Entrepreneurial God, I have tens of millions of employees
Chapter 82 Beyond Expectations
Feiyangyang Hotpot City opened more than ten days before the New Year.
With the help of the existing high traffic in the mall, Feiyangyang launched three packages when it opened.
Family Banquet.
A total of 12 dishes, three hot pots, six vegetarian dishes and three small side dishes.
Suitable for family gatherings of 8 to 12 people, the price is 368.
Yes, it is 368.
It is so cheap that people in Beijing can't believe that this is a banquet meal eaten in the Great Beijing Mall.
Another one is Carrefour, two hot pots, three vegetarian dishes, and a plate of peanuts.
198 yuan.
The hot pot is not fixed, and the vegetarian dishes are not either, but there are many choices.
The last one is the Friends of Two People, or the Couple Partner.
One hot pot, two vegetarian dishes, plus a plate of peanuts and a bottle of beer.
98 yuan.
All are discounted packages.
This event marketing plan was decided before Chen Pingsheng left Beijing.
Nowadays, people live at a fast pace. When ordering food, many people will encounter difficulties in choosing, or waste a certain amount of time.
It is different to use the discount package directly. It is cheap at first glance.
After all, this is not a small alley store, but a large store with more than 500 square meters in a high-end shopping mall.
The annual rent of the store is as high as 1.2 million.
Using high-end decoration and a large store to achieve the ultimate cost-effectiveness.
It can be seen that its business will not be bad.
It is understandable that Feiyangyang’s business has been good shortly after opening.
Liu Fen brought her family with her when she came.
She recently found out that she was cheated. Her son-in-law lent her a super domineering Navigator, but did not refuel her.
This big guy is cool and domineering, and every step is money.
If she was the only one driving it, it would be fine. She would only drive it when she went out to install it, but those relatives asked her to borrow it, thinking of using it as a wedding car, which made her very unhappy.
Another point is that she really lived in a big house. The environment in the high-end community is so good.
The area is about 300 square meters, and it is well decorated.
When her son-in-law first lent it to her, she was very happy for the first two days.
But it was not the same after a while, the property fee was scary.
With her meager income, she could support a big pilot and a 300-square-meter mansion.
Except for showing off when entertaining guests, the rest of her wallet was getting emptier and emptier.
The eldest son-in-law finally came back, and she was still thinking about whether she could borrow another gas card from him.
The requirements were not high, just recharge 10,000 or 8,000 yuan every month.
And pay the property fee on the way.
His mother-in-law had only this little thought, and he would not be dissatisfied.
Liu Fen, Song Wu and Song Huamin rushed to Feiyangyang.
The business was really good, and it was full of people.
The son-in-law was in the compartment, chatting with Gao Hu and several managers in the store.
The other four stores will open at the same time, and then their Feiyangyang will be considered a chain in Shijingshan.
In the early stage, it was mainly shopping mall stores.
The store in the mall has a large flow of traffic, which can also play a certain publicity effect.
"Old Chen, the taste characteristics of our Feiyangyang are more Hunan-style, mainly spicy, but many here in Beijing are mainly noodles, such as steamed buns, steamed bread, flower rolls, steamed cakes, silk cakes, dumplings, sugar triangles, pancakes, noodles, buns, dumplings, etc. These noodles are not popular in the southern province, but they are very popular here."
"If it is popular, study it. Don't we have the Feiyangyang training headquarters?"
After putting down the menu in his hand, Chen Pingsheng said: "Each place has its own different food culture. Hunan cuisine is spicy, Cantonese cuisine is light and likes soup, and the north likes noodles."
"If Feiyangyang wants to become the largest restaurant chain group in the country in the future, it will not be possible to just stick to one place. It is necessary to adapt to the taste characteristics of various places."
"If we don't adapt to the market and wait for the market to adapt to us, it is normal to be eliminated one day."
In the southern province, as long as a dish of fried pork with peppers is done to the extreme, the store will generally not lack business.
If you can't make pasta in the north, you'll be like a crippled arm.
You'll have to walk crookedly.
Feiyangyang is a big investment, and a lot of work was done in the early stage of opening the store, which is something that a single store doesn't have at all.
Now that I've discovered my shortcomings, I can make timely adjustments.
Chen Pingsheng said: "It takes time to learn northern pastries, so it's better to spend a lot of money to hire a pastry chef from Beijing and let him be responsible for pasta."
"How much do you think is appropriate?"
Gao Hu also thinks it's more appropriate to hire someone, because training takes time and can't be done in a short time.
"Twenty or thirty thousand, the only requirement is that it must be top-notch."
Chen Pingsheng said: "Don't be afraid of spending a high price to hire someone, as long as Feiyangyang can achieve a break-even point within half a year, it will be considered a success."
"But wouldn't it be meaningless to do this? Those who took the store dividend shares are meaningless?"
Gao Hu took 15% of the original shares, and Zhao Liying also took 15% when she invested 10 million.
The remaining 70% belongs to him alone. After the completion of the A round, everyone will start to dilute their shares in the B round of financing.
Therefore, his way of making money is the same as mine, neither of which relies on profits.
Only when the interests are in sync, will everyone avoid the situation where the butt determines the head.
To put it bluntly, it is a conflict of interest.
For example, Gao Hu is responsible for the execution and operation of Feiyangyang. If he only takes dividend shares, the store profit is his only way to make money.
It is obvious that Chen Pingsheng wanted to cash out through the capital market from the beginning.
At this time, he and Gao Hu would have a huge conflict of interest.
Many things would not be so smooth.
When everyone makes money through the capital market, they can keep pace.
The reason why Gao Hu raised this question was mainly because Feiyangyang set a 30% dividend share for the store management at the beginning of the opening.
This is a reward for the store management.
If the business gets better, the management still can't get the money, everyone will think that they are financially fraudulent.
This is more hurtful than not giving it.
Chen Pingsheng also thought of this problem. He thought about it and said: "This is indeed a problem. Then let's just do this. Cancel the dividend shares and give high salaries directly. We can't give the management something that doesn't exist. That would be a complete fraud."
"Cancel the dividend shares, and the management will directly increase their salary by 25% to 50% as the year-end bonus. You can decide the specific details."
Canceling the dividend shares that will not exist and changing them to year-end bonuses.
This is indeed a good idea.
According to Feiyangyang's decision, the head chef's monthly salary is 18,000 yuan, and the annual salary is about 220,000 yuan.
The year-end bonus can also be 60,000 to 100,000 yuan.
It is more than 300,000 yuan a year, which is definitely the highest salary in the industry.
The highest salary can attract top talents.
Chen Pingsheng himself would never spend 5,000 yuan to let employees do 10,000 yuan, which would only cause complaints.
He also often engages in brainwashing and success studies.
It is different to spend more than 300,000 yuan to ask people to do 200,000 yuan.
What I say is what it is, and the employees will be grateful from the bottom of their hearts.
Who doesn't come to Beijing to make money? What they say is fake.
Let employees earn more money than they expect, this is the greatest blessing of being a boss.
He always insists on this point.
Therefore, his employees' income must be beyond expectations.
You think you can only get 6,000 yuan for this job, I will give you 9,000 yuan.
You think it's good to live in a rough house as a dormitory, I will directly arrange fine decoration.
Let employees exceed expectations and let customers get more value for money.
Of course, there is also a big problem here. The income of employees exceeds expectations.
This means that the operating costs of the store are infinitely increased, and the customers exceed expectations, which means that the profit margin is extremely low.
With two-way stretching, he, as a boss, is likely to pay extremely high operating costs in the early stage.
Chen Pingsheng thinks it is completely acceptable.
Those Internet companies are losing money like dogs, but they are still very bullish when they go public.
He is completely investing in his employees and building a good reputation among customers.
There is no reason why he can't do it well.
Once he can complete the IPO listing, he will most likely be able to start random multiplication.
By then, he will be full of money.
That's hundreds of millions of random multiplication.
If it pops up twelve times, the prince's palace in Beijing can buy a set.
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