Feature Shows Extravaganza

July 17, Pengcheng.

When the first light of the morning shines through the windowsill, Pengcheng Stadium, located on Shangbu North Road, is already crowded with tourists and reporters from home and abroad.

The 4th Pengda Super Hero Festival has officially kicked off!

This event will last from 8 am to 9 pm. It can be called the longest-lasting superhero festival in history.

There is a reason for this…

This year’s Super Hero Festival, in addition to incorporating technological elements, added night shows such as drone formation light shows and AR projections. Fan meetings and a hero street were also held during the day.

Fan meetings are easy to understand!

Hero Street is more complicated...

This link refers to the temporary construction of a street inside the stadium, with a total of 78 shops on the left and right sides.

These shops are run by heroes!

Maybe Ultraman Tiga sells ice cream, Konga sells skewers, Biohazard sells venue-limited figures, and Armored Warrior Xingtian sells mobile phones...

The booth will be open all day long!

Some products, such as facial masks, mobile phones, milk and cola, are mostly shops opened by sponsors. Snacks and drinks such as grilled skewers, ice cream, and sour plum soup are free benefits provided by PD Group in order to give back to fans.

In the store opened by the sponsor, the goods need to be purchased, but there are certain discounts, at least they are cheaper than the market price.

For the store opened by PD, you can get one for free with a ticket. Whether it's food or drink, it's all free.

Of course, toys aren’t free!

It was the first time to hold a Hero Street event. Although we were well prepared, there were still a lot of troubles at the scene.

For example, empty my store.

The female fans gathered in a group and pretended to ask for skewers, but they were actually taking advantage of it secretly. You touch me, everyone touches me, and until the end, the leather-covered actor quits...

After much talking, I persuaded Almighty Kongwo to continue selling kebabs. Just as Meng Lang wiped the sweat from his forehead, another news came from next door.

Out of ice cream!

Maybe it's because the weather is too hot, or maybe Tiga is too popular. The ice cream store quickly ran out of stock, leaving a large number of tourists unable to eat ice cream. They shouted: If there is no ice cream, then take Diga away...

All good things come hard!

Although the process was very arduous, wearing leather suits to serve tourists on a hot day, the actors and staff wearing leather suits felt as tired and hot as if they had just been fished out of the water.

However, when we heard the tourists happily saying thank you, Aligado and three grams of oil, everyone was full of energy again!

Sure enough, smile is a good medicine to relieve fatigue...

The day's activities ended quickly.

At 6 p.m., tourists who had eaten and drank enough, under the guidance of many staff, walked to the designated area to sit down and wait for the evening show to start.

Like sunlight shining through the night.

Dawn quietly crosses the horizon...

There is no song by Pengda that is more suitable to warm up the show than The Miracle Reappears.

As soon as the prelude melody sounded, the huge stadium instantly burst into applause like a roaring tsunami, and the atmosphere reached the peak of the whole audience is having fun together.

A new storm has emerged...

Entering the chorus, a chorus started.

The song resounded through the sky, and when the last sentence A miracle will definitely happen fell, there was a banging sound in the venue, and countless fireworks rose into the sky, lighting up half of the night sky in Pengcheng.

Good evening, everybody!

Mina-san, Kongbawa!

Good evening, everyone!

Hosts from China, Japan and the United States walked onto the stage, waved their right hands and said hello to the audience in the audience and those in front of the TV and computer in the three languages.

Considering that this Super Hero Festival will be broadcast by three TV stations and video websites, greetings in the three languages ​​are necessary, which is a necessary process.

In addition to the greetings, the three of them will repeat each subsequent program announcement in different languages.

It's quite fashionable!

The audience in the audience applauded and complained, feeling speechless. They always feel that this is just a company holiday. Is it necessary to make it so grand?

Is necessary!

Of course it's necessary!

Meng Lang turned to Director Zhang of Pengcheng Satellite TV and explained: Since the first Super Hero Festival, the audience has been increasing every year. Last year's recorded video had over 100 million views!

According to our internal estimates, this year's Super Hero Festival will have no less than 50 million viewers watching the live broadcast!

There are actually so many?

Director Zhang said in astonishment: If I give you a few more years, wouldn't you be able to catch up with the Super Bowl and the Champions League final?

Roughly the same!

Meng Lang thought about it and felt that he had great hope.

The Super Bowl and the Champions League final are global events. But the audience for sports events is not as large as imagined.

If IPs like Ultraman and Kamen Rider have enough development time, the ratings base for annual events will not be worse than them.

Of course, forget about the World Cup, Olympic Games and Spring Festival Gala.

These three programs are purely bugs in the television industry, and Meng Tsai is not stupid. Even if the Super Hero Festival develops for another hundred years, it will be difficult for it to have such an exaggerated influence.

Hearing this, Director Zhang changed his mind.

How many times has the Super Hero Festival been held? Fifty million people have already watched it! If it develops in a few years and becomes a global event like the Super Bowl and the Champions League final, the broadcast rights will definitely be in demand!

This is a golden rooster!

If you think about it, you will understand that the reason why sponsors of the Super Bowl and Champions League finals invest so much money in advertising is not because of the high exposure rate.

If the exposure of Super Hero Festival can catch up with these two. The advertising fees received by the TV station and the organizer are absolutely astronomical!

He admitted that he was moved.

Before this golden rooster rises, start early and buy out the broadcast rights for the next few years at a low price. Why should Pengcheng Satellite TV worry about not developing?

Unfortunately, Mengzi refused to agree.

No matter what he said, Meng Lang's answer was always the same: cooperation is okay, but no need to negotiate a buyout!

The Superhero Festival in the middle of the year and the PD Carnival at the end of the year are not only two major PD events, but also an annual carnival party for children around the world. Anyone who is not blind can see the potential of both.

Meng Lang was not in a hurry.

He knows very well that selling broadcast rights now can only be done at a low price. Wouldn't it be nice to hold it for a few years at a loss, then later on it will become famous and the audience base will be stable, then sell the broadcast rights at a high price?

Besides, he doesn't want to sell...

Many years ago, he and Director Tao had a ten-year agreement. Counting time now, Director Tao is about to retire, and Big Bird Cartoon has been established.

He just had to be patient and wait.

When Director Tao retired, he immediately submitted an application to transform the half-public and half-private Big Bird Cartoon into Pengda TV, which is controlled by a private enterprise and supervised by a state-owned enterprise.

By then, the PD Carnival and PD Super Hero Festival will become regular programs on Pengda TV, similar to CCTV's Spring Festival Gala and Lantern Festival Gala.

Then there is no need to sell broadcast rights!

I will pay back what I owe, but my condition is not good. I hope you understand.