Entertainment, I just like making movies

7 p.m.

Su Lun arrived with six film creators, Zheng Kai, Song Yi, Li Qin, Jiang Shuying, Lei Jiaying, and Guo Jingfei, and the screening hall burst into warm applause.

The premiere ceremony officially started. Fang Ziheng came on stage and said a few words, giving high praise and praise to "Youth Campus 2".

"The audience here, please believe me, truly, tonight's "Youth Campus 2" will definitely bring you an unforgettable visual experience."

"I can tell you responsibly and assure all the viewers that the plot of the second part can definitely be called the best youth movie in recent years in terms of creativity!"

"1 billion, I have high expectations for the movie. Only with a total box office of 1 billion can I meet my personal expectations!"

Bang bang bang...

Endless applause rang out, and after showing off, Fang Ziheng handed the microphone to Su Lun, and walked off the stage in front of thousands of blazing eyes in the screening room.

Using "Youth Campus 2" as Hengyu Interactive Entertainment's first film after its launch is naturally not without purpose.

The second part of the sequel is really excellent. The theme, creativity and plot are no weaker than "Thailand" and "Tang Detective".

If the operation is good, it may not be impossible to be promoted to the 1 billion box office club!

Subsequently, media reporters went into battle and asked countless pointed questions to the film's creators.

They did not dare to play against Fang Ziheng, so they could only focus on Su Lun, Zheng Kai, Song Yi, Li Qin, Jiang Shuying, Lei Jiaying, Guo Jingfei and others.

seven thirty.

The premiere program is over and the movie is officially played.

As the logos of Dragon Brand, Hengyu Media, and the introduction of the creative team flashed one by one, the main story of the movie came.

In early summer, night falls.

A high-altitude panoramic view captures a corner of a university in the south.

Under the light blue and dark night sky, several dormitories decorated with lights appeared in front of the audience.

The camera panned straight down to the rooftop of the dormitory building.

Below, a young man wearing a white T-shirt sat on the edge of the rooftop, looking at the night sky above his head with tears streaming down his face.

The male lead of the movie, Zheng Kai, made the audience happy as soon as he appeared.

"Hey, isn't this the three beauties' crush, the little cheetah Zheng Kai?"

"Why, did you hook up with a girl and get beaten up by her boyfriend?"

In the screening hall, many male viewers who had watched "Youth Campus 1" were beaming and were very interested in Zheng Kai's experience.

The girls were also very curious, staring at the big screen with wide eyes.

what's going on?

Where is the promised male idol? Why are you crying?

"Haha...goddess, lick the dog!"

"I never expected that I, Zhang Xiaoyang, a promising young man in modern society, would be tricked and humiliated by a little girl!"

“Sad”

Zhang Xiaoyang, played by Zheng Kai, looked up to the sky and sighed, clear tears streaked down his face, and his whole person was full of grief and anger.

The hero was fooled!

How did it happen? Who was the master?

Seeing this, the audience at the scene became more curious and looked forward to the next plot.

The movie seems to know the audience's thoughts, the camera goes back, jumps in space and time to six months ago.

One day after the National Day, Zhang Xiaoyang, a sunshine boy in the sophomore year, went to the school cafeteria for lunch and met a freshman girl who had forgotten her mobile phone and meal card.

The schoolgirl's name is Liang Jingyao. She has a very good figure and good looks, no worse than the department beauties and courtyard beauties in the school.

The girl who plays Liang Jingyao is also an artist of Hengyu Media and Jiang Shuying, Zheng Kai's old classmate.

Jiang Shuying's appearance and temperament can be called a goddess-level figure in any university.

Zhang Xiaoyang took one look and was impressed by the schoolgirl's grace. He stepped forward and enthusiastically paid for the schoolgirl.

Afterwards, he took a meal himself and found a seat in the cafeteria with his schoolmate, and had a beautiful meal.

When they parted, Zhang Xiaoyang took the initiative to ask Liang Jingyao for her contact information.

Liang Jingyao smiled sweetly and agreed: "Senior, I don't have my mobile phone with me. Please give me your VX number or QQ number, and I will add you tonight."

"Okay, junior sister, please wait a moment."

Zhang Xiaoyang was so happy that he borrowed a pen and paper from a classmate in the cafeteria and left his mobile phone number, VX number, and QQ number in one breath.

Finally, under countless envious glances, he happily sent the beautiful school girl out of the cafeteria and waved goodbye.

"Tsk, tsk, Zheng Kai is so lucky. It looks better than in "Run, Brother"."

"Hey, haven't you noticed that Jiang Shuying doesn't pay much attention to Zheng Kai?"

"I guess the plot behind it is that the male protagonist fell too deeply in love and was ruthlessly played by Jiang Shuying, which led to the crying on the rooftop."

"Haha, I'm looking forward to the next plot more and more!"

Amid the joy of the audience, the actor ushered in the love of his college career.

Well, he thinks so!

That night, Liang Jingyao sent a message about adding VX.

Zhang Xiaomian, played by Zheng Kai, was ecstatic. He lay on the quilt in his dormitory, passed the friend verification with trembling hands, and sent the first message.

The other person quickly recovered, sent a cute expression, and thanked him again for his help at noon.

In this way, the two used online chat software as a tool to express each other's feelings through words.

A man and a woman, they chatted about life and ideals on the Internet, and played sweet double queue together in "PlayerUnknown's Battlegrounds" and "League of Legends".

During this period, Liang Jingyao, played by Jiang Shuying, often showed her cute and cute side to Zhang Xiaomian, making witty remarks and sending greetings by voice.

At the same time, she will also say in VX that she is hungry or thirsty, or send a few pictures of delicious food and attach a set of tearful online emoticons.

Without asking twice, Zhang Xiaoxian spontaneously paid for the girl's meal.

"Ding thank you for paying."

"Ding, thank you for using Hengyu Pay."

"Ding, Maoyan Order will serve you wholeheartedly."

On the big screen, several close-up pictures and advertisements appeared.

Every time Zhang Xiaoxian orders food, he uses Hengyu Pay, and the ordering platform is also Hengyu Maoyan APP.

After more than a year of development and growth, the number of registered users of Hengyu Maoyan APP has exceeded 30 million.

Based on this data, Hengyu Media was valued at US$1 billion and raised financing from China Banking Corporation.

The financing amount is US$100 million, with each offering 10% of the shares.

Immediately afterwards, Hengyu Payment opened a link with Hengyu Maoyan, and Hengyu Maoyan took this opportunity to accelerate the development of other lifestyle services in addition to movie ticket ordering.

Movies, food delivery, renting a house, and finding a job are the four pillar businesses that have supported the development of Hengyu Maoyan.

In just a few months, Hengyu Media spent nearly US$200 million and gathered 60 million registered users for the Maoyan APP.

Among them, movie ticket purchases accounted for 26 million, off-site purchases accounted for 24 million, and 10 million people nationwide rented houses and were looking for jobs.

As of now, the valuation of Hengyu Maoyan has risen again, and is valued at 18 billion soft sister coins by major investment banks.

To be honest, this is a loss-making business.

Because the total consumption of users who buy movie tickets is not as much as that of users who order takeout. If there are 60 million users who order takeout, the valuation of Hengyu Maoyan will at least double, and the total valuation will be at least 30 billion soft sister coins.

In the last life, when the number of registered users of Ele.me exceeded 50 million, its valuation was as high as 30 billion softmei coins.

But it doesn’t matter. At this time, Hengyu Maoyan is already one of the few lifestyle service platforms in China. It is only second to Meituan, the No. 1 company, and has a larger market share than Ele.me.

The reason is that the foundation laid by Hengyu Cat Eye is too good.

The four major businesses of movie ticket buying, takeout, renting a house, and finding a job, movie ticket buying is unparalleled. Relying on the movies produced by Hengyu in the past two years, it has no rivals in the country and accounts for 60% of the market share.

Audiences who buy tickets online are mostly college students and young people. When the takeout business expanded to all parts of the country, several discounts and promotions attracted countless Maoyan APP customers to use it.

Fang Ziheng believes that in a while, Hengyu Maoyan will usher in a higher speed of development.

The reason is simple. Hengyu Maoyan has no shortage of early development funds.

Relying on the movie ticket purchase system, the APP can not only earn a distribution income, but also divert traffic to the other three major businesses, and its development speed is naturally faster than that of its peers.

If Meituan hadn't taken the lead and had been operating for many years, it might not have been able to beat Hengyu Maoyan.

Speaking of this, I have to mention it.

In 2014, there were fifteen lifestyle O2O website platforms in China.

They are: Meituan, Hengyu Maoyan, Ele.me, Daojia Gourmet Club, TaoDianDian, Dianping, Dianwoba, Life Radius, Line Zero, Lvtao.com, Meidian.com, Xiangha.com, Takeaway Ku, Yi. Taoshi, 129T and Kaishiba.

Of the fifteen platforms, most of them are engaged in food delivery, and only two or three have opened up other lifestyle businesses.

Hengyu Maoyan is the only platform that independently operates four major businesses: movie ticket purchase, takeout, house rental, and job search.

In November last year, in addition to the financing and development of Hengyu Maoyan, Ele.me also conducted financing.

Ele.me raised US$25 million in Series C financing, led by Taobao Online Food Ordering and Sequoia Capital.

Due to the early support of Hengyu Media, Hengyu Maoyan skipped the angel round, A round, B round, and C round, and directly raised D round.

According to market feedback from competing products, Ele.me is also about to receive Series D financing, with Taobao still taking the lead. Series D financing is about US$80 million.

In any case, Hengyu Maoyan APP has the support of Hengyu headquarters, and its development speed is faster than Ele.me.

Taobao has plenty of funds, but no team to promote it.

Hengyu is different. It has a Hengyu advertising team of nearly 1,500 people.

This team is our own, and they are more attentive to their work. While helping to promote the film, they also help Hengyu Maoyan push it to thousands of stores.

Oh, by the way, Hengyu Payment is also pushed into the store together.

Currently, Hengyu Payment can only operate in the Imperial Capital, Northeast China, and Central Plains. Its development speed has been limited and we have to wait.

Without further ado, let’s talk about movies.

On the big screen, the male lead played by Zheng Kai ordered drinks and takeaways from Jiang Shuying several times, using Hengyu Pay and Hengyu Maoyan, subtly promoting to the audience.

Over the past few months, Zheng Kai spent more than 3,000 yuan just ordering takeout and drinks, overdrafting half of his living expenses for a semester.

During this period, Zheng Kai asked Jiang Shuying out several times on VX, or went to the other party's dormitory downstairs to wait in person.

But Jiang Shuying shied away with various reasons, saying that the development speed of the two of them was progressing too fast and she was a little scared.

Until yesterday afternoon.

The school was preparing to hold a May Day celebration, and Zheng Kai was pulled over by his two classmates and roommates, Lei Jiaying and Guo Jingfei, to help them, on the pretext that they could have close contact with the girls.

In the school auditorium, Zheng Kai met the school girl he longed for, Liang Jingyao, played by Jiang Shuying.

The beautiful school girl was in front of her, but Zheng Kai couldn't bear it. He walked over and greeted her warmly: "Hi, Jingyao, are you there too?"

Just when Zheng Kai thought that the girl would respond happily and call him senior.

The bloody plot is coming.

on the big screen.

Jiang Shuying looked at him blankly, frowned, blinked her beautiful eyes twice, and asked calmly: "Who are you?"

"This classmate, I don't know you!"

boom..

Jiang Shuying's two simple words were like a heavy hammer, hammering hard into Zheng Kai's heart and into the minds of the audience.

"Pfft hahaha!"

"Damn it, this plot twist is so bloody, look at Zheng Kai's confused expression!"

"No, no, I can't help it. It's too funny!"

"Jiang Shuying is amazing. She talks nonsense seriously. I guess Zheng Kai's heart is bleeding right now!"

The absurd scene made all the audience laugh. Even the cautious audience with a low point of laughter couldn't help but laugh at this moment and secretly mourned for Zheng Kai.

Kaikai, Kaikai!

Women can’t believe it, why don’t you have a long memory?

"Run, Brother" has been broadcast for three consecutive seasons, and this year is the fourth season. During this period, except for Yang Ying, the seven main characters have not changed much. Zheng Kai's performance in variety shows in this phenomenon has long been Be known to the public.

His character is that of a passionate and affectionate young man. He is often killed by beautiful guests on the show, leaving behind a series of festive scenes that are complained by the audience.

The bloody plot in the movie corresponds to the character he created in "Run, Brother". How can the audience not be happy after watching it.

"Oh, sister."

"You... there's no need for us to pretend we don't know each other. My brother has liked you for a long time and chats with you every night!"

The friend was ignored by the girl. As a good brother, Lei Jiaying stood up and glared at Jiang Shuying, trying to clear things up with her.

Guo Jingfei tugged on Zheng Kai's clothes and secretly came up with an idea: "Brother, don't be afraid, get rid of the VX chat."

Zheng Kai believed his brother's words, took out his phone and opened WeChat, pulled out the chat box with Jiang Shuying, and showed it to the other party.

The girl stared at a string of chat records that lasted for half a year, with the corners of her mouth raised, showing an expression of sudden realization.

Seeing that the girl thought of him, Zheng Kai was also happy. He took a step forward and said with a smile: "Jingyao, we have been chatting for half a year. Maybe because we haven't met, you have almost forgotten my appearance!"

"Yes, I only remember you now, senior!"

Close-up.

Jiang Shuying breathed a sigh of relief, raised her hand to brush her hair that was spread over her shoulders, and facing Zheng Kai's expectant eyes, she told a truth that shattered his outlook on life.

"Senior, I'm sorry, the person you've been chatting with for so long is not me, but someone else!"

As soon as these words came out, Zheng Kai was stunned.

His two good brothers, Lei Jiaying and Guo Jingfei were confused.

The audience was completely dumbfounded, showing expressions of shock and disbelief.

For half a year, the person who chatted with the male lead Zhang Xiaoyan was not Liang Jingyao, played by Jiang Shuying.

Not capable!

Absolutely incompetent!

At the beginning of the movie, the beautiful school girl Zheng Kai met in the school cafeteria without her mobile phone or open phone was Jiang Shuying, who played Liang Jingyao.

what happened?

At this moment, the audience felt the same as Zheng Kai, Lei Jiaying, and Guo Jingfei. They were all stunned by Jiang Shuying's words!

On the big screen, the truth is given.

The camera turned and time went back to six months ago.

Liang Jingyao, played by Jiang Shuying, returned to the girls' dormitory after saying goodbye to Zhang Xiaoyang, played by Zheng Kai, in the school cafeteria.

She did not share with her roommates that she met a kind-hearted senior in the cafeteria, nor did she express her embarrassment about not bringing her mobile phone and meal card with her today.

Jiang Shuying chatted with some roommates, came to her desk, opened her laptop, and clicked on a link on the Hengyu Maoyan APP.

The link jumps to their school’s forum!

Then, in the disbelief of all the viewers, Jiang Shuying posted Zheng Kai's XW number on the forum, priced it at 88 yuan, and sold it at a fixed price!

And attached a note below: "Innocent senior, honest and reliable, can be used as a long-term meal ticket!"

On the big screen, comments appeared one after another on the page on Jiang Shuying's computer.

In less than ten minutes, Zheng Kai’s VX number was photographed and purchased by a classmate named ‘White Kitten’.

Hmm... I don't know whether the other party is a boy or a girl, no one showed up.

Ding..

Jiang Shuying opened her phone and showed a disdainful smile.

A message popped up on her Hengyu payment card, showing that 88 yuan had been received!