Feature Shows Extravaganza

What kind of movie is The Lego Movie?

It's called a children's science fiction blockbuster, but it's actually an extended version of a Lego Magic Bricks commercial.

It sounds very profitable...

But the actual effect is not bad!

The highest level of advertising is not to arouse consumers' shopping desire, but to make them think that if you don't buy, you will lose money and if you don't buy, you will be sorry.

Clearly, this movie did it!

After watching this film, many parents instantly felt guilty that not buying LEGO bricks or not supporting children to play with LEGO bricks would stifle their children's creativity and nature.

Driven by this sense of guilt, within just two days of the release of The Lego Movie, [LEGO Magic Building Blocks] has topped the best-selling list of PD Mall!

This is only online, there is also offline!

As Datou’s offline channel, Lego Magic Bricks are in short supply. New products are sold out in an average of five hours upon arrival, and stores across the country are experiencing out-of-stock situations.

Lego is painful and happy!

The pain is because the supply of goods is insufficient, the production capacity of Lego magic building blocks cannot keep up, and the most painful thing is not being able to make money.

Happiness naturally comes from making money!

The Lego Movie has only been released for three days, and the box office has not yet recovered its money, but its derivatives have made a lot of money. The exact amount of money earned is still unclear, but a rough estimate is that it is no less than 500 million...

LEGO, as an investor in the film, is quite satisfied with this result. But as a director, Yan Tao was not in a good mood.

This box office sucks!

Although derivatives are selling well, Yan Tao is not an investor. As a director, he is more concerned about the box office trend of the film.

From the current point of view, the future of The Lego Movie is not optimistic...

The box office on the first day was 11 million!

The box office the next day was 18 million!

The total box office in the three days of release was 42 million!

This box office result is definitely a big surprise for a small-budget film. But the problem is that The Lego Movie with a total investment of over 100 million is not a low-budget film.

This is a big production...

With an investment of over 100 million, including the investment in publicity and promotion, the box office would have to exceed 300 million to be able to make back the money.

Judging from the current box office trend, it is not a big problem for the box office to exceed 100 million, but 300 million is really high. We don’t have much hope at home, so we can only place our hope on overseas box office.

It's fine!

Seeing the sad-looking Yan Tao, Meng Lang smiled and comforted: The story of The Lego Movie is in the style of European and American fairy tales. It is not popular in China but is very supportive, and there are European and American markets!

hope so!

Yan Tao is not very confident. After all, China is the home court. Even the home box office is so bad. How can the overseas box office be so bad?

Fortunately, derivatives have paid back their money.

If derivatives don't work, Yan Tao really doesn't know how to face Mr. Meng.

…

As the end of the year approaches, everyone is very busy.

Yan Tao is busy running promotions and spends half of seven days a week on the plane.

Not only did he have to fly all over the country, he also had to find time to sort out the project and prepare for the upcoming shooting of the Seven OV commemorative trilogy.

Ma Teng was busy selecting actors for Godzilla and communicating with director Li Wanbo about the details of the work. At the same time, he also had to hold a planning seminar for Alienated Girl 2...

All in all, it’s very busy!

Chen Huan also couldn't take any time off. The group had a lot of affairs at the end of the year. As the president, he not only has to give out the year-end bonus standards for each department and subsidiary, but also has to take charge of the preparations for the PD Carnival.

Meng Lang was a little more relaxed.

He doesn't have to worry about the group's affairs, he just needs to take good photos of Nava.

But this matter is not simple!

Nava's core monster [Oxer] has a virus infection setting. At different stages, the eyes change color.

Green eyes at first!

If the emotion is too intense or the host undergoes a mutation, the eyes will turn red. According to Cold-blooded Piccolo, Oxer seemed to be able to extract virus samples from his spine only when he was red-eyed.

Of course, this setting is unreliable.

Major special photography studios like to play with settings, and Aofei is no exception. The change of eye color can only mean that the strength has become stronger.

This setting inspired Meng Lang.

There are so many Oxels appearing in the play, why not make good use of the eye color setting to classify their strength levels?

As the saying goes, if the boss opens his mouth, the employees will lose their legs...

In order to achieve the effect the boss wanted, the props team carried out a round of large-scale modification and upgrade operations on the eyes of Oxer's holster.

What renovation and upgrade?

Fool! Of course, change the light bulb!

The previous Oxel leather case had glowing eyes, but it did not support RGB lighting effects. After this upgrade, the leather case has been replaced with cool and colorful LED eyes.

As we all know, RGB accessories can improve performance by 30%!

When used in the field of leather cases, although the RGB eyes did not bring about a significant improvement in performance, they did bring a visually stunning look.

Meng Lang's idea was simple.

The Supernatural Beasts of the Light and Shadow Armor and the Netherworld Demon of the Xingtian Armor have no particularly obvious level differences except for cadres and soldiers.

Even if you are a cadre, there is not much difference between a holster and a soldier!

That is to say...

Two weirdo soldiers and two weirdo cadres stand side by side. The audience can't tell who is strong and who is weak, let alone who has a higher status and who has a lower status.

This is not good.

Take the well-known villain organization [Suka] in the world of life-size special photography as an example. Can the audience distinguish the strength and status of the kasuka combatants and the kasuka cadres at a glance?

Therefore, he intends to create differentiation.

Oxer's holster design is difficult to modify, so let's start with the eyes.

Design them in different colors!

Green, red, purple and black!

Green eyes are the original Oxer. He has no mutation evolution and can be regarded as a small fish.

Red is Advanced Oxer!

In the red-eye state, Oxer can explode with combat power that far exceeds that of green eyes. In terms of strength, they can be regarded as small cadres.

Purple eyes are advanced Oxer!

Oxels of this level may not be as strong as some red-eyed Oxels, but their status is much higher than ordinary Oxels. For example, Ma Lingling, Ma Qingshan, Ke Sheng and others are very suitable for purple eyes.

Finally, there's Black-Eyed Oxer!

This color represents the King of Oxer. Not only is the status lofty, but the strength is also well deserved to be number one.

This transformation is very audience-friendly.

If there are multiple Oxels appearing at the same time, their strength and status can be seen at a glance, and they no longer have to make random guesses.

Speaking of which...

There is also a special setting about Oxer. That is, after being defeated by the armored warrior, it will not disappear, but will return to its original state.

Therefore, even if Ma Qingshan and Ke Sheng become Oxer, it will not affect them from becoming armor summoners!

The same goes for Ma Lingling.

But she was in a worse situation. Ma Qingshan and Ke Sheng were the armor summoners, and Duan Muyan didn't dare to gossip. She was the only one who was beaten up.

For this reason, the classic saying One day is Oxer, you will be Oxer all your life is left behind, which is pitiful.

Bei Miao: A rotten orange is a rotten orange! Duan Muyan: One day you are Oxer, you will be Oxer all your life! So do you understand what the armor spirit is?