Era: Starting from Modu Translation Studio

Xiangjiang, Huimei Advertising Company.

At about nine o'clock in the morning, almost all the top leaders of the department walked into the largest conference room.

After sitting down one by one, we learned that the company's vice president Ju Jin would personally preside over today's morning meeting.

But what surprised everyone even more was that there were several snow-white stuffed rabbits placed in the middle of the oval conference table.

As soon as they saw this thing, all the senior executives could basically guess what the theme of this morning's meeting was!

Sure enough, Mr. Ju's first words after sitting down were: I believe everyone is familiar with these rabbits, right?

Everyone smiled slightly and expressed that they already understood.

“White Rabbit Milk Candy has a new packaging!”

500 grams of toffee, after being manipulated like this, actually sold for 1,000 grams.

Indeed, White Rabbit's profits are now as high as those of imported goods.

The key is still very popular!

My wife had a hard time buying two boxes of toffee in enamel boxes before.

The candy-shaped wooden handle is so well designed!

…

Because Huimei Company has recently been expanding its market share for Meiji brand candy and Happiness brand Malice.

Therefore, several senior executives have been paying attention to every move of White Rabbit toffee recently.

It's really popular,

The pen in Ju Jin's hand pointed at the stuffed rabbit on the table:

Just to buy these rabbits, my secretary has already gone to no less than four or five supermarkets.

At this moment, some big white rabbits on the table were already in the hands of some senior officials.

Compared with the cartoon stickers of Meiji Candy, the sales target of this White Rabbit in the Mainland is not limited to children.

The bunny backpack should be more popular among little girls than the previous enamel box.

Looking at it this way, the two new packages launched by White Rabbit are trying to develop customers of all ages into their potential customers.

“Judging from the current market response, their expectations have been realized.”

Yeah~ Mr. Ju, who was sitting in the chief position, nodded:

According to the data collected in the past few days, the sales of White Rabbit have exceeded the combined sales of Meiji and Malisu.

Upon hearing the news, everyone sitting there showed surprised expressions.

This was much more than they expected.

But when I think about it carefully, I feel that there are already signs.

Mr. Ju, the reason why the sales of White Rabbit toffee can increase so quickly has a lot to do with its new advertisement this time.

Yes, the company held a meeting to study the advertisement for their Lunar New Year article!

Yes, it's a very exciting advertisement, my eyes lit up when I saw it.

The timing is also very good. On the day the commercial aired, the new packaging of the stuffed rabbit was launched at the same time.

…

I believe everyone has learned that the company that achieved the marketing breakthrough for White Rabbit is actually an advertising company based in the mainland, Ju Jin said slowly:

While this company is marketing White Rabbit, it is also promoting another mainland brand, and the sales of this brand have exceeded all similar products. It only took two months to achieve this result. .

As soon as Mr. Ju finished speaking, there was a murmur of exchanges in the conference room again.

Compared with the previous internal group meetings, the company has obviously done enough homework this time.

Now, let's take a look at what promotion activities this advertising company has done for White Cat washing powder in the past two months.

As the swivel chair moved under him, the projector behind Ju Jin lit up.

The first thing that appeared on the screen was a solicitation advertisement for the Cat Queen of Hong Kong beauty pageant.

The next photos that were displayed on the screen, in addition to the cute participating cats, also included young ladies wearing white cat girl costumes.

The one who always stood in the C position was Miss Zhong Chuhong who had the sweetest smile.

Looking further down, there are two live broadcasts of The King of Cats broadcast by TVB.

The host on stage, Shen Dianxia, ​​also wore a furry cat suit.

Decorated in this white cat girl costume, Fei Fei, who was already good at troubles, actually looked more naughty and cute than before.

It is precisely because of White Cat's costume that both Shum Dianxia and Zhong Chuhong have become the most frequently photographed female celebrities in Hong Kong newspapers and periodicals recently.

For a time, the popularity of White Cat washing powder also increased...

The next second, the familiar MGM cat roared past the screen.

The conference room, which was still murmuring in low voices, fell silent in an instant.

You don’t know until you look, you’ll find out when you look again.

This mainland advertising company's online and offline marketing methods have already eclipsed Xiangjiang Advertising Company, which claims to be the industry's elite.

Facing a room of silent elites, Mr. Ju knocked on the table and reminded:

According to reliable information, the name of this advertising company in the Mainland is Chunfengdu.

The reason why the company wants to summarize their marketing routines is to remind everyone to pay attention to the trends of this new company.

The third and most important thing is that everyone must develop a response plan in the shortest possible time.

Prepare an all-round counterattack for Meiji Candy and Happy Mailisu.

The silent elite continues to remain silent.

After a few minutes, someone finally responded.

Mr. Ju, actually there is no need for everyone to be too nervous. The person in charge of the planning department said, We already have some directions.

Another senior executive also said: After all, Huimei is an advertising company with a ten-year foundation. It is not difficult to deal with a new company that occasionally appears.

Yes, Mr. Ju, we were careless before. If we really want to go all out, a small company from the mainland can't be bothered.

Although the Chunfengdu advertising style has been noticed to be different, the Huimei company's fighting spirit has been completely aroused at this time.

The style of acting when strong and upgrading in a timely manner made these advertising companies in Hong Kong make a lot of money in the following 1980s and 1990s.

It was just a new company that occasionally appeared in the industry, but they really didn't take it seriously.

Not only Huimei, but all Xiangjiang advertising companies at this time have clearly and thoroughly studied the Spring Style creative technique.

In the next creation, the advertising cases of White Cat and White Rabbit will also become a new creative direction.

Just when the elites of Huimei were full of confidence and ready to fight back.

A new commercial aired on TV that night nailed them all to the spot.

Accompanied by a string of crisp background music, two hands holding green pencils simultaneously repeated a circular trajectory on the white paper.

After seemingly simple but not simple repetitions, the two Zhonghua pencils in the close-up gradually draw faster and faster.

The universe within the radius gradually became clearer.

Looking at the weird painting method on TV, Huimei's senior executives didn't realize that this was just a brand new advertisement.

A pair of eyes staring at the TV have been completely attracted by the pen tip on the screen.

At the moment when the two hands on the drawing paper stopped at the same time, the senior executives finally saw the complete image in the square and the circle.

What surprised them again was that the classic logos of white cat and white rabbit were clearly displayed on the repeated pencil lines.

By the time everyone realized that this was an advertisement, a line of subtitles had already frozen on the screen:

——Ingenious refills, Zhonghua brand pencils

When the whole audience's eyes lit up and they exclaimed that it was wonderful.

The advertisers in front of the TV were staring straight at the three letters CFD in the lower right corner of the screen.

They know that as long as these three letters appear in the advertisement, the producer of the advertisement must be the Chunfengdu advertising company.

The first Zhonghua pencil advertisement to hit Hong Kong has once again kept advertisers glued to the TV.

Vice President Ju of the Huimei company even moved out a camera.

He would never leave until the pencil ad appeared again.

…

Pujiang City, Kaisling Cafe.

The day after sending Yu Sigui away, Jiang Shan walked into the cafe as invited.

Teacher Gu, why do you have time to come to Pujiang to play?

Seeing the surprise on Jiang Shan's face, Gu Jianfen still had that cheerful smile: I'm very free now, and I might not even have to work anymore if I go later.

That's nonsense. Zhu Fengbo, who was sitting next to her, asked Jiang Shan to sit down quickly: Xiao Jiang, what kind of coffee do you like to drink?

I'm fine with it, just don't be too sweet.

After watching the waiter turn and leave, Zhu Fengbo said slowly:

Xiao Jiang, I went to Xinhua Bookstore to take a sneak peek yesterday. Unexpectedly, there was a queue in front of the counter of Rose Blooms Everywhere.

The same goes for Yanjing, Gu Jianfen said, Before coming here, Li Guyer and I just went to see it.

Li Guyi? Who is Li Guyi? Teacher Li Guyi's sister?

Gu Jianfen laughed: Li Guyer is your Teacher Li.

Ha, Jiang Shan also laughed. This was the first time he heard someone call Li Guyi this way: Actually, it's not just Yanjing and Pujiang, it's the same situation in any city where Rose Blooms Everywhere is sold.

Yeah, Zhu Fengbo's face immediately burst into laughter: If you put it this way, there is still hope that Pacific's 800,000 tapes will be sold.

Of course, Jiang Shan nodded affirmatively: I just had a phone call with Manager Liao yesterday, and now the merchants who are looking for him to get goods have already started with 5,000 boxes.

Great, Zhu Fengbo almost said Amitabha: You don't know how worried I am these days, for fear that my song will affect the development of a new company.

Previously, Zhu Fengbo had been complaining about himself when he heard that Pacific Video, which had not realized its sales plan, would close down in April.

“If people ask in the future, how did Pacific Ocean go bankrupt? Zhu Fengbo asked himself and answered: It went bankrupt because Zhu Fengbo's tapes were too difficult to sell. Then I really couldn't survive.

Hahaha……

Jiang Shan and Gu Jianfen laughed together.

It does sound reasonable!

Fortunately, Xiao Jiang came to help, otherwise you would have already carried this burden.

Right. The more Zhu Fengbo thought about it, the more he felt afraid: Xiao Jiang, it's really thanks to you this time, I haven't thanked you properly yet!

What are you talking about? Jiang Shan said politely: It's Pacific Ocean that I want to thank. Besides, this is my job in the first place.

You can't say that. After all, it's a tape about me.

Yes, Gu Jianfen also said: Before, I wanted to help you promote it in the group. Fortunately, I don't need to do it now, otherwise...

Seeing that the other party didn't say anything further, Jiang Shan asked straight to the point: Teacher Gu, how is your song now? Are you still teaching everyone to sing it?

You are asking about Let's Meet, Young Friends? Zhu Fengbo replied for his friend: I have sung it several times in the group, and it is very popular.

Gu Jianfen smiled and took out a small notebook from her purse: Look, these are the factories and schools I went to in Yanjing...

Jiangshan and his party started to look at it.

As the date progressed day by day, he felt that Gu Jianfen had been running around for this song for the past six months.

Every time I teach somewhere, I will ask them if they like this song, Gu Jianfen couldn't help but burst into tears with her smiling eyes: The answers I got were all resounding yes, but...

The emotional Gu Jianfen finally couldn't go on anymore.

But at the Music Association Conference two days ago, Zhu Fengbo's face no longer smiled: Some leaders once again criticized the song by name, and threatened to have the radio station stop broadcasting all Jianfen's songs.

Do they have such great power? Jiang Shan was surprised: The radio station still has to listen to their orders?

That's not true, Zhu Fengbo said, but once their suggestions become the norm, there's no telling what will happen next.

That said, it's possible that radio stations will accept their suggestions.

Sure, can you hear Nostalgia on the radio now?

Hey, it seems I really didn't hear you.

Jiang Shan always couldn't figure out why some leaders of the Music Association were so resistant to Young Friends Come to Meet.

After some thought, he came to a conclusion: Teacher Gu, I feel that those leaders are not opposed to your new song, but to you.

Huh? Gu Jianfen asked strangely: Didn't I tell you before? They really dislike me.

You know Xiao Jiang, Zhu Fengbo introduced in detail:

When the Musical Association criticized me and Gu Yi, Jianfen stood up and argued with them several times. Every time we argued, she loudly announced that not only did she think our songs were okay, but she also wanted to write songs for us.

Let me just say, Jiang Shan said with a genuine expression: This song has a good melody and good meaning, but those who oppose it must have ulterior motives.

Do you really think its melody and meaning are good?

Zhu Fengbo grasped Jiang Shan's words tightly: Then...Xiao Jiang, can you think of a way to let more people hear this song?

...

Jiang Shan pursed his lips and smiled, thinking about how to answer this question.

Suddenly, a gay man in his 40s came over.

As soon as he saw this figure, Zhu Fengbo quickly stood up with a smile: Let me introduce to you, this is Director Chen from the sales department of China Record Company...

The moment Jiang Shan held each other's hand, news about losses from Chinese record companies also appeared in his mind.

This company has a much better background than Pacific Video.