Entertainment, I just like making movies

The next day.

Fang Ziheng got up on time, went for a run, showered, had breakfast, read the news, and entered the life of a veteran cadre in advance.

At ten o'clock in the morning, Fang Zhongxin came to pick him up.

Also coming with him was Mo Xiangwan, reporting to him on the first day of "The Founding of an Army".

"Chairman, the current pre-sale box office of the movie has exceeded 100 million, and the first-day box office is approaching 30 million.

According to the latest pre-sale ticket purchase data displayed on the Maoyan Movie APP, the attendance rate of the first show at 10 a.m. and the second show at 1 p.m. was only 10% lower than that of the midnight show last night.

Starting from the first show at 3:30 p.m., the attendance rate can return to 90%, and the attendance rate will be even higher at 6:30 p.m. and 9 p.m.! "

In the black Maybach, Mo Xiangwan sat in the passenger seat, opened the tablet in his hand, and said with a smile.

"Really? It seems that the attendance rate is quite high. Have you received any feedback from the ground distribution department?"

Fang Ziheng smiled slightly, opened the car window, looked at the red flags hanging high on both sides of the street and asked.

"coming!"

"According to the reports from our group and China Film's two terrestrial distribution departments, combined with the data provided by theater chains and third-party statistical agencies, at midnight last night, cinemas across the country burst into applause and the audience cheered!"

Hearing this, Fang Ziheng breathed a sigh of relief.

Just shout out!

With the appeal of his movie, he is not worried about the zero-point box office or the first-day box office. It doesn't matter if it's more or less.

With many of his movies selling well, his loyal fans will definitely go to the cinema to support him as soon as possible.

What really matters is the reputation of "The Founding of the Army" and whether the movie can be liked by movie fans.

Now it seems that the first shot has been fired.

Even if the box office of "The Founding of an Army" does not break the record on the first day, it will still not affect the box office trend in the next two days.

Thinking of this, Fang Ziheng was determined and said loudly: "Sister Wan, please contact China Film and we will start a new promotion step tomorrow!"

"Okay, I'll contact General Manager Chen of China Film Group in the afternoon."

Mo Xiangwan suppressed her smile and nodded seriously. The General Manager Chen in her mouth was naturally Chen Yu.

In March this year, Chen Yu was promoted again and took charge of China Film's distribution department as vice chairman and deputy general manager of China Film.

In just two years, Chen Yu can be corrected and become one of the candidates to succeed Director Han.

But this is not certain, there are still running-in and collisions!

Chen Yu is too young and has insufficient qualifications. He will only be in his early forties five years later.

Taking out his mobile phone to write down what Fang Ziheng had told him, Mo Xiangwan suddenly thought of something and said in a solemn voice: "Chairman, is the 100 million supplementary vote too much?"

"I'm worried that China Film Group won't agree!"

"Don't worry, China Film Council will agree to it. The split is 100 million and 50 million. The two parties only have 50 million. Even if other publicity expenses are included, 80 million for a family is enough!"

Fang Ziheng waved his hand and said something.

"Detective Dee: Dragon King of the Dragon King" is coming with a fierce force, which is not ordinary. If "The Founding of the Army" wants to always dominate the opponent, it must make up for the votes, and it is a big supplement.

Ning You received the latest news. Wang Zhongjun asked Fan Luyuan for help, and Alibaba Pictures Group will definitely take action.

It is said that Fan Luyuan is also preparing to use supplementary votes to restore the disadvantage of "Detective Dee: The Dragon King".

In the first half of this year, after Alibaba saw the help Hengyu Maoyan APP brought to movies, it established an APP called Taopiaopiao through the Taobao service platform.

In just over half a year, Taopiaopiao’s market share has surpassed that of Baidu’s Nuomi.com and Tengxun’s Weipiaopiao, and is second only to Hengyu Maoyan APP.

For the sake of stock price, Hua Yi will definitely spend crazy money to replenish the tickets for "Detective Dee: The God of Dragon King".

Hengyu Maoyan APP and Taopiaopiao must also have a head-on battle!

In fact, Nuomi.com, Weipiao Piao, and Kvass are all likely to participate.

In order to seize the powerful publicity tool of movie APP, neither Tengxun nor Baidu can watch the other party burn money at this time and remain indifferent.

It is foreseeable that a new round of money-burning war is coming!

Whoever burns more money can occupy the most users and become the king of this track.

Hengyu Media just happened to launch "The Founding of an Army", so Fang Ziheng was naturally happy to fight in advance and called China Film Group to help.

The 120 million supplementary votes are just the funds he has initially set. If it is not enough, he can add more!

This is just the National Day stalls, the Lunar New Year stalls and Spring Festival stalls at the end of the year will definitely be even crazier.

In the last life, starting from 2014, the four platforms had been burning for three consecutive years, spending a total of nearly 10 billion on APP ticketing.

Three years of supplementary ticket sales have created a barbaric growth in the film market.

In the previous life in 2015 alone, the total box office for the whole year exceeded 45 billion, which was terrifying to the extreme.

In 2016, it was even more impressive. The total box office for the year was just shy of reaching 50 billion. The movie market was unprecedentedly explosive.

Of course!

It was this kind of back-voting without standards and breaks that paved the way for the subsequent industry bubble.

The industry environment was so chaotic that it didn't take long for the film market to experience a downturn.

Fang Ziheng predicts that it won’t take that long in this life. At present, Hengyu Maoyan APP has taken the lead and ranks first in market share.

It will take at most two more years for this track to come to an end and firmly occupy the first place in market share.

In addition, the Propaganda Department will hold an expanded film meeting later this month to introduce new policies related to the film and television industry.

The suggestions put forward by Fang Ziheng and others last time were finally released after several months of deliberation.

This is a great thing!

Only when policies are promulgated in advance and placed over everyone's heads will fear be felt, and the industry environment in the next few years will not be corrupted.

Eleven o'clock.

The black Maybach stopped at the entrance of Wanda Realm Hotel. Fang Ziheng got out of the car, straightened his clothes and said to Mo Xiangwan: "These days, I only have time to check my email at night. Please remember to send the real-time situation of "The Founding of an Army" to I!"

"Understood, I will sort out the movie data in advance!"

Mo Xiangwan nodded and waved goodbye to Fang Ziheng while sitting in the car.

The car sped away.

Fang Ziheng stepped into the hotel door with brisk steps, then took a look twice and walked up to a small restaurant on the third floor of the hotel.

In the restaurant, the ten film creators of "The Founding of the Army" are waiting!

"Good director!"

"Director, you are finally here!"

Seeing him appear, everyone stood up to say hello.

Deng Chao stepped forward, winked and shouted: "Director, if you don't come here as the backbone, we won't know what to do!"

"It's so damn stupid, the box office is out at midnight, what do you have to worry about?"

Fang Ziheng rolled his eyes, looked at Liu Ye aside, and asked, "Have you ordered?"

"not yet!"

Liu Ye spread his hands and pointed at the menu on the dining table!

"Hurry up, eat and leave!"

Fang Ziheng checked the time, waved to the waiter standing not far away, and said, "Waiter, please come over and help us order!"

In the afternoon, they had to go to nine roadshows. The time was tight and the tasks were heavy, but there was no time to waste on lunch.

Huayi Headquarters!

In the chairman's office, Wang Zhongjun hung up the phone with a smile on his face, looking quite excited.

Just now, he verbally signed two agreements with Alibaba Pictures.

A back-ticket agreement.

Hua Yichu took the lead in issuing 80 million in supplementary tickets, boosting the pre-sales and first-day box office of "Detective Dee: The Dragon King".

A syndication agreement.

If the film's pre-sales reach 100 million and the first-day box office exceeds 80 million, Alibaba Pictures will activate no less than 50 million promotional resources to help "The Dragon King" compete for the National Day championship.

Huayi will pay 6 points of Alibaba Pictures Group's film promotion and distribution costs, and will also provide an investment share of a 200 million major production next year, and the investment share will not be less than 30%.

Originally, Fan Luyuan wanted Feng Pants' "Private Customization" and promised to invest at a premium, but he refused because the movie "Wang Zhongjun Chicken Thief" had already been set up to shoot.

snap

The lighter started a flame and lit a cigar.

Wang Zhongjun took a sip, and said to his younger brother in high spirits: "Zhong Lei, Xu Ke will take the film's creator back to the imperial capital in the afternoon. You can pick it up!"

"Don't worry, brother, I will contact Director Xu Ke later, and I will make him feel our Huayi's sincerity!"

"Well, when it comes to martial arts movies, Xu Ke is definitely a film master. We must win him over completely!"

Wang Zhongjun nodded with a smile, flicked the ashes of his cigarette, and analyzed: "I had a phone call with Xu Ke two days ago. He said that he wanted to put the story of "Taking Tiger Mountain by Wisdom" on the big screen next year. I thought this was a good idea."

"With "The Great Cause of Army Building" as the starting point, next year's "Taking Tiger Mountain by Wisdom" will pick up the vacated market!"

At this time, Wang Zhongjun was in high spirits and had great fighting spirit to compete with "The Great Cause of Army Building".

Little did he know that Fang Ziheng had also made the decision to make up for the vote, and was still following the main theme of the autumn wind.

………

The road show team of "The Founding of an Army" was divided into two, with Fang Ziheng leading one group and male lead Liu Ye leading another group.

The two teams ran all over the imperial capital, their legs were broken, and they only finished eight movie theaters before 6:30 in the evening.

At 8 o'clock in the evening, the two teams came to the Dongzhimen Hengyu Cinema Line flagship store to meet and complete the last stop of the road show today. .

Imperial Capital, Magic Capital, Shencheng, and Southern Capital have always been the focus of film roadshow promotions.

Especially the imperial capital is the top priority!

Apart from other things, the box office of one city in the imperial capital alone can beat all the box offices of most provinces and cities across the country.

That is to say, starting from this year, Lingnan Province rushed forward, and the status of the box office leader in the imperial capital was no longer guaranteed.

This flagship store in Dongzhimen covers a radius of two to three kilometers and has a high-end atmosphere. It has long been the first choice for nearby people and urban young men and women to watch movies.

Hengyu Media holds two or three premieres here every year to increase the popularity of the store.

Looking at the entire Imperial Capital, there are only three comparable stores: UME Huaxing Store, Wanda International Cinema Flagship Store, and Baoli Cinema Flagship Store.

eight thirty.

The largest one in the flagship store is a 1,500-person screening room.

After the first screening of "The Founding of an Army" in the evening, the audience stood up and applauded, looking at the top of the stage happily.

The host, who had been waiting for a long time, trotted onto the stage, smiling and waving to the audience: "Tell me, is the movie good?"

"nice!"

The uniform voice resounded throughout the screening hall. The journalist friend in the front row turned on the camera, turned over and captured the moving scene of the audience.

The audience gave great feedback, which made the hostess very satisfied. She looked at the backstage, and then shouted excitedly: "Now, let them applaud and invite the directors and starring actors of "The Founding of the Army" to come on stage!"

"Welcome director Fang Ziheng and all the film creators of "The Founding of the Army"!"

Bang bang bang.

Bang bang bang.

The audience's mood instantly exploded and they applauded as hard as they could.

They had just watched a hearty visual feast and were so happy. They didn't expect to see Fang Ziheng, the old man!

"Haha, Fang Ziheng is really here. I bought the tickets for Cinema No. 1 in vain."

"Me too. When I was queuing up to buy tickets two days ago, I heard the conductor chatting and said that their flagship store in Dongzhimen will be selected as a roadshow stop. Fang Ziheng, Liu Ye, and Deng Chao will definitely come!"

With everyone exclaiming, Fang Ziheng led Deng Chao and others out of the backstage of the theater.

Wearing a white T-shirt and jeans, he has a tall and slender figure, handsome and energetic, no less than any popular youngster in the entertainment industry.

He jumped onto the main stage in a few steps, raised the corners of his mouth, and waved his arms to greet the audience.

"Hello everyone, I am Fang Ziheng!"

"Ah, Fang Ziheng, Fang Ziheng!"

"Deng Chao, Deng Chao!"

"Liu Ye, Liu Ye!"

The 1,500-person hall was packed with spectators. When a group of people came forward, they all stood up and waved their hands.

Having just been baptized by the movie, the audience's mood was far from ordinary when they saw real people again, and it was stronger than any visual impact.

Why roadshow!

Movie fans, movie fans, this is how they accumulate little by little.

The meaning and difference between watching through a screen and seeing a real person are huge.

People kept shouting the names of Fang Ziheng and several actors, wave after wave, just like a fan meeting, the atmosphere was extremely enthusiastic.

Everyone came to the front of the stage and kept waving to everyone.

The reporter friends in the audience were also very happy and secretly said that the trip was well worth it. The cameras and cameras in their hands seemed to be free of charge and kept flashing.

It took four or five minutes for the screening room to become quiet.

The beautiful host of Imperial TV Station was dressed in a black professional suit and walked up to her with two long legs.

The host's eyebrows moved and he looked at Fang Ziheng with a smile: "Hello Director Fang, congratulations on making another top-notch film. You see, the audience is so happy, which shows that they are extremely satisfied with the standard of "The Founding of the Army"!"

"Am I right?"

"Are you satisfied with the movie?"

After speaking, she held the microphone horizontally and shook it toward the audience to interact with the audience.

"Yeah!"

"Satisfied!"

The audience responded positively and gave the beautiful host enough face.

With a smile in his eyes, Fang Ziheng led everyone to bow solemnly and said with emotion: "Thank you, thank you for your love!"

“The reason why a movie is successful, in addition to us as a group of creators, also needs the recognition of the audience, and your approval, in order to completely achieve the definition of success!

The premiere last night achieved good results, and our road show today also received good feedback from you.

There are various signs that "The Founding of an Army" is moving towards success. As for how far it can go in the end, it all depends on the support of all audience friends!

"I am a director, and I am only responsible for making one sincere film after another. I leave the rest to everyone!"

Fang Ziheng's tone was melodious. The more he spoke, the more sincere and serious he became. The last sentence almost came out with a low growl.

Bang bang bang.

Bang bang bang.

Endless applause erupted spontaneously, and Fang Ziheng's words spoke to the hearts of the audience.

Rarely has a director, a major commercial director, raised the status of movie audiences so high.

So serious, so sincere!

In the past, directors would not forcefully show off their films when they were released. If they were successful at the box office, they would be credited to themselves. If they were not successful at the box office, they would blame the audience for their poor taste.

Only Fang Ziheng regarded them as friends and gods.

In every road show, I treat people sincerely, speak humbly, and leave it entirely to them to evaluate the quality of the movie.

Never engage in nihilistic art, highbrow and low-key!

The atmosphere that followed was harmonious and harmonious, as Fang Ziheng led everyone to chat about the movie with the audience.

The chat didn’t end until after ten o’clock, and we didn’t return to Wanda Realm Hotel until nearly eleven o’clock!

"Director, would you like to have supper together later?"

"Let's see, I'll take a bath first!"

In the corridor, Fang Ziheng waved to everyone and opened the door of the room unsteadily.

As soon as he entered the door, he was about to insert the card and turn on the light when he saw the light in the room brightly lit and the smell of vegetables wafting from the living room.

Damn it!

There's a thief!

"Who? Come out!"

Fang Ziheng shouted loudly and stepped back unconsciously.

Your mother, who is she?

It was actually stolen from him!

A bright figure came into view.

Da Tiantian came out of the bathroom wearing a bathrobe and tilted her head, looking at him coquettishly.

"Coward, why are you shouting so loudly!"