Entertainment, I just like making movies

February 5th, 8pm.

The publicity department, distribution and external relations of Hengyu Media worked together to take the lead in launching the publicity campaign for "Journey to the West: Conquering the Demons".

Under the influence of money, Weibo directly ranked two hot searches!

[The pre-sales of "Journey to the West: Conquering the Demons" exceeded 40 million, surpassing any previous works by director Stephen Chow and setting a box office record for the third highest pre-sales in film history. 】

[The King of Xingye is back, everyone owes Xingye a movie ticket! 】

Two hot searches instantly shifted the attention of the entertainment industry from "The Great Wall" to "Journey to the West: Conquering the Demons".

In order to promote "Journey to the West: Conquer the Demons", Fang Ziheng specially told Song Ge of Wanda Film and Television to temporarily block the overseas box office of "The Great Wall" last week.

After waiting two days, "Journey to the West: Conquering the Demons" will be announced after its premiere.

At that time, we can also hype up the topic of the two movies Enter the Dragon and the battle of the century between Zhou Xingchi and Fang Ziheng.

At nine o'clock in the evening, Hengyu launched its second wave of promotions.

Tudou, Tengxun Video, Youku Video, and iQiyi Video, the four major video websites, have jointly arranged an APP splash screen for "Journey to the West: Conquering the Demons", as well as the most eye-catching recommendation position on the homepage.

Just for these two recommendations and promotions, Hengyu Media paid 10 million to each video company.

Viewers of the four major videos can see the poster of "Journey to the West: Conquering the Demons" by simply opening the app.

The poster lasts for five seconds. Except for members of the four major videos, ordinary viewers cannot skip it directly.

At this time, Zhou Mo, director of the Propaganda Department of Huayi Headquarters, came to the company and prepared to start the promotion of "Journey to the West: Conquering the Demons".

In the morning meeting, Wang Zhongjun issued the highest order and gave a budget of 80 million soft sister coins, allowing Huayi's publicity department to promote the movie regardless of cost.

80 million!

Except for "1942" by Feng Pants, even Cheng Long's "Twelve Zodiacs" did not enjoy such treatment.

"Journey to the West: Conquering the Demons" must be a big hit!

Zhou Mo's eyes were blazing and he walked out of the elevator with great pride and came to the office area of ​​the publicity department.

Tonight, she is not short of money, so she can give it a try!

However..

Before she could say a few words and ask how the preparations were going, Li Liang, the leader of the department team, waved to her and shouted in surprise: "Director, come here quickly, something is wrong, someone is hyping up " "Journey to the West: Conquering the Demons"!"

"What?"

Zhou Mo looked stunned, stopped what he was saying, and trotted over on high heels.

On the computer page, there are two bright red hot searches on Weibo.

The two hot searches attracted a large number of Stephen Chow fans and melon-eaters to watch.

Zhou Mo browsed for a while and asked in confusion: "Is it Hengyu Media? Didn't Director Wang say they don't care about it?"

Looking at the three team leaders standing in front of her, she couldn't figure out the reason even if she thought about it.

At this time, Zeng Yun, the leader of the second team, said softly: "How about, Director, you call Director Wang and ask about the latest situation?"

"What else are you asking? It must be Hengyu Media. Apart from Hengyu, every other company is eager to see "Journey to the West: Conquering the Demons" hit the streets and enjoy our Huayi's jokes!"

"Maybe it's Stephen Chow!"

"He, with his instigation, you expect him to spend such a large amount of publicity expenses!"

The three team leaders analyzed the truth instantly with every word they spoke to each other.

Zhou Mo thought for a moment, waved his hand and said: "No matter who it is, it is a good thing."

"Everyone, the time has come. Now we will officially start the promotion. We will launch the trolls first. Before the early morning, I want to see that all the major forums on the Internet are discussing the topic of "Journey to the West: Conquering the Demons"!"

"clear!"

There were excited responses in the office area, and hundreds of people came to sit down in front of the computer, eager to get started.

80 million in publicity expenses is enough for them to build!

At this moment, no one except Zeng Yun, the leader of the second team, proposed to suspend the publicity first and ask for opinions from above.

At this moment, the arrow is on the string and must be fired!

The big boss wants the movie to be popular and Huayi's stock price to rise.

Their propaganda department has not deviated from its mission.

Moreover, they finally got a big deal, and they were able to sell it in large quantities, and no one wanted to miss it!

Besides, it’s a good thing to have help from another company, as it can better support “Journey to the West: Conquering the Demons”.

If you don’t say anything, just do it!

Nine-thirty.

Under Huayi's money offensive, tens of thousands of navy troops appeared and flooded every corner of the Internet, opening up the discussion topic of "Journey to the West: Conquering the Demons".

The navy maintains three or four accounts, acting as fans of Stephen Chow's movies while carrying hot searches on Weibo.

In a short period of time, "Everyone Owes Xingye a Movie Ticket" spread to the entire Internet, and the previews became more and more popular.

"I grew up watching Xingye movies. I was young and had no money before. Now that I have grown up and have a job, Xingye is already old!"

"Xingzi, Xingge and Xingye have risen from the background and brought us countless laughter. We will always support Stephen Chow!"

"Countless people say that Master Xing is not good at this or that, but Master Xing has never said anything wrong about anyone!"

""Journey to the West: Conquering the Demons" must be supported!"

"I owe Mr. Xing a movie ticket. Mr. Xing is awesome, and "Journey to the West: Conquering the Demons" is awesome!"

"As proof, I am opening the Hengyu Maoyan Movie APP to add a pre-sale ticket for "Journey to the West: Conquering the Demons"!"

""Journey to the West: Conquering the Demons" is rising, brothers, come on, cheer for Master Xing!"

"That year, Master Xing carried the golden cudgel and left everyone the peerless legend of "Journey to the West". I missed it. Today, "Journey to the West: Conquering the Demons" is back again. I don't want to miss Master Xing or miss the movie!"

"Movie audiences all over China owe Master Xing a movie ticket!!"

The mighty navy came one after another, bringing back the memories of Stephen Chow fans and their yearning for the star.

Something called feelings appears inexplicably in the hearts of countless people.

[Watch "Journey to the West: Conquering the Demons" without leaving any last words! 】

[Send the last movie ticket to Mr. Xing! 】

[Master Xing is old, he needs our support now! 】

One topic after another with love words, passed from the navy to the fans, and then uploaded to the Internet.

Many netizens who like to watch Stephen Chow movies but are not movie fans were also touched by the softness in their hearts.

One after another joined the topic, setting off a wave of emotional venting on the Internet without leaving any regrets.

By early morning, "Journey to the West: Conquering the Demons" firmly occupied five of the top ten hot searches on Weibo.

Movies, Journey to the West, Stephen Chow, No Regrets, each topic has attracted hundreds of thousands or millions of netizens to leave messages.

The mighty Internet army has shown everyone what cohesion is and what the power of unity is.

This metaphysical propaganda method also shocked the entertainment industry.

Especially those working in the film and television industry and managers of major film and television companies were all confused.

I'm going!

What the hell!

"Journey to the West: Conquering the Demons", which was just mediocre at noon, became a hit all over the internet in the evening!

Stephen Chow, does he really have such great appeal?

No one answered everyone's doubts, and the propaganda continued.

………

Six o'clock in the evening exactly.

"Journey to the West: Conquering the Demons" was simultaneously featured on the evening news of 20 satellite TV stations.

Hengyu Media and Huayi Brothers each contributed their own efforts to finalize ten satellite TV stations.

On the third day, "Journey to the West: Conquering the Demons" was released and appeared in regional newspapers and municipal TV stations across the country.

When ordinary people woke up early in the morning, it seemed like the world had changed. Everywhere there was discussion about Stephen Chow and "Journey to the West: Conquering the Demons."

At this time, the promotional materials prepared in advance by Hengyu Media and Huayi were laid out.

At the gates of more than 40 theaters across the country, posters for "Journey to the West: Conquer the Demons" and "The Great Wall" occupy the best spots.

Some small counties with relatively prosperous economies were also spared. Hengyu Media Advertising Company contacted downstream business operators and asked them to help lay out promotional materials.

Two days!

In just two days, "Journey to the West: Conquering the Demons" became famous all over the country.

From north to south, there are movie sounds everywhere.

Hengyu and Huayi have invested almost 90 million in publicity expenses.

The money spent by Huayi's family alone is as high as 40 million soft sister coins.

That is to say, Wang Zhongjun came to his senses and stopped Zhou Mo in time. Otherwise, the total publicity expenses before the movie was released may have reached hundreds of millions.

The huge promotional lineup has nearly doubled the pre-sales of "Journey to the West: Conquering the Demons".

As of three hours before the movie's premiere, the data displayed on the Hengyu Maoyan Movie APP exceeded 75 million.

Pre-sales continue to rise, no less than "The Great Wall" which was released a dozen days ago.

………

February 6th, 4pm.

Hengyu Media held a grand premiere ceremony for "Journey to the West: Conquering the Demons" at the National Center for the Performing Arts in the Imperial Capital.

Most of the people in the entertainment industry were shocked. People from all walks of life were dressed in costumes and got out of the luxury cars with expectant smiles on their faces.

On Hengyu's side, two female generals, Lin Feifei and Andy, lead the team.

Lao Mouzi, Wu Jing, Hao Yi, Wen Muye, Su Lun, as well as the group's available celebrity artists were all present.

Among the group of people, Zhang Songwen and Zhang Yu, who had just joined the group, walked at the back.

The two of them were dressed in decent suits, their bodies straightened up, and their expressions became tense at a speed visible to the naked eye after stepping onto the red carpet.

On both sides of the red carpet, there were waves of excited shouts, and most of them were fans of Stephen Chow, Wen Zhang, and Huang Bo.

call..

Hearing the cry that was like a pilgrim, Zhang Songwen took a deep breath, and a gleam of light flashed in his quiet eyes.

He was moved!

It’s really exciting!

Not only for the artist's fame and fortune, but also for his career ambitions since he entered the industry.

Those with shining stars must be famous!

he!

It's been silent for too long!

I hope that joining Hengyu Media with his agent Lao Zhao will bring new changes to him.

With a bit of excitement, Zhang Songwen followed the team as they strolled across the red carpet and climbed to the steps of the National Center for the Performing Arts.

As soon as he arrived at the gate, he heard Zhang Yu muttering next to him.

"Why didn't you see Director Fang?"

Zhang Songwen looked forward subconsciously. Among the many figures in front, most were women with graceful figures.

The big boss of Hengyu Media, Fang Ziheng, and the two mainstay stars Liu Ye and Deng Chao were nowhere to be seen.

At this time, Chen He, Zheng Kai, Lei Jiaying, and Guo Jingfei who were walking in front of the two people turned around.

Lei Jiaying smiled at the two of them and gave the two new friends some knowledge.

"Director Fang has something to do with Brother Ye, Brother Chao, and Brother Jin, so he can't come today."

"Oh, thank you, Brother Jiaying."

Zhang Yu smiled shyly and nodded to Lei Jiaying to express his gratitude.

Hearing this, Chen He bumped into Zheng Kai next to him and joked: "Kai Kai, didn't you also get the role in "The Founding of the People's Republic of China"? Why didn't you fly to Yuzhang with Director Fang and the others today?"

Zheng Kai: "."

Revealing the shortcomings of brothers, right?

Can.

Then let’s hurt each other!

Zheng Kai glanced sideways at Chen He and said with a look of shame: "I got a supporting role and I only joined the cast in March."

"By the way, He, you also participated in the casting of "The Founding of the People's Republic of China". Tell us, what role did you get?"

Chen He was stunned and was killed by his old classmate with one hit.

He did participate in the casting of "The Founding of the People's Republic of China", but was screened out in the first round and missed the role in the movie.

After opening the topic, the six people gathered in a small circle.

While chatting about Fang Ziheng's new movie, he followed the team into the National Center for the Performing Arts.

Zhang Songwen and Zhang Yu also just found out about their big boss, the youngest international director.

While "The Great Wall" is in theaters, a new movie has been released!

It’s also a main theme movie!

While the two of them admired it, they both set a small goal in their hearts!

You must act in a movie directed by Bigg Boss once.

Even if...

Just an insignificant supporting role!

Just when "Journey to the West: Conquer the Demons" was having its premiere.

Yuzhang.

A plane flying from the imperial capital slowly landed at Changcheng Airport, the provincial capital.

Outside the airport VIP lane.

Standing were a group of government officials dressed in dark jackets and long black trench coats, dressed calmly and dignifiedly.

A group of people raised their necks when they heard the sound of the plane piercing the sky.

A young man glanced twice, walked up to a middle-aged man over forty years old, and whispered: "Secretary-General, Director Fang and his plane have arrived."

"I know, let everyone pay attention later, don't be too big or too small."

The middle-aged man breathed a sigh of relief as the heat came out, and gently pressed his cold feet.

The weather in Yuzhang.

As soon as winter comes, the cold and humid season begins.

It's okay to be out in the sun. The afternoon sun is warm and very comfortable.

If it rains or snows, it will be a disaster. The biting cold wind will make people lose their energy.

The plane landed, and a voice came over the radio to remind passengers to pay attention to safety.

Not a moment.

A group of passengers came out of the VIP aisle.

The man walking at the front was extremely young, looking like he was only in his early twenties, but his steps were vigorous and his brows were confident, showing that he was extraordinary.

What a handsome guy!

Chaga!

The middle-aged man looked at the young man who was getting closer and closer, and admired secretly in his heart.

He straightened his clothes, showed a happy smile, took a few steps forward and reached out his hand to say hello.

"welcome."

"Welcome Director Fang to come back and build his hometown. On behalf of the provincial government and myself, I would like to thank Director Fang and Hengyu Media for their dedication to Yuzhang, and thank you for your support and help in my hometown."

Fang Ziheng was a little flattered, bowed slightly, stretched out his hands and shook hands with the secretary-general, and said humbly: "The secretary-general has praised me. Ziheng is scared. The investment I brought back this time is insignificant. How can I receive such courtesy? You are so kind." It’s Zhe Sha Zi Heng!”

"Haha, Director Fang doesn't have to be humble. He comes back with tens of billions of dollars to build his hometown. You can bear this courtesy."

The middle-aged man chuckled, comforting Fang Ziheng and nodding to Deng Chao, Liu Ye, and Luo Jing behind him.

Fang Ziheng returned to Yuzhang during the Chinese New Year, on the one hand, to start filming "The Founding of the People's Republic of China".

The movie will be released in October. The time is tight and the task is heavy, so he must go all out.

On the other hand, it has issued an invitation to Yuzhang Province to invest in the construction of a tens of billions-level film and television base in its hometown.

As the Secretary-General said, with tens of billions invested in the cultural tourism industry, he can definitely be treated as a VIP.

then

The middle-aged man pulled Fang Ziheng and introduced the heads of several departments behind him.

There are as many as seven or eight departments, all of which are leaders related to culture, tourism, and film and television.

The construction of a film and television base is not just a matter of words. It requires a series of complicated procedures including planning, approval, land, compensation, design, and construction.

This time, the two sides only had preliminary negotiations.

In the future, Hengyu will also bring a professional team to conduct detailed discussions with Yuzhang.

After chatting for a while, the two teams drove off under the gaze of passers-by.

Destination, guest house.

There, there were even bigger leaders welcoming Fang Ziheng.