"Lin Tian, at least ten platforms have come to buy the live broadcast rights of your mobile phone launch conference, and each of them has offered at least 30 million!"
After enjoying the dividends of Tang Yuanyuan's exclusive broadcast rights, all live broadcast platforms now understand a truth.
If you want to grow, you must let people of Lin Tian's level come to your platform to broadcast exclusively.
After all, after Tang Yuanyuan's exclusive broadcast last time, Douyu's overall value doubled, and its market value increased by a full double!
Not only did it instantly squeeze out his old rival Maoya, but it also made a net profit of several hundred million in advertising fees!
This can be said to be the most successful case in the history of the live broadcast industry!
Their general manager was also regarded as a mythical existence in this industry after this battle!
At the beginning, they did not pay attention to this, so Douyu doubled its size, and they could only stare and envy it crazily.
So this time, they must seize the opportunity no matter what, and must win the exclusive broadcast rights this time!
Among them, Maoya's bid is the highest, as high as 100 million!
There is no way, they could fight with Douyu to the death before, but now they can't even touch Douyu's butt, how can they not be anxious?
So even if the price of 100 million is far higher than the value of the exclusive broadcasting rights this time, they are willing to pay it!
Many people may wonder, Douyu has made so much money before, how come it is higher than the value this time?
This is actually the same as investment.
Even if there is a successful case that makes a lot of money before, how can you guarantee that you can make a steady profit if you invest money?
Many franchised brands are like this. Others may make a lot of money when they enter, but you invest more money when you enter, and end up losing everything.
So it’s not that Douyu makes a lot of money, and the value of this exclusive broadcasting right is worth that much. They also have to take the risk into account.
In this case, 100 million is actually quite a lot. As long as the effect is not ideal this time, they will lose a lot of money, and even face Douyu and have no chance to turn over!
But does Lin Tian care about this money?
He really doesn’t care!
There is basically no problem with his mobile phone. As long as it continues to sell, there will be no worries that no one will buy it.
So it’s really unnecessary to waste a good opportunity for publicity for 100 million yuan.
If you are talking about live streaming with goods, it is indeed understandable to do so, because in this way you can sell the goods in one place, and it is more convenient to handle.
In addition, Douyu does not charge commissions, which can save them a lot of money!
So he decisively refused,"Tell them that I plan to broadcast live on all platforms, not exclusively."
""Okay."
After hearing this, Tang Yuanyuan immediately conveyed this message to all the major platforms.
After receiving it, the major platforms immediately discussed countermeasures.
Just like Liu Xiaofei's previous live broadcast to dispel rumors, this time the competition among the major platforms for advertising is even more intense.
Since the advertising time of many websites is very limited, the advertisements during this period are almost bought up by these platforms!
Even a website that cannot be any smaller can make tens of thousands of dollars by hanging advertisements on their platforms for two days!
In this way, the money of the major platforms is spent like water.
Among them, the most intense competition is between the two old enemies Maoya and Douyu.
If it were not for them, the advertisements of major platforms would not be launched now. The two platforms have adopted a bidding model. Now, in just two days, their two platforms have spent nearly 300 to 400 million yuan on advertising!
Such fierce competition has also made this mobile phone conference known to everyone. Many people can see advertisements about this conference no matter what website or software they click on.
What's more, they can see advertisements even when they are browsing some small websites that they only read late at night.
The popularity of this matter was already high enough, but because of these live broadcast platforms advertising in this way, the popularity of this matter has become even higher.
Among all the netizens now, it is estimated that only a few people who have not been online for the past few days do not know about this. The vast majority of other people are discussing this situation.
"Holy shit! Are these live streaming platforms crazy? I was looking at a small website late at night and it suddenly popped up?!"
"It's absolutely insane! I was watching it and it suddenly popped up, and I was almost scared to death!"
"Stop it, stop it, I've seen it!"
"This advertisement is simply ridiculous. Even my grandfather, who doesn’t usually use the Internet, knows about it!"
"Isn't Lin Tian's phone limited edition? Why is the advertisement so aggressive? Is it necessary?"
"Why not? This is a press conference, not a limited edition product. Of course, it’s better if more and more people know about it!"
"And you should pay attention, these ads are not put up by Lin Tian himself, but by those live broadcast platforms, in order to attract traffic to their live broadcast rooms, okay?"
You can see that under this hot search, there are complaints and speculations from netizens everywhere. What they care most about is that these live broadcast platforms don't put ads on small websites.
That's their last piece of pure land!
Unfortunately, even though everyone is complaining, the competition between the two platforms has not stopped, but has become more and more fierce.
Not only online, but also offline ads have begun to be put up!
First there were TV ads, then some posters, and then even people went to the community to graffiti and the like.
It can be said that they have used every possible means!
Although their approach will cause dissatisfaction among many people, everyone is full of expectations for this so-called first domestically produced machine.
So even if many people are dissatisfied, more people have already started to book the live broadcast that night.
Some people even took a special leave just to watch this press conference.
As more and more people paid attention to this news, the voices on the Internet began to reverse into various good reviews!
"It is said that this Zero Start 1 generation is the only domestic machine that is truly independently produced in China. All the parts in it���It’s domestic!"
"A Chinese smartphone? 7nm? It beats other brands of smartphones. Are you kidding me?!"
"This is no joke, it's really that tough!"
"This is so awesome, it must be at least 20,000 or 30,000, right? If it's that expensive, then it's not worth buying!"
"Hehe…if the configuration is really as awesome as he said, I can accept 20,000 or 30,000 yuan, just as a way to support domestic products, but I don’t want them to show off our patriotism, so I still need to see if the configuration is real first!"
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