Exploiting Hollywood 1980

Ronald asked Helen out again, and the two of them went to eat Chinese food and watch ballet this time.

Helen is an uptown girl. After her parents divorced, she grew up in two families in Upper Manhattan and Long Island. Her hobbies are more elegant.

Ronald actually did not receive a systematic art education. In front of Helen, except for movies, his knowledge of other art categories is inferior.

"I find that you seem to know more about ballet than symphony." Helen stole a glance at Ronald and asked.

The last time he went to listen to classical music, Ronald almost applauded during the interval of the first movement. Fortunately, he immediately noticed Helen's reproachful eyes and put his hands down.

"That's right, my family is in the leg warmer business, so I know a little bit." Ronald replied calmly.

"Hehe..."

The two walked into a convenience store on the side of the road, and Ronald wanted to buy some snacks.

"Do you have Map;M chocolate?" Ronald, who had been looking for a long time but didn't see it, looked up at the owner.

"At the end of the shelf at the corner

"Why is it placed so

"Kids love to eat that now." He pointed to the orange-wrapped chocolate in the most conspicuous position on the shelf.

Reese's Pieces. Ronald also picked up two bags and handed them to the store owner to check out together.

Helen curiously opened the Reese's Pieces, tasted one, and then handed it to Ronald.

"Open your mouth."

She poured some red and yellow candies in her hand, which were also coated with sugar, similar to Map;M chocolate, and put one in Ronald's mouth.

The taste is completely different from Map;M. Reese's Pieces are coated with sugar on the outside, but actually peanut butter chocolate on the inside. Like traditional American candies, they are made very sweet. Ronald still thinks Map;M tastes better.

Reese's Pieces is the brand in "ET the Alien" where the child used chocolate candies to lure out the alien.

Now the industry is saying that Hershey got a big bargain, and Map;M chocolate refused to do product placement because ET was too ugly.

Hershey's marketing director didn't read the script or the image of ET, but invested one million dollars in advertising fees based on his trust in Spielberg. In return, the sales of Reese's jelly beans have skyrocketed.

Without watching anything, he can pay one million for an opportunity to appear in the film. There are only a few directors in the film industry who can make the manufacturers trust him so much.

Ronald took the packaging of Reese's jelly beans and looked at it over and over again.

"Let's go." Helen rarely went to downtown to shop, and she felt very fresh when she saw all kinds of small shops.

"Oh, this is a comic book store." Helen pulled Ronald into a comic book store on the side of the road. Children who grew up in Long Island rarely read comic books for entertainment.

"Why, do you like Superman comics?" Ronald watched Helen linger in Superman comics.

"Well, I like the 'Superman' movie. I haven't read the comics much."

...

"Ronald, they agreed, they agreed...hahahaha."

The next day, Eddie, Ronald's agent in New York who was responsible for advertising and other business, called to inform him. Burger King agreed to pay Ronald $200,000 to shoot a new version of the ad. He and Darcy Maguire will work together again to shoot an ad for a big company.

"I didn't expect that. Didn't they bargain?" Ronald was a little surprised. Eddie had raised a very high price and was still expecting the other party to bargain slowly.

He came to Eddie's office to discuss the details of the shoot with him and JWT's creative director Maguire.

"Burger King saw that Ronald's movie was selling well and brought explosive sales growth to hamburgers across the United States. They thought the price was fair and agreed to it immediately." Eddie said.

"Your movie has sold 400,000 pairs of Vans' black and white plaid shoes, which are often out of stock on the market. I told the people at Burger King about this yesterday, and they agreed immediately."

The person who interrupted was Darcy Maguire, Ronald's old partner.

She was still wearing suit pants and had a very energetic short hair. After arriving at the new company, her career prospects became better and better. Not long after she started working, she poached Burger King, a big customer, from her old employer.

"Let's still use the old routine, and directly state the core selling point of Burger King, and then invite a few pretty girls with sweet looks and the temperament of girls next door. I think you picked a good one last time."

"Ah, really?" Ronald didn't expect Maguire to still remember the actors from the last advertisement. "I will draw the storyboard script as soon as possible." Ronald was also very happy that he could make so much money in one or two days of shooting.

"I will send this storyboard script to Helen's father Gerald at that time. He insists on asking about all of Helen's appearances."

"Helen?" Maguire was stunned for a moment.

"Aren't you talking about Helen Slater?"

"No, I'm talking about that gymnastics girl, called..."

"Elizabeth Shue." Agent Eddie interrupted from the side, and now he also represents Elizabeth Shue's advertising business.

"Well, she is also suitable. You can call her and ask her. When she was shooting the movie last time, her parents said that she had just entered college and didn't let her audition. But they shouldn't have any objections to short-term advertisements."

Anyway, there are two working girls in the plot, one for each of Helen and Elizabeth.

...

"From coast to coast, as many as two-thirds of customers think grilled beef tastes better than pan-fried. Burger King, roast beef, McDonald's, pan-fried beef."

Helen Slater watched as Ronald drew a shot of a little girl wearing a Burger King uniform and a Burger King logo baseball cap. He said two slogans to the camera. "

"Is it true? Burger King's beef burgers are really better than McDonald's?" Helen had no special impression of the taste of the two burgers.

"It's okay, the grilled one is a little more delicious."

"The shots you draw are very beautiful." Helen praised.

"Burger King's uniforms are rather tacky, not as elegant as the Perry's Pizza where Stacey works in the movie." Ronald looked at Helen and imagined what she would look like in her uniform.

"Do you want to play the heroine? A working waitress at Burger King." Ronald thought Helen would look good in a uniform. She has less of a girl-next-door temperament, but it would also be nice for a Long Island girl to work part-time.

"Of course I do." Helen smiled happily. The two of them had gotten to know each other through chewing gum commercials. It would be quite interesting if they could shoot another commercial together.

“Let’s go, we need to let Gerald know about this.”

"Hi, Ronald. My daughter will not wear the uniform of a fast food restaurant." Gerald's call came as scheduled. He was not satisfied with the role and called to interfere in his daughter's choice.

"Why? Don't you like bright red and yellow uniforms? Then I can ask Burger King to make a better-looking one."

"Are you kidding me, Ronald?" Gerald became even more angry on the phone.

"My daughter is a jazz musician and a Shakespearean actress, not someone who fry beef and serve plates at a burger joint."

"Burger King uses grills, and two-thirds of customers think the grilled food is delicious."

"You are indeed kidding me, you little bastard." Ronald said that Gerald was so angry that he couldn't vent his anger.

"Is this just a role? Don't you think Helen's temperament is very suitable for this type of fast food advertisement? There will be a large amount of fast food advertisements, and Helen will soon be recognized by audiences across the country." Ronald also stopped joking. , began to explain to Gerald the opportunities contained in this advertisement.

"I don't care. Will my daughter lack opportunities to appear on camera? I have found new film opportunities for her, and she will follow my arrangements step by step."

"Gerald is really annoying. This time he didn't allow me to shoot a Burger King commercial. I told my mother, and she encouraged me not to listen to him in the future and choose roles according to my own preferences."

Helen complained angrily to Ronald.

"It's a pity that Burger King doesn't have a girl who plays the piano." Ronald said. In the last chewing gum commercial, Helen played a jazz singer who played the piano.

"Hehe, okay. I won't be filming this time. Next time you have a suitable role, be sure to remember me." Helen is relatively easy to be satisfied.

Ronald put down the phone and shook his head. Gerald has many arrangements for his daughter Helen, and he doesn’t know what role he has found for his daughter.

The last time I played the role of the girl who met an angel in the ABC TV series, the final ratings were average. However, some reviewers have written some positive reviews.

After the "fast-paced" film review incident, Ronald knew that it was probably the gunman that Gerald had brought in to praise his daughter.

"Then let's find Elizabeth Sue. What do her parents say?" Ronald said to Eddie.

"Elizabeth happened to be on vacation and could take time to come over and shoot a Burger King commercial. She was very willing and even complained to me on the phone that she missed the fast-paced opportunity."

"Now that the movie is successful, let's just say that." Ronald knew that casting was more of an extracurricular experience for girls like Helen and Elizabeth, who came from relatively affluent upper-middle-class families. In fact, they don't have only one path to be an actor.

This is completely different from Demi Moore, a girl from a lower background in the entertainment industry. Those girls work very hard for a role.

"Let Maguire recommend another one?" Ronald knew that this kind of advertising actor is an extracurricular activity that many rich girls like to do.

JWT's Darcy Maguire often uses this kind of appearance opportunity to bribe senior executives of some companies as a favor to let their children be exposed to the mysterious entertainment industry for the convenience of their parents.

"Anyway, just a few words. It tastes better grilled than fried. Just find a photogenic girl."

"Ronald." Eddie began to tell the story of the two of them.

"Remember? Ronald, I helped you back then. We have been partners since the beginning." Agent Eddie mentioned how Ronald and he worked hard to get the chewing gum advertising order. . "

"Tell me, Eddie. We are friends. Do you have any candidates?" Ronald saw that Eddie wanted to recommend his clients, "Is it a model from one of your adult magazines? Don't choose a model that is too famous or has been in the media. Burger King will be dissatisfied with the slit in the Playboy.”

"No, no, not my 'kind' model client. This girl is very good. She is my normal graphic model client. I like her efforts very much, so when I see an opportunity, I want to help her?"

"Is she your girlfriend? Where are the audition photos?" Ronald made a joke with Eddie. He knew that Eddie never became boyfriend and girlfriend with clients.

"Here it is." Eddie handed over an audition photo, "Does it look a bit similar?"