it was useless.

The trailer lasted for a full minute. In the end, the alien beast was so scared that it abandoned the corpses of countless companions and fled.

After watching the trailer, all the viewers were stunned.

I don’t know how to evaluate it for a while!

nice.

It's really beautiful.

But, this doesn’t look like Fang Ziheng’s style!

When did this guy become so generous and release a full one-minute trailer?

Previous movie trailers were only about 20 seconds long at most.

what's the situation?

With doubts in their hearts, everyone did not leave in time, but continued to send comments and chat.

"I'll wipe it. One minute. Fang Ziheng has been long enough today. He doesn't know how to take medicine, right?"

"Brothers, what do you think?"

"I really want to see it!"

"I want to watch it too. I want to see the final plot of the Tang Dynasty army killing the alien beast army and wiping them all out."

"Hey, Fang Laoliu did it on purpose."

"It must be intentional, just to whet our appetite!"

"I heard that "The Great Wall" has several war scenes, so I just released one."

"You must support it. I just like to see the Chinese army killing foreigners."

"Okay, alien beasts are also aliens, so fuck them!"

"No more talking, I'm going to watch the trailer."

"Together, we were so excited to watch it just now that we didn't even think about the quality of the picture."

"I'm going to find out if Fang Ziheng has appeared on the scene. You can't believe this guy's words. He talks the talk but doesn't act. He might sneak into battle."

"I saw Da Tiantian, she looks like a woman, so beautiful!"

The ultimate trailer of "The Great Wall" has sparked endless discussions on the Internet.

The volume of videos was huge, and many people talked about it and praised Fang Ziheng.

Soon, the trailer became the top trending topic on Weibo.

The news continued to expand and was pushed to major film and television companies.

Huayi Headquarters.

Huang Zhongjun, Wang Zhonglei, Feng Pengtong, and Chen Guowa gathered around a laptop and carefully watched the trailer of "The Great Wall" several times.

"Well, judging from the trailer alone, "The Great Wall" will be another blockbuster movie. Fang Ziheng is invincible!"

Wang Zhongjun sighed and looked at the three generals making faint noises.

Chen Guofu looked shocked and nodded in agreement: "Yes, Fang Ziheng is the only one who is brave enough to dare to play like this and release an entire plot at once as a gimmick."

Wang Zhonglei was about to stop talking. He glanced at Feng Pants, who had a heavy look on his face, lit a cigarette and took a long drag.

Several people watched the trailer of "The Great Wall" together. Naturally, they were not gossips, but wanted to know the quality of the movie in advance.

Seriously, they are assessing the hit potential of "The Great Wall" and then calculating the promotional budget for "Journey to the West: Conquering the Demons."

Although Hengyu Media won the distribution rights for Stephen Chow's "Journey to the West: Conquer the Demons", Hua Yi is the producer of the film after all.

Hua Yi wants to rely on this movie to push the stock price back to a market value of 60 billion.

Wang Zhongjun even decided to skip Hengyu Media and promote "Journey to the West: Conquering the Demons" in advance to build momentum for the movie.

In this way, the promotional resources of Huayi and Hengyu Media will inevitably collide during the release of "The Great Wall".

It may even offend China Film Group and Wanda Film and Television.

But these don't matter, Huayi's stock price is the most critical.

As long as the total box office of "Journey to the West: Conquering the Demons" reaches expectations, it will be offended. He, Wang Zhongjun, is not a person who is afraid of trouble.

Just be afraid, "The Great Wall" is filled with fierce flames.

Fang Ziheng is back with another hit that hits the Chinese New Year blockbuster, achieving a double success at the box office and word-of-mouth.

In this case, "Journey to the West: Conquering the Demons" will not only be hindered in terms of publicity, but the number of films released after its release will also be significantly affected.

After all, the two movies were released only 12 days apart.

Hengyu Media's publicity resources will definitely focus on "The Great Wall" first, and the rest will be devoted to "Journey to the West: Conquering the Demons".

Wang Zhongjun does not want to see this kind of result.

He was originally in a good mood because of the huge sales of "Twelve Zodiac Signs", but now he frowned and remained silent.

Compared with Wang Zhongjun, Wang Zhonglei, and Chen Guojia, who are interested in the company's stock price, Feng Pants is much more pure.

He is a director, and watching the trailer is more to understand the shooting techniques, picture conception and plot layout of the movie "The Great Wall".

Know yourself and the enemy, and you can fight a hundred battles without danger!

In Feng Tongtong's heart, he has long regarded fellow director Fang Ziheng as his number one rival.

Among them, he is the most professional when it comes to movies. Even Chen Guofu, a gold medal producer, cannot compare to him.

After thinking for a while, he gave the movie a preliminary review.

"Zhongjun, "The Great Wall" has great potential. With Fang Ziheng's accumulated appeal, the total box office will definitely be in the 1 billion level.

If there is sufficient stamina, Hengyu will definitely increase the promotion of the movie, thereby reducing the publicity and distribution budget of "Journey to the West: Conquering the Demons". "

"We, Hua Yi, must be prepared to take over the promotion of "Journey to the West: Conquering the Demons"."

Feng Pengtong looked solemn and spoke resolutely, giving his suggestions from the director's perspective.

Chen Guowa watched the trailer again and said with a somewhat envious tone: "In terms of momentum alone, this movie is unmatched in the costume genre, even Zhang Yimou's "Hero" is not as good as it. "

"Director Wang, where is the premiere of the movie held? I want to go and see it in person."

"The Great Hall of the People."

Wang Zhongjun narrowed his eyes, opened the drawer, took out an invitation, threw it on the desk, and said solemnly: "Forget it, the four of us will go over together to see this super blockbuster known as the Golden Age of the Tang Dynasty!"

afternoon.

Alibaba headquarters.

Hangcheng Ma woke up from his lunch break and walked out of the lounge to the office area outside.

As soon as I turned on the computer, I heard a knock on the door outside.

The secretary came in and made him tea while saying, "Chairman, Director Shao is here. I have something to report to you."

"Oh, Xiaoli is here."

Hangcheng Ma looked surprised, looked at the time and nodded to his secretary.

After a while, Shao Xiaoli, secretary-general of Alibaba's board of directors and chairman of the board of directors of Alibaba Pictures Group, strode in.

"Chairman, I'm interrupting your lunch break."

"You came ten minutes earlier, and I haven't even gotten up yet."

Hangcheng Ma smiled cheerfully, pointed to the guest sofa and asked Shao Xiaoli to take a seat.

He himself picked up the freshly brewed teacup and walked over.

After the two of them took their seats, Shao Xiaoli reported important matters directly without delay.

"Chairman, Alibaba Pictures has made relevant preparations and can set up a large cultural and entertainment business group at any time. Please give us a date to attend the celebration."

"The speed is good. It seems that Lao Shaoqian has put in a lot of effort during this time."

Hang Chengma was startled slightly, and a relieved smile appeared on his resolute face.

"The chairman deserves the award. I'm just the leader. The real people doing the work are Zhang Qiang, Zhang Wei, and Gu Yong."

Shao Xiaoli shook his head slightly and did not take credit, but instead gave the credit to the people below.

He knows very well that concurrently serving as chairman of the board of directors of Alibaba Pictures Group is just an excessive amount of time and is just a matter of sitting in the position for a period of time.

After establishing a large cultural and entertainment business group, he has to return to Ali's headquarters, which is where he can show off his talents.

Then, Shao Xiaoli reported some relevant details of the entertainment business group.

Hang Chengma was scrolling through his mobile phone while listening to the report.

Sudden

He saw the trailer for "The Great Wall" that was trending on Weibo.

He stood up suddenly, returned to his desk, picked up a gold-red invitation, and said with a smile: "This is an invitation from Wanda Film and Television. They invited me to attend the premiere of "The Great Wall". I have something to do." If you can’t go, you can support me on my behalf.”

"Okay, Chairman."

Shao Xiaoli responded with a calm expression, and did not ask Ma Dong why you had something to do at night.

He knew that Hangcheng Ma must have something to explain to him.

His guess was correct. Hangcheng Ma did have something important to ask him, the Secretary-General of Alibaba's board of directors, to come forward.

"Xiao Li, go and find an opportunity to chat with Fang Ziheng. This guy is so boring. He is almost covering up UC's shares."

Hearing Hangcheng Ma's complaints, Shao Xiaoli smiled softly and remembered a funny joke that had been circulating at Alibaba headquarters these days.

Alibaba’s strategic investment department was rejected by Hengyu Media six times in a row, and came back in despair without even seeing anyone from Fang Ziheng.

In addition, Cai Chongxin, the executive vice chairman of Alibaba's board of directors, who has never failed, has been rejected by Fang Ziheng several times in person, Alibaba's plan to acquire UC Browser.

Fang Ziheng chewed up 20 billion soft girl coins in one go and refused to sell even one cent less, which made people hate him to the point of their teeth.

Hangcheng Ma asked him, a close person, to come forward, mainly to express his attitude and tell Fang Ziheng that Ali's patience was limited.

Don't be so reserved. You'll be fine.

Just from Hangcheng Ma's complaints, Shao Xiaoli understood the meaning behind it.

Alibaba's exhausted patience further illustrates the importance of UC Browser to Alibaba.

Fang Ziheng really had a handle on Ali.

Shao Xiaoli pondered for a few seconds, then lowered his voice and said: "Chairman, Fang Ziheng is not a simple character. I guess he has seen the importance of UC to Alibaba, so he is waiting for the price."

"How much do you think we should pay?"

What he meant by this was a subtle reminder that Fang Ziheng had a huge appetite.

20 billion is really a bit expensive!

Hang Chengma and others instantly understood Shao Xiaoli's thoughts.

He smiled confidently, picked up the tea and took a few sips, then put the tea cup down heavily, showing his true nature as a madman.

"How much?"

"Xiao Li, remember, no matter how big Fang Ziheng's appetite is, it can't be bigger than Alibaba. Just go ahead and talk, Alibaba has plenty of money!"

"No matter how Hengyu Media develops, the future will always depend on Alibaba's face. Whatever Fang Ziheng swallows today, he will have to spit out twice as much in the future!"

The arrogant words came out of the Hangcheng horse's mouth, as if they were perfectly justified and wise words.

A trace of admiration flashed across Shao Xiaoli's face, he stood up and said solemnly: "I understand, Chairman, don't worry, I will definitely win Fang Ziheng this time!"

January 24th, under the spotlight.

"The Great Wall" held its world premiere ceremony at the Great Hall of the People.

It was just after three in the afternoon.

More than 2,800 people from all over the country, including movie fans, celebrities, film industry insiders, film critics, and media reporters, gathered at the Great Hall of the People.

With anticipation, everyone is ready to watch this costume war blockbuster, which cost US$150 million and is the largest investment in Chinese film and television.