Entertainment, I just like making movies

The evening of January 26th.

Under the instructions of Director Han, China Film Distribution Department issued an additional 20 million in promotional funds for "The Hobbit 3", which would cost almost 3 million a week.

With money opening the way, those media outlets who had accepted the order for "The Richest Man in Xihong City" immediately divided their forces, while cheering for "The Richest Man in Xihong City" and recommending the public to watch the movie in the cinema.

At the same time, he posted a soft article to praise "The Hobbit 3" without any thought, and praised the movie to the sky, even more awesome than the summer movie "Transformers".

The effect was immediate. In a short period of time, the popularity of "The Hobbit 3" on the Internet has caught up with "The Richest Man in Xihong City", and the two movies share the world.

The popular hot search was once on par with the list of programs announced by the Spring Festival Gala, and became a topic of concern to thousands of netizens.

Heat is still very useful.

At noon, the box office results for "The Hobbit 3" on the first day of the following week were released.

42 million!

Compared with last weekend's box office of 98 million, it more than doubled, but the trend resumed the next day.

The next day of the following week, Tuesday, January 27th.

With the financial blessing of China Film Group, the single-day box office exceeded 55 million again, achieving the second reverse decline.

On Wednesday, the 28th, the single-day box office continued to remain at 53 million.

In the following four days, on the 29th, 30th, 31st, and February 1st, we received 43 million, 38 million, 57 million, and 46 million respectively.

It grossed 334 million in seven days, which was 22 million more than the three-day opening weekend. The total box office of the movie was pushed to 646 million. It can be called a classic battle to increase holdings.

Zhang Hongsen, the chairman of China Film Co., Ltd., was so happy that he approached Director Han to discuss hosting a celebration banquet for "The Hobbit 3."

It has received nearly 650 million in box office in 10 days. As long as the subsequent trend is not too slow, 800 million is stable, and the 1 billion box office club can also look forward to it.

Director Han also thinks that we can hold a celebration party and wait a little later to take a look at the box office trend of "The Hobbit 3" in the third week.

If the trend is stable and there is a real hope of reaching 1 billion, then we will do something special to increase the power of China Film.

Although Director Han's position is not limited to China Film Group, but covers all Chinese films, he still sits in this position, and deep down in his heart, he does not want to see Hengyu dominate the major film schedules for a long time.

Under healthy competition, it is best for China Film to occasionally reach the top, with both sides winning and losing, and in a true sense, the film market can flourish.

It has to be said that Director Han has a big structure and is vigorous and resolute in his work. He called Fang Ziheng in front of Zhang Hongsen.

"Hello, Director Fang?"

"Hello, Director Han, it's me."

"Director Han, congratulations, "The Hobbit 3" is on its own and has a box office of 1 billion!"

On the other end of the phone, Fang Ziheng was holding the group's year-end meeting. He answered the call in front of everyone and spoke cheerfully.

As soon as he came up, he showed his closeness and was not dissatisfied at all because China Film spent 20 million to grab the publicity market.

You can increase the publicity of "The Richest Man in Xihong City", and others can naturally do the same.

In addition, after all, the movies were released ten days apart, so everything is within the scope of healthy competition!

"Haha, it's all about the movie. Director Zhang and I are just following the trend."

Director Han smiled and was in a good mood. He also mentioned Zhang Hongsen in his words. He also did not mention the two films competing for publicity.

Later, he sent an invitation to Fang Ziheng to attend the celebration party for "The Hobbit 3".

February 12th!

China Film will hold a celebration banquet for "The Hobbit 3" in the Imperial Capital. The specific situation will depend on the total box office of the movie at that time.

Fang Ziheng fully agreed, saying that he would be there in person to cheer for "The Hobbit 3".

After hanging up the phone, he checked the time. It was half past eleven, less than seven hours before the premiere of "The Richest Man in Xihong City".

Anyway, let’s see who is better, the outsiders, or the domestic comedies!

Fang Ziheng was amused. He put his cell phone on the conference table, looked up at the dozens of eyes that were looking at him, and said in a serious voice: "Continue the meeting, whose turn is it?"

"It's my turn, Chairman."

Zhang Miao, director of the group's production department, stood up, opened the document submitted by Hengyu Interactive Entertainment, and reported to the group this year's movie box office revenue.

“Everyone, this year the group has produced eight films and participated in three films, for a total of eleven films.

Among the eight movies he has controlled, two have grossed more than 1.8 billion, and three have grossed more than 800 million.

The eleven movies combined have exceeded 10 billion in box office, and the net profit has exceeded 2 billion. The results are explosive!

In addition, as of a week ago, Hengyu Interactive Entertainment's stock price had risen from 99.584 billion after the listing and share expansion in April to 118.6 billion, with the support of many movies, a total increase of 19.18 billion!

If "The Richest Man in Xihong City" premieres tonight and continues to be brilliant, everyone, then Hengyu Interactive Entertainment will "

Having said this, Zhang Miao stopped talking and cast an envious look at Andy, who was sitting on the right side of the conference table.

Others also smiled and bowed their hands towards Andy: "Respectfully, Mr. An, Hengyu Interactive Entertainment will continue to grow under your leadership and lead the way to the top of Chinese-language films!"

Who likes to hear flattery, and Ice Beauty is no exception.

She glanced at Fang Ziheng without trace and saw that he also gave her a thumbs up. She couldn't help but smile reservedly: "Everything about Hengyu Interactive Entertainment is given by the group. The accumulation of high-quality movies has made Hengyu Interactive Entertainment what it is today." brilliant.

Here, I would first like to thank the chairman. His trust is the biggest source of motivation for all our colleagues at Hengyu Interactive Entertainment. Secondly, I would like to thank all my colleagues for their support. Your hard work has laid the foundation for the broad prospects of the group. Thank you. Everyone! "

With that said, Andy stood up slowly and bowed slightly to everyone!

"Dong An, you're welcome. This is what we should do."

"Director An, we should learn from you."

The ice beauty's modesty aroused laughter from everyone, dispelling any trace of jealousy and dissatisfaction in their hearts.

The envy is still there, all the executives are motivated, who doesn’t want to be in charge of a business empire worth hundreds of billions!

Then, Li Xiaoshu, Director of the TV Drama Business Department, Yan Min, Director of the Variety Show Business Department, Wang Dong, General Manager of Hengyu Cinemas, Chen Jun, General Manager of Hengyu Games, Chang Jihong, Hengyu Artist Manager, and Chen Shaojie, CEO of Hengyu Live.

The heads of two directly-affiliated business departments and four subsidiaries successively reported the annual income to Fang Ziheng.

In 2014, the group's TV dramas expanded wildly, with a total of 30 dramas in total established and co-produced with other companies and TV stations.

More than 20 films were filmed and 15 films were broadcast, with a total profit of over RMB 800 million.

It is expected that in July next year, the remaining project profits will be harvested, totaling around 2 billion.

In terms of variety shows, the group currently has four major phenomenal variety shows, "The Voice of China", "Run, Brother", "Extreme Challenge" and "Longing for Life".

Five highly popular variety shows: "Happy Comedian", "In the Mood for Love (Female Star Travel)", "Let's Date", "I Am a Singer", and "Celebrity Detective".

Nine variety shows were developed in cooperation with Zhejiang East, Shanghai, Sujiang, Xiangnan, Liaoning and Yuzhang David TV, with total annual revenue exceeding 1.5 billion.

In addition, all nine variety shows were broadcast exclusively on Tudou Video Network, adding endless audience traffic and over 500 million in secondary advertising revenue.

Hengyu Cinema Line made no money, or the profits it made were all used for secondary expansion, and the group also spent a lot of money on it.

Hengyu Games is the cash milk of the group, with profits exceeding 10 billion for three consecutive years, especially this year.

"League of Legends" and "PlayerUnknown's Battlegrounds" successfully held the first spring and summer leagues in each major region, as well as the first world finals.

The last quarter showed that the financial report tripled, with total profits reaching an astonishing 21.5 billion.

Moreover, the two games are far from reaching their limits, and the market is still expanding, with more than 100,000 new players joining the game every month.

The next three to four years will be the peak years for the two games, and the annual profit of a single game is expected to reach 30 billion soft sister coins.

Hengyu Live Broadcasting is a new business of the group. With the rise of Hengyu Games, from time to time Hengyu’s artists go to the platform to make things popular.

After one year, Hengyu Live APP has more than 30 million registered users, creating more than 1 billion profits for the group.

In the area of ​​artist management, profits are neither high nor low. According to the financial report, the net profit is 600 million.

However, artists should not only count profits, but also add other values ​​they create, such as fame, influence, and the added value brought by participating in the group's works.

Finally, the group’s holding companies, including Tudou Video Director and CEO Wang Wei, Hengyu Yuewen CEO Wu Wenhui, Hengyu Tiantian Dongting Chairman and CEO Huang Xiaojie, and Hengyu Tiangong Yicai CEO Xiao Yang, the four major company leaders made reports one after another. .

Throughout the year, the total annual profits of the four major companies exceeded 700 million.

"Chairman, everyone!"

Lin Ruohua, the group's financial director, stood up with an excited face, took a financial report, and loudly reported to everyone the total annual profits of the group's various businesses.

"In 2014, the group's major projects achieved full results. After deducting the 10 billion invested in Hengyu Film and Television Base and the 10 billion invested in Huawei Cloud Computing, the group's total profit was still 9.5 billion!"

Bang bang bang...

Bang bang bang...

Thunderous applause sounded, and everyone stood up, cheering for the group and themselves.

9.5 billion!

An absolute number that shocked the outside world and colleagues!

9.5 billion, far exceeding the figures of major film and television companies. Even if you look at the whole country and the entire industry, it is a very remarkable achievement.

Among the top 100 companies in the country, at least one-third of the company's net profits are beaten by Hengyu Media.

Of course!

Hengyu Media is no longer a pure film and television company. No film and television company engages in both games and live broadcasts.

But even in terms of film and television income alone, Hengyu is one of the best in the industry!

2 billion for movies, 800 million for TV series, and 1.5 billion for variety shows. The total profit of the three major sectors is as high as 4.3 billion.

Compare this year's Huayi Brothers' net profit of 1.3 billion, Hengdian Film and Television's 1.03 billion, Bona's 800 million, Glossy's 690 million, Huace Film and Television's 580 million, and Wanda Pictures' 530 million. It's simply a dimensionality reduction blow!

In the past two years, the cake of the film and television industry has been expanding, and the gap with other industries has been narrowing.

Tens of billions of profits have hatched a business empire worth hundreds of billions, a Huayi worth eighty billions, and several film and television companies worth thirty billions.

In the next few years, the market will continue to expand and the prospects will become increasingly clear.

At the end, Fang Ziheng waved his hand and said proudly: "Brilliance is created by everyone together. The group will get better and better in the future. I, Fang Ziheng, will never forget everyone's contribution."

“I decided to double my year-end bonus this year!”

As soon as he finished speaking, even more enthusiastic applause erupted in the conference room. Everyone was overjoyed and excited.

"Thank you, Chairman!"

"Long live the Chairman!"

"Chairman, I love you so much, hmm!"

"Haha...let's all call it a day!"

No matter how much you say, it's not as effective as a salary increase. Adding chicken soup and year-end bonus together is the supreme rule to unite people's hearts!

Six pm.

Fang Ziheng and Liu Qianqian came to the National Center for the Performing Arts in the Imperial Capital to attend the premiere ceremony of "The Richest Man in Xihong City".

Tonight's ceremony was hosted by Hengyu Interactive Entertainment, with Mo Xiangwan taking overall responsibility. He sent out 500 invitation letters to insiders and the media, and also sent 700 grand theater tickets to Ning Hao's fans.

Including the number of participants from Hengyu Media Group, at least 1,500 people came to watch the movie, which was quite a battle.

There were already a lot of people in the infield. Movie fans in groups of three or three were sitting in their seats chatting and looking towards the backstage passage from time to time.

Inside, guests who had arrived in advance gathered together, and were occasionally invited by reporters to interview and send blessings to "The Richest Man in Xihong City".

"Sissi, Sissi!"

"Fang Ziheng, Fang Ziheng!"

The two held hands, walked into the infield amidst the cheers of fans, and strolled backstage.

When some sharp-eyed reporters saw it, their eyes suddenly lit up, and they rushed over with cameras, blocking the two people outside the backstage passage.

Fang Ziheng quickly protected the young lady, held her in his arms, and stopped the reporters who were walking forward.

"Everyone, don't get excited, now is not the time for interviews."

"Wait a moment, wait for Ning Hao and the others to come, you are doing the interview!"

"Director Fang, just say a few words."

"Yes, let's talk about our expectations for "The Richest Man in Xihong City" and let us have something to write when we go back."

"Don't worry, whatever you want to ask, you can get answers from Ning Hao and Xu Zheng."

Fang Ziheng smiled slightly, ignored the reporters, protected the young lady and retreated, and asked the infield security guards to come over to maintain order.

Sometimes, whetting the reporter's appetite is also a kind of marketing!

No matter how much you say now, it won't be as effective as waiting for the film to premiere. Only when reporters watch the film will they take the film studio's boastful words to heart.

Soon, security arrived.

The reporters sighed, cast resentful glances at Fang Ziheng, and reluctantly moved out of the way.

Fang Ziheng pulled the young lady through quickly, turned around and called to the reporters: "Don't hang around here, go find a seat first, I will have time for you to ask questions later."

"Thank you, Director Fang!"

The reporters looked at each other. A few of them were more obedient, put away their cameras and walked to the seats in the audience.

There is no way, a movie with full potential is so awesome!

There was no need for the producers or distributors to ask. Media reporters came spontaneously, not wanting to miss the popularity of the movie.

In the lounge, dozens of celebrities, entertainers, and people from the film industry were divided into several groups, each gathering with people they knew well.

Beside the hall, there are seven or eight small lounges. Occasionally, the door will be opened and a celebrity, veteran in the industry, as well as executives and directors of film and television companies will pop out.

Fang Ziheng pointed to the lounge No. 2 and said to the young lady on the side: "Go, Sister Lin and Sister Li are both inside."

"Since they are all here, we can play mahjong tonight!" Liu Qianqian's eyes lit up when she heard this.

Beautiful...

Fang Ziheng smiled and reached out to knock on the door of the lounge No. 1 next door.

"Oh, they're all here!"

"Sorry, sorry, there was traffic jam on the road, I'm late."

As soon as he entered, he consciously handed over his hand and apologized. After all, he was the host tonight and it was really not good to be late.

"Oh, Director Fang is finally here, so we can wait longer!"

Everyone stood up to welcome him, all with smiles on their faces, and gave him enough respect.

There are seven directors, Cheng Long, Xu Ke, Xu Zheng, Feng Tongtong, Lao Mouzi, Wu Jing and Wen Muye.

There are five film and television company CEOs, Wang Zhongjun, Yu Dong, Wang Changtian, Song Ge, and Chen Wu, and three theater chain leaders including Wanda Cinema, Jinyi Zhujiang Cinema, and Hengdian Cinema.

There are a total of fifteen prominent people in the lounge No. 1.

Everyone had the same purpose, they came for "The Richest Man in Xihong City" directed by Ning Hao, and they all wanted to see what this comedy was like.

Can you beat "The Hobbit 3" and defeat this imported Hollywood film that is expected to hit the 1 billion box office club?