Entertainment, I just like making movies
Chapter 454 Overwhelm everyone and beat everyone who refuses to accept it
Two o'clock in the morning.
At the flagship store of Hengyu Cinemas in Dongzhimen, the Imperial Capital, the first show at zero o'clock on the first day has been played.
In the large screening room with a capacity of 1,500 people, rows of audiences sat motionless. There was no heated discussion or joyful applause.
Having just finished watching the movie, everyone was immersed in the atmosphere of the movie, and a heavy atmosphere filled the entire screening room.
Beautiful and touching!
Frustrated and uncomfortable!
Four groups of words jumped into the minds of the audience at the same time, confirming their rippling and tangled hearts.
The waiting hall outside the screening room has a cheerful atmosphere, which is in sharp contrast to the inside.
Just an hour ago, when they were queuing up to enter the venue, Hengyu Media announced the zero-point box office of "I'm Not the God of Medicine".
20.6 million!
A record-breaking, terrifying number!
In the 100-year history of Chinese-language films, with ten years of golden development, no film has ever been able to break the shackles of a box office of 20 million in two shows at midnight on the first day.
20 million!
The total box office of many movies is only this, and "I'm Not the God of Medicine" reached it in just its first two games.
The audience was happy, curious about the movie, and more and more looking forward to the second broadcast.
The waiting hall was packed with people, and the second batch of spectators who bought tickets numbered thousands, and most of them were young people.
Some were sitting on the waiting seats playing with their mobile phones and browsing the movie reviews of "I'm Not the God of Medicine". Some were spreading dog food and discussing where to spend the night after watching the movie. Even more people were discussing the movie with their friends.
Sudden
The electronic widescreen in front of the hall showed that the first scene of "I'm Not the God of Medicine" had finished, and the theater broadcast a prompt asking the waiting audience to observe public order and make way for those who would come out later.
In the center of the hall, hundreds of people spontaneously spread to both sides after hearing the prompt. At the same time, they looked up at the closed door of Screening Hall No. 1 at the end of the passage.
More people smiled, stood up, put their mobile phones in their pockets, and moved to line up to enter.
"Oh, it finally started, my feet are numb even when I stand!"
"If you ask me, the midnight screening should be released in advance, at the same time as the premiere."
"Haha, just be content, it will be great if we can get tickets for the second game."
"The box office of 20.6 million zero points is exciting just thinking about it. "I'm Not the God of Medicine" is definitely a good-looking movie!"
"Nonsense, you still have to say it!"
"...something's not right. The movie is over. Where's the applause?"
Everyone was talking about it, and suddenly someone raised a question.
yes!
Where's the applause?
Could it be that the movie was poorly shot and we were fooled!
Just when the audience waiting in line to enter was confused, a burst of violent applause suddenly came from the No. 1 auditorium. The applause reached the sky and the earth, and rushed into everyone's ears through the soundproof wall.
You know, this is the first flagship store of Hengyu Cinemas in the country. Hall 1 is also the face of the cinema, and the sound insulation effect is surprisingly good.
Even if there are young couples playing wild and exciting high waves inside, the sound can be intercepted inside in minutes.
But now, thunderous applause can be heard in the waiting hall!
Okay, okay, okay!
Almost instantly, the waiting audience understood what was going on, and the doubts on their faces disappeared, revealing a brighter smile.
"Haha, I just said it, Fang Ziheng's movies never disappoint us. Depending on the situation, it is another classic and enjoyable movie."
"Tsk, tsk, look at this movement, it's no different from the original "Edge of Tomorrow" and "The Founding of the Army", the applause is even more enthusiastic!"
"Isn't it said that "The God of Medicine" is a tragedy? Why does this applause sound so much like a comedy?"
"666, it's been almost a minute, and the palm hasn't stopped yet!"
The waiting audience discussed and stared at the passage ahead eagerly.
Among the thousands of people, 80% were Fang Ziheng's loyal fans and some movie lovers, all of whom came for "I'm Not the God of Medicine", while less than 20% came to watch "Transformers 4" and other movies.
There's no way around it. This flagship store in Dongzhimen is Hengyu's home venue, and today is the premiere of "I'm Not the God of Medicine."
After another minute or so, the door at the end of the passage opened, and the 1,500 spectators from the first scene walked out one after another.
One, two, three, ten, a hundred!
Groups of spectators came out and walked through the four-meter passageway in the middle of the waiting line.
Well, something's wrong!
The waiting audience is confused again!
What's going on? The warm applause just now has all faded away.
Different from the warm applause just now, the audience who came out after watching the movie were all silent.
Everyone found that people walking by either had red eyes, burst into tears, or kept wiping the corners of their eyes with tissues.
There are also some couples, the girl is nestled in the boy's arms, quiet and well-behaved, with tears streaming down her face, while the boy hugs the girl tightly, as if he is afraid that his girlfriend will disappear.
What a tragedy!
On Weibo, didn’t the brothers who attended the premiere say that there are many comedy elements in the movie?
The silence and confusion made the waiting audience even more curious, and they couldn't help but ask questions to the audience passing by.
"Beautiful girl, please wait a moment. What's going on with you? Each of you is dying. Is the movie good?"
"Brother, don't eat alone after watching the movie. Share your feelings with us. What is "I'm Not the God of Medicine" about?"
"Hey, little brother, I see you are all crying. Is the movie a big tragedy?"
As more and more people asked questions, the audience finally got out of the heavy atmosphere after watching the movie.
Some people stopped, sighed, and expressed their feelings.
"Don't worry, "I'm Not the God of Medicine" will definitely not disappoint you. Really, tonight's trip is worth it!"
"The movie talks about reality, right and wrong, good and evil, and points directly to the true meaning of life for us ordinary people!"
"What the hell? Little brother, please don't drag me, I don't understand!"
"No, brother, can we say something humane? You don't look like a philosophy major!"
"I won't say it anymore, you will see it right away. It's really, really touching."
"Dead, all dead, they are so pitiful!"
As the audience of the first show left, the audience of the second show entered the screening room with more curiosity and expectation.
There are more and more night owls on the Internet, and a large number of people got colds after watching "The God of Medicine".
Different from the first movie reviews, the after-viewing comments are the comments made by the audience at the premiere and the audience at the first show after watching the movie.
Although I don't have the literary skills of a film critic, there is no long speech, just a few simple sentences, but it is more true.
Old netizens and movie lovers all know that the most authentic film reviews are often the simple expressions of ordinary viewers' voices, which are also the cornerstone of a film's reputation.
………
Duplex building.
The girls played until two o'clock and then went back to their rooms to rest after having supper.
After Liu Qianqian took a bath, she didn't wear a bathrobe, only a set of purple lace underwear, and came to the bedroom bed humming a song.
"Honey."
She climbed onto the bed, leaned over, and touched Fang Ziheng's eyebrows with her delicate hands.
"You are so awesome, "The God of Medicine" broke the record again."
Liu Qianqian touched her lover's cheek, lowered her head and gave him a sweet kiss.
Suddenly, Fang Ziheng opened his eyes.
"Hey, you're not asleep?"
"There is a fairy tempting me. How can I sleep?"
Fang Ziheng stretched out his hand, slowly crossed the young lady's body, and said righteously.
Then, he raised one leg and lifted up the silk quilt at the end of the bed, and pursed his lips.
"Sissi."
"what?"
Liu Qianqian lay on top of him, holding his hair with her hands and tugging at his ears.
"How long has it been since you bowed your head to love?"
"It's been a long time."
"What are you waiting for!"
………
At almost four o'clock in the morning, the young couple took another shower, hugged each other and fell asleep.
The next day.
At nearly 11:30 noon, Fang Ziheng and Liu Qianqian walked downstairs full of energy under the glare of Lin Feifei and Song Yi.
Last night, I don't know if the bedroom door on the second floor was not closed tightly, but Concubine Lin and the other three were filled with demonic sounds, and they were so angry that they wanted to kill someone.
At the dining table, Fang Ziheng took the fragrant rice from Song Yi, looked at the kitchen and said, "Andy has gone to work?"
"I went to the company early in the morning. "The God of Medicine" was released. As the number one listed company under the group, Hengyu Interactive Entertainment can still gain a lot of popularity even if it cannot release movies. Andy discussed it with several subsidiaries and prepared Start the promotion of "Tiny Times 3" in advance."
Lin Feifei's eyebrows were gleaming, and while speaking, she filled bowls of soup for him and Liu Qianqian.
In recent days, Sister Lin is preparing to live in a duplex building. "The God of Medicine" is released. The little man's time is more relaxed, and the birth of the baby can no longer be postponed.
"Advance the promotion in advance, when will it be?"
Fang Ziheng frowned slightly, thinking that this suggestion was not appropriate.
"Five days later!"
"When Andy left, he said that the distribution department of Hengyu Interactive Entertainment has made an assessment that "Transformers 4" will experience the largest box office plunge after its release within five days at most. With the promotion efforts of the group and Hengyu Interactive Entertainment, "The God of Medicine" Together with "Tiny Times 3", we can capture at least 90% of the publicity market."
Lin Feifei smiled slightly, conveyed the message in a leisurely manner, and then added: "Moreover, "Tiny Times 3" is happy first and then sad, first arrogant and then miserable. Not only will there be no publicity conflict with "The God of Medicine", but it can also be seen from the side. Stimulate the theme of "The God of Medicine"."
That's it!
Fang Ziheng nodded and said nothing.
He took the time to watch the finished film of "Tiny Times 3". In the movie, the arrogant and domineering rich man and the gold-digger girl were all robbed. It was a refreshing movie.
Compared with the first two films, although the theme of the movie has not been sublimated, it has also returned to normal three views, which should be able to satisfy the audience.
"Okay, let Andy and the others figure it out."
Fang Ziheng didn't say anything and quickly picked up the rice.
At one o'clock in the afternoon, the four people left the duplex building one after another.
Fang Ziheng rushed to the hotel to accept several interviews scheduled in advance.
Liu Qianqian joined the cast of "Bomb Disposal Expert", Song Yide started promoting "Exes 2", and Sister Lin went to the palace to see little Yueyue.
The project of "The Bomb Disposal Expert" has been officially approved, and the preparatory work is almost complete, and it has entered the script reading stage.
The film is invested by Hengyu Media, Hong Kong Island Yindu Institution, and China Film Group, with a total investment of 120 million. It can be regarded as a medium-sized and large-scale test film.
The purpose is to explore the combination of Hong Kong films and mainland films, and use Hengyu Media's high-quality production concepts to develop and improve many themes that can be shot in Hong Kong films.
In layman's terms, it means China Film and Silver Capital endorsed it, and Hengyu will be in control to shoot some mainland movies that are difficult to pass censorship.
After all, Hong Kong films are better than censorship!
In a five-star hotel in the imperial capital, Fang Ziheng saw three interview platforms, Six Princess Interview, Sohu Interview, and Weibo Interview.
"director!"
"Director Fang!"
"Director Fang!"
As soon as we entered the hotel lounge, everyone stood up to greet us and waved hello.
Xu Zheng and others called the director, the host of Six Princesses called Director Fang, and the reporters from Sohu and Weibo called Director Fang.
Three different titles represent three different relationships.
"Good lunch everyone, have you eaten?"
"Thank you three for your kindness. Come on, let's sit here!"
Fang Ziheng was very humble. He shook hands with the three guests one by one and exchanged a few words with each other.
This interview was originally planned to be held in Hengyu Group, but Fang Ziheng felt that it was too high-profile in the company and there was no need to be high-profile.
Another thing, in addition to him as the director, actors such as Xu Zheng, Hu Ge, and Liu Tao are also the protagonists of "The God of Medicine", and they must be brought along.
Only when everyone works together can the greatest effect be achieved.
If it wants to arouse social attention, in addition to the movie itself, it must also rely on the efforts of Hengyu Xuanfa, Fang Ziheng and the actors.
The three interview platforms will also play a positive role in the film’s fermentation process.
After chatting for a while, the interview began.
The Sixth Princess was the first to ask: "Director Fang, first question, we want to know what made you want to make a movie about medicine?"
"It's a coincidence, I remember that time."
While Director Fang Da was talking eloquently, there were more and more discussions on the Internet about "I'm Not the God of Medicine".
For most of the day, countless moviegoers turned into Amway experts and recommended movies to their relatives, friends, classmates, and netizens.
"I really enjoyed "I'm Not the God of Medicine". It was so beautiful and touching. As I watched it, I, a grown man, couldn't help but shed tears."
"The scene where the old lady knelt down really made me curse. I wiped my tears while cursing. I wish everyone a healthy and safe life!"
"Money is life. I had expected Lu Yiyi's death and tried not to cry. Huang Mao also gritted his teeth when he was in a car accident. But in the end, when I saw the scene where Cheng Yong was arrested and the medicine god was delivered to him on the ten-mile long street, I I couldn't hold back my tears any longer and cried so hard."
"For ordinary people, health is always the most important thing. If the money is gone, you can earn it again. If the body is gone, everything is gone."
"The best movie of the year, "I'm Not the God of Medicine" is great!"
“If people’s lives and health cannot be protected, what is the use of the law?”
"Ordinary people who get cancer don't even have a chance to survive."
""I'm Not the God of Medicine" is too real. I vaguely remember that in reality I had a beautiful neighbor sister who later contracted leukemia and died early because she had no money for treatment. I was still young at that time and thought that the beautiful sister had gone to other places. When I was in junior high school, I once asked my mother where the neighbor sister was. Why haven’t I seen her in so many years?
My mother told me that my beautiful sister was dead. From then on, I would always pay attention to the uncles and aunts in the neighbor's house. I found that the couple's personality and living habits were completely different from those of other neighbors. Especially during the New Year and festivals, when other families were laughing and laughing, their family desolate! "
"Human life is really too fragile. I hope that special drugs will be included in medical insurance soon."
In just one day of release, the reputation of "I'm Not the God of Medicine" has been established. After the unwarranted slander was eliminated, it spread to the entire Internet at a lightning speed.
Judging from this speed, it can only take three to five days at most to break down barriers and allow fermented word-of-mouth to explode offline, thus triggering a movie-watching craze.
Early morning of July 8th.
Under the attention of thousands of interested people in the entertainment circle, film and television industry, film industry, netizens, and movie audiences.
The first-day box office of "I'm Not the God of Medicine" was delayed.
One quarter in the morning!
More than fifty theater chains across the country have summarized all data from this system to the China Film Distribution and Exhibition Association through the Internet.
Two minutes later, Fang Ziheng, Lin Feifei, Andy, Hengyu Media Propaganda Department, Distribution Department, and senior executives of the group received the news immediately.
Along with them, there are also the bosses of major Chinese film and television companies, celebrities in the film industry, well-known directors, screenwriters, and producers.
Everyone who had been waiting immediately opened their phones and clicked on the text message.
On your smartphone, there are rows of statistical data of theaters across the country.
They quickly swiped the screen, without looking at the box office of a single theater chain, and directly pulled the text message page to the bottom.
226 million!
Fifty-one theaters, the final statistics show that the box office of "I'm Not the God of Medicine" on the first day was 226 million!
The dazzling data is like the scorching sun at noon in midsummer.
As soon as he raised his head, he accidentally pierced everyone's eyes and stabbed all the people who were waiting for the first day's box office.
Overwhelm everyone and beat everyone who refuses to accept it!
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