Feature Shows Extravaganza

Meng Lang's judgment was very accurate.

Among the four major movies released at the same time, only The Mermaid had serious problems, which led to subsequent box office slump.

Even the unpopular youth abortion film Hourglass Solo had better fan feedback and box office performance than Mermaid.

Of course, none of them are the protagonists.

This summer, the only works that really hit the limelight are Starlight Warrior and Happy Planet No. 36.

The former goes without saying.

With the popularity and fans the Ultraman series has accumulated over the years, how could Starlight Warrior not make money at the box office?

The latter is surprising!

After the Happy Planet TV series received a good response, Haitian invested heavily in the big movie, which achieved both good reputation and box office success.

As of July 4th, in the latest domestic box office rankings, Happy Planet No. 36 ranked second with a total box office of 311 million, second only to Star Warrior with 387 million.

Meng Lang was not surprised by this result.

In fact, the original Happy Planet No. 36 was pretty good. Not to mention that Haitian spent huge sums of money to improve many areas that lacked details. It is very normal to achieve this result.

Speaking of which, Meng Lang had never seen either the original version or the Haitian version.

But he knew one thing.

The original version of Number 36 was filmed around 2013. It is considered to be a children's science fiction IP that started filming relatively early.

But it was not until the second half of 2018 that the film was released to the audience. It started with click screenings and slowly moved towards public release, and then was criticized as a piece of stinking shit about consumer sentiment.

What happened in these five years?

The answer is, there is no distribution channel!

The director found countless companies over the past few years, but no one was willing to distribute and release it for him. It drags on, and it has been eliminated by the times before it was released...

To be fair!

The original version of No. 36 certainly has shortcomings of one kind or another. But the production budget is only so much, and the producers are helpless.

It took five years to release!

Five years ago, perhaps fans were still happy little gods, living a carefree life in school. But after five years, I have gone to college and my interests and hobbies have completely changed. Who still likes to watch Happy Planet?

Fortunately, Haitian has money and people!

With sufficient financial support, No. 36 did not delay for five years, confirming the amazing appeal of the Happy Planet series in advance.

but……

What is all this mess?

Meng Lang walked around the Haitian official flagship store and shook his head in disappointment.

There is no product he wants here!

Although the Happy Planet series is not suitable for developing toys, there can always be a few peripheral derivatives, right? There are always fools who buy pendants, cell phone cases and refrigerator magnets, right?

But Haitian didn't produce anything.

The only product in the flagship store related to Happy Planet is just a movie peripheral poster.

That's it? That's it?

No wonder you were stepped on by a black pig. With such an idiot, you couldn't seize the opportunity to make money!

…

Star Warrior continues to be a hit.

Appearing in the movie, being held tightly in the hands of a little boy, encouraging the birds for the first time, and summoning Tiga for the second time, the faded paint version of the Tiga action figure sold quite well.

Bundle sales are popular these days.

So Meng Lang designed the Starlight Warrior Thanksgiving Blessing Bag. For only 99 yuan, you can get three random peripheral items from the blessing bag.

It contains precious gifts such as Tiga/Dyna pillows, mobile phone cases, T-shirts, slippers, dolls and doll pendants. Uncle Meng guarantees with his personality that it will definitely be worth every penny!

Not to mention...

Consumers really like this kind of lucky bag product.

Although sometimes the products offered by the lucky bag are often not what you want most. But once the lucky bag is opened, they always have the illusion that I have made a profit, but Uncle Meng has lost blood.

Unfortunately, an illusion is an illusion after all.

Uncle Meng did not lose money. Instead, he not only made tens of millions in cash through the Starlight Warrior Lucky Bag, but also cleared out the unsaleable inventory in the warehouse.

It’s an old routine!

Meng Lang has been making lucky bags for so long and has already gained experience. The children thought they were making good money, but in fact all they bought were unsaleable goods. Uncle Meng laughed so hard that his mouth split.

In business, there is no shame in being mean.

The peripherals of Starlight Warrior are selling like crazy, and the best-selling product is undoubtedly the duo of Tiga and Dana dolls.

The Heisei Three Heroes really make money!

Although I have not seen the business financial report of Consortium B, Austrian fans basically know that the toy profits of the Heisei Three Heroes greatly surpassed those of the Showa Brothers.

No joke...

If not for the success of the Three Great Masters of Heisei, Bandai noticed Tsuburaya. It may not happen that the Tsuburaya family is expelled and Consortium B takes over.

In the original world where piracy was rampant, the Heisei Three Heroes' toy income was already very high. In this world, Sanjie Toys’ income will only be higher!

Meng Lang has not made statistics, but according to his estimation, the two Ultramen Tiga + Dyna alone may create more revenue for PD in the next ten years than the Showa Ultra Brothers.

The three heroes are already very powerful!

But the bigger thing is yet to come...

The three works of Kamen Rider Kuuga, Kamen Rider Ryuki and Kamen Rider AgitΩ are each more exaggerated than the last.

Especially Dragon Rider!

The total sales of cards and belts alone have exceeded those of all Showa Kamen Riders.

Is there any IP more powerful than the Cavaliers?

Of course!

No matter how much Kamen Rider and Ultraman make, it's still yen or renminbi, while High Speed ​​Sentai Turbo earns dollars, pounds and euros!

Ultraman and Knight teamed up to barely equalize the Super Sentai series. This shows how powerful this series is.

However, the team's good days have come to an end.

The Super Team that firmly occupies the top spot in Pengda's IP revenue rankings will soon fall off the altar and be replaced by a brand new IP.

Is the little armored treasure so powerful?

Hearing Mr. Meng's words, Wang Kui shook his head and said: It's impossible, you are too optimistic! I admit that Tiejia Xiaobao's toys have great potential, but the Beyond the Sentai series... is still too mysterious!

Billions of dollars a year!

Converted into RMB, that’s tens of billions of sales per year. How many toys does Tetsubo have to sell to catch up to Super Sentai?

Don't worry yet!

Meng Lang said calmly: I didn't say that Iron Armor Xiaobao can create a series for one work. What I mean is that Iron Armor Xiaobao will definitely have higher profits than High Speed ​​​​Team!

This is a done deal.

In the Metal Heroes series, Iron Armor Xiaobao is not only the most well-known work, but also the most profitable work in the series.

Let’s not talk about toys first…

Do you know the schoolbags of Chinese primary school students?

The schoolbags carried by Chinese primary school students can best represent the popularity of an IP, such as Ultraman, Armored Warriors, Pleasant Goat and Bears...

just!

Meng Lang has also seen many primary school students carrying Kabuda schoolbags. How popular is the Iron Armor Xiaobao? Do you still have to question whether it can make money?