Era: Starting from Modu Translation Studio

The rain kept falling, bringing some coolness to the comrades who took the college entrance examination on the third day.

The male students had their trouser legs rolled up, while the female students wearing skirts simply tied their skirts into a ball.

Walking into the examination room with rain dripping all the way.

At this moment, in the conference room of Yanjing TV Station, the comrades attending the meeting were lowering their heads and recording a series of key points of the meeting.

On one platform, the world is known, and on the stage, the world is known, Zhou Yeming, who was sitting in the chief position, tapped the table with his pen:

Your advertising department not only needs to hang these ten big characters high, but also makes the manufacturers who come to Taiwan to advertise realize that our TV station's status in the hearts of the people... is unmatched by any other station.

Everyone here has heard this sentence over and over again as soon as they entered the door of the department.

After thinking about it in my mind, it became clear.

That's right, which news organization can compare with CCTV?

No matter how terrifying the circulation of People's Daily is, ordinary people still have to buy it every day!

It is true that the number of TV sets nationwide is small, but it is not convenient to hold it.

As long as you have one at home, you can watch CCTV even if you turn it on.

Don’t be afraid of families without a TV set. If your neighbor has one, just go and watch it.

Therefore, the mass base of TV sets cannot be measured by ownership.

Judging from the current situation, if the radio station is the leader, CCTV can also take the second place.

One comrade responded quickly and immediately made a speech at the meeting as soon as he thought of it.

Zhou Yeming nodded after hearing this. The next second he remembered what Jiang Shan said yesterday. He pointed at the comrade who just spoke and said:

After the meeting, you should immediately write down your ideas into written materials. If a client comes in the future, you will send one copy. An advertising department must first learn to sell itself.

Develop the program On the List and turn the advertisements into short documentaries to promote products, another comrade looked at the materials and said:

This is not difficult. Our station itself often promotes famous and high-quality enterprises in various provinces and cities, but...?

How to arrange the advertisements for Westinghouse Electric Appliances and Yanjing Taxi in the United States next month? It seems that these two cannot be placed in the category of provincial excellence and ministry excellence, right?

As soon as he finished speaking, there was muttering in the office.

What about this...? Zhou Yeming, who was confident before, was also in trouble at this moment:

Westinghouse in the United States... is still proceeding as planned, just add subtitles to the advertisements they sent over, and arrange them during the 3 minutes of advertising time every day.

As for the advertisement for Yanjing Taxi... let's do this, everyone will think of a solution after the meeting, and we will discuss it in two days.

Oh, it's really troublesome. You have to cover it up to make an advertisement. The Democracy Wall in Xidan has turned into an advertising wall. It's not even easy for our station to broadcast an advertisement.

Didn't I just say that we need to give the people a process of adaptation.

The key is that our station's broadcast content must be enriched as soon as possible so that more advertisements can be placed on the station.

Advertising and program quality are complementary partners...

A pre-class meeting was held, and Zhou Yeming had mixed feelings.

Thinking... and thinking... is the goal that every leader is pursuing.

When he returned to the office, he immediately picked up the phone: Old Wang, didn't you and Jiang Shan have an appointment to go to Yanjing Film Academy together? When will you leave?

What, you want to see me for something? Wang Fulin, who was about to go out, frowned: If I hadn't answered this call, I would have already left.

That's just right. After hearing this, Zhou Yeming packed up the items with one hand: Just take my car.

Are you going too?

Don't you want to choose an assistant director? I'll help you with that.

Ha, Wang Fulin was happy when he heard this: When did you start caring about these things, but it's good to be able to take a ride.

In 1979, Yanjing Film Academy was located in Zhuxinzhuang, a suburb outside the Fifth Ring Road, with extremely inconvenient transportation.

Fortunately, the school arranged a shuttle bus, and it took three or four hours to go back and forth.

That's it, you still have to follow the teachers first.

What should I do if my classmates come back late due to fun and can’t eat in the cafeteria?

It doesn't matter, Yannong University is next door to the college. Going to their experimental field and pulling a few cabbages and radishes can also fill your stomach.

At this moment, the rain continued unabated.

Sitting in the car, Jiang Shan looked curiously at the vast fields of crops on the roadside.

Xiao Jiang, Wang Fulin looked out the window and said, I think your life is better. You can get into a car as soon as you come back.

Hey, I'm just taking advantage of you.

Don't tell me, if it weren't for Zhoutai's car today, we would really suffer a big disaster.

How far is it?

Did you see the red brick houses in front of you?

Oh, Jiang Shan nodded: That's it.

Through the curtain of rain, rows of red brick houses look particularly ordinary against the backdrop of crop fields.

If it weren't for the wooden signboard of Yenjing Film Academy erected at the gate, Jiang Shan would have thought he was visiting an agricultural machinery manufacturer.

A while ago, in order to select actors for Eighteen Years in the Enemy Camp, director Wang Fulin came here a lot.

After getting off the car, we went straight to a teacher's office.

Jiang Shan and Zhou Yeming stood under the eaves and waited. After a match was lit, two thin wisps of smoke curled up.

The Man from the Bottom of the Atlantic has been notified to the TV station in Xiangjiang for dubbing. Zhou Yeming seemed to have put aside one thing on his mind:

“This is my first cooperation, I hope it’s a good start.”

Shaw Brothers Video established a Mandarin translation team very early.

Most of the members of the dubbing team are from mainland China and come to Hong Kong.

The actors who voiced the male and female protagonists of The Man from the Bottom of the Atlantic were Mao Wei and Wang Mei, who were the backbone of the group in the early stages of its formation.

The couple later also dubbed Tony Leung Ka-fai and Liu Xiaoqing in The Burning of Old Summer Palace.

Mao Wei had a nephew named Jiang Xiaoliang in the mainland, who later went to Xiangjiang to join them.

Originally, I was worried that I would not be able to get along without academic qualifications and experience.

Unexpectedly, after going to Xiangjiang, his uncle Mao Wei only asked him one sentence: Can you speak Mandarin?

Who wouldn’t do this!

Therefore, Chow Yun-fat in A Better Tomorrow, Leslie Cheung in The Man-Han Banquet, Jet Li in The Legend of Heaven and the Dragon...including Jackie Chan in A Tale of Two Dragons are all inseparable from Jiang Xiaoliang's outstanding performance.

Don't worry, Jiang Shan knew the strength there: The TVB TV station in Xiangjiang has more experience than us.

That's true, Zhou Yeming, who knows himself and his enemy, does not deny this:

Xiao Jiang, if... I mean if, if you are asked to shoot a taxi commercial, it is best not to let the people see it as an advertisement at a glance, what should you do?

Are you planning to shoot a taxi commercial in Taili? Jiang Shan pointed out with a smile: A company that has just launched cannot yet be included in the provincial and ministerial awards, right?

Haha, Zhou Yeming nodded cheerfully: Do you have any ideas?

Let me think about it first!

While Jiang Shan was thinking hard, Wang Fulin led a teacher from the college over.

Zhou Tai and Jiang Shan were chatting animatedly, but no one noticed them.

After a while, Jiang Shan pointed to the car parked in the rain and said:

You can do this, first take a close-up shot of the big sign of Yanjing Railway Station, and then move the camera down.

Passengers who specialize in picking up those big and small bags took pictures. Just when they were sweating profusely and had no direction, a taxi slowly stopped beside them.

At this moment, the enthusiastic driver got out of the car, opened the door and picked up several of the passengers.

They also placed their travel bags properly one by one, and left slowly under the envious eyes of everyone.

Oh, Zhou Yeming seemed to see the scene: In this way, it becomes serving the people.

Yes, you don't mention money, and the people know it, but what we want them to see is the convenience that taxis provide to the people.

Yeah, that makes sense.

As soon as Zhou Yeming finished speaking, Jiang Shan turned around and faced the classroom again:

“Then the camera turned, and in front of a residential building, a gay man was holding his lover who was about to give birth. When he was looking back and forth at a loss, a taxi slowly drove over.

At Yanjing Airport, the foreign guest had just walked out of the waiting room and when he didn't know where to go, a taxi stopped in front of him.

At the bus stop, a college entrance examination student who missed the bus was about to cry when a taxi stopped in front of him.

The driver rolled down the window and shouted: Get in the car quickly, I'll take you to the examination room...

Oh my God, Wang Fulin on the side couldn't help but said: If we keep taking pictures like this, this taxi should send a banner to our TV station.

Jiang Shan smiled: The central idea is just one. In addition to the price, we also need to let people see the advantages of taxis.

On the contrary, the same goes for taxi companies. Don't just focus on serving foreign guests. The common people are their foundation.

That's right, Zhou Yeming said with special energy at this moment: This advertisement has been arranged in such a way that it is touching just by listening to it. Now Yanjing Taxi Company is very lucky.

Wang Fulin nodded in agreement: Xiao Jiang, the advertisement is well designed, and it doesn't look like a commercial advertisement.

Jiang Shan got back to the point: Convert commercial advertisements into public service advertisements. Yanjing Taxi is indeed blessed.

PSAs?

Yes, such as some advertisements to persuade people to save water and obey traffic rules.

Remember, there is also the smoking cessation advertisement you planned before.

Haha, that's right.

Several people under the eaves laughed together.

When Zhou Yeming was smoking, Wang Fulin introduced them to the comrade who had been standing beside him:

Let me introduce, this is Xie Fei, a teacher from the directing department.

welcome.

Teacher Xie, who was about forty years old, smiled and shook hands with everyone one by one.

When it was Jiang Shan's turn, he took a few more glances and said, The talents of the younger generation are so abundant.

Teacher Xie, thank you for the award. Facing this leader among the fourth generation directors, Jiang Shan did not dare to make any mistakes: I am familiar with Zhou Tai and the others, so don't take it seriously if you make random remarks.

Hey, why are you talking nonsense? Zhou Yeming immediately defended him. He looked at Teacher Xie and said, Although Journalist Jiang is young, he still has some ideas when it comes to advertising...

Several people walked along the classroom, chatting while walking.

After a while, Teacher Xie led me into a screening room.

It's called a screening room, but it's actually just a color TV set in front of dozens of chairs.

At this moment, what was playing on the TV was the TV series There Was a Young Man filmed by CCTV this year.

Facing the plot on the screen, more than a dozen directing students gathered in front of the TV, discussing life and death.

One voice is louder than the other, and each one is more powerful than the other.

Several people walked through the door one after another without attracting their attention at all.

Just as Teacher Xie was about to say a reminder, Wang Fulin reached out to stop him: Let's not disturb them for now. It just so happens that I can hear their opinions.

Zhou Yeming looked at it with a sullen face. He accidentally glanced at Jiangshan and found that the boy's eyes were shining brightly.

This surprised him, so he began to listen carefully.

At this moment, sitting in this classroom is what is known as the cradle of the fifth generation of directors: the 78th directing department of Yidian.

Zhang Yimou, Chen Kaige, Li Shaohong, Gu Changwei, Tian Zhuangzhuang, Zhang Li...

You can still see the familiar appearance in your memory, and the momentum doesn't look weak at all.

One is more eloquent than the other, and one looks down upon the other.

Among them, Chen Kaige and Tian Zhuangzhuang are especially famous.

There is something wrong with this set of mirror movements.

If I were allowed to take pictures, I would definitely not do this.

Look, this set of shots is so rigid.

Who designed the plot of the male and female protagonists spinning around? It's so stupid.

The director of CCTV.

...

This batch of directing students from the class of 1978 were extremely favored by the academy.

In order to focus all our training efforts on them, we also deliberately suspended recruitment for several sessions.

After a series of operations, the self-confidence of the talented people who were already blessed by nature exploded to the ceiling.

When they opened and closed their mouths, all the passers-by were drunk, and they were alone awake.

When I first debuted, I would make whatever movie the people didn't understand.

Until filming Yellow Earth.

Chen Kaige and Zhang Yimou, who were so hungry that they almost died, happened to receive 3,000 yuan from director Wu Tianming who was filming Life.

Only later did I realize that a young man with a literary bent would not live long.

Since then, the stars have finally started to go back and forth between catering to the crowd or catering to international awards.

In short, I can’t cater to myself for the time being.

Jiang Shan leaned against the wall of the classroom and watched the excitement happily.

There Was a Young Man is the first TV series shot by CCTV this year.

The actors selected are also current students of Yanying, Zhang Tielin and Fang Shu.

At this moment, Brother Chen Kai continued to speak, and his criticism of There Was a Young Man was evident both inside and outside of his words.

Jiang Shan quietly glanced at Zhou Yeming beside him.

The smile at the corner of his mouth remained unchanged, and no changes could be seen for the time being.

Looking at Wang Fulin who was standing a little further away, his expression was calm and there was no fluctuation at all.

Today, the purpose of Wang Fulin coming here is to find himself an assistant director.

The plot of the TV series Eighteen Years in the Enemy Camp mainly describes Jiang Bo, an underground party member, who goes deep into the tiger's den regardless of his personal safety.

It is a story of cleverly dealing with the enemy for eighteen years, avoiding heavy surveillance, and safely sending out intelligence time and time again, until liberation came.

In the early days of the crew's establishment, there were only five comrades including Wang Fulin.

There are no breakdowns in terms of drama management, art production, and editing. Anyway, if there is a job, you can do it, and those who can do it will work harder.

After watching for a while, Teacher Xie turned to Wang Fulin beside him and asked, How do you think? Which one is suitable? It's best to pick two more students so that they can get some experience.