Feature Shows Extravaganza
Chapter 107 The idea of the whole industry chain (please subscribe and ask for a monthly pass!)
After leaving Jiangchuan TV Station, just as Meng Lang returned to the company, Ma Teng hurried to find him again.
Boss Meng! We've been scolded!
Be scolded?
Meng Lang scratched his head and replied, Isn't that a common thing? It's strange that no one scolds you, right?
not like this……
After Ma Teng explained, Meng Lang realized that he was really scolded this time, and it was written into a book...
Oh no! Written as a fairy tale!
A well-known author of children's books, in his new book Bedtime Stories, wrote a very ironic fairy tale article to criticize Meng Lang and Pengda Group.
Scold him for stealing money?
no no no! This writer was widowed in his early years and had no sons and daughters under his knees. Since he didn't spend money on toys, he wouldn't scold Meng Lang for stealing money.
He scolded Pengda toys for harming people!
Ma Teng bought a copy of Bedtime Stories and handed it to Meng Lang.
Meng Lang took it, and turned to page 28 according to Ma Teng's instructions, and saw a short fairy tale called Mr. Rabbit.
This story is about the industrious and capable Mr. Rabbit who picked up a shiny mirror while he was working. Strange pictures kept appearing in the mirror. Someone was playing with a strange-looking ball. It was fun to hang it with a rope.
Mr. Rabbit made the same ball and played with it every day. He stopped weeding the field, and weeds gradually grew in the field...
Later, a spinning top appeared in the mirror!
Mr. Rabbit made another spinning top and launched it to rotate according to the method in the mirror. The sun was scorching, and the radish seedlings that were not watered gradually withered...
Winter is here!
Mr. Rabbit is addicted to playing, but he forgot to take care of the radishes in the field. This winter, he has nothing to eat.
Just when he was about to starve to death, the squirrel came to visit him with dried fruit.
After learning all the reasons, the squirrel smashed the mirror, and taught Mr. Rabbit: You are good at work and lazy at play! You are so addicted to having fun, but you forgot to fill your stomach, you deserve it!
Meng Lang was dumbfounded after seeing everyone.
A literati's pen, a murderous knife!
It is said that those who sell toys are dirty, but those who write books are also dirty!
Can we sue him?!
It doesn't seem to work!
Ma Teng said helplessly: This guy is a thug. Although everyone knows that he wrote about spinning tops and yo-yos, we can't provide any real evidence. His writing is too general...
Excessive! That's too much!
Meng Lang was so angry that there were so many toys made, why should he catch him and bite him?
It's good at work and hard at play. Anyone will say this preaching big talk, but children are playful by nature. Can this be blamed on toy manufacturers?
How is the situation now?
Ma Teng thought for a while before answering: It's not bad. The circulation of his book is not high. I just saw it by accident when I suddenly thought of buying a book for my son...
That's about the same.
Meng Lang turned over the Bedtime Stories in his hand, and called the publisher according to the information on the book cover.
After a while, meng lang hung up the phone and turned his worries into joy.
Quack quack! Die on the street!
The first printing of 50,000 copies has only sold a few hundred copies so far! Just this street boy still scolding him?
As for why the publishing house told him this kind of confidential information, it was naturally Meng Zai's unique charm of being close to hundreds of millions of people.
Meng Lang contacted the behind-the-scenes owner of the publishing house and bought this half-dead small publishing house at a premium of 20%.
The other party is very happy!
In the Internet age, the publishing industry has been hit hard. Buying a house and waiting for appreciation is better than doing publishing.
The boss has long wanted to sell the publishing house, but no one has been willing to take over. Naturally, Meng Zai was overjoyed when Meng Zai finally appeared.
The decision to acquire the publishing house was not Meng Lang's whim.
On the one hand, he needs to fight back against the children's book author, on the other hand, publishing derivative works is indeed very interesting.
Previously, Pengda Group had done projects such as Yo-Yo Magazine and Spinning Top Book, and the income was quite considerable.
Children are very receptive to such derivatives!
Thinking of this, he asked Ma Teng: You said we are engaged in publishing derivative products, how should we do it?
First novels, then comics!
Ma Teng blurted out.
novel? comics?
Meng Lang's eyes lit up, and he couldn't help admiring Ma Teng's gaze.
As expected of a talent engaged in the Internet, this vision is really amazing!
In Pengda's IP camp, the most suitable for publishing derivative products are really these two contents!
Write novels first, such as Ghost vs. Spinning Top Warrior, Magic Fairy vs. Bakugan Boy, The Alienated Girl of the Kingdom of Light, etc. It doesn't matter if the sales volume, as long as the complete story is written.
Go back and ask a few foot-picking painters to draw comics based on the novel.
After the manga comes out, it will be incorporated into an animation studio to make TV animation.
After the TV animation comes out, you can start the harvesting mode, the derivative products will be released non-stop, and the live-action TV series will be adapted by the way!
After the live-action TV series is launched, the big movie plan is launched...
This is the whole industry chain!
Good! Well said!
Meng Lang clapped his hands to congratulate Ma Teng. It was indeed the talent he discovered with his own hands, and he did not disappoint him.
Unexpectedly, he bought a publishing house and achieved the achievement of whole industry chain by accident!
Oh no!
There is still an animation company short of it!
But animation companies, there are a lot of ready-made ones in the industry, and you can buy a ready-made one for not much money.
Mr. Meng, if you want to write a novel, I have an idea...
Ma Teng pondered: Nowadays there are many IPs for adapting online novels to film and television dramas. Why don't we also open a website dedicated to adapting IP novels!
Can this work?
Although Meng Lang didn't know much about online reading, he knew that the survival of online novels depended on subscriptions.
Copyright adaptations are tempting, but after all, only a few people can enjoy this kind of benefits. 99% of online novels rely on subscriptions.
Give it a try! Anyway, it doesn't cost a lot of money. Wouldn't it be profitable to make a big IP?
Makes sense!
Meng Lang tapped on the table and said, Since you understand so well, I will leave this project to you.
Then... let's do it!
Ma Teng took over the job arrangement with a bitter face, and was about to say goodbye to Meng Lang, when he heard Meng Lang say, That's right! Since it's a website, let's start a wave of essay solicitation activities. The theme... is Kuipeng Dar toys! Both yo-yos and spinning tops are fine!
Meng Lang dropped the Bedtime Stories in his hand, and confessed to Ma Teng: Whoever praises it well, I will publish a physical book for him later, and arrange comics, animations, live-action dramas and movies in one package!
Okay...Okay Boss Meng!
Ma Teng wiped the cold sweat off his forehead, and had a deep understanding of how shameless someone is.
Call for essays boasting toys?
Thank you for thinking it out!
Which heartless person would grab a black-hearted toy and praise it?
But the adaptation spree is quite tempting! With this reward, it seems that this thing is really feasible!
The question is how to praise it?
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