Entertainment: The Phoenix Group, Starting From The Bad Fish

For each David TV, they must find ways to get the right to broadcast live TV of Zhou Jin's solo concert.

1. On the Internet, news related to Zhou Jin's solo concert is frequently searched, which shows that even if they can't go to the live concert, many people hope to watch the live broadcast.

As long as Zhou Jin's solo concert is broadcast live simultaneously on his own TV station, the ratings will definitely not be low.

2. Needless to say, Zhou Jin's fame and Phoenix Mythology's fame, what's more, this super luxurious vocal support team makes the value of this concert very high.

Take David TV's New Year's Eve Gala and Spring Festival Gala as an example, it is difficult to invite such a huge lineup.

Regardless of whether it is the New Year's Eve party or the Spring Festival party, it is very expensive for David TV, and it costs more than 130 million to start.

As for powerful Suzhou Satellite TV, Toilet TV, Magic City Satellite TV, etc., they spent more than 200 million yuan in holding such evening parties a few years ago.

There is no way to be too introverted. If you don’t burn money and can’t attract viewers, the viewers will go to other satellite TV to watch.

Viewers went to other satellite TV this year to watch, and there is a high probability that they will go to other satellite TV next year. The potential loss is too great.

Therefore, David TV did not hesitate to increase the cost of the two major shows, from the initial 50 million to 70 million to more than 200 million.

And winning the live broadcast rights of Zhou Jin's solo concert will definitely not cost so much money.

Now, Zhou Jin is not afraid of his Caiyunfenghuang being exposed in everyone's field of vision, after all, his Caiweifenghuang entertainment company has become high-profile after the concert.

Zhou Jin entertained these people with good tea in the living room. The atmosphere in the living room was dull, and all these people stared wide-eyed.

They didn't expect that so many people came from competitors, which was troublesome.

So how to get the right to live broadcast Zhou Jin's solo concert?

Soon these people reached an agreement to adopt the bidding model, and whoever bids the most for the satellite TV. "Seven Eight Zero" Zhou Jin smiled and immediately rejected the proposal.

Suzhou Satellite TV can be said to be its own place of prosperity, and its relationship with the director and others is not bad.

Of course, there is a more critical point. My company is very close to Suzhou Radio and Television Headquarters, and it takes half an hour to drive there.

Regardless of whether Suzhou Satellite TV is a strong dragon or a local snake, they must make friends with each other, not to mention that Suzhou Satellite TV is powerful in itself, and it can also rank among the top three among all the satellite TVs.

Therefore, Zhou Jin directly designated that the live broadcast rights of his personal concert will be handed over to Suzhou Satellite TV.

Of course, such a big face is only given this time, and if there are any large-scale events in the future, Suzhou Satellite TV will have to participate in the bidding regardless of discrimination.

As for the people sent by other satellite TV, I'm sorry, please go back.

Even without fierce competition, Wu Lixin, director of Suzhou Satellite TV, gave Zhou Jin 100 million yuan for live broadcast rights. Zhou Jin is very satisfied with this price.

Suzhou Satellite TV is very clear that even if there is no competitor, they can't just spend 40 million or 50 million at will.

In this way, it will embarrass Suzhou Satellite TV, after all, everyone is watching.

Suzhou Satellite TV bid 100 million yuan for the right to broadcast live TV of Zhou Jin's solo concert. This news quickly became a hot search.

Later, more inside stories related to this matter came out, apparently Suzhou Satellite TV did it on purpose.

Even before the concert started, Zhou Jin received 100 million live streaming fees from Suzhou Satellite TV, which really shocked many people who eat melons.

What does this mean? It shows that Suzhou Satellite TV is very optimistic about Zhou Jin's solo concert, and thinks it is worthwhile to spend 100 million yuan to obtain the right to live broadcast.

Although Zhou Jin spent an astonishing 150 million to renovate and upgrade the bird's nest.

After calculation by many bigwigs, they thought this number was worthless. Netizens believed that Zhou Jin had really paid for it.

But now Zhou Jin has received 100 million from Suzhou Satellite TV, plus the income from selling tickets, Zhou Jin has actually returned his capital, not only to the capital but also to a fortune!

You know, the concert hasn't started yet, Zhou Jin has already started to make a profit!

Also, it is said that many satellite TVs had to bid for it at that time, but Zhou Jin had a grateful heart and directly handed over the live TV rights to Suzhou Satellite TV.

And Suzhou Satellite TV is also very sensible and gave Zhou Jin 100 million. Sure enough, everyone knows how to behave and do things. This is a win-win situation.

However, who would have thought that everything has just kicked off, and the real excitement is yet to come.

Although Zhou Jin's solo concert live TV rights were taken away by Suzhou Satellite TV, the more important network platform live broadcast rights are still there!

The value of live webcasting is much higher than that of live TV broadcasting. After all, the number of TV users has decreased a lot, while the number of Internet users has increased sharply.

Longguo has a population of 1.53 billion. With the explosive growth of the self-media era, Internet users have now reached more than 1.3 billion.

Xiaopozhan, Weibo, Du Niang Tieba, Koukou Music, Wangnan Cloud Music, Kugou Music, etc. have already sent people here.

The three major music platforms also compete for the right to broadcast online?

Of course, they are also running live broadcast rooms on their own platforms, and they are doing very well.

Winning the webcast rights of Zhou Jin's solo concert is of great significance to them.

However, the participation of new competitors puts pressure on these three major platforms.

That is seven or eight online video platforms such as Penguin Video, Aiqiyi Video, Catch Fox Video, and Youku Video.

Among them, Penguin Video and Aiqiyi Video have the strongest financial resources.

Penguin's business is huge. Although Koukou Music and Penguin Video belong to the same company, they belong to different departments, so they have to compete with each other.

This principle is like the chicken elite and the pesticide game, it also requires internal fighting, and even the fighting is bloody.

However, neither Penguin Video nor Aiqiyi is the real big boss.

Soon the two big bosses appeared, and Kuoshou APP and Douyin APP also sent representatives to compete.

The appearance of these two bosses put a lot of pressure on Penguin.

After all, in the self-media era, most of the new users are eaten by these two.

In particular, Douyin APP is more powerful [Has Neptune users both at home and abroad.

The entire Penguin Empire is not afraid of Douyin, but a single Penguin is not qualified to be Douyin's opponent.

These big fat sheep are here, Zhou Jin will not be polite, and the fierce bidding for the right to broadcast online has begun.

Starting from 130 million, it jumped to 200 million in one minute.

Xiaopozhan, the three major music platforms, Du Niang Tieba, etc. withdrew from this bidding. After all, a maximum of 200 million is their bidding limit.

After 3 minutes, the price began to increase to more than 300 million, without any sign of slowing down.

Representatives of Catch Fox Video, Youku Video and other platforms announced their withdrawal from the bidding, and in the end even Penguin Video also announced its withdrawal. After all, the bidding started at 400 million.

Now, everyone can only watch the fierce bidding between the representative of Kuoshou and the representative of Douyin. The two of them refused to give in to the other, and their eyes burst into flames.

4/Z30005!

4/Z5000!

4/Z800075!

Regardless of whether it is Kuaishou or Douyin, why do you want to win the webcast of Zhou Jin's solo concert?

After all, they have a large number of users and strong strength, so there is no need to be like this.

In fact, the reason is very simple, just like many nouveau riche who got rich overnight, after spending a period of time, some of them realized that the grade was too low, and they had to frame themselves tastefully.

So, they start to be arty, buy art, or fill the bookshelf with hundreds of books, and they have to climb a ladder to get to the top of the book.

Of course, this book is for others to read, and I don't know how to read it at all. At most, I can take pictures and dress it up.

Both Kuoshou and Douyin are facing a big problem, that is, although there are many users, their reputation on the Internet is very poor.

For example, it is considered that many short videos have incorrect three views, surrounded by many people, and so on.

In particular, the word-of-mouth of Kuaishou is even worse. Many short videos are too silly and stupid, and some of the Internet celebrities cultivated are scumbags, etc.

Many young users, especially high school and college students, look down on Douyin and Kuaishou, and most of them have become users of Xiaopozhan.

Although the size of Xiaopozhan cannot compare with these two, it is equivalent to cutting off their future users.

Therefore, how to clean up word-of-mouth and attract more young users is critical.

Of course, it's not just Douyin and Kuaishou who have a bad reputation on the Internet, but also Pin Xixi who slashed me if he was a brother.

Especially among young people, Fatty's reputation can be said to be the worst.

Pinxixi's marketing method is very clever, you young users are mostly concentrated in Xiaopozhan, right?

But the UP masters you like to watch always have to have a meal, after all, you can’t always generate electricity for love.

Then come and meet us to fight Xixi's meal, as much as you like is enough!

As a result, UP owners began to join in the advertisements of Xixi.

A user of Xiaopozhan watched a UP host’s video, and halfway through the video, an ad for Pinxixi suddenly appeared, and was caught off guard.

Turned it off angrily and then watched another UP master's video, only to see Pin Xixi reappear!

Such viral marketing has made these young users gradually get used to the existence of Pinxixi advertisements, and it seems to be less annoying.

At the beginning, many UP owners were cautious about collating Xixi's advertisements, but it soon developed to the point where everyone joined together to collage Xixi's advertisements.

You can't get the advertisement of Pinxixi?

It means that you are a UP host with few fans. When you can receive the advertisement of Pinxixi, you can prove that you have a good popularity.

For Douyin and Slow Hands, Zhou Jin's status as the propaganda ambassador of the Dragon Kingdom is the most important.

Live broadcasting his personal concert can improve the style of his own APP, and it feels more high-end and atmospheric.

What's more, Zhou Jin's solo concert also has a luxurious singing support team, so it is very worthwhile to win the right to live broadcast on the Internet.

It doesn't matter if you can't make money, the important thing is word of mouth or word of mouth!

Soon, Kuaishou and Douyin competed for more than 500 million bids, and the representatives of other companies who watched were stunned.

Are these two so rich? They don't take money as money.

Zhou Jin smiled slightly, this was all within his expectations.

Last year, Shouhe Manshou began to consciously build brand value and good brand reputation. 0...

Among them, Kuaishou became the exclusive sponsor of the Yangshi Spring Festival Gala, and together with welfare activities such as red envelopes, it burned a total of more than 1.8 billion!

In addition, Kuaishou also sponsors various large-scale programs of other satellite TVs, and the money burned in a year is more than 3 billion.

Adding Douyin, these two apps burned almost 8 billion last year, which is quite crazy.

When the competition reached more than 500 million, the two sides began to increase other chips.

Kuaishou said that apart from tax deduction, the gifts rewarded by users when watching live broadcasts are all from Zhou Jin.

Douyin said that I am the same.

Slow Hand said that before the concert starts, Slow Hand will maximize the authority and make various big recommendations to ensure that all Slow Hand users

If you can notice this live concert, you can watch it by clicking in.

And Kuaishou will use the most advanced servers to ensure that the live video is smooth throughout the whole process without any lag.

Douyin said that I am the same.

Since they are all TM the same, we can only add money to make them different!

The bidding quickly broke through to 600 million, and the representative of the slow player couldn't bear it anymore. After all, the budget limit of the slow player was approaching, and he couldn't bid endlessly.

When it reached 660 million, Kuozhou withdrew from the bidding.

Douyin's bidding was successful, but it wasn't completely over yet.

The representative of Douyin discussed with Zhou Jin that Douyin will add another 40 million to 700 million yuan, and at the same time obtain the live broadcast rights of Douyin's overseas version.

At that time, Douyin's overseas version will also broadcast Zhou Jin's solo concert live.

Zhou Jin agreed, he knew very well that his overseas influence was not big enough, so 40 million for Douyin was quite high even if Phoenix Mythology Group was still somewhat famous.

Afterwards, the two signed the agreement, shook hands and took pictures.

Douyin is rich and powerful, enough to allow Zhou Jin to earn 700 million yuan, and after tax, the tax is borne by Douyin.

The news quickly spread in the business world as if it had wings.

Zhou Jin's solo concert live broadcast right was taken away by Suzhou Satellite TV.

Zhou Jin's personal concert network and overseas network live broadcast rights were taken away by Douyin.

However, the exclusive naming rights for the concert are still there, this must be fought for!

Countless brand representatives have traveled all the way to find Zhou Jin. There are hundreds of people in the industry, including liquor, beer, cosmetics, milk, health care products, beverages, clothes, etc.

multiple industries.

Although the bidding is not as intense as Douyin and Kuozhou, it should not be underestimated.

In the final bidding duel, Mengniu Milk lost, and Xianghua Village Fenjiu won.

Xinghuacun Fenjiu bid for the exclusive naming rights, reaching 367 million!

"Brother Zhou, you have earned more than 10 even before your concert!"

"Oh my god, I'll do the math." Yang Mi's pretty face blushed with excitement, she never imagined that Zhou Dao could make money so much.

Then she figured it out again, covering her mouth with her hand in surprise, and then let go.

"Wow, plus the ticket money sold, it's more than 1.2 billion!"

In the beginning, Zhou Jin spent 150 million to renovate and upgrade the Bird's Nest. In Yang Mi's opinion, it was a waste of money, and she felt sorry for Zhou Jin's money.

But now her beautiful eyes are full of stars of admiration, Brother Zhou is far more powerful than I imagined, he is a man who can always create miracles!

And this 0.7 kind of man is so attractive to me, I feel that I can't do without him soon.

Zhou Jin smiled and pinched Da Mimi's pretty face, it was really tender and smooth.

"Hey, don't make a fuss, let's talk about business." Da Mimi was rarely angry, and just let out a light annoyance.

Zhou Jin smiled and said: "Big honey, you understand now, you have a bright future with me."

"From tomorrow onwards, you have to double practice your singing skills, and when the concert officially starts, don't lose the chain.

Da Mimi made a gesture of counting money, smiling and even a little coquettish.

"Brother Zhou, I behaved well, can I give you some benefits?"

"Since I left my original company and joined your company, I have lost all the dramas I could have received. Now I am alone, and my daily expenses are huge. "My little coffers are about to run out."

Da Mi Mi looked at Zhou Jin pitifully.

"Don't worry, as long as you perform well, I will give you more dividends."

"After the Mid-Autumn Festival is over, Caiyun Phoenix will start filming business!"

Zhou Jin patted Da Mimi's head with a smile and said.

Why is the film and television business launched after the Mid-Autumn Festival?

The main reason is that after the concert, it will not be long before the Mid-Autumn Festival, and the Mid-Autumn Festival must be busy for a while.

Only when the Mid-Autumn Festival is over can we find the right time.

"Hee hee, then I'm going to practice singing." Driven by money, Yang Mi also became diligent.

After Yang Mi left, Zhou Jin stood in front of the window, looking at the blue sky and white clouds outside, feeling really refreshed.

I pushed all the advertising endorsements that came to my door before, which was an extremely correct decision.

After this concert is over, his worth will skyrocket.

20 million to 30 million want me to endorse?

The times have changed, at least 50 million started!

Although my brother is a first-line, but the endorsement fee is already equal to that of a super-first-line!.