Entertainment, I just like making movies

Chapter 414 The arrival of the traffic + IP era

["Tang Detective" Invincible, congratulations on the New Year! 】

Tengxun Entertainment: "Yesterday, on the first day of the Lunar New Year, "Tang Detective 2", controlled by Hengyu Media, produced by Fang Ziheng, directed by Ning Hao, starring Bao Qiang, Liu Haoran, Liu Qianqian, and Xiao Yang, was released to great effect, earning 176 million in a single day. Super high box office, leading the 2014 Spring Festival!"

[The film market has hit another record, and the Ma Chun Spring Festival stalls have completely exploded! 】

Sina Entertainment: "The annual Spring Festival is coming, and "Tang Detective 2", "Havoc in Heaven", and "Macau" are all released. The single-day sales exceeded the 300 million limit on the first day of the first lunar month, an increase of 80 million box office compared to last year. "

["Havoc in Heaven" has the best start, continuing the glory of Journey to the West! 】

Alibaba New Media: "Yesterday morning, the mythical masterpiece "Havoc in Heaven" starring three top stars was released. It grossed 116 million in box office in a single day, setting a record for the best opening of a Journey to the West movie!"

[On the first day of the Lunar New Year, there is a sudden craze for movie watching all over the country! 】

Huaguo Film Network: "New Year and new atmosphere. In the early hours of yesterday, reporters visited central cinemas in first-tier cities such as Imperial Capital, Magic Capital, Shenzhen, and Hangzhou. There were crowds of people inside and outside the cinemas. Audiences queued up to buy tickets. "Tang Detective 2", " The two halls of "Havoc in Heaven" were particularly lively. After the movie, the audience stood up and applauded like thunder throughout the New Year's Eve night."

["Tang Detective 2", the perfect combination of comedy and suspense! 】

[Another blockbuster movie is released, the fairy sister Liu Qianxi is truly the number one actress in domestic entertainment! 】

[Spring Festival Gala, the Huayi brothers’ back garden! 】

[Little colorful flags are the biggest highlight of this year’s Spring Festival Gala! 】

The second day of the Lunar New Year.

Starting at eight o'clock, Weibo's hot search changed to the city wall banner.

The top three most searched movies are all movies released during the Spring Festival, and each list is prefixed with "hot", with millions of people liking it.

Starting from early last night, the entertainment media, film critics, fans, and people in the film industry started to express their excitement.

By this morning, more netizens had joined in, sharing the topics brought about after the release of three movies on New Year's Day.

The explosive movie box office has injected a wave of popularity into the Spring Festival holiday.

Some people are happy, and naturally some people are unhappy.

Kang Yan came up this morning and immediately turned on his phone to check the first-day box office of "Havoc in Heaven".

116 million!

Why is it so low!

This was the first thought that came to Kang Xian's mind.

Subsequently.

He clicked on another text message from "Tang Detective 2", and his eyes were completely dazzled by the 176 million data.

Why is it so high!

There is a total box office gap of 60 million between the two!

This is impossible!

Kang Yan looked at the data and was shocked. He didn't believe that the two sets of data were so different.

"Havoc in Heaven" had a first-mover advantage before its release. It was promoted by the evening news of 25 satellite TV stations. As of 10 o'clock last night, the pre-sale box office was only 20 million short of "Tang Detective 2".

In his opinion, the huge promotion is enough to make the first-day box office of "Havoc in Heaven" even the gap with "Tang Detective 2".

It even dominated the box office on the next and third days, seizing the single-day box office championship in the three days before the Spring Festival holiday.

The idea was beautiful, but reality gave him a fatal blow.

After two phone calls were made, Kang Xian sat slumped on the bedside, looking dazed and feeling an indescribable sense of loss.

Failed!

After taking the official position in the film bureau, the first film he directed failed!

"Tang Tan, what a great Tang Tan!"

"If "Tang Detective 2" hadn't been closing in on it, "Havoc in Heaven" would never have lost half of its popularity. It would definitely be a strong contender for this year's Spring Festival championship!"

Kang Yan murmured to himself, anger suddenly rising in his heart.

His first fire after taking office did not start, and was overshadowed by "Tang Detective 2".

It can't be said that it didn't catch on. "Havoc in Heaven" successfully exceeded 100 million. It was produced under his leadership.

Now, the most important issue is to continue to maintain the popularity of the movie and stabilize the box office trend and reputation.

After thinking for a moment, Kang Di dialed the phone number of China Film Director Han to discuss increasing the publicity and distribution of "Havoc in Heaven".

"No problem, Lao Kang, I fully support you."

During the phone call, Director Han agreed without saying a word and expressed his full support for "Havoc in Heaven".

After all, "Havoc in Heaven" is controlled by China Film Group Corporation. Although Director Han is not optimistic about it, the movie is his own, and he, as the helmsman, cannot turn his elbows outward.

After receiving the support from Director Han, Kang Di was so excited that he made another call to the China Film Promotions Department, asking for another 30 million additional promotional funds for the film.

Counting the 80 million previously invested by China Film and the 50 million invested by Alibaba, he has gathered a total of 150 million in promotional resources for "Havoc in Heaven".

If the film's production budget of "600 million" is also included, the total cost of "Havoc in Heaven" will be as high as 750 million!

Of course, the production budget of "Havoc in Heaven" is at most 300 million to 400 million, and the figure of '600 million' is purely bragging.

But even if it is calculated at 300 million, the total cost plus publicity and distribution expenses is as high as 450 million. Calculated as a one-third ratio, the total box office must be at least 1.2 billion to make a profit.

After hanging up the phone, Kang Yu's eyes focused and he secretly made up his mind: "The total box office of the movie must exceed 1.2 billion!"

Only in this way can he avoid losing his dignity and secure his position as the head of the film bureau.

pity

What do you want to fear?

No matter how Kang Yu planned it, he would never have imagined that "Havoc in Heaven" would be a complete bad movie.

After lunch at noon, when he came to the study to check movie reviews and word-of-mouth reviews, the movie audience gave him a fatal blow.

On Weibo, the Spring Festival scene from the previous life in 2014 reappeared!

The reputation of "Havoc in Heaven" has plummeted, and it can no longer be contained!

"It's so irritating, it's so irritating. "Havoc in Heaven" is definitely the worst Journey to the West movie I've ever seen. It's not worthy of being compared to Xingye's "Journey to the West: Conquering the Demons"!"

"Don't ask me if Havoc in Heaven is good or not. I just want to say: For students who have insomnia, this is a very good hypnotic movie!"

"Nuwa Empress is full of the aura of prostitution. I will take care of you as the director!"

"Fuck fuck, Patriarch Bodhi was instantly killed by the Bull Demon King. What the hell, what I'm watching is a fake Journey to the West!"

"Mahler's Gobi, the whole movie is in the style of an online game, directed by Zheng Baorui. If you don't know how to make a mythical movie, you don't have to make it. No one is forcing you to make it!"

"Fuck, China Film Group hasn't learned enough lessons. A few years ago, Wu Baige, who didn't understand the Three Kingdoms, was asked to shoot "Red Cliff", and now it's asked Zheng Baorui, who doesn't understand Journey to the West, to shoot "Havoc in Heaven." It's really taking the movie tickets contributed by the common people. Not for money!”

"It's a mythical movie, but the way it's done is not as good as the costume movie from 10 years ago. I'm really drunk!"

"Haha, the Jade Emperor wears silver armor, and his nephew Erlangshen wears gold armor. People who don't know think that Erlangshen is the emperor of heaven, and the Jade Emperor is his subordinate!"

"I really don't know how to copy. Brother Monkey's leather jacket is made by Jiangnan Leather Factory. Can the film producers use some snacks?"

"Call Teacher Six, Brother Monkey is in love again, and he's still a vixen!"

The popularity of the Spring Festival season is not always a good thing for the movies released. It has both advantages and disadvantages.

The popularity of movie watching has indeed led to more people spending money to buy tickets and go to the movies, creating a new box office record.

But similarly, the huge movie-watching group also exposed the movie's shortcomings.

As Fang Ziheng expected, just after noon, there were complaints about "Havoc in Heaven" on Weibo, and it became more and more intense.

Over time, overwhelming negative reviews and complaints appeared on the Internet. No one deliberately set the pace. The anger came from the audience who had watched the movie.

Wave after wave of abuse instantly broke China Film’s publicity defense and drowned the movie.

As the saying goes, the higher the expectations, the higher the disappointment.

China Film's strong publicity helped the film earn over 100 million at the box office on its first day, and also opened the film to countless audiences.

The movie premiered in advance, and the two days of preparation in the middle not only accumulated audience traffic, but also accumulated their anger.

The movie sucks!

The plot, the pictures, the service, there are countless points to complain about!

In the hearts of the audience, Brother Monkey is a great hero who defies gods and Buddhas. Not only does he show his invincibility and arrogance, he must at least maintain his character.

But what about the Monkey Brother in "Havoc in Heaven".

First, he stopped the Bull Demon King and Yang Jian to protect the Heavenly Palace, and then took the initiative to help the Jade Emperor repair the Heavenly Palace.

In the end, Brother Monkey actually took the initiative to get under the Five Elements Mountain and was willing to go to jail!

When the audience saw this scene, they were all stunned, their blood surged up, and a feeling of suffocation filled their hearts, not to mention how uncomfortable they were.

Growing up watching Journey to the West, this was the first time the audience saw the Monkey King taking the initiative to get under the Five Elements Mountain.

The director and producers simply insulted the audience's intelligence and pushed everyone to the ground and rubbed them.

The huge amount of complaints also confused China Film and Film Bureau.

Kang Xian immediately called to inquire about the situation and asked Han Xiaoli sternly: "What on earth is going on? Wasn't everything fine yesterday?"

"Kang Ju, we don't know yet. The smear campaign happened at noon."

"Did someone deliberately cause harm?"

“It doesn’t look like it, those accounts are in normal use, and many of the comments have screenshots of movie tickets!”

"Kang Ju, the reputation of "Havoc in Heaven" has collapsed!" Han Xiaoli said hurriedly, with a hint of panic in his tone.

Snapped!

Kang Xian suddenly hung up the phone and stared at the computer page in front of him, his face extremely gloomy!

The audience’s eyes are sharp!

"Havoc in Heaven" was as glorious as it was before its release, but it was in such a mess after its release.

No matter how China Film Group intensifies its efforts to control reviews, it cannot stop the audience from talking.

The movie is about to collapse!

On the contrary, the reputations of "Tang Detective 2" and "Macau Storm" are not much better.

Especially for "Tang Detective 2", after the box office was released on the first day, there were almost no negative reviews on the Internet, and there were praises everywhere.

Fans of the "Tang Detective" series, fans of Fang Ziheng, fans of Ning Hao, fans of Bao Qiang, and fans of Liu Qianqian, have become Amway experts on the Internet. They go to the recommended phone numbers below the Weibo posts of major stars to call on everyone to watch " Tang Detective 2".

On the third day of the Lunar New Year, the daily box office is released.

"Tang Detective 2" grossed 150 million, retaining the title of single-day box office champion.

Thanks to the support of satellite TV news, "Havoc in Heaven" still took in 96 million at the box office, ranking second.

"Macau" became the only one among the three movies to reverse the decline, with the box office rising to 36 million the next day.

The third day.

"Tang Detective 2" continues its unparalleled success with a box office of 120 million.

"Havoc in Heaven" ushered in a huge box office dive, with a single daily receipt of 52 million, which was 44 million less than the next day.

The single-day box office of "Macau" rose again, taking in 45 million on the third day, which is quite a bit of a trend of becoming more and more courageous with each passing day.

On the Internet, there are more and more insults and complaints about "Upheaval in Heaven", and almost everyone who has watched the movie is criticizing it.

Professionals, movie lovers, ordinary viewers, except for celebrities and paid media, no one said that the movie was good.

Oh, no!

The major film and television companies don't see it that way. Apart from making a few comments about the movie in private, they are very keen on the box office of "Havoc in Heaven".

116 million on the first day, 96 million on the second day, and 52 million on the third day.

264 million in three days!

This data shocked a large number of investors.

What does it mean that a bad movie like Journey to the West can have such a high box office?

It shows that there is a lot of potential for adapting famous works. As long as the film costs are controlled, it is definitely a profitable business.

Xinghao Entertainment, the investor of "Havoc in Heaven", took the lead in making the decision and first published an apology news for the unsatisfactory adaptation to reduce the anger of the audience.

At the same time, Xinghao Entertainment announced that it is stepping up preparations for "Journey to the West Part 3: Fighting the White Bone Demon", hoping that the audience will believe in them and will never let everyone down.

In addition, major film and television companies have also frequently communicated on the phone, believing that they must launch adaptation projects in the coming year, preferably adapting classics and literary works with an audience base.

that's all.

The Spring Festival of 2014 not only completely ignited the ambition of entry capital, but also set off a wave of IP adaptation.

Since the third grade of junior high school, Qidian Chinese website, a subsidiary of Hengyu Media Group, has received calls from more than a dozen film and television companies to purchase copyrights.

Wu Wenhui, the president of Hengyu Yuewen Group, was so excited that he ended his vacation early and rushed back to the company without stopping.

While holding a high-level meeting, he contacted the Hengyu Literary Editorial Department to discuss how to sell the popular copyrights in stock at a good price.

Imperial Capital, Liu Qianqian’s home.

In the little sister's bedroom, Fang Ziheng stood in front of the floor-to-ceiling window, wearing a warm-colored pajamas, looking at the scenery outside the window in a daze.

"This day has really come!"

Just now, he received a call from Wu Wenhui.

Teng Xun wants to buy the full film, television and animation rights of "Dou Po", and the price is 30 million!

Wanda Film and Television wants to buy the movie rights of Zhu Xian, and the price is 8 million!

Hua Yi wants to buy the movie rights to "Yang Shen" and offers 8 million!

Bona wants to buy the movie rights to "The Sky" and offers 10 million!

hehe!

"Dou Po", "Yang Shen", "Zhu Xian", "Zhe Tian", these idiots have really vicious eyes, they are all aiming at Qidian's annual hit novels.

Speaking of which, Qidian has become a favorite of major film and television companies. He had foreseen it and was happy to see its success.

But...he really didn't expect that this day would come so unexpectedly.

In his estimation, it must be launched no matter what, so that the film and television industry will pay attention to it and fully enter the public eye.

It’s too soon to start the battle for copyright and set off an IP frenzy!

IP craze has started, what’s next?

Next is traffic, small fresh meat, the arrival of the traffic + IP era,

Then there are a lot of bad movies, feeding the audience poison and shit. All the hundreds of millions of viewers in China, except those who are fans, are suffering from this.

The entertainment industry is a mess, and there are film and television productions and variety shows that are just bad money everywhere.