Entertainment, I just like making movies

[Do purchasing agents represent justice? 】

On Weibo, the Vice President of Greater China Region of Liaohua Pharmaceutical Group followed up with a post.

"In "I'm Not the God of Medicine," the protagonist has grown from a male health care product vendor who couldn't afford the rent to become the exclusive agent of the Indian generic drug "Glenin" and is respected as the "God of Medicine."

What a ridiculous thing!

As a person in the pharmaceutical industry, in my opinion, the movie is overly glorifying the Indian generic drug purchasing group, and is really trying to whitewash the smugglers.

I want to warn everyone that the purchasing agent group is an extremely complicated circle. Some people do things with "feelings", some do it because they are sick, and more people use smuggling Indian generic drugs to make money out of profit!

It is pitiful for leukemia patients to lose their fortune due to treatment, but protecting genuine drugs and cracking down on pirated drugs are the basis for maintaining social orderism, the basic conditions for a virtuous cycle of pharmaceutical research and development, and the foundation for the harmonious development of mankind.

Let us imagine that human beings can survive to this day. In addition to establishing civilization, the continuous development and breakthroughs of medicine have played a vital role.

From plague and smallpox in ancient times to the Black Death, Ebola virus, AIDS, and various cancers today, the effective treatment of every serious illness is not the result of humans investing huge resources in developing new drugs.

The reason why we humans are able to dominate the world and have a population of tens of billions is precisely because of the vast effects of genuine medicine.

Genuine high-priced drugs are not easy to authenticate and must be protected! "

The vice president first affirmed the procedural fairness of the sky-high-priced drugs, pointed out that the purchasing agents were not as good as the public imagined, and insinuated that the purchasing agents were mostly profit-seekers.

Then, he changed the topic and also pointed the finger at the movie's leading actor Cheng Yong!

“I have personally experienced the birth process of Glenin, and I know how much energy and money this special drug requires from project establishment, research and development, and production. It is a huge investment that ordinary people cannot imagine.

Every patient who loses money is contributing to the good treatment of leukemia patients in the future and the complete elimination of the disease in the future.

In the same way, the diseases that have been suppressed by the medical industry are also the results of the countless wealth spent by our predecessors.

If no predecessors had bought genuine medicines and taken exorbitantly expensive medicines, perhaps you and I sitting in front of the computer or mobile phone at this moment would have been ravaged by many bad diseases, and we would have passed away long ago!

Therefore, what Cheng Yong did was very shameful and hateful!

In order to save thousands and hundreds of current patients, he destroyed the hard-won good medical ecological environment, which may kill millions or even more new patients in the future.

As a pharmaceutical businessman, I would like to express my solemn thanks to the patients who buy genuine drugs. It is your selflessness. Your contribution has enabled our pharmaceutical company to survive and given us greater determination and courage to continue to research new drugs and better products. Contribute to the health and well-being of all mankind! "

[The research and development of new drugs has always been a process of continuous trial and error! 】

The third article was posted by a professor surnamed Hong, director of the clinical research department of a cancer hospital in Lingnan.

He first started with a saying circulating in the medical circle; "The reason why special medicines are so expensive that they cost tens of thousands of yuan is because the second medicine that the public can buy is really not expensive, because the first medicine is The price of medicine is billions of dollars, even tens of billions of dollars!"

The implication of Professor Hong’s words is that the sky-high price of drugs cannot be attributed to the greed of pharmaceutical companies, but to the huge cost of research and development.

"From synthesis route planning, pharmaceutical process development, to pharmacokinetics and toxicology verification, and finally making a "living" drug, it is only the first step in a long journey. Subsequent clinical trials will be even more expensive.

Statistics show that a new drug requires an investment of US$2 billion to US$3 billion in research and development costs. Over the past 20 years, this number has continued to grow. In future research and development costs, a specific drug can easily cost tens of billions of US dollars.

As a clinician, I admit that making new and expensive drugs available to everyone is a luxury.

However, we must know that the patent protection period of original drugs is generally 10 to 20 years. When the patent is disclosed, all Chinese and all mankind will naturally enjoy cheap special drugs!

The patent period is the time for pharmaceutical companies to earn profits and recover research and development costs. If they do not earn enough profits, it will be difficult for a pharmaceutical company to maintain subsequent research and development of new drugs.

If it is sold at a price lower than the cost considering its popularity, it will benefit current patients, but in exchange it will sacrifice the new drugs under development and the majority of future patients.

In more than ten years, this drug will belong to all mankind, but if patents are not respected, everyone will make imitations, and everyone will take generic drugs. Pharmaceutical companies will have no motivation to make new drugs. Is this the result that everyone wants to see? "

Each of the three Weibo posts contained more content than the last, and they were progressively addressed, directly criticizing "I'm Not the God of Medicine" and the male protagonist Cheng Yong.

Duplex building!

Fang Ziheng hugged Sister Lin, read Weibo in detail for three days, and showed a serious expression.

Let’s just say, the movie is so popular, why are pharmaceutical companies so indifferent? It turns out they are just waiting for the opportunity!

hehe!

Special medicines are developed by pharmaceutical companies with countless efforts and costs, and prices and interests must be protected.

Cheng Yong's biggest evil is that he is a shameless thief!

They are going big!

In an instant, Fang Ziheng guessed the intentions of the pharmaceutical companies. They were simply worried that China would take this opportunity to reform the pharmaceutical system and that their own interests would be damaged.

"Confusing right and wrong, avoiding the important and choosing the light!"

"Haha, you deserve to go bankrupt after taking medicine, and you will lose all your money and glory. Without these pharmaceutical companies, the entire human race will be extinct, and civilization will not progress. These pharmaceutical companies are so shameless and shameless!!"

Fang Ziheng mocked the cunning nature of the drug dealer in a cold voice, with a look of contempt on his face.

"The drug dealer's face is always like this!"

Lin Feifei was also very angry and thought of more. She pointed at the rising hot searches on Weibo and frowned: "This is prepared. Before long, there will definitely be many voices speaking for drug dealers on the Internet. How about we prepare and prepare so we don’t get caught off guard.”

"No, they can't make any waves!"

Fang Ziheng sneered and shook his head, not advocating a head-on collision with pharmaceutical companies.

First, it is unnecessary. After all, Hengyu Media is just a film and television company, and it is not in the same industry as pharmaceutical companies such as Liaohua.

Second, Laihua is a large international company with a total market value of US$150 billion and ranks in the top 20 globally. It is more powerful than Alibaba and Tengxun. Once it encounters Hengyu, it may not be able to take advantage.

Third, and most importantly, the positive effect of "The God of Medicine" has been achieved. After the approval of the Central Committee of the Communist Party of China and the People's Daily, hundreds of millions of people in China sided with the movie and Cheng Yong.

There is no need for Hengyu to take action, someone will teach Laihua how to behave!

Fang Ziheng was not worried at all. Lai Hua could do better than the netizens on the Chinese Internet and the media who had previously boasted about "I am not the God of Medicine".

The truth was just as he expected.

An hour later, Lao Hua’s accusations increased, and countless new media jumped up and down to help them speak out.

But it was limited to the movie itself and did not target Hengyu Media, him, the director, Xu Zheng and others.

After all, the movie did not vilify pharmaceutical companies, but also helped beautify Laihua.

There is only one card that Lai Hua can play now. Starting with the movie actor Cheng Yong, he can mobilize public opinion to turn things around.

"Resist "I'm Not the God of Medicine". The research and development of any new drug requires tens of billions of investment, and you have to be lucky enough to succeed.

Drug cultivation, production costs, labor costs, and sales links, none of them should cost huge sums of money. In addition, imported drugs are subject to a 20% increase in tariffs. Can they not be expensive?

The sales price has been reviewed by the government. The government didn’t even say it was expensive. How much more expensive is a movie? Could it be that the movie is more awesome than the government? "

"Haha, I just laughed. The representative of Laihua Pharmaceutical in "I'm Not the God of Medicine" turned into a ruthless and profit-seeking villain. Cheng Yong, who smuggled counterfeit medicines and lived a superior life, turned into a hero.

I just want to ask everyone, are you all blind? Where do the medicines we usually take come from? When we go to a clinic or hospital when we are sick, aren’t the medicines prescribed by doctors hard-working and developed bit by bit by pharmaceutical companies?

After just watching a movie, people who don’t know the truth have been brainwashed into saying that they want to unanimously denounce pharmaceutical companies. I want to say that this is the tragedy of our people. They cannot distinguish right from wrong, cannot think independently, and will only follow the crowd! "

"The movie has indeed passed, and it has been misleading the audience. When a new drug comes out, it will inevitably consume a lot of resources to develop. It is completely understandable that the price is higher in the early stage. You can't pick up the bowl to eat, put down the bowl and curse, let alone think of counterfeit drug dealers. It’s an act of justice.”

Soft articles, compiled by new media, are flooding the Internet, and they are quite a bit like the momentum of Wang Daqi's replacement at the top of the city.

It's a pity that Laihua thought wrong this time! !

In addition to dozens of new media that have not gone offline, large media such as Tengxun Entertainment and Sohu Entertainment have not followed suit.

The reason is very simple. The large media just followed Yang Ma's lead in touting the movie, and now they bite back, which is like a slap in the face.

Unless the trend from above changes and the film is refocused, it will just be a loss of publicity money for the large media.

Moreover, "The God of Medicine" is almost reaching 3 billion. Isn't it too late for Liao Hua to fight back now?

The large media did not take action, and Hengyu Media even pretended not to see it.

Fang Ziheng asked Xu Zheng and the others to stop publicizing and book flights back to the imperial capital. During this period, they should not accept interviews from the media, let alone participate in tonight's conflict.

Leave everything to the Chinese people!

eight pm.

Just when many large-scale entertainment media and mainstream media reported on the conflict between pharmaceutical companies and "The God of Medicine" in an "objective and fair" manner as a theatergoer.

The Internet army arrived, killing three hot searches and Lao Hua's official blog.

"Shameless. The three hot searches on Weibo are the most shameless reports I have ever seen in my life."

"Bah, you are a black-hearted capitalist in Laihua. Everything I tell you is superfluous. I wish you bankruptcy as soon as possible!"

"It's really funny. I haven't seen you for a long time, and the new media that collects money to do things is out again and is embarrassing!"

"Gee, I didn't expect that it's the 21st century and our country of China still has so much hidden resources!"

"Liao Hua, I'm going to fuck your uncle for cooperating with you to sell sky-high price medicines. We, the common people, have to kneel down to thank you and give away all your wealth with both hands, right?"

"Why the hell do you think it's forty thousand when you say 40,000, and 100,000 when you say 100,000? The patient has to spend all his money on medication, so he deserves it, right?"

"You said the sky-high price of medicine is reasonable. I hope someone in your family has cancer. I really want to see how much medicine you can afford forty thousand a bottle!"

"Another group of licking dogs. The capitalists give you a little sweetness and you don't know who your surname is. You are beasts!"

"Beasts in clothes, you thieves who cheer for the black-hearted pharmaceutical industry will be punished one day!"

As soon as the netizens appeared on the scene, they immediately escalated the situation and defeated the group of medical professionals and new media who started criticizing the movie.

Even though Laihua found a lot of trolls, he still couldn't resist the army of millions of netizens.

Most of the Internet army has watched "I'm Not the God of Medicine" and they are ordinary people. After watching the movie, they are full of resentment towards pharmaceutical companies.

If Laihua doesn't stand up, he'll just be a mute!

Why do you dare to express your dissatisfaction and criticize the movie and Cheng Yong? I can only say that you are really brave.

This move played into the hands of netizens. With the indignation they felt while watching the movie, they vented all their anger on Lai Hua.

Ten p.m.

An anonymous netizen who has worked in the pharmaceutical industry posted a piece of data on Weibo, dealing a fatal blow to Lai Hua.

[Profits in the pharmaceutical industry are much higher than those in other industries! 】

"The average profit margin of the world's top ten pharmaceutical companies is 22.5%. CDH Pharmaceuticals ranks first, with a staggering profit of 33.6%!

The average profit margin of the world's top ten media companies is 15%!

The average profit margin of the world's top ten banks is 25%!

The average profit margin of the world's top ten automobile companies is only 8%!

According to statistics, in most industries in China, the average profit rate is only 10%.

We can see from the data that the income of the pharmaceutical industry can be called huge profits, far higher than that of other industries, and infinitely close to the world's largest industry bank!

Next, let’s take a look at Laihua Pharmaceutical and the profits of this company.

twenty one%!

Such high profit margins are very impressive for any industry or company.

Last year, Liaohua's total R\u0026D costs totaled US$10 billion.

Is it high?

Very, very high!

Then, let’s look at Liaohua’s total revenue last year.

60 billion U.S. dollars, net profit 12 billion U.S. dollars.

60 billion US dollars!

One year's revenue is equivalent to the total assets of a giant company!

Some people may have seen the problem. With 60 billion in revenue and 10 billion in R\u0026D costs, why is there only a net profit of 12 billion US dollars.

Where did the other money go?

Let me tell you, in addition to R\u0026D expenses, production, sales, transportation, and marketing costs.

Liaohua Pharmaceutical, or all pharmaceutical companies in the world, still have huge public relations costs. "

“Yes, it’s public relations!

I won’t go into details on how to do public relations, everyone knows it! "

Good guy, as soon as the article came out, the whole Internet exploded. It was crazier than poking a hornet's nest.

Within minutes, the anonymous article was retweeted a million times and became a central focus across the Internet.

In the following days, public opinion exploded!

Lai Hua's face was exposed, and his profits as high as 12 billion US dollars aroused the fear and anger of the general public, almost reaching the point of national condemnation.

Once the huge profits of pharmaceutical companies were exposed, the Internet was flooded with medical professionals who defended pharmaceutical companies and argued that selling high-priced drugs was reasonable.

Countless people, after learning about the situation, joined the army of denouncement against Lao Hua.

On the Internet, more and more professionals are coming forward and throwing out data to prove the huge profits of pharmaceutical companies.

At the same time, the retail price of real-life Glenin around the world has also been revealed!

The United States, Europe, and other Asian countries only buy about 10,000 soft sister coins, while China sells 25,000.

As soon as this news came out, not to mention the patients who couldn't afford the medicine, even the rich people who could afford the genuine medicine couldn't sit still!

I'm going!

Other countries sell it for 10,000, but our country sells it for 25,000. This is treating consumers of genuine medicines in China like pigs!

All of a sudden, large-scale entertainment media, mainstream media, and major TV stations across the country all stood up and bombarded Lai Huahao.

Until August 10th!

"I'm Not the God of Medicine" hit a box office of 3.06 billion, the day Hengyu Media held a grand celebration banquet.

First, on the evening of the 9th, Yangma commented on Lai Hua, criticizing the domestic medical professionals who were making noises in serious terms, saying that they should not disregard the basic sentiments of the country’s 1.4 billion people and the lives and health of millions of leukemia patients for the sake of profit.

Then, on the morning of the 10th, the Propaganda Department issued an inclusion document to include "I'm Not the God of Medicine" in the 100 Outstanding Chinese Films.

"I'm Not the God of Medicine", excellence cannot be tarnished!

At this point, this massive action initiated spontaneously by netizens has been labeled as justice.

The implication of the Central Committee’s mother and the Propaganda Department’s action was captured in time by Fang Ziheng.

The specific drug Glenin may not be included in medical insurance so soon, but Liaohua Pharmaceutical, this pharmaceutical company is about to be robbed!

You deserve it for letting you dance happily!