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I really didn't expect...

Meng Lang stared at the report and said with a dull expression, Who can tell me why this happened?

Pengda BJD doll’s sales exceeded 100 million within one week of its launch. Based on an average price of RMB 5,000, the cumulative sales exceeded 20,000 copies.

This would have been great news!

As a non-volume product, coupled with the high price, so many copies were sold in just one week after its release, the BJD doll became an instant hit.

But……

In the product review area of ​​PD Mall, more than half of the parents who posted orders said: It was a great success picking up the baby, the workmanship is exquisite, and my son likes it very much~

The key point is the last sentence!

Why does my son like it so much? Uncle Meng's original intention of making this doll was just to stimulate the girls' desire to dress up, and he just took out the girls' wallets.

As a result, they turned out to be boys again?

Everyone in Mengzi was dumbfounded.

He felt that there was a force in the dark that was persecuting him. No matter what he did, the victim would always be a boy.

The same was true for the magic fairy stick in the past!

It was obviously a gift for a cute girl, but it turned out that the buyer showed off a group of pink boys and could recite the transformation spell more smoothly than the actors. Occasionally, a girl would post an order and leave a negative review.

He is really too difficult...

I thought that even if boys were interested in such things as dolls, they would not hesitate to play with them. Unexpectedly, he seriously underestimated the surging girlishness of these boys.

Brother Xun once said that there is a little princess living in everyone's heart!

Ma Teng shook his head and said, What's wrong with boys? Who said boys can't have girlish hearts? Mr. Meng, your thoughts are too feudal.

Me? Feudal?

Meng Lang laughed dumbly and said, Are you talking about yourself? If I were a feudal person, how did I get the entire set of dolls in my home?

Shocked! A complete set? !

As expected of Mr. Meng, he said manliness and turned around to apply makeup and change clothes on the doll with an aunty smile on his face.

A complete set, is it tiring to change clothes?

Ma Teng, who kept complaining in his heart, pretended to be a serious person and said, Actually, this result is normal.

Ordinary girls are far less enthusiastic about toys than ordinary boys. To tap into their consumption potential, the best way is to change fields.

For example?

Stationery, clothing, food, jewelry, handicrafts, these areas are more conducive to our plan than toys.

This is indeed the truth!

But Ma Teng is a native after all, and his vision is still too limited.

Who says toys can't impress girls?

Before drawing this conclusion, it is recommended to first understand the related development history of plush dolls, Barbie dolls and Disney princess series.

Especially Barbie!

The market for dolls is huge, ranging from plush plastic, silicone and other materials to humanoid, animal and alien shapes, and BJD is just a small category among them.

The full name of BJD is ball joint doll, which is translated into Chinese as ball joint doll. The main feature is that the joints are spherical and the doll is extremely mobile.

This kind of doll is extremely personalized!

To put it simply, from hair to clothing, shoes and socks, to eyes and limbs, they are all parts that can be removed and replaced. At the same time, the doll face also supports makeup and customized skin color...

Moreover, the doll is huge!

BJD dolls are divided into four categories: adults, teenagers, teenagers and children according to different heights. The children's grade is less than 30 cm, and the adult grade is more than 70 cm. The size is by no means small.

It is big enough and free enough, and the design of the BJD doll is based on the real human body structure, with a lifelike appearance. While taking into account playability, it also has a certain accompanying value.

Of course, Barbie is better!

Compared with BJD personalized customized labels, the high-quality and low-priced Barbie dolls have significantly higher commercial value.

But it doesn't fit right now.

The birth of the BJD doll was not a whim of Meng Lang, but a specially designed Mid-Autumn Festival gift at the invitation of CCTV.

The Mid-Autumn Festival is coming soon this year!

Based on official data, there are more than 60 million left-behind children in our country. Most of them lack the company and care of their families and have extreme personalities.

As the official mouthpiece of CCTV, this year's Mid-Autumn Festival plans to shoot a public service advertisement caring for left-behind children. The theme is: Don't let companionship become a regret for growing up!

They approached Pengda, hoping that Mengzi could shoulder his social responsibilities and provide some help within his ability.

Not to beat the autumn wind!

What the director meant was to convene a large number of social celebrities to participate in the performance and shout slogans, calling on everyone to care for left-behind children.

But Mengzi is in a dilemma!

He was filming Eddie and was as busy as a top every day. You can't leave the crew of hundreds of people behind and fly to the capital alone to shoot a public service announcement, right?

But it’s hard to refuse.

Not to mention the nature of the public service announcement, he must take this job in order to gain support from CCTV.

So, he came up with an idea!

It's embarrassing to say that Mengzi really can't leave. We can only use another unique way to appeal to everyone to care for left-behind children.

This way is BJD doll!

In order to support their families, the children's parents must leave home to work. Based on this background of the times, just shouting slogans is of little significance.

The best way to care for left-behind children is not to send them oil or rice, nor to donate clothes or money, but to find them a spiritual sustenance and use companionship to eliminate loneliness.

So, Uncle Meng gave me a doll!

BJD dolls are not only toys, but also a kind of spiritual sustenance. Maybe it can't speak, but it must be a good listener.

“Great idea!”

The director in the WeChat video gave a thumbs up and said: I changed my mind. Instead of asking celebrities to shout slogans, I will go directly to the mountains to deliver dolls. I agreed to this advertising placement!

I'm not done yet!

Meng Lang added: Dolls represent companionship, but aren't you filming a Mid-Autumn Festival commercial? You should also bring panda mooncakes!

This...how is this so embarrassing!

The director rubbed his hands and said with embarrassment: Twenty thousand dolls, and so many boxes of mooncakes...Mr. Meng, you are such a good person!

I will report truthfully to the leader!

That’s what I’ve been waiting for!

Leader, leader, have you seen Xiao Meng’s sincere heart?

For your public service announcement, I sold everything to save 20,000 dolls, and I spent all my money to make Pandaren mooncakes...

In order to commemorate the 80th anniversary of the founding of ZY People's Broadcasting Station, we also specially filmed a Ultraman 80 tribute...

How enlightened this guy is!

Xiao Meng is so sensible, are you willing to let him down? Anyway, the new year's schedule is vacant and hasn't been decided yet, why not consider Eddie?

At this moment, Meng Lang looked like a humble licking dog in love. Exhausting all means, just for the goddess to say a soft and sweet good night to him before hanging up the phone.

Of course, good morning will do!

He is honest, he is greedy for the goddess's body, he is indeed despicable!

The May Day book club group draws 5 tea leaves. If you haven’t gotten on the bus yet, hurry up. The group account is in the introduction