Entertainment, I just like making movies

There are only a few days left in the Spring Festival, and the war is about to break out.

To paraphrase what Liu Qianqian said when she talked to Fang Ziheng on the phone after finishing her road show and rushing back to the imperial capital before boarding the plane.

The advantage is mine, no one can match it!

"Tang Detective 2" ranks first in the popularity list and ranks first in pre-sale box office. Countless viewers are discussing the movie in all movie-related forums, post bars, and even Weibo.

As for the proportion of topics during the Spring Festival period on Weibo, "Tang Detective 2" alone accounted for half of the total, with the remaining half 30% belonging to "Havoc in Heaven" and 20% to "Macau Revival".

And because there were only three movies released on New Year's Day, the traffic was not dispersed, making "Tang Detective 2" more popular day by day, suppressing the hot searches for the Spring Festival Gala.

in addition.

There are no works by famous directors this year, unlike previous years. Since Fang Ziheng created the Spring Festival show with "Four Famous Catchers", he has been focusing on the Spring Festival show every year, sweeping everything during the Spring Festival.

Fumino is well-known and considered to be a prominent figure among the younger generation of directors. However, because there are no works worth hundreds of millions, the popularity of "Tang Detective 2" depends entirely on the support of the first film, Liu Qianqian, Bao Qiang, The three starring roles of Xiao Yang, as well as the publicity and promotion of Fang Ziheng and Hengyu Media.

The same is true for "Havoc in Heaven". In his early years, director Cheng Baorui mostly shot thrillers and suspense films on Hong Kong Island, and he is relatively little famous among the directors on Hong Kong Island.

The popularity of the movie is also due to the promotion of Westward Journey IP and China Film, as well as the support of the three major stars.

Of course.

The investment amount of 600 million soft sister coins in "The Brain Palace" also adds a bit of mystery and expectation to the movie.

Only Wang Jing, the director of "Omen", is familiar to the audience.

Coupled with the well-known Fa Ge and the new female lead Da Tiantian, the popularity of the movie is not much less than that of "Havoc in Heaven".

The publicity campaign of the three movies has reached its peak at this moment. Without external support, it is very likely that the current balance will be maintained and the films will be released into theaters.

But balance is meant to be broken!

this afternoon.

Just when Fang Ziheng went to the Imperial Capital Airport to greet Liu Qianqian and return to the hotel together.

The China Film Group suddenly made an effort and spent a massive 30 million on promotion and distribution expenses for "Havoc in Heaven", securing more than 15 satellite TV evening news spots for the film.

At the same time, Taopiaopiao APP, a subsidiary of Alibaba Pictures Group, publicly announced its support for "Havoc in Heaven".

From today until New Year's Eve, Taopiaopiao will hold a box office subsidy event, with a total of 30 million.

The ticket price for the movie "Havoc in Heaven" is 48 yuan. With 30 million smacked in, each movie ticket only costs 18 yuan.

A total of 1 million movie tickets were issued.

The rush booking event only lasts for three days, first come first served!

In addition, Youku Video and Taobao platforms have also made sudden efforts, using 20 million publicity resources as a price, to push messages to users of the two major APPs indiscriminately.

In just one afternoon, the popularity of "Havoc in Heaven" skyrocketed, and the number of topics on Weibo soared.

The theme of the ticket replenishment campaign topped the hot search list, knocking the topic of Liu Qianqian's character in "Tang Detective 2" off the top of the list.

It’s not over yet. On the Taopiaopiao APP, the pre-sales of “Havoc in Heaven” are growing at a rate visible to the naked eye.

The pre-sale box office was only 83 million at 2 o'clock in the afternoon. By 10 o'clock in the evening, the pre-sale box office easily exceeded 90 million, and it is still growing.

One million movie tickets cost 18 yuan each. If all are pre-sold, the traffic brought can at least increase the pre-sale box office of "Havoc in Heaven" by 40 to 50 million.

This move caught the publicity and distribution department of Hengyu Media off guard.

Ning You and Lin Wei rushed to the group overnight to urgently formulate a new publicity plan.

Zhaoyang District, the newly renovated Hengyu headquarters building.

In the office area on the 16th floor, Ning You crossed his arms and looked at the computer page with a cold expression. He said in a cold voice: "Alibaba Pictures is such a troublemaker again. Why do they do so many stupid things every time!"

"Ali has money, they don't care!"

Next to him, Lin Wei smiled helplessly, feeling quite lucky by Alibaba Pictures' move.

The popularity of "Havoc in Heaven" is currently catching up with "Tang Detective 2", and the promotional position of "Tang Detective 2" is in jeopardy.

Although the basic market can still be stabilized, the opponent's popularity will only become more and more popular as time goes by.

If we can't increase our publicity efforts, we may be overtaken by "Havoc in Heaven" before the movie is released.

"Humph, they can make up for the votes, and so can we. I'll call the chairman now!"

Ning You snorted, took out her phone and immediately played Fang Ziheng's call.

Lin Wei looked over and looked forward to it. As the director of the distribution department, he was helpless and could only ask the chairman for help.

At present, the promotional resources for "Tang Detective 2" are almost consumed, and the rest will be released after the movie is released.

If you want to maintain the current popularity of the movie, you have to spend money.

To be more precise, the votes must be supplemented, and ordinary publicity methods will not be effective.

This time, the opponent is prepared!

Satellite TV news, ticket replenishment activities, Youku, and Taobao push, one move after another, can be called the top operation in the publicity and distribution industry!

Dudu

Dudu

"Hey, Ning You?"

"Ziheng is taking a shower, please wait a moment."

The phone was connected and Liu Qianqian's cold voice came.

On the other end of the phone, the young lady was in the bedroom.

She was wiping her hair with a towel in one hand and holding her cell phone in the other. Her pretty face was slightly red, looking as if she had been caught and raped.

This was her first time helping Fang Ziheng answer the phone!

"It's Sissi!"

Ning You was stunned, lowered her voice suddenly, then looked at her subordinates who were busy in the office area, and walked quickly to her office.

Lin Wei blinked in surprise, moved his steps, and did not dare to follow, but the ambiguous expression on his face betrayed his heart.

Ziheng is taking a shower!

Although Liu Qianqian's voice was low, he was so close that she could hear it clearly.

Ha ha!

Ning You's call was too timely. With Liu Qianqian by her side, I thought the chairman would agree to increase the promotional expenses for "Tang Detective 2".

The power of pillow wind is much stronger than the reports of their subordinates.

Alibaba Pictures, right?

Hehe... you are the only one who has a ticket purchase APP!

Lin Wei chuckled, took out his mobile phone and opened the Hengyu Maoyan APP ticket purchasing platform. Looking at the pre-sales data of "Tang Detective 2", which was still ranked first, he no longer worried about the movie being overtaken.

"What?"

"Replacement of votes, no, absolutely no!"

In the duplex building.

Fang Ziheng came out of the bathroom after taking a shower. When he heard the young lady conveying Ning You's report, his head shook like a rattle.

"Ah, why?"

Liu Qianqian was currently nestled on the bed, sitting cross-legged, holding her cell phone to check the popularity of "Havoc in Heaven", and immediately became anxious after hearing this.

She remembered Ning You's worries and urged: "The opponents are all knocking on the door. It's the evening TV news, it's the ticket replenishment, and it's the Taobao APP push message. It's a three-pronged approach. "Tang Detective 2" will definitely not be able to withstand it."

"That's not possible. The group has already spent more than 70 million in publicity and distribution expenses for "Tang Detective 2". In order to obtain a higher film schedule, the film was specially placed for distribution under the name of Big Dipper Distribution Company.

Do you know how much distribution profit "Tang Detective 2" will have to give up if it is distributed by Beidou Qixing? "

"How much?" The young lady was startled and asked in a solemn voice.

"At least 60 million!"

Fang Ziheng smiled and made the sign of six.

"Tang Detective 2" was handed over to Beidou Qixing for distribution, and the film had to give away 9% of the distribution profit.

Even if the total box office is 1.5 billion, deducting 8.3% of the film fund and taxes, after deducting the theater income, there will be at least 62 million in profit.

This is because "Tang Detective 2" is very confident, the distribution fee is low, and the theater income is deducted first.

The theater chain's income is deducted first because in the subsequent division of accounts, the theater chain will give the profit to the producer Hengyu.

Many movies have no distribution channels. When signing a contract with the distributor, not only do they have to give up 15% to 20% of the distribution profit, but also because the box office expectations are not high, the theater chain does not give up profits. In the three-party contract, the distributor is not allowed to rely heavily on it. When dividing accounts, priority will be given to the issuer.

That is to say, the distribution profits are deducted from the theaters first, and then the producers split the accounts with the theaters.

The explanation behind this all depends on the strength of the producer, who the director is, and who the starring role is.

This is the case for many films shot on Hong Kong Island. Bona obtained the distribution rights, charged 15% of the profits for each film, and had priority in dividing the money.

Of course!

Priority in splitting accounts has advantages and disadvantages, and it is impossible for the issuer to take advantage of them all.

There is a premise for priority account sharing, that is, the cost of publicity and distribution is also included, and the cost of publicity and distribution cannot be deducted from the net box office.

The theater chain for "Tang Detective 2" will first split the accounts with the producer Hengyu 55, and then Hengyu will pay 9% of the distribution profit to Big Dipper.

Several theater shareholders of Big Dipper and Guangxian Media are fully helping to promote "Tang Detective 2".

At present, in addition to Glossy, several theater chains have already taken action.

The total publicity and distribution cost of "Tang Detective 2" is 120 million at the bottom, which is almost the same as "Havoc in Heaven".

In the previous life, under the auspices of Kang Di, nearly 140 million was invested in the promotion and distribution of "Havoc in Heaven".

It will be even higher in this life. With the help of Alibaba Pictures, the total promotion and distribution cost of "Havoc in Heaven" is likely to exceed 200 million!

Fang Ziheng saw the feat of Alibaba Pictures on the Internet in the afternoon, and expected that Ning You would call and ask for additional issuance fees.

Now that the call was received by the young lady, he couldn't agree easily.

The young lady is the female lead in "Tang Detective 2". It's not okay to throw money at her without any benefits!

Fang Ziheng pretended to be calm, deliberately not looking into the young lady's eyes, but came to sit down at the dressing table, picked up the hair dryer on the table and plugged it into the socket.

Liu Qianqian felt a little anxious.

She had just vowed to brag to Ning You, saying that she would help "Tang Detective 2" finalize the capital increase plan in front of Fang Ziheng.

Looking at this situation, the cowhide is about to be pierced.

Where to put her face!

Liu Qianqian felt that she had to do something. She climbed out of bed and came behind Fang Ziheng. She took the hair dryer from his hand and gently helped to dry her hair.

The two didn't speak, looking at each other in the mirror.

Soon, Fang Ziheng's hair was dried, and before he could speak, his back was attacked by two soft strokes.

"Dear, please help Ning You and the others. She said that she issued a military order in front of you before, and she must ensure the promotion advantage of "Tang Detective 2". Now that Alibaba Pictures has interfered with "Tang Detective 2" It’s in danger.”

Liu Qianqian put her arms around her lover's neck and pressed her whole body on his back, Jiao Didi turned on the coquettish mode.

"No help, I didn't issue the military order."

Fang Ziheng moved his shoulders and continued to pose as the chairman.

Bar chi

Liu Qianqian kissed him on the left cheek and said pitifully: "Can you please help me? I am the female lead in "Tang Detective 2", and I don't want to see the movie be beaten by "Havoc in Heaven"! "

"Well, I have to think about this carefully."

Fang Ziheng's heart moved, he turned around and pulled the young lady to sit on his lap, hugged her slim waist, and deliberately frowned in thought.

Seeing that the act of coquettishness was going on, Liu Qianqian showed a smile, took his face with her bare hands, rubbed it, and continued to act like a coquettish child: "Brother Ziheng, are you okay?"

"I've already dried your hair."

This time, even Yu Jieyin was used!

Except for Fang Ziheng who had heard of this unique skill, she had never revealed it to the outside world.

hiss..

Fang Ziheng secretly called a fairy, and the charming voice of the young lady gave him goosebumps all over his body.

Liu Qianqian also felt the strength beneath her body, feeling happy and proud.

The two have been dating for several years, and her lover has never shown signs of boredom with her. He has always maintained a strong sense of freshness just like when he was in love.

She gently shook her waist twice, and took the initiative to send a sweet kiss to her lover, preparing for a wave of pillow sex.

Fang Ziheng saw that he had almost mastered it, and while enjoying it, he hummed: "Qian Qian, just blow-drying your hair is not enough, you have to work harder!"

"What to add?" Liu Qianqian tightened her neck and loosened her lips and asked.

"What do you think?"

Fang Ziheng smiled and pressed her shoulder.

The next day, the 28th of the twelfth lunar month.

With the help of the young lady, Hengyu's publicity department received a notice from the group's finance department early in the morning.

The chairman decided to grant another 30 million promotional quota to "Tang Detective 2" to be used for ticket replenishment on the Hengyu Maoyan APP.

The confidence of the two major departments has greatly increased, and Ning You made a special call to thank the young lady.

However, the young lady was surfing at the time and did not dare to answer Ning You's call. She replied with a message with trembling fingers.

Hengyu once again issued an additional 30 million promotional credits, giving the already popular "Tang Detective 2" a boost, and the effect was immediate.

Major platforms and forums such as Weibo, Baidu Tieba, Douban, Shiguang, Bhu, Tianya and other major platforms and forums were filled with followers. Countless movie fans were discussing and purchasing tickets on the Hengyu Maoyan APP.

At the same time, on Weibo, all the artists, directors, screenwriters, and assistant directors of Hengyu Media Group, and anyone who has some fans on Weibo, all posted on Weibo to promote "Tang Detective 2" to the public.

As soon as Hengyu made a move, Guangxian Media immediately took action.

Not only did its anchors help the platform, but they also contacted hundreds of TV stations that maintain good cooperative relations with Guangxian, mobilizing one-third of Guangxian's publicity and distribution capabilities.

At this time, not to mention the Internet, the entire entertainment industry was also turned upside down by the two movies.

Yesterday, China Film Group increased its investment, and today Hengyu also increased its investment!

This is going crazy!

Actors, singers, celebrity entertainers, and people in the film and television industry have all paid attention to the two movies.

Everyone knows that this is not just a competition between two movies, but two peaks in the Chinese film and television industry taking action from a distance.

The publicity between the two parties has entered a white-hot stage. The closer to New Year's Eve, the greater the energy invested by both parties.

By noon, "Tang Detective 2" continued to gain popularity due to the ticket replenishment operation, occupying 45% of the promotional market share.

"Havoc in Heaven" followed closely, once occupying 40% of the publicity position.

"Macau Storm" was miserable. The eldest brother fought with the second brother and took away its original share.

When Wang Jing, who was promoting in the Mainland, learned the news, he cursed and threw himself on the street after swearing several times.

It is said that mainland investors are really big golden pigs and do not regard money as money.

Wouldn't it be better to use hundreds of millions of promotional funds to produce movies? They have to be poured into one movie.

Fa Ge and Da Tiantian are also a little depressed. They still want to prove themselves again with "Macau Storm".

Unexpectedly, before the movie was released, they became foils.

If Da Tiantian is unhappy, someone will suffer.

Fang Ziheng received her call in bed, and in front of the young lady, he promised to give the leading female role next year to coax this wealthy flower.

The phone was hung up and I was criticized by the young lady.

For this reason, Fang Ziheng spent a lot of time to satisfy the young lady!

Five p.m.

Fang Ziheng and Liu Qianqian appeared at Hengyu Cinemas and Imperial Capital Dongzhimen flagship store to attend the premiere of "Tang Detective 2".

As soon as they appeared on the stage, the two became the focus of the premiere.

Especially the young lady, with her confident smile, dazzling and unparalleled.

The whole person is like a child of God, blessed by some kind of power, blooming with the charm of a mature fairy.