Feature Shows Extravaganza

The first broadcast of Huolishaonianwang on Jiangchuan Children's Channel did not cause any waves.

Although there are parents asking around in a small area, Where can YOYO be sold?, but in Jiangchuan, where tens of millions of people live, there is not much enthusiasm.

At this time, Pengda Toys Factory, located in the industrial park on the outskirts of Jiangchuan City, quietly terminated the contract with Youqu Animation, stopped all assembly line workshops for OEM Kitaro dolls, and instead purchased injection molding machines and bearing parts on a large scale. A batch of yo-yo toys with novel shapes and exquisite packaging began to flow to major shopping malls in Jiangchuan and toy stores in front of primary and secondary schools.

At the same time, several provincial satellite TVs that had been negotiated before also began to broadcast Huolishaonianwang at noon and late at night when the ratings were low!

Some of these satellite TVs are integrated channels, and some are children's channels.

Some are comprehensive channels, TV drama channels, and children's channels together!

Anyway, it's a TV series that you get for free, and if you show one more round, you can earn an extra round of advertising fees, so why not do it?

It’s okay if the ratings are poor, maybe if you let it go once, you won’t play it again.

Surprisingly, the ratings trend of Huolishaonianwang is extremely stable.

It is not considered a blockbuster, but its ratings have surpassed some low-cost romantic dramas and family ethics dramas.

This is not the point, the point is that after the first run of this show, the average ratings are only 1.152%, barely passing! During the second rebroadcast, the ratings suddenly rose to 3.21%, crushing the annual costume drama Happy Enemy!

As soon as the result came out, my jaw dropped in shock.

This unscientific!

Aren't the ratings of TV dramas exploding in the first broadcast, and the ratings of the second round of reruns are cut in half?

How can there be a show that has a tepid premiere and a rerun that crushes the annual drama in ratings?

For this unconventional scene, many TV people had to take off their colored glasses, and watched Huolishaonianwang seriously in front of the TV, trying to find out the reason why this drama can create such a distorted ratings phenomenon.

Slides up and down, retracts and releases.

Back and forth, the fancy styles are ever-changing, it is not easy...

A ball of fire burns the heart, breaking through obstacles is not cowardly.

Self-improvement, growth requires breakthroughs.

Youthful years~ I will control wo~wo~!

As soon as the catchy theme song played, many TV directors couldn't help but nod their heads.

This song is good!

Although it's a bit drooling and the melody is simple and rough, what the opening song of the TV series pursues is fit and catchy. From this point of view, Huolishaonianwang is undoubtedly well done, at least no matter how you look at this song, it is very popular with the target audience, that is, children.

It's just that this singer is a bit of a fish, it's obviously a song above the pass line, but he sang it like he didn't eat enough...

The opening cut is great!

All kinds of yo-yo duels and special effects piled up, fancy glare yo-yo spins, combined with the exciting theme song, can attract children's attention almost instantly.

And then the feature film!

Shonan Satellite TV is currently broadcasting the 26th episode of Huolishaonianwang. Since many people have not watched the previous episodes, they are not clear about the development of the plot, so they only saw a little fat man named Song Yuan being coached The roll call came out alone, and then in front of all the teammates, while performing the yo-yo, he shouted the name of every move he used.

The scene was so embarrassing that it was hard to breathe.

Yeah~ super spin!

Throwing bricks to attract jade!

Satellite recovery!

Around the world!

Can you imagine the scene of a little fat man playing yo-yo while saying the name of the second move in a serious manner? What if there is a row of teammates standing behind him with their hands behind their backs watching?

The title is so good, why is the feature film so popular?

No! I can't bear it anymore...

A well-known director of a TV series really can't stand this kind of torture, especially when his 40-inch large-screen TV is destroying his eyes, the sound is still transmitting the extremely magical voice of the little fat man...

He couldn't bear it any longer, and hurried forward to turn off the TV, took a deep breath to calm down his excitement, walked into the study and came to his home computer, silently lit a cigarette and sat down.

After smoking half a pack of cigarettes until the ashtray was full of cigarette butts, this well-known gold medal producer in the TV circle still couldn't figure out why this show became popular?

...

Do kids like Huolishaonianwang?

No doubt they love it!

For this point, all the employees of Pengda Toy Factory can testify!

In just half a month, Pengda Toy Factory’s accumulated shipments of yo-yos have exceeded 1 million!

Orders from all over the country flew into Meng Minghui's office like snowflakes.

The three assembly lines in the factory are assembling and producing yo-yos almost day and night, and then loading them into cars and sending them to all parts of the country.

The dealer almost exploded Meng Minghui's dedicated phone line, and everyone called with the same purpose: I want a yo-yo! Get as much as you have!

In the past few days, Meng Minghui has never closed his mouth with a smile.

Who would have thought that a sudden whim of his son would actually create a miracle!

The popularity of Huolishaonianwang continues to rise, and the yo-yo has gradually spread from elementary and middle schools in Jiangchuan to the whole country.

Don't look at the ratings of Huolishaonianwang is so low, it can't even compare with those popular annual dramas. But the low ratings does not mean that yo-yo is not popular!

Even if there is only one child in a school who has seen Huolishaonianwang, after he has seen it, he will buy a yo-yo! Then if he brings the yo-yo to school, it may influence a dozen or twenty children who have never seen Huolishaonianwang to buy yo-yos!

Huolishaonianwang can at most be regarded as a factor that made the yo-yo popular. What really made the yo-yo popular is this novel gameplay and shape.

The toy market is a market where innovation and conservative forces coexist. If you want your toy to sell well, your toy must first meet two conditions.

Either it's 'new' enough! Either it's 'old' enough!

For example, the hot-selling robot dog in recent years is one of the representatives of new toys, while the long-lasting doll series in the toy market is synonymous with the old.

The yo-yo takes up the word new in the word new and old! In addition to promotional reasons, the popularity is also in line with market laws.

Trendy toys can always harvest part of the pocket money in the hands of children.

Even if some children don't really like yo-yo, as long as the friends around him are playing, in order to integrate into the group, he will passively accept yo-yo.

Whether it's because of the popularity of Huolishaonianwang, or because of the special quality of the yo-yo itself...

In short, the yo-yo is on fire!

And it's not an ordinary fire!

The popularity of the yo-yo was quickly confirmed in the special place of the school!

For example, the No. 3 Meilin Primary School in Jiangchuan City quickly formulated a new regulation——

Students are not allowed to bring yo-yo into the campus for playing, if found, it will be confiscated!

The reason is that the yo-yo has affected the normal teaching order of the school.