Entertainment, I just like making movies

This year’s Lunar New Year is particularly noisy.

Especially towards the end of the month, more and more movies are being released together, which is quite menacing.

December, January and February of the following year are also the hottest periods of the year in the domestic film market.

After all, the Lunar New Year stalls are connected with the Spring Festival stalls!

"Immortal" is scheduled to be released on December 31st, ahead of its January 2016 release date, which will coincide with the release of "Mermaid".

Prior to this, "The Bomb Disposal Expert", a collaboration between Hengyu Media and Hong Kong Island Yindu Agency, was launched in theaters across Asia on December 24.

It took in 75 million on the first day, beating "Old Paoer" which was released on the same day, and "Happy Life" which was controlled and released by Alibaba Pictures.

The combination of Liu Dehua and Liu Qianqian, coupled with the golden brand of Hengyu Media, has doubled the potential of "The Bomb Disposal Expert" compared to the previous one.

With the huge promotional lineup, the movie's popularity is rising steadily, becoming the most popular movie in the new week.

Domestic publicity and distribution are mainly handled by Hengyu, while those in various Asian countries and regions are handed over to Yindu agencies.

"Old Paoer", controlled by Huayi Media, received 52 million on the first day. Although Feng Pants served as the producer and starring, the film's standard was only passable and it did not have the potential to become a hit from the beginning.

Although Alibaba Pictures' "Happy Life" has found comedy stars such as Xiao Shenyang and Yue Yunpeng to co-star, the flaws in the script lie there.

On the first day, it only received 37 million yuan, which looked like a bargain at first glance.

In the past few days, Fang Ziheng has been busy keeping his feet on the ground, taking "Immortal" to open screenings all over the country, detonating the movie through word-of-mouth with its main themes and aspects.

Other publicity and distribution plans are carried out step by step, including online, offline, local promotion, and ticket replenishment.

As of December 29, two days before its release, the pre-sales of "Immortal" have repeatedly exceeded 365 million.

At the same time, the screening results a week in advance were also released, with an average of 9 million per day.

Received 63 million points at the box office in seven days!

In the last two days, screenings stopped, and Fang Ziheng launched hunger marketing and released three major trailers in a row.

Each of the three trailers is extremely mythical.

In the vast and endless land of China, strange beasts, ferocious beasts, and monsters roam freely. The nine great dynasties of gods sit on all four corners of the country, and the majestic Taoist palace suppresses the world.

The immortal sits high in the clouds and travels thousands of miles in an instant with one step.

Five elements spells, wind, thunder and ice spells, earth, wind, water and fire, the collision of various spells are perfectly displayed through 3D real shots.

The genius is like a cloud, and the beauty never grows old.

Except for the time-traveling protagonist Li Qing, every character who appears is extremely charming, with an air of ethereal mythology.

In the trailer, the out-of-place Li Qing is known to the audience at a glance, and they become involved in it every minute.

"Awesome, traveling across the land of China to become an immortal, this has been my dream since childhood!"

"The fighting techniques are so amazing, I feel they are several levels higher than those in martial arts movies!"

"I like thunder the most. What kind of divine thunder is in the trailer? It feels much more powerful than the Five Thunder Zhengfa!"

"Holy shit, what kind of mirror is that? Haotian Mirror or Void Mirror. Also, why is Fang Ziheng wearing a nine-nine dragon robe? Is he playing the role of an emperor in the movie?"

"I dreamed last night of cultivating immortality, stepping into the realm of saints, and my soul came out of its sheath!"

"555 I'm so pitiful. The nurse at the hospital was so cruel to me. The golden elixir that I worked so hard to conceive and raise was removed, and ten years of hard work were wasted!"

"You idiot upstairs, I'm afraid your golden elixir is not a stone!"

As soon as the trailer of "Immortality" was released, it dominated the hot searches on Weibo.

Driven by the audience who had watched the movie, thousands of movie fans were excited to discuss the plot and scenes of the movie.

"I am very responsible to tell you that the trailer is less than one-tenth of the feature film. The movie is so exciting, fairy-like and refreshing. I was so excited that I wanted to run away from home and travel around the country's scenic spots and historic sites in search of fairy tales!"

"Ahhhh, the first viewing is not enough. I have already reserved the ticket stubs for the second viewing. I will support another one when it is officially released!"

"The years are like swords slaying the geniuses, and I sigh enchantingly on the road to eternal life! Oh, this is a mythical world, I want to cultivate immortality, I want to become a Taoist!"

"As for why I like the world of mythology, it's because it seems easier to live longer in the world of mythology than in fantasy and fairy worlds, and longevity will never be a limit!"

Movie fans are excited and looking forward to the release of "The Immortal" on the 31st, and major film and television companies are once again paying close attention to the movie's trends.

Imperial China Film Co., Ltd.

In the chairman's office, Zhang Hongsen frowned slightly, looking intently at the latest week's box office results and the movie release schedule for the next two weeks.

There was nothing to watch in the new week. "The Bomb Disposer" directed by Heng Yu won the weekly box office championship.

370 million in the first week, not too much, not too little.

Zhang Hongsen didn't take it to heart. After a brief glance, he put his mind on another piece of A4 paper.

According to the positioning of China Film Group Corporation, this year’s Lunar New Year festival is about going all out and having a good meal.

"Sherlock: The Abominable Bride"

"Star Wars: The Force Awakens"

"The Last Witch Hunter"

Three imported films are scheduled to be released on January 4, January 9, and January 15 respectively.

Focusing on a segmented attack, as long as one film has potential, it can easily drive up China Film Group's stock price.

To be honest, Zhang Hongsen was under a lot of pressure in the second half of the year.

After China Film Co., Ltd. was released, its total market value reached more than 39 billion, barely tying with Alibaba Pictures and Huace Film and Television.

But Bona Pictures and Guangxian Media still have a market value of nearly 10 billion, not to mention Huayi, which has a market value of over 90 billion, and Hengyu Interactive Entertainment, which has a market value of 140 billion.

Although the superiors did not give any instructions on the stock price, all fools know that it is a very shameful thing for a state-owned enterprise to fail to win against a private enterprise.

The situation was neither embarrassing nor awkward, so Zhang Hongsen had no choice but to push for imported films again when he could not find domestic films.

"That's all. I hope "Sherlock" can last a few more days."

After carefully calculating the release times of the next three imported films, Zhang Hongsen sighed and shook his head helplessly.

"Sherlock" is too close to "Immortality", so it must have been sent.

He never thought that this film would become a hit and have an impact on "Immortality" directed by Fang Ziheng.

So unrealistic!

Even if the summer release of "Fast 7" is released, it will probably be easily overturned.

He only hopes that "Star Wars: The Force Awakens" will be released on the 9th and "Star Wars: The Force Awakens" on the 15th

"The Last Witch Hunter" can bring surprises to China Film Group Corporation.

Zhang Hongsen thought for a while and called the publicity department. He gave up the promotion of "Sherlock" and concentrated all his efforts on the next two movies.

Show weakness!

Since the front can't resist "Immortal", it's better for the good guys to fight to the end and give up the early publicity market.

In this way, he not only sold benefits to Fang Ziheng, but also retained a large part of the publicity resources.

When "Star Wars: The Force Awakens" is released, piling up the reserved publicity and distribution resources, I believe it will bring good luck to the movie.

As for Fang Ziheng, it was not easy to continue to promote "Immortal". After all, the movie had already been released for almost 10 days.

call.

After completing his plan, Zhang Hongsen breathed a sigh of relief, picked up a pair of invitations on his desk and opened them.

On the invitation, it clearly stated that "Immortality" will premiere tomorrow, December 30th, at the Political Harmony Auditorium.

The next day.

In the afternoon, Hengyu Interactive Entertainment held a world premiere ceremony for "Immortal" at the Political Harmony Auditorium.

The movie will enter the global market early tomorrow morning and will be released simultaneously in more than 40 countries and regions around the world.

In the Asian market, we still cooperate with Yindu institutions, and the advertising fee is 7 points.

In overseas markets, we cooperate with 20th Century Fox, and the publicity fee is 12 points.

This is also Fang Ziheng's last time working with Fox. He will be filming a TV series next year and has no time.

2017 is a special year!

Starting from this year, many things will become difficult to handle, and the film industry will face new restrictions on exporting overseas.

Outside the Political Harmony Auditorium, red flags were waving, colorful flags were flying, and the 2,500 live tickets had long been sold out.

Audiences in the Imperial City who had grabbed tickets for the premiere began to arrive outside the venue one after another from 1 p.m., waiting for the next guests to enter.

The venue has two entrances, one through the main entrance and one through the side entrance. There is a row of movie posters for "Immortality" on both sides of the entrance.

The male lead Deng Chao occupies the center of the page, with Liu Shishi on the left, Liu Qianqian on the right, followed by Damimi, Song Yi, Huang Xiaoming, Luo Jin, Zhang Songwen, Jiang Shuying, Fang Ziheng, Chen Daoming and others.

With feet on auspicious clouds and holding a magic weapon, how could he be so immortal!

Many fans gathered in front of the poster to take a group photo, and then clicked on Weibo or WeChat to upload it with a sentence.

"Hey, how did you know that I came to the premiere of "The Immortal" with movie tickets in my hand!"

What a dog!

There is also a large group of Internet celebrities who come to the live broadcast to gain popularity, and start the live broadcast while blowing sex with water friends.

"Brothers, let me tell you, the tickets in my hands really cost nothing. I have a special employee who is a senior executive at Hengyu, and he gave me two tickets.

You know, I don’t have a female ticket for Xiaodao, so I just want one! "

“Family members, look here, look here, Hua Mama was lucky enough to get a seat in the first seven rows today.

Let me tell you some popular science. The screens for 3D movies like this are super wide. The first few rows are really not good viewing positions. After the fifth row, the seventh and eighth rows are the best positions. You believe me! "

"Hi... Good afternoon, brothers. Yiyi has now arrived at the premiere of "Immortality". Outside the Political Harmony Auditorium, it is now 2:40 in the afternoon. The venue will open in another 20 minutes. , we can go in.

Yesterday, Yiyi said that she was going to give her brothers a live broadcast on the red carpet. Let’s not go in yet, wait a minute! "

Outside the auditorium, in addition to the audience who grabbed tickets, there were also countless movie fans and fans who came to follow the stars.

Thousands of people surged in, making the special police officers who maintained order sweat profusely and tried their best to calm the excited crowd.

At three o'clock exactly, the side door of the auditorium opened.

A public relations manager of Hengyu Interactive Entertainment stood on the steps with several subordinates and shouted: "The door is open. Audiences with tickets, please line up to enter. It's cold outside, so please go in first!"

"Let's go, let's go, I'm freezing to death!"

"Aren't you talking about watching celebrities?"

"Look at this shit, my cock is frozen soft, it's useless to look at it!"

"Let's go around. It's the same when you look inside. Female celebrities look better when they take off their coats!"

Most of the 2,500 spectators entered the auditorium in advance, except for the popularity-seeking Internet celebrities and some fans waiting for their idols.

At four o'clock in the afternoon, the red carpet started.

More than 500 invited guests and celebrities walked on the red carpet, enjoying the cheers and shouts of fans in the cold winter.

At six o'clock, the sky darkened.

Fang Ziheng arrived belatedly with the film's creators and walked into the brightly lit auditorium in the dark.

I can't help it, it's too cold!

There has to be a limit when chasing stars. Who is not afraid of the cold? Internet celebrities even take advantage of the popularity and enter the field first.

"It's so cold!"

On the red carpet, Liu Qianqian was wrapped in a thick windbreaker, looking around with Fang Ziheng on her arm, and sighed inexplicably.

Deng Chao, Damimi, Song Yi and others also showed a hint of doubt, where have all the people gone?

Fang Ziheng stepped forward quickly, waved his hands casually, and said with a smile: "Don't worry, everyone is inside, and you will enjoy the starlight later!"

The group walked through the red carpet and came to the infield led by Hengyu employees!

The infield is divided into three parts, the interview area, the screening room, and the rest and communication area!

The interview area is next to the screening room. As soon as everyone came in, they were seen by the people inside, and thunderous applause burst out.

"Fang Ziheng, Fang Ziheng!"

"Sissi, Sissi!"

"Da Mi Mi, Da Mi Mi!"

"Song Yi, Song Yi!"

"Deng Chao, Deng Chao!"

"Master, master!"

The atmosphere at the scene reached its peak. From the moment the film creator entered the door, the noise and cheers never stopped.

Along with it, there was also the flash of ‘click’ from the media reporters!

Fang Ziheng pulled Liu Qianqian and slowed down slightly, greeting the enthusiastic audience as he walked.

When he meets a blushing and excited little sister, he stops to take photos with them. If he meets a man, he turns away and leaves.

Just kidding, the young lady is now his wife!

Others followed suit and kept going to meet the demands of their own fans.

At this time, the reporters who had been waiting for a long time went crazy and came to repeat the show almost every time Fang Ziheng's movie was released.

Before anyone arrived, the voice of asking questions came through the microphone!

"Hello Director Fang, first of all, congratulations to you and Sissi on your wedding. I wish you both a happy marriage and a happy life.

I would like to ask Director Fang, "Immortal" took two years to make. You must be looking forward to the movie very much. I remember at the movie press conference you once shouted out the box office of 3.6 billion. Today the movie is released. Do you want to change your slogan? Change, or stick with your original expectations? "

"Director Fang, you have released eight films in a row since 2009. "Immortality" is the ninth film you directed. What are your special thoughts or any new feelings about your film career?"

"Director Fang, Hollywood blockbusters have been released one after another this summer. Although domestic movies are not inferior to these blockbusters, they do not have the absolute upper hand!

Except for a few films controlled by Hengyu Media, all other domestic films have been rubbed against the ground by this year's imported blockbusters. Many films believe that the domestic market will be broken by Hollywood sooner or later.

I would like to ask Director Fang, what do you think of this? "

"I'll answer the first question first!"

Fang Ziheng smiled slightly, casually took the microphone from a reporter, and took Liu Qianqian to the center of the interview area and stepped onto a small high platform.

He looked around, faced the expectations of nearly 3,000 pairs of eyes, and spoke loudly: "Times have changed, and the prediction at that time was a bit inaccurate. We really have to re-predict the box office data!"

"4 billion!"

"Tonight, my expectation for "Immortal" is not 3.6 billion, but 4 billion. It must exceed 4 billion at the box office!"