Entertainment, I just like making movies

"Every year, there are always a few movies that cause trouble. I asked my father about the problems. My father said: Movies are the only art that can enter the university, and they are the only ones that can enter, so they are in trouble!"

This passage was said by Zhong Diancheng, the father of the writer Acheng and the most important literary critic and esthetician in China.

Ah Cheng excerpted the original words and specially wrote an article to clarify the world's doubts and tell the story of the lofty aspirations and troubles of film art.

A high-profile internal viewing event like "The Founding of an Army" is an example and a typical example. Chiefs put aside their busy work to watch the movie in person, naturally not for the sake of formality.

There are children in the rivers and lakes, but there are no old friends in the mountains and rivers!

Whether it is for inheritance or to commemorate the older generation of revolutionaries, movies with the main theme can always get the attention from above.

Fang Ziheng looked respectful and spoke eloquently, introducing the film's situation and shooting process to the five heads in detail, occasionally adding a sentence or two about interesting things that happened on the crew.

The five leaders listened attentively and smiled from time to time. When they encountered questions of interest, they would ask loudly, telling Fang Ziheng not to be anxious and to explain slowly and carefully.

Three hours flew by.

As the screening of "The Founding of an Army" ended, applause broke out, and several leaders stood up at the same time, applauding while showing signs of satisfaction.

"A single spark can start a prairie fire!"

"Not bad, not bad, the movie is very good!"

One of the chiefs had deep eyes and spoke with emotion, as if he was recalling the prosperous years of that era.

The other four nodded slightly, also showing their approval of the movie.

Director Han observed the words, felt relieved, saw the opportunity, took two steps forward, and said humbly: "The chief has given me a compliment, please give me more criticism and correction."

"The quality of the movie is good, let's release it on National Day!" A director made the final decision, clearing up the issue of follow-up review.

Fang Ziheng felt happy, knowing very well the weight of this sentence.

Once the chief has spoken, the subsequent review will be almost hassle-free, just fine-tuning some details.

Director Han also smiled, his attitude still respectful, and reported the movie's announcement to the leaders one by one.

The Trilogy of Founding of the People's Republic of China was completed, and he had submitted an almost perfect answer sheet to his boss, and he felt relieved.

Not a moment.

The five chiefs left one after another, shaking hands with Han Dong, Chen Yu, Fang Ziheng, and Kang Pei before leaving.

When it was Fang Ziheng's turn, a chief patted him on the shoulder and encouraged him with a smile: "Xiao Fang, I have heard your name. You are very good. Work hard!"

"Please rest assured, chief, I will continue to work hard!" Fang Ziheng puffed up his chest and responded loudly.

The elevator door closes.

The corridor suddenly became quiet, and several loud sounds of relief sounded one after another.

call..

call..

After the leader left, the little things that Fang Ziheng and others mentioned finally fell to the ground, as if a big stone had been lifted off, with great ease.

Director Han was the first to come to his senses. He took off his glasses and rubbed his eyebrows, and said quietly: "Let's go, let's discuss the specific release time of the movie and the promotion steps!"

"That's right, since the chief has made the announcement, we must take it seriously, discuss it carefully, and choose the best time to release it."

Kang Pei took advantage of the situation and said with a bit of joy.

Today, for him, Director Han, and Chen Yu, it can be called one of the most important events in their careers.

It can be summed up by saying that Jane is very happy and her fortune has soared!

The same goes for Fang Ziheng. The three hours he just spent in the screening room were an exaggeration.

The four of them looked at each other and smiled, with a bit of excitement on their brows. They did not go to Kang Pei's office, but turned around and walked towards the screening room in tacit agreement.

There were already staff waiting outside the door, handing over several September movie release forms.

Fang Ziheng took one and walked into the screening room, looking down at it.

On the table, there are thirty-one movies arranged densely, which will scare people to death!

September 5: "Psychological Crime City Lights".

September 5: "Elysium".

September 6: "Hua Han".

September 6: "Super Agent."

September 6: "Time Lovers".

September 6: "The evil spirits in the ancient town are haunted by witchcraft".

September 10: "School Bus".

September 10th: "4B Youth - Tower B, 4th Floor".

September 12: "The Smurfs."

September 13: "Witness by All".

September 13: "Crossfire."

September 17: "Luo Jing Mountain".

September 17: "Very Lucky".

September 17: "My Mother".

September 18: "A City".

September 18: "Love Farewell".

September 18: "The Secret Talisman of the Empire".

September 18: "Speed ​​Snail".

September 19: "Noah's Ark on May Day".

September 19: "Reunion".

September 24: "King Kong: Death Redemption".

September 27: "The Biography of Steve Jobs."

September 28: "Target War".

September 28: "White Fox".

September 28: "Detective Dee: The Dragon King of the Dragon City".

September 29: "Farm No. 81: Protecting Mai Jie".

September 29: "Have a Happy Journey".

September 30: "Magical".

September 30: "72 Hours of Stealing the Sword".

September 30: "Escape 3D".

September 30: "Bat Villa".

Although many movies are just one-stop shopping, such a dense arrangement of schedules makes people speechless.

The booming environment for Chinese-language films has attracted countless investors to rush into the film market, hoping to make money while the market is booming.

Fang Ziheng's eyes first turned to "Psychological Crime: City Lights", a movie controlled by Hengyu Media, directed by Sang Lin, and starring Zhang Yi and Li Qin.

In the previous life, the original version starred Deng Chao and Blind Sister Shishi. The box office was not high and it was not well-received.

In this life, with the name of being produced by Hengyu Media and supervised by Fang Ziheng, I think it will be more popular with the market and audience friends.

Then, he looked at "Detective Dee: Dragon King of the Dragon King", which was produced by Hua Yi, participated by Heng Yu, and directed by Xu Ke.

The script of this movie has been refined by Hengyu Literary Editorial Department and reviewed by him, and the final effect is more than one level higher than the previous one.

Excessive special effects in movies have also been banned, and like "Flying Swords of Dragon Gate", they are completely controlled by Tiangong Yicai.

It's hard to say that the biggest rival of "The Founding of an Army" after its release was the martial arts detective drama "The Dragon King of the City of Gods".

Fang Ziheng thought for a moment, raised the A4 paper in his hand, and said with a smile: "Director Han, Director Kang, Brother Yu, I personally think it is better for "The Founding of an Army" to be released from the 25th to the 27th, better than "The God of Detective Dee" "Du Long King" is two days early and has the first-mover advantage!"

""The Dragon King of Shendu" is the sequel to the martial arts film directed by Mr. Xu, right?"

Director Han smiled lightly when he heard this, put on his glasses again, sat on the sofa, and looked at the movie form in his hand.

Kang Yan also flashed his eyes, secretly calculating the release time of the two movies and considering Fang Ziheng's proposal.

When two movies with big-selling potential compete against each other, when the quality level is both good, the one with the first-mover advantage will often achieve better results.

There is no doubt about this!

Chen Yu gestured to a young lady who followed him to make tea, then flicked the A4 paper between his fingers, and said with a slight worry: ""The Dragon King of the City of Gods" is supported by the previous work. With Xu's skill, the movie has a lot of potential. There is a high probability of a big explosion.”

"If it's only two or three days in advance, I'm afraid it will be difficult to increase the first-mover advantage. I think it would be better to free up a few more days."

As soon as these words came out, Director Han and Kang Pei frowned and glanced at Fang Ziheng strangely.

That means, look, I help people refine the script, and now the left hand plays the right hand!

Fang Ziheng smiled bitterly and couldn't even form a retort.

Xu Ke's last film "Flying Swords of Dragon Gate" grossed RMB 700 million, creating a huge reputation and being known as the number one actor in martial arts movies.

It is rumored that the total box office of "Detective Dee, Dragon King", which is based on the previous work, will be higher and is expected to hit the 1 billion club.

If you encounter "The Great Cause of Army Building" head-on, it will definitely be a fight between the dragon and the tiger.

Chen Yu's proposal to release the film in advance would perfectly enhance the first-mover advantage, which is not unreasonable.

However, Fang Ziheng doesn't think so. With the current market capacity, not to mention a few hot schedules, even on a normal day, it can accommodate two movies.

Fighting in the ring has its own way of playing in the ring!

"Brother Yu, there are a lot of people on National Day and there are many viewers. It's more than enough to accommodate two movies. Two to three days in advance is enough."

"A war movie with the main theme, a martial arts movie, and the hype is over, who can compete with it is pretty good!"

Fang Ziheng raised his voice and spoke with a hint of the aura of an international director, bursting with confidence.

Seeing his invincible expression, the three of them were slightly startled.

They almost forgot!

The young man in front of me has never been defeated before!

Director Han's eyes narrowed, he slapped his thigh, stood up and said solemnly: "Okay, since you, the chief director, are confident, let's let "The Founding of the Army" and "The Dragon King of the Divine Capital" have a chance to see if it's them The sharpness of our swords is still the majesty of our artillery fire!

As he spoke, he also exuded momentum, showing off the posture of a Chinese-language movie boss.

"It's settled, "The Founding of an Army" will be released on September 26!"

"Okay then, September 26th!"

In a few words, everyone was infected by Fang Ziheng's confidence, and the film's schedule was quickly set.

August 29th.

In the last week of the summer vacation, the smoke hanging over the movie market has dissipated, and the heat is gradually declining.

This week, the newly released domestic film "The Stolen Five Years" performed well.

From the opening on August 29th to September 4th, it ranked first in the film schedule for seven consecutive days, beating out imported films such as "Monsters University" and "Jurassic Park" 3D version.

It earned 66 million in the first four days, ranking among the top three in last week's box office list.

The film is directed by Hong Kong director Huang Zhenzhen and stars Bai Baihe and Zhang Xiaoquan. It tells the love story of an amnesiac woman.

According to incomplete statistics, as of Tuesday, the film's cumulative box office has exceeded 80 million yuan, and it is expected to break the 100 million yuan mark this week.

The emergence of a little dark horse has attracted the attention of many filmmakers and melon-eaters.

September 5th.

"Psychological Crime: City Lights" is released, controlled by Hengyu Media Group and directed by Sang Lin.

This is a high-quality crime-solving movie with a suspenseful atmosphere. Once it was released, it attracted a large number of viewers who like suspense dramas.

The gripping plot and slightly terrifying scenes made the audience cry out for the movie.

The movie also lived up to expectations. On the day it was released, it took in 51 million at the box office with 39% of the national average film schedule, becoming the single-day box office champion.

The next day, the box office dropped slightly, 48.6 million.

On the third day, the scheduled shooting volume increased to 43%, and the single-day box office exceeded 50 million again.

The stable box office trend makes many filmmakers envious.

Hengyu Media, another high-quality movie is born.

With the subsequent release of additional promotional resources, "Psychological Crime: City Lights" continues its efforts and shows its super endurance.

In the three days of September 8, September 9, and September 10, we obtained 46 million, 45.8 million, and 43.6 million respectively.

In the six days of the first weekend, the total box office was 280 million, making it the weekly box office champion in the new week.

On September 11, the box office data for the new week came out.

"Psychological Crime: City Lights" impressively occupies the top spot.

"The Stolen Five Years" ranked second, with a seven-day revenue of 84.15 million this week, and a total box office of 140 million.

The third place "Elysium" was released for five days, with a box office of 72 million in its first weekend.

The fourth place "The Great Gatsby" received 30 million box office this week, and the total box office is worth over 50 million.

The fifth place "Jurassic Park 3D" has a weekly box office of 20 million and a total box office of 303 million.

The sixth place "Monsters University" has a weekly box office of 15 million and a total box office of 180 million.

One of the three imported films was a hit on the street, and two of them had exhausted their potential and were weak in combat effectiveness.

at the same time.

"Embarrassed in Hong Kong", which has been in theaters for 40 days, has been low-key and has a total box office of 1.7 billion, surpassing "The Great Wall" to rank first in Chinese film history.

Also on the show is Lu Chuan's "The Seven Stars", which grossed 560 million in box office, not even a fraction of "囧".

When the project of "Qixing Luwang" was launched, the production budget was announced to be 300 million, but the 300 million was not spent, and there was still 30 to 40 million left.

After the movie was released, Alibaba Pictures spent an additional 70 million yuan on promotion and distribution, claiming that the cost of promotion and distribution was 100 million yuan.

After this wave, Alibaba Pictures lost money to my grandma’s family, even losing money.

It is said that just 20 days after the film was released, Zhang Qiang proposed to Fan Luyuan to terminate the subsequent director contract with Lu Chuan and let him pack up and get out.

I don’t know whether to get out or not, but on the official website of Alibaba Pictures, Lu Chuan’s name is indeed missing from the contracted director column, only Zhao Yanzi and a few other directors.

After hearing the news, Fang Ziheng felt extremely happy, as if he had drank a bottle of ice-cold soda in the dog days of summer.

He, who never drank at home, specially called Concubine Lin and Andy to come to leave the palace. Together with Zeng Li, they had a few drinks together in the evening.

After this battle, Brother Lu's reputation was completely ruined, and he would not be able to direct a movie again for another three to five years.

Cool!

So cool!

September 12th.

"The Founding of an Army" has started publicity and officially released its final schedule to the outside world. It will be launched in theaters across the country on September 26.

According to the discussion between Fang Ziheng and Han Dong, the film was divided into three publicity steps to comprehensively encircle and suppress "Detective Dee: The Dragon King of the Dragon King".

The first step: mobilize both online and offline to make the movie famous and promote "The Founding of an Army" to thousands of households across the country.

The second step: Starting from September 18, free screenings will be launched at seven prestigious universities across the country, and the movie will be pushed to college students.

This step was an idea specially proposed by Fang Ziheng to gradually enhance the perception of the main theme movie among college students.

In the third step, on the evening of September 25, the movie premiered on 20 evening satellite TV news across the country, boosting the first-day box office and the next day's box office in one fell swoop.

The ultimate goal is for the movie to gain a high reputation during the National Day one week after its release.

This triggered a movie-watching craze and detonated the National Day schedule in one fell swoop.

This time, both Hengyu and China Film are ready to go all out.

Test the waters in advance and strive to bring the main theme film to the commercial peak as soon as possible.

I recommend a new work by Nine Groups.

"Fairy, put down the knife first"

In the 5367th year of Tianyuan, there was a demon who bullied men and women, used his power to bully others, and committed all kinds of evil. Both humans and gods were angry, and he wanted to turn the world into a purgatory.

Good news: With the development of the plot, a few years later, the son of destiny will lead the confidante to kill the devil.

Bad news: now... I'm the devil...