Entrepreneurial God, I have tens of millions of employees

July is already halfway through, and the capital is still hot.

After Tengsheng Fruit took out 11 million and invested heavily in Shijingshan, the news naturally spread in the fruit circle.

In fact, the fruit business is very hard.

There are generally a few types of people in this industry.

Like Chen Pingsheng and his friends, they have been selling fruit on the street for many years.

The most common ones are husband-and-wife shops, working from dawn to dusk to earn a living.

Another type is like Nongguoyuan, which has already become a large-scale business and has begun to develop into a regular army in all aspects.

That is, it is moving towards a real chain model.

Chen Pingsheng himself is also running on this road.

Five stores opened at the same time on the 8th.

In addition to causing a great sensation in the fruit circle, it was not taken seriously by Nongguoyuan, the original fruit leader in Shijingshan.

The turning point of the matter happened three days later, when Tengsheng Fruit officially opened.

Let’s not talk about other things first. The most popular fruit in summer is undoubtedly watermelon.

There are many varieties of watermelon, and the two most typical ones are seedless watermelon and seeded watermelon.

Before Chen Pingsheng came in, the average price of seedless watermelon in Shijingshan was about 3.5 yuan per catty.

Everyone sold at this price, and the cheapest would not be less than 3 yuan.

After he came in, he directly lowered the price of seedless watermelon to 1.68 yuan.

The purchase price was 1.5 yuan.

The price of seeded watermelon in Shijingshan was about 2 yuan.

Chen Pingsheng reduced it to 90 cents.

The purchase price was 80 cents.

Other fruits were also sold at the purchase price. His store was originally large, and there were five other stores opened at the same time.

He pulled the fruit sales price to the cost line all at once, which was a violation of the fruit taboo in Shijingshan.

In other words, now is a society ruled by law. If he had done this a few years ago, his store would have been smashed.

Now Internet companies are subsidizing hundreds of millions of yuan to seize the traditional market.

He was just following suit.

The low price effect is quite obvious. Tengsheng Fruit saw a surge in traffic after only three days of opening.

The neighboring farms and orchards and a series of husband-and-wife stores were full of complaints.

This is reasonable, his shop is so big, the rent will not be less than 50,000 or 60,000 yuan per month.

Selling at this price is obviously to make a loss to gain market share.

Some shops opened next to him could not hold on within a few days.

For such an obvious fruit as watermelon, the price must be reduced.

Otherwise, none of them can be sold.

Later, it was durian, and then a series of daily fruits. In the end, it was found that customers still did not come.

After a week of silence, Nongguoyuan also decisively began to reduce prices.

It has stores not only in Shijingshan, but also in the whole capital.

It is one of the top ten fruit giants in Beijing.

The result of the direct price war between the boss and the second will only be the third and fourth behind.

Some stores that can't hold on are either forced to transfer or do other things.

The fruit business is not like the Internet. It serves customers within 500 to 1,000 meters.

If a large fruit supermarket with low prices, high quality and a full range of goods appears within this range.

For those small stores, it is absolutely a devastating blow.

Swallowed like a whale.

Especially in this range, Tengsheng and Nongguoyuan have been fighting each other thoroughly.

Customers will compare. If his price is low today, he will buy from you twice at most and then go to him.

If your price is low tomorrow, he will come back in two days.

In this process, it depends on who can last longer.

That is, the amount of funds.

Chen Pingsheng naturally doesn't care, he has formed a stable and mature way of playing.

Just wait until the customers are well-maintained, and then directly launch a wave of recharge activities.

With the current scale of these five stores, if recharge is started at the same time, he estimates that at least 20 to 30 million can be recharged in a month.

At that time, this money can be used to randomly multiply, and 30 to 50 community stores can be opened directly.

Even if Nongguoyuan cannot be surrounded and killed, it can be pulled down from the first position in Shijingshan.

By then, he will be a well-known fruit merchant in Beijing.

The price war between the two companies now is still of great benefit to customers.

It's like Didi and Kuaidi in the current taxi market.

One is the investment of Big Penguin, and the other is the support of Ali.

The two companies are desperately raising funds to grab the market. Today you give 100 million to subsidize drivers and users.

Tomorrow I can raise 200 million to subsidize. Although this process is a bit cruel, it is still of great benefit to customers and drivers.

First, customers can get a car with the least money, and second, drivers don’t have to be charged too much by the platform.

On the contrary, there are various subsidies, and the income is high.

The most unfavorable situation is actually that there is only one left in the end.

One company can set the rules of the game, and then users and drivers can be manipulated at will.

Many people should have a deep understanding of this.

Chen Pingsheng himself is actually the same. It is impossible to sell at cost price all the time.

In the end, everyone has to make money.

It’s nothing more than a process.

Five stores in Shijingshan have been successfully opened, and the price war is in full swing.

He has nothing to worry about, after all, Lao Guo and his team will provide sufficient funds.

To put it bluntly, the payment will be settled in three months.

Use the wholesaler’s money to fight the price war, and use your own money to earn bank interest.

How great.

Anyway, Lao Guo has already figured out his plan. Not only will he get his money back in three months, but he can also make a year's worth of money.

Now he just needs to work hard.

In August, after the average daily customers of the five stores stabilized at more than 500, Chen Pingsheng was still frantically fighting a price war.

There are two months until the National Day.

He still has 5 million in his card, and he can't just save this money, he must use it.

As for TV drama investment, Yang Jiancheng went to shoot the Legend of Lu Zhen, and there is no news yet.

He wanted to do high-end beauty, but he didn't find the right person to do it.

It's more reliable to invest this money in fruit stores.

This time, it won't be so big, just open a community store of 100 or 200 square meters.

The investment in a single store is about 500,000.

After the recharge activities of these five stores are completed, this side can immediately take over.

To ensure that he has a large amount of income in the next few months.

Five million is enough to open ten stores, so he will open the store first.

This batch of stores will be opened in August, and traffic will be attracted in September and October, just in time to make up for the recharge gap in November.

The plan is good, and it will be done as soon as it is said.

As Tengsheng Fruit continues to expand, the headquarters is recruiting more and more people.

Not only does it have a marketing department and a finance department, but it also has a dedicated logistics department, which is a driver and various miscellaneous items.

At this point, the headquarters has truly become large-scale.

Chen Pingsheng, the boss, is becoming more and more like a boss.

Overall, his steps are still very steady.

In July, he was fighting with Nongguoyuan, and in August, he opened a community store.

In September, he focused on the construction of the headquarters.

That is, designing a set of headquarters operation standards.

In the future, everyone will have to do things according to the established rules, and he will still watch Mr. Ma speak every day as usual.

In his eyes, Mr. Ma is definitely a true strategic genius.

As for the God of Chinese Business, he thinks that the only one who deserves this title is Li Ka-shing in Hong Kong.

This is definitely the richest man in Asia who is seriously underestimated.

Some of his business methods are enough for him to learn for a lifetime.

At present, he is just taking these two as learning representatives.