Entertainment, I just like making movies

[Dominating the summer season, "囧" has a box office of over 150 million on its first day! 】

Hot search on Weibo: "The hilarious comedy series "Hong Kong" produced by Fang Ziheng and starring Xu Zhanjiang was released at midnight yesterday. Many theaters across the country were shocked to watch the movie. It grossed 150 million in box office on the first day, breaking the first day in film history. Highest record!”

[There is no strongest, only stronger, "囧" breaks double records again! 】

Tengxun Entertainment: ""囧" is invincible. The box office at midnight on July 31 exceeded 14.5 million, breaking the previous record of 12.9 million Chinese-language films held by "The Great Wall". The box office on the first day exceeded 150 million, once again breaking the previous record of "The Great Wall" The highest record of 127.6 million held!"

【"Hong Kong embarrassment"! A new method to attract money]

NetEase Entertainment: "If you say which is the most anticipated domestic film this summer? It must be "Hong Kong" directed by Xu Zhanjiang. The film is full of attractions, and its first-day box office easily broke 12 Chinese-language film box office records!"

["Embarrassed in Hong Kong" is a huge hit, let's take a look at the top five highlights of the movie! 】

Huaguo Movie Network: "Point 1: Nostalgia. The images, posters, music, plots and lines of every old Hong Kong movie are all classics.

Highlight 2: The laughter remains the same, and the frustrations are orderly.

Highlight 3: The gorgeous combination, including Zeng Li, Xu Zheng, Bao Qiang, Jiang Shuying, etc., and the supporting roles are also interesting.

Highlight 4: Every classic old song is appropriate and the theme song is sung by the princess. It is highly recommended.

Point 5: The overall quality of the movie is top-notch, the plot is smooth and smooth, everything serves the main line, it is smooth and natural, especially the culture of Hong Kong Island shown, it is so memorable! "

[God-level "Hong Kong 囧", god-level marketing! 】

Didu Entertainment: “God-level marketing, simple things repeated 1,000 times, Hong Kong 囧 has used IP marketing, nostalgia marketing, community marketing, creative conferences, opportunity marketing, the most popular techniques nowadays, all in the movie. !”

【150 million on the first day! This summer season welcomes the most popular movie king! 】

["Hong Kong 囧" is awesome! Just ask who else? 】

Hengyu New Media: "Beyond "The Secret of the Dragon" and "The Great Wall", "Hong Kong" leads the public to experience the journey of embarrassment, setting a single-day box office record for Chinese-language films and setting more than a dozen records in mainland film history!"

"In the hot summer vacation, "囧" and "七星鲁王" will bring you different and exciting audio-visual feasts!"

"The single-day market share exceeded 200 million, and the summer release set a record for the highest market share of a Chinese-language film!"

""囧" strongly strives to become the single-day box office champion, Xu Zheng, the new generation king of comedy!"

“‘囧’ has overwhelmingly surpassed ‘The Seven Stars’ and is aiming to become the annual box office champion of Chinese-language films in 2013!”

["Qixing Luwang" sold 49 million on the first day, setting a personal record for Lu Chuan! 】

[Magical masterpiece, a masterpiece that is not inferior to "The Secret of the Dragon"! 】

[Working hard and moving forward, well done to Lu Chuan! 】

[The prodigal son returns with gold, come on, Lu Chuan! 】

["The King of Seven Stars", the best adventure movie of the year! 】

………

August 1st.

Early in the morning, the Internet was flooded with two movies.

Various news reports are flying all over the sky, and the entire Internet is filled with the voices of "囧 in Hong Kong" and "The King of Seven Stars".

Perhaps Alibaba thinks Lu Chuan has a bad reputation, so many promotional themes use the power of movies to rectify Lu Chuan's reputation first.

Why, even "The Prodigal Son Will Never Return for Gold" came out.

Many netizens simply laughed to death. They commented under these topics and took a picture of Qin Lan attending the premiere of "囧 in Hong Kong".

"A prodigal son will never turn back for gold, and a good girl will never turn back for straw!"

"Well done to Sister Qin, come on!"

"Qin Meiren, look at this, I think you and Fang Ziheng are destined to be together."

Wave after wave of reports put several topics on Weibo hot searches, making the two movies the most popular synonyms at the moment.

The two films accounted for more than 90% of the film schedule nationwide, and their first-day results lived up to expectations, accounting for 95% of the box office share.

"Embarrassed in Hong Kong" relied on extremely high pre-sales, average film schedules across most of the country, and explosive appeal to successfully exceed 100 million on the first day, reaching a box office of 153 million.

Although "The King of Seven Stars" only had a first-day box office of 49 million, it was already a very good result compared to Lu Chuan's appeal and the audience's suspicion of him.

Just looking at the box office on the first day is enough to prove that Alibaba Pictures’ announcement is not false.

Alibaba Pictures can be said to have become famous in one battle!

If we really want to talk about the shortcomings, that is, the number of movies scheduled is small, the new company has just been established, and it is not familiar with the land-hungry theater chains across the country.

49 million!

It is only one million short of breaking through 50 million, which is one life longer than Zhao Yanzi's "Youth".

After seeing this data, Fan Luyuan and others also stopped thinking about giving profits to the theater chain.

By lowering the bill sharing ratio to increase the film schedule, coupled with the promotional resources of Alibaba Pictures, the box office trend of "The Seven Stars of Lu" is guaranteed.

Lu Chuan was also very excited. He seemed to be clamoring all day long and looked arrogant, but he also knew that "Seven Stars of Lu" could not beat "囧" in any aspect.

He was very satisfied with the first-day box office of 49 million.

In his heart, he already has new expectations and thoughts about the movie.

49 million on the first day.

The next day it was more than 50 million.

Then the theater chain adjusted the film schedule, and it could reach 60 million on the third day.

Two hundred million in four days!

By then, he, Lu Chuan, will also be a well-known commercial film director!

The idea is beautiful, but the reality is very ugly.

How could the theater chain operate according to his ideas?

On the first day, the movie market's total sales exceeded 200 million, and the box office and attendance throughout the day hit a new high in history.

At theaters across the country, the management immediately set their sights on "囧" and took the lead in increasing the film's schedule.

65%!

The next day, the first-day box office of "囧" increased to 65.

"Qixing Luwang" not only did not increase the number of films, but also reduced several spots.

There was no way, starting from the afternoon of the first day, "囧" halls in movie theaters across the country were almost full.

While the audience was queuing up, they were asking for additional rooms and performances.

Even many readers of "Tomb Robbers" chose "Hong Kong" first among "Hong Kong" and "Qixing Lu Wang".

In the words of some readers, the movie is there without running away.

If Lu Chuan does a good job, they will naturally watch it later. If he doesn't, let's see if they don't hate him to death.

The capacity of the market has almost reached its upper limit at this time, with "囧" standing sideways, infinitely squeezing other movies of the same period.

The hot box office also makes it difficult to buy tickets.

Hengyu Maoyan APP has once again become the first choice among viewers, with a new round of downloads increasing dramatically.

Young people queued up and couldn't get tickets, so they all chose Hengyu Maoyan APP.

Fang Ziheng saw the opportunity and asked the APP to open a direct ticket purchase channel. At the same time, he ordered an increase of 50 million in publicity and distribution expenses for ticket replenishment.

Yes, it’s just to pass the profits on to the audience!

He didn't bother to care whether Alibaba would give up profits to the theater chain. As early as the completion of "囧 in Hong Kong" was released, Hengyu held a small advance viewing party and invited a group of theater chain managers to come over.

Hengyu Media has also signed an account sharing contract with the theater chain. The total box office of "囧 in Hong Kong" exceeds 800 million. The account is divided according to 47% to 53%. If it exceeds 1 billion, it will be a 50-50 split.

Among all the movies released at the same time, only "囧" dared to sign this account-sharing agreement and was able to sign it.

Lu Chuan's "The Seven Stars of Lu" was not even picked up by theaters!

the next day.

August 1st is Army Day.

"Embarrassed in Hong Kong" continued its success and pushed the box office to 170 million in a single day, becoming an undisputed hit comedy.

Even in the hot summer, movie fans' enthusiasm for watching movies has not diminished at all, and the attendance rate throughout the day is close to 95%.

From ten o'clock in the morning to ten o'clock in the evening, the theater was full. The grand scene of the cinema could not be overstated as a Spring Festival travel rush.

The major media are all going crazy at this moment!

"Hey, Mr. Deng, I'm really sorry. I've been busy these days. Our editor-in-chief told me that I'll be working on "Qixing Luwang" for the past two days."

"Mr. Deng, I am not a big brother and I don't like "The King of Seven Stars". We media people must also uphold a pragmatic attitude. "囧" is a hit, so we can't unconscionably praise other movies!"

"Oh, President Zhang Da, Alibaba has so many media resources, so we need to take action. I'm sorry, I'm sorry."

"Quick, quick, quick, the box office of "囧" will be released the next day. Hurry up and prepare the previous soft article, fill in the data and publish it immediately."

Hundreds of well-known entertainment media, with pain and joy, rejected Alibaba Pictures' money and concentrated their efforts on hyping "囧".

There is no way, the movie is too popular!

They want to make money, but they want to be popular even more!

At the same time, the next day's box office of "The King of Seven Stars" was also released. It made a small jump. The single-day box office exceeded 54.5 million and it earned 100 million in two days.

The well-behaved performance is neither stunning nor shocking.

Compared with the movie's production budget of 300 million, the trend seems to be quite strong, and Alibaba Pictures is making some money.

Also sent to Alibaba Pictures was the latest film schedule.

32.8%!

Damn it, why is it even lower?

Zhang Qiang and other senior executives were dumbfounded when they looked at the box office data sheets and movie schedules in their hands.

Compared with the 36.2% on the first day, it was a full 3.4% lower.

Calculated based on the 6,000 cinemas across the country, this is equivalent to a loss of more than 100 screening halls and a loss of 800 to 1,000 screenings a day.

Based on an average of 150 people watching the movie at a time and a movie ticket price of 30 yuan per person, the box office must be at least more than 4 million yuan.

In other words, "The Seven Stars" lost nearly 5 million at the box office yesterday. If the film schedule had not been reduced, the single-day box office would have been higher, and it is expected to reach 60 million.

"I'll fuck you, uncle!"

"The theater chain, you guys really deserve to die!"

Looking at the film schedule blankly, Zhang Qiang, Zhang Wei, and Deng Kangming all became angry and cursed the theater chain for damning.

Not long after.

After completing a day's road show, Lu Chuan, who was about to read movie reviews online after taking a shower, also received two data sheets.

"Ah, I'll go to your mother's theater and you'll give me back the schedule for "The King of Seven Stars"!"

"In Hong Kong, Fang Ziheng, Xu Zheng, I am at odds with you!"

In the suite, Lu Chuan's hysterical roar could be heard.

Fang Ziheng and Xu Zheng were also shot while lying down.

It’s not like they adjusted the film schedule, it’s none of their business!

Leaving the palace.

Fang Ziheng was lying on the bed, stroking Zeng Li's head with one hand, holding his mobile phone with the other, and browsing two data sheets.

"Sister, "囧" will be released at the box office the next day."

"Sir, how much?"

Zeng Li raised his head and looked at it with blurred eyes.

Fang Ziheng smiled, met the beauty's eyes, and said softly: "170 million!"

"so much?"

"That's right, don't look at who the screenwriter of the movie is?"

"Virtue!"

"Sister, continue."

Fang Ziheng put down his phone and closed his eyes with an expression of extreme enjoyment.

He thought these two data were normal and not surprising at all.

The strength of "Embarrassed in Hong Kong" is there. In terms of appeal and film quality, it is no less than "Journey to the West: Conquer the Demons" released during the Spring Festival.

The summer season is another hot season, with a large number of moviegoers, so it would be strange if the movie is not a big hit.

As for increasing the film schedule, he has not thought about it. This is what the theaters should do.

He has also seen the results of "The King of Seven Stars" and can only say that it is okay. The combination of Lu Chuan and Alibaba Pictures has reached this point and that is the end.

In the next few days tomorrow, as the audience's film reviews come out, it will be clear whether "The King of Seven Stars" is good or bad.

With Fang Ziheng's understanding of Lu Chuan and the various shit-feeding operations he performed in his previous life, the movie would never be too powerful.

In three days at most, there will be a backlash from the audience.

In the next few days, the movie market officially became the world dominated by "囧".

First, on August 2nd and 3rd, there was a small decline in the single day, with box office receipts of 136 million and 118 million respectively.

It was released for four days, with a total box office of 571 million!

Five hundred million in four days!

It once again set a new high in the history of Huayi Film and became an unattainable pinnacle in the mainland film market!

The dazzling data shocked the entire entertainment industry and stunned moviegoers who paid attention to the box office.

What a surprise!

"Embarrassed in Hong Kong" is simply awesome!

When the weekend ticket box office was announced, everyone from the media to the entertainment industry was extremely surprised.

They know that "囧" is great. With the first two works as a foundation, the third sequel will definitely soar into the sky.

but..

No matter how much everyone expected and predicted, they never expected that the movie would be so strong, with a box office of 570 million in four days.

570 million!

Even though the movie market is extremely prosperous now, it is still an elusive figure for many movies that have been released in theaters.

Others are still fighting for a box office of 100 to 200 million, but "囧" has achieved results in just a few days that many movies cannot achieve in a month.

sharp!

so amazing!

The eyes of the film professionals in the industry were as wide as brass bells. Besides envy, they couldn't even feel jealous.

Major film and television companies also called to congratulate Fang Ziheng and Hengyu Media for producing another annual box office champion movie.

More people are looking for Xu Zheng at this time, tracking and reporting on the film creator of "囧 in Hong Kong".

Fang Ziheng is behind the scenes of this movie, and Xu Zheng and the others are the biggest beneficiaries of exposure and the movie's success.

at the same time.

There is a backlash against "The King of Seven Stars" on the Internet, and the backlash comes from the audience of the movie and the readers of "Tomb Robbers Notes".

Lu Chuan, you're out of luck again!

Some viewers carefully analyzed the movie and pointed out that "The King of Seven Stars" was not a 3D real shot at all, but a 3D conversion.

It’s just that the cost of conversion was very high and the 3D effect was good, so no one noticed it for a while.

The main reason is that when promoting the movie, Alibaba Pictures repeatedly emphasized the magical masterpiece and did not focus on 3D real-life shooting.

Alibaba Pictures' intention is to attract audiences with a magical masterpiece first, and then release 3D real-life shots when the movie gets a good reputation.

After all, after being devastated by a bunch of bad 3D movies in the past three years, the audience will subconsciously feel bored when they hear about so-called 3D special effects blockbusters.

Especially for domestic movies, you will only try to believe it and go to the cinema to buy a ticket after the movie premiers and reports a lot of tidbits.

I don’t know if Lu Chuan was distracted during yesterday’s road show interview.

It's so good to die, in front of a large audience and reporters, I swore that "The King of Seven Stars" is a full 3D real shot, without any water.

This damn thing has stirred up a hornet's nest!

That night, some viewers at the scene did not believe in evil and compared the three movies "Avatar", "Edge of Tomorrow" and "The Secret of the Dragon" with "The King of Seven Stars".

After a comparison, Lu Chuan overturned!

Bullshit 3D real-life shooting, the special effects level of "Qixing Luwang" is not even top-notch in the world.

Even if it is put into a domestic movie, the special effects would be top-notch.

Lu Chuan!

Once again, he deceived the audience and kept telling the truth.

The audience and readers of the original novel shouted to him to get out of the film industry and the entertainment industry.

The reputation and image that had finally been cleared away by the prodigal son's return was once again plunged into the quagmire.