Entrepreneurial God, I have tens of millions of employees
Chapter 22 Second store activity starts
Mid-April.
Chen Pingsheng completed two major things. One was to build a super-large freezer in Beixin'an.
The other was of course to invest in the filming of TV series. This uneducated outsider had taken a preliminary step into the entertainment industry.
On the 15th of this month, the first store distributed dividends again.
The net profit was a little over 70,000 yuan, and Song Yanxi personally received less than 40,000 yuan.
She was so happy that she secretly played the role of a rogue policewoman at night.
She even brought a whip in her hand to punish him, the villain.
Chen Pingsheng felt that she was rewarding him in disguise when she said she wanted to punish him.
He refused to admit it even after he told her.
She pestered him for an hour.
Song Yanxi mainly felt that her family had a stable income and no longer had to worry like before.
As long as she could earn 30,000 or 40,000 yuan a month, her family would definitely not be bad.
She was easy to satisfy, but Chen Pingsheng himself felt that this was just the beginning.
He also planned to buy a fully decorated house of at least 300 square meters when Xiao An'an was promoted from kindergarten to primary school.
He had no interest in pre-sale houses.
If he wanted to buy a house, he would buy the kind that he could move into right away.
He also went to see the house specially. The price of fully decorated houses in Beixin'an has risen to 20,000 yuan per square meter.
If he wanted to choose a house with a good view and a good location, it would cost at least 21,000 or 22,000 yuan.
The total payment is almost 7 million yuan.
He is confident that he can make this money in May.
The traffic of the second store has increased to an average of 500 people per day, and there is still room for growth.
As for the third, fourth and fifth stores, they are still in the early stage of attracting traffic.
He plans to start the recharge activity in June.
He made all the money in one month, fearing that he would expand too quickly.
The headquarters is still deserted. After the establishment of the freezer, the core goal this month is to control the fruit loss of the store to the highest level of 5% in the industry.
To this end, he has come up with a series of plans.
The first is to join the food delivery platform that is not very popular.
Secondly, he added a new cut-plate mode in all major stores.
He learned this from the big chains. To put it bluntly, it is a convenience-oriented one.
In fact, fruit stores that sell cut-plates generally have a huge increase in labor costs.
The sales price of fruit is at least 30% higher than those that do not sell cut-plates.
There are almost no stores that sell at cost price like him and provide cut-plates.
He doesn't make money from profits anyway, so it doesn't matter.
At least before the end of the recharge activity, the benefits of doing so are still huge.
After the recharge activity is over, a group of old customers can be locked in and the price can be raised directly.
Anyway, Tengsheng Fruit Supermarket is becoming more and more famous in Beixin'an.
Time flies, and it's the end of April in a blink of an eye.
The second store on East Street has completed the initial drainage and customer accumulation.
It's May Day again, which is definitely the peak season for fruit sales.
For this large-scale recharge activity, Chen Pingsheng stocked up 2,000 pieces of durian in the market half a month in advance.
When he stocked up, durian was still 560 yuan per piece.
The net fruit of one piece is about 35 jin.
Five to seven pieces, the cost price is about 16 yuan per jin.
Half a month later, the price of durian has risen to 750 yuan per piece.
This is the advantage of having your own freezer, which can refrigerate the fruit when the price is low.
Sell it when the price is high.
In fact, many large wholesalers in the fruit business do this.
The largest stockpile is apples, some of which are directly bought at low prices in the place of production, stored for a year and then sold when the market is good.
If you want to make a lot of money, you have to do this.
His store is still small, mainly because there are not many stores.
These two thousand pieces of durian are completely enough.
Of course, these durians are not only for the second store, but also for the recharge activities of the third, fourth and fifth stores.
"Everyone, it's still the old routine."
In the headquarters office, Chen Pingsheng specially pulled Liu Jing and Chen Hao to the meeting.
"On May 1st, the second store on East Street officially started a large-scale recharge activity. In addition to the existing recharge of 1,000 yuan, you can choose five items for recharging 3,000 yuan."
One for 1,000 yuan, five for 3,000 yuan, this is considered to have increased the intensity of the activity.
In fact, many stores offer recharges, especially the current barbershops, which almost all use discount cards.
For example, recharge 1,000 yuan for 80% off, recharge 3,000 yuan for 60% off, recharge 5,000 yuan for 50% off, etc.
The more you recharge, the cheaper the consumption.
Although this kind of recharge activity is very attractive, it is also very easy to hurt new customers in subsequent consumption.
For example, the original price of a haircut is 68 yuan.
After the discount, recharging 5,000 yuan only costs 34 yuan.
Those who don't recharge will be twice as expensive. What do you think if you are a new customer?
Most people will only think that it is a blood loss and not worth it.
Why does he have to pay so much more? Isn't this fooling people?
The reason why Chen Pingsheng doesn't offer that kind of discount card is to avoid new customers from having this kind of loss mentality.
He is simpler. You recharge the money and I will give you the discount at one time.
The subsequent consumption will be the same price as the new customers, so he can set the price more easily.
He won't have to set the fruit price too high because of the membership card.
This is also the sales plan he decided after considering all the actual conditions.
"The recharge target for the second store on East Street in May is 4 million."
If 4 million can really be recharged, he will use the random increase of the golden finger, even if it is a 5-fold increase in the middle.
That's nearly 10 million.
At that time, not only can the 3 million TV drama investment funds owed be paid, but the remaining money can also be used to buy a house in full.
In order to achieve this goal, the people below must go crazy.
He himself sat in the office leisurely collecting money.
"Let's make it clear first. If this goal is achieved, the store manager Chen Hao will be awarded 10,000, and other employees will be awarded 3,000 to 8,000."
The employees get this bonus, which is equivalent to an extra month's salary, and the store manager is also.
After Chen Pingsheng settled everything, the second store on East Street, which has been open for nearly two months.
The atmosphere was completely stirred on May 1st.
...
May 1st is Labor Day.
Not only students have a seven-day holiday, but adults and parents are also similar.
Those who don't have a holiday are generally service industries and some small businesses.
East Street has always been the busiest commercial street in Beixin'an.
On such statutory holidays, it is even more crowded.
Countless parents brought their children to hang out here, one is to join in the fun, and the other is to buy some food and daily necessities for their children.
The location of the second store is not in the center of East Street, but near the community next to it.
The door is spacious and bright.
In order to attract more new and old customers, Chen Pingsheng shamelessly put up a banner for free durian.
This is definitely suspected of fraud.
He even piled up two hundred pieces outside early in the morning.
Nearly a thousand durians put together are just like a small mountain.
The smell of durian is all over the street.
No matter if you have been here before or not, who would not stop to watch this scene.
In order to cooperate with this sales event, four more cashiers were directly pulled over from the other four stores.
Six people collected money and paid the bills at the same time to ensure that the customer's money could be received in the first place.
Avoid impatient customers leaving directly.
This kind of activity does not need to rely on sales talk at all. If you want to take advantage of this bargain, you can charge, and if you don't want to take advantage, they will not persuade you.
The main point is that Jiang Taigong fishes, and those who are willing to take the bait will be hooked.
Even so, after the day was over.
Chen Pingsheng still received a golden finger prompt, the sound was so wonderful.
"Ding, congratulations to the host for earning 160,000 today, please ask if you want to turn on the random multiplier."
It seems that the first day was still very good, and about 320,000 was recharged.
Chen Pingsheng turned his chair, his previous balance had already been completely consumed by investing in several stores and TV dramas.
Now that he finally has a large amount of money coming in, this feeling is extremely solid.
"Turn it on."
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