Entertainment, I just like making movies

In the new week, the film market can be described as thriving.

With the completion of "Zodiac", the potential of "Chinese Partners" has been exhausted, and 80% of the film schedules of theaters across the country have been devoted to "The Great Wall".

The superb film arrangement combined with the comprehensive promotion of Wanda Film and Television, Hengyu Media, and China Film Group is equivalent to giving "The Great Wall" a pair of flying wings.

It was like adding fuel to the fire, making the movie's already booming trend even more explosive, and the popularity was boundless.

On the morning of February 4, 2013, the new week's box office data for "The Great Wall" was released.

Countless insiders and fans who pay attention to the movie's box office rushed to the bottom of the distribution association's Weibo account.

With anticipation, everyone clicked on the dazzling data with trembling hands.

Mainland film market, as of January 28 to February 3, weekly box office data table.

First place: "The Great Wall"

January 28: 88.3 million box office.

January 29: 85.4 million box office.

January 30: 82.1 million box office.

January 31: 79.7 million box office.

February 1: 77.5 million box office.

February 2: 73.8 million box office.

February 3: 71.3 million box office.

558 million in seven days, ranking first at the weekly box office.

"My day is 558 million, how can I be so awesome!"

"It's amazing, "The Great Wall" is in its second week, and it can still maintain a single-day box office of nearly 80 million yuan every day!"

"Crazy, crazy, looking at the situation, "The Great Wall" is worth at least 1.6 billion!"

Many people subconsciously cursed and stared at the data table on the screen in disbelief.

Soon, the guy remembered the total box office of the movie, and swiped his phone to scroll down the page.

A bold and black handwriting appeared in front of everyone's eyes.

"Great Wall"!

After ten days of release, the total box office was 960 million!

Data as hot as the sun completely blinded everyone's eyes.

boom..

It was like thunder on the ground exploding in my ears.

No matter who it was, the moment they saw this data, they all felt a turmoil in their hearts.

960 million in ten days!

It once again broke last year's record of 860 million in ten days for "The Secret of the Dragon" and created a box office myth for Chinese-language movies!

So scary, so scary!

In front of the computer or mobile phone screen, there were expressions of astonishment, shock, disbelief, and extreme exaggeration.

At this moment, millions of people who were paying attention to the movie box office collectively lost their minds.

The boss even opened his mouth and was so shocked that he couldn't speak.

Although everyone knows that "The Great Wall" will be a hit this week, they also believe that the movie can reach an unattainable height.

but..

Such a powerful and invincible figure of 960 million in ten days is still unexpected, or it may be said that it is limited by imagination!

How can he be so strong!

It took a while before everyone came back to their senses, and an inexplicable excitement arose in their hearts.

Fans of Fang Ziheng were the happiest and proudest, editing messages on Weibo as fast as they could as if they were going to the market.

In just ten minutes, more than 100,000 Weibo posts about "The Great Wall" were posted, and within twenty minutes it topped the list of trending searches.

Next, there are people in the entertainment industry who are paying attention to "The Great Wall".

Editors, photographers, film critics, celebrities, all @Fang Ziheng and the film's creators are all here to congratulate "The Great Wall" on its astonishing achievement.

Finally, the entertainment media came belatedly and uploaded the revised soft articles and data together.

The Internet completely exploded.

Countless reports and congratulatory voices have sprung up in every corner of the Internet, one after another.

The carnival has officially begun!

[960 million in ten days, just ask who else is there! 】

Sina Entertainment ""The Great Wall" swept everything and suppressed eight movies in the same period!"

[So terrifying, Fang Ziheng creates another glory! 】

NetEase News: "The legendary blockbuster "The Great Wall" directed by the international director Fang Ziheng once again broke multiple records and created a new box office myth!"

[Climb to the highest level, "The Great Wall" is invincible! 】

Sohu Entertainment: "Recently, the war blockbuster "The Great Wall" has been released with great success. It has been making great progress, dominating the entire film market with a terrifying box office of 400 million in three days and 960 million in ten days, setting a box office miracle in the history of Chinese films!"

[New Year and New Year, Fang Ziheng declares to the world: What does it mean to have no opponent! 】

Magic City Entertainment: "On February 4, 2013, the super war movie "The Great Wall" directed by Fang Ziheng, the youngest top Chinese director, was released in ten days. The total box office reached 960 million, which is 40 million short of breaking through 1 billion. mark.

The movie broke the first-day film history record, the first-week film history record, the second-week film history record, and maintained a super high box office record for a single day in a row. It completely ignited the film market at the beginning of 2013 and became the best competitor for the annual box office championship! "

Official Weibo directly posted the box office data of "The Great Wall" and displayed a bright red banner.

["The Great Wall" transcends limits and creates legendary myths! 】

Under the banner, Weibo officials also wrote a paragraph to send their warmest blessings to Fang Ziheng, a shareholder of the platform.

"Congratulations to Director Fang Ziheng for once again surpassing himself and producing such a wonderful masterpiece as "The Great Wall"."

Tengxun Entertainment: ""The Great Wall" has a box office of 960 million in ten days, firmly occupying the Spring Festival championship with an absolutely invincible attitude, and creating a box office myth that has never been seen in Chinese movies in a century. Tengxun Entertainment platform must give praise to director Fang Ziheng , so awesome. Chinese-language movies are really lucky to have you.

At the same time, Little Penguin Entertainment weakly asked my little friend Tengxun Pictures: Director, when will we cooperate! "

Southern Metropolis Entertainment: [The journey continues, I look forward to "The Great Wall" climbing to the top of world movies! 】

Didu Entertainment: [Chinese-language movies, only Fang Ziheng is the best! 】

Every entertainment platform seemed to have taken a stimulant, praising Fang Ziheng and "The Great Wall" in all their glory.

At this moment, media people are highly consistent, and no platform reports on other movies.

Even the second-place "007: Skyfall" took in 55.54 million box office this week.

The guy didn't pick it up if he said he didn't want to, and he pretended not to see it.

Speaking of which, "007" was also unlucky to run into the sky-swallowing beast of "The Great Wall".

The original box office volume of 400 million was crushed without any temper. After 24 days of release, the total box office barely exceeded 200 million.

Compared with the previous life, it was nearly 100 million less.

Other movies released during the same period were even worse. They were criticized by "The Great Wall" and only two movies had a weekly box office of over 20 million.

A "Cloud Atlas".

A "Rock Kingdom 2 Holy Dragon's Wish".

"The Great Wall" has a bold and arrogant attitude like the autumn wind sweeping away fallen leaves. It is a feast for the movie market this week.

The explosive popularity has brought new publicity boost to "The Great Wall"!

From 9 a.m. to 12 p.m., at least more than 50 million people across the country were online, and more than half of them knew about the incredible box office success of "The Great Wall."

7:20 p.m.

"The Great Wall" was included in Yangma News, occupying one minute and twenty seconds of coverage.

For the first time, the host used the words "rare", "miracle" and "spectacular" to describe "The Great Wall".

Fang Ziheng's film documentary was also reported. He appeared in a black Chinese tunic suit, looking calm and calmly accepting an interview with the Sixth Princess.

By 8 p.m., movie theaters across the country ushered in a new wave of movie-watching, and the originally declining number of moviegoers and attendance for "The Great Wall" once again strengthened.

The next day.

February 5th.

Fang Ziheng hurried to the crew of "The Founding of an Army" to hold the last executive meeting of Hengyu Media Group at the end of the year.

There are four main contents of the meeting.

1: Hengyu Media will hold an annual meeting today.

Two: Discuss the publicity and distribution of "Journey to the West: Conquering the Demons".

Three: Discuss the matter of increasing support for various businesses under Hengyu.

Four: Take stock of the group's various income in 2012.

Eight o'clock in the morning.

There was a surge of people outside the corridor of the large conference room No. 1. The heads and senior executives of various departments, subsidiaries, and holding companies of the group arrived together.

Everyone was talking and laughing. While Fang Ziheng, Lin Feifei, and Andy hadn't arrived yet, they walked into the conference room and talked about the group's development this year.

"Hey, Director Wen, I heard that you have had a happy event recently. Congratulations on a good harvest in career and love."

"Director Zhang, you are the biggest contributor to the success of "Partners in China". We at Hengyu Interactive Entertainment are going to try out a few movies next year, so we ask Director Zhang for your help!"

"Vice President Lin, Director Ning, your distribution and publicity departments have made an appearance this year. All the projects controlled by the group have exploded. Just the bonuses awarded by the big boss can fully support you."

"Haha, Director Wang's face is glowing, and something happy has happened at first sight. Let me guess what happy event has happened to Director Wang?"

"Tsk tsk, Tudou Video was personally named by the big boss and supported 1 billion soft girl coins at one time. No wonder Director Wang is in a good mood."

"I heard that Director Fang wants to vigorously support the group's theater channel. Manager Wang, you can't leave later. You must treat us to a big dinner."

"Aren't you stupid? If you want to treat a guest, you have to let Director Fang do it. "The Great Wall" is a hit, and Director Fang's private treasury is going to make a lot of money!"

There were more than 50 senior executives, each with a happy smile on their face, and the hearty laughter spread out, making the employees in the office area outside excited and working a little faster.

Hengyu Media is booming, and its salary and benefits are among the top in the industry.

There is a big boss flying around with big guys, and the employees only need to do their jobs well and don't have to worry about anything else. It's so nice.

Eight forty-five.

Fang Ziheng, Lin Feifei, Andy, and Mo Xiangwan came down from the 22nd floor, passed through the office area, and arrived at the conference room amidst respectful greetings.

"Director Fang, Director Lin, Mr. An, and Mr. Mo."

The door opens.

The executives suddenly stood up and waved to greet the four people.

Fang Ziheng came to the center seat and said with a smile: "It seems that everyone is in a good mood today. To be honest, I am in a very good mood too."

"Ha ha.."

As soon as these words came out, cheerful laughter sounded again in the conference hall.

Lin Feifei came to the seat on the left, put down the documents in her hands and said in a deep voice: "Come, before the meeting begins, let's applaud Director Fang. Congratulations to Director Fang for the great sale of "The Great Wall", and congratulations to Director Fang for once again breaking his own record." Cinematic record.”

Bang bang bang...

Bang bang bang...

"Congratulations on the sales of "The Great Wall"!"

"Congratulations to Director Fang for setting a new film record!"

With thunderous applause, everyone shouted loudly and praised the movie and Fang Ziheng.

Everyone applauded and looked at Fang Ziheng, their eyes full of reverence.

It feels like a fan meeting an idol.

Fang Ziheng gently touched his palms and nodded solemnly in response to everyone.

There were also waves in his heart, and for the first time he had a new understanding of the word leader.

After a long while, the applause stopped.

Fang Ziheng pressed down his hands and asked everyone to take a seat.

"Dear colleagues, the group has made remarkable achievements this year. Film, TV, and variety shows have all blossomed, and many businesses and projects have been fruitful. All of these are inseparable from everyone's hard work. As chairman, I have to thank you. ,thank you all."

Fang Ziheng said while bowing to everyone, taking the lead in affirming the fruits of everyone's labor this year.

Then, he slowly sat down and waved to Mo Xiangwan, secretary of the board of directors.

Mo Xiangwan nodded slightly, stood up and held on to his desk, looking at Lin Wei, the vice president of the group, and Ning You from the publicity department.

"Now, let's get into the topic and officially start the meeting."

"The first topic is that "Journey to the West: Conquering the Demons" is about to be released. Vice President Lin and Director Ning, could you two please report on the film's promotion status?"

"Okay, I'll do it first."

Lin Wei nodded and did not follow the ladies-first routine. He stood up and opened the documents in front of him.

He looked around and said in a slightly high voice: "Dear colleagues, "Journey to the West: Conquering the Demons" was a project personally named by Director Fang. At that time, it won guaranteed distribution from Alibaba Pictures and Wanda Pictures for 950 million."

In other words, the movie must have a box office of at least 950 million for the group to make money. Our distribution department attaches great importance to it and promotes the movie as if it is worth 1 billion.

One thing everyone needs to pay attention to is that Hengyu has previously joined forces with the three film and television giants Huayi, Guangxian and Bona to challenge the theater companies and strive to use the stepped box office accounting model for movies released before March 2013.

If the total box office of "Journey to the West: Conquering the Demons" really exceeds 1 billion, then the group can earn at least seven points more profit just from the release alone.

Based on the billions of accounts, the cinema line was five or five points for the producer and the issuer. Prior to this, the group had paid the production revenue of Zhou Xingchi's film in advance, totaling 375 million soft girl coins. "

"Of course, this 375 million has also deducted the group's issuance profit in advance. The issuance ratio is calculated as 10%. At 37.5 million, the group really only paid 337.5 million soft sister coins!"

As Lin Wei spoke up, all the executives in the conference room took out their mobile phones and calculated the revenue from "Journey to the West: Conquering the Demons".

Based on the same calculation based on the 1 billion box office, after deducting 8.3% of the film fund and taxes, there is still a net box office of 917 million.

If we split it 50-50 with theater chains, Hengyu Media can get a box office share of 458.5 million.

After deducting the 337.5 million paid in advance to Zhou Xingchi and Hua Yi, the final income is still 121 million soft sister coins.

121 million!

It seems like a lot, but don’t forget that Hengyu is responsible for the promotion and distribution of the movie.

There is a question of degree. How much promotional resources should be invested to ensure that the movie can exceed 1 billion in box office.

A breakthrough is easy to say, a win-win situation for everyone.

If there is no breakthrough, then Hengyu will suffer heavy losses!

Soon, everyone had a clear understanding on their faces, and they all turned to look at Ning You, the director of the Propaganda Department.

Everyone wants to know what plan this iron lady, who never engages in scandals and has a very high reputation within the group, has planned.

Ning You (who looks exactly like Yuan Quan) raised his head slightly, stood up and said quietly: "Director Fang, our propaganda department has made calculations about "Journey to the West: Conquering the Demons".

Based on the current pre-sales trend, the publicity department believes that the final total box office of the movie may be more than 1 billion, and is very likely to exceed 1.2 billion, or even higher! "

As he said that, Ning Youchao had been waiting at the front of the conference table. The two minutes takers under the multimedia wall nodded and asked them to find out the pre-sale status of "Journey to the West: Conquering the Demons".

"Hold on."

As a recorder spoke out, the page of Hengyu Maoyan Movie APP suddenly appeared on the multimedia screen.

The recorder clicked on the APP pre-sale column.

Under the red column, a total of three movies are on pre-sale.

The first place, of course, is "The Great Wall" which is currently being harvested in the film market.

The number of downloads of Hengyu Maoyan Movie APP exceeded 30 million in just two months, making it the living assistance APP with the most investment potential.

The pre-sales of "The Great Wall" reached more than 80 million and are still increasing. The total box office data of the movie also exceeded 1 billion, ranking first.

The second place is "Journey to the West: Conquering the Demons", after Hua Yi's early promotion and the hard work of Stephen Chow and the film's main creators.

The movie's pre-sale box office has reached 30 million, and the data is still rising, with an increase of 2 million to 3 million in pre-sale box office every day.

The pre-sales data of the two movies are presented intuitively and clearly to everyone.

Sitting second to the left of Fang Ziheng, Lao Mouzi, the art director of Hengyu Media, had an idea and lightly knocked on the table.

Although the sound of Lao Mouzi's tapping was not loud, it attracted everyone's attention.

Fang Ziheng turned around and smiled slightly: "Director Zhang, what do you think?"

"My opinion is the same as that of Director Ning. Director Stephen Chow has been honing his skills for five years, and it is a comedy with the theme of Journey to the West. It has a very high possibility of exceeding 1 billion in box office."

"Don't forget, Stephen Chow is still the king of Chinese comedy movies!"

Lao Mouzi smiled and pointed at the multimedia and talked about it. He was obviously very optimistic about the pre-sale trend of "Journey to the West: Conquering the Demons".

Fang Ziheng also nodded, agreeing with his and Ning You's views.

how to say?

"Journey to the West: Conquering the Demons" will be released in four days. Due to "The Great Wall", Hengyu has not promoted it in a big way.

The publicity department and external liaison department helped arrange more than a dozen variety shows and interviews, and let Stephen Chow lead the promotion team.

Who is Director Zhou? Apart from some talk shows, he hardly appears on any variety shows.

This has also led to the fact that "Journey to the West: Conquering the Demons" has not entered the public's field of vision on a large scale.

Of course.

Fans of Stephen Chow's movie have already known about the movie's release, and the huge fan base can be seen from the pre-sales.

The 30 million pre-sales seems to be more than 50 million lower than "The Great Wall", but it is the result of no large-scale publicity.

So no matter how you look at it, "Journey to the West: Conquering the Demons" has the potential to be a hit.

What's more, Fang Ziheng also understands the future movie trends!

He quickly decided on a strategy and asked Ning You, "Director Ning, can you tell me about the budget given by the publicity department?"

"Director Fang, the budget is 50 million to 70 million!"

Ning You spoke in a solemn voice, and with a wave of her hand, she asked the recorder to present the budget plan on the multimedia.

"At eight o'clock tonight, the publicity plan will begin online and will cover offline locations across the country tomorrow. We will strive to have the materials in place before the movie is released."

"As long as the box office on the first day exceeds 60 million, we will further expand the promotion of the movie."

"How to expand?" Fang Ziheng raised his eyebrows and asked in a deep voice.

"Satellite TV evening news!"

"I plan to use 10 to 15 evening satellite TV news to boost it to make up for the lost publicity before the movie is released."

Ning You said loudly, while looking at Zhang Chong, the director of the external relations department: "Director Zhang, you will still need to take action when the time comes."

Zhang Chong smiled and nodded: "Don't worry, Director Ning, Zhang is obligated."

This guy was a special reporter for the Sixth Princess Channel in his early years. Later he was promoted and worked for a few more years, and was invited by Concubine Lin.

In the entire Hengyu Group, except for Lin Feifei, he, the director of the external relations department, has a close relationship with many satellite TV stations across the country.

Ning You’s publicity plan must be coordinated by the External Relations Department.

As for Concubine Lin's relationship, don't move it if you can, and keep it for the future.

After hearing the detailed publicity plan, Fang Ziheng showed a satisfied smile: "Very good, Director Ning, I will do as you say."

I only have one suggestion, don’t be afraid of spending money. "Journey to the West: Conquering the Demons" is the first potential blockbuster we have released directed by a peer producer. We must do a good job in publicity and distribution assistance.

This is a signal, a signal that shows the brand power of Hengyu Publishing to the outside world! "

"Understood, please rest assured, Director Fang, our publicity department and distribution department will go all out!"

Ning You and Lin Wei looked solemn and nodded in agreement.

While Hengyu was discussing "Journey to the West: Conquering the Demons", another company was also meeting to discuss the movie.

Huayi Headquarters!

In the huge conference room, more than a dozen figures were sitting upright.

Wang Zhongjun was sitting on the chairman's seat with a cigar in his hand, his expression obscure and gloomy to the extreme.

Everything is not going well!

"1942" hits the street.

"Zodiac" also didn't break 1 billion.

Huayi's stock price has stopped moving again, stopping at 57.5 billion, and it can't go up.

Wang Zhongjun felt sad and cursed Feng Pengtong and Cheng Long for their incompetence. At the same time, he also felt strong resentment towards Fang Ziheng.

He took a deep breath on his cigar and looked at the senior executives and said sternly: "Hengyu Media has not made any move yet. It has made it clear that it will abandon "Journey to the West: Conquering the Demons" and focus on "The Great Wall"!

We can’t ignore others!

The publicity department must take action. I ask you to come up with a feasible publicity plan in the shortest possible time to promote "Journey to the West: Conquering the Demons"! "

"Can the group's stock price exceed the 60 billion mark, just at the end of the year?"

"Director Wang, the publicity plan has been made. What do you think is an appropriate publicity budget?"

The director of the Huayi Propaganda Department is also a woman named Zhou Mo. She has a resolute character and asks questions directly.

How many?

Wang Zhongjun's eyes narrowed, he slammed his desk, stood up and said loudly: "At least 80 million, no limit!"

"All departments are fully cooperating with the propaganda department. I want "Journey to the West: Conquering the Demons" to spread throughout the country within a week. Do you understand me?"

"clear!"

"clear!"

Everyone's eyes twitched and they responded loudly without thinking.

We are all smart people and know very well why Wang Zhongjun is so anxious.

If "Journey to the West: Conquering the Demons" also has problems, then Huayi's vision for this year will once again fail.

The total market value will not exceed the 60 billion mark for at least half a year.

Everyone knows that after the New Year, the film market will enter the off-season, and only the summer season of the coming year can regain its momentum.

But who can say for sure what will happen in the coming year?

Instead of thinking about the coming year, it’s better to seize the moment!

After all, the director of "Journey to the West: Conquer the Demons" is the king of comedy, Stephen Chow.

Hua Yi is still capable of fighting!

All the senior executives responded in unison, but then fell into bitterness.

"The Great Wall" stands high!

If Hua Yi and his family were alone, without the help of Hengyu Media, it would be extremely difficult for "Journey to the West to Conquer the Demons" to fight its way out!

At this moment, they were all led astray by Wang Zhongjun!

Everyone thinks that Hengyu Media gave up on "Journey to the West: Conquering the Demons" and chose to continue focusing on the popular "The Great Wall".