Fringe artists in the entertainment industry

Chapter 191 189. Send one hundred Santanas to CCTV

Since ancient times, there has been so much love and so much hate!

Chen Li'an looked back at Wang Zuxian, who was watching him off in the distance, smiled, waved and turned away.

Life is always about parting, but it doesn't mean we don't meet again. The sadness in Chen Li'an's heart dissipated quickly. Passionate people are like this. There are too many emotions in their hearts and naturally they won't be affected by one thing for too long.

However, passion often also means ruthlessness. Chen Li'an didn't know whether he was ruthless or not. This answer should be left to others to judge.

When Chen Li'an returned to the mainland, he did not return to the capital immediately. Instead, he came to Yangcheng to meet his second uncle. The two chatted for a long time, but they only stayed in Yangcheng for one day before hurriedly boarding a plane to Paris.

The winter in Paris is also very cold, and snowflakes are slowly falling in the sky. Chen Li'an got off the plane and looked at the snowflakes in the sky, feeling very lucky.

The snow in Paris is very arrogant. It doesn't come on time and sometimes even doesn't come. No matter how much the people of Paris look forward to it, it also arrogantly decides whether to snow or not depending on their mood.

It’s not just the snow that’s proud of Paris, but also the women.

At this time, Ji Fa was as arrogant as a teenage girl. She ignored Chen Li'an and was sulking alone.

In front of Ji Fa's wine cabinet, Chen Li'an was selecting wines, but most of them did not have labels. They should have been produced by Ji Fa's winery. Chen Li'an could only choose based on his own experience.

Chen Li'an asked with some uncertainty: "Which one is better?"

"Don't drink my wine!" Ji Fa said angrily.

Chen Li'an looked back at her, put down the wine in his hand and said, "Cheng Shufen and I are doing business, not art, and we are not betraying you."

"That's right!" Ji Fa said angrily.

Chen Li'an held Ji Fa's shoulders and said: "I will still leave my artwork to you. The art space itself requires a lot of investment, and you are not interested, so I found someone to cooperate."

Ji Fa snorted. Although she said that, she was still a little unhappy. Seeing Chen Li'an's eyes always glancing at the wine cabinet, she said angrily: "The third one in the second row above."

"Are you going to do installation art this year?" Ji Fa looked at Chen Li'an shaking his wine glass, and his depression dissipated a lot. It's still useful to look at handsome guys when you're in a bad mood.

"Of course not. I'm planning to make a sculpture recently, but I still lack a little inspiration." Chen Li'an knocked on his head and said.

Ji Fa was a little disappointed. It was Chen Li'an's first time making sculptures and there was probably no market for it. However, he then thought that Chen Li'an was so good at installation art, so the sculptures shouldn't be bad either.

"Then you don't want to paint?" Ji Fa still hoped that Chen Li'an could honestly become a painter.

Chen Li'an took a sip of the wine and found that it tasted surprisingly good. He couldn't help but take another sip before saying, "I'm painting it, but I'm not satisfied with it. I didn't show it to you last time."

"Don't do so many things, it will distract your energy." Ji Fa couldn't help but advise seeing Chen Li'an's unsteady look.

Chen Li'an nodded and said, "I know, but I have just embarked on the path of art, and I am at the stage where I am curious about everything. Let's play for a while first."

Ji Fa looked at Chen Li'an's young face and thought that it was really like this. Chen Li'an held his first photography exhibition at this time last year. Within a year, he had already become famous. He won the Golden Lion Award at the Venice Exhibition and surpassed the 100-year mark. Ninety-nine point ninety-nine points are artists.

Let him play, and when he gets tired of playing, he will realize that painting is the end of art, and everything else is just floating clouds!

"How long do you plan to go back this time?"

"We'll see how the conversation goes with Sophie. I don't know if she's willing to do a commercial."

"You washed yourself and put it on the bed, and she took pictures of everything."

"."

At night, at Sophie Marceau's house, she sat on the sofa with her legs crossed and looked at Chen Li'an. After listening to him quietly, she raised a bad smile on her face and raised her fingers at Chen Li'an.

Chen Li'an didn't know why, but he still sat over. Sophie Marceau lifted Chen Li'an's chin with her fingers and said, "Then how are you going to repay me?"

"It depends on what you need." Chen Li'an did not pay attention to Sophie Marceau's teasing and said seriously: "I can talk to your agency and I won't embarrass you."

Sophie Marceau smiled and shook her head, pinched Chen Li'an's chin and said, "No need, you just need to meet my requirements."

"Okay. So what do you want me to do?" Chen Li'an had a bad feeling in his heart, feeling that Sophie Marceau was definitely thinking of some bad idea.

After hearing Chen Li'an's promise, Sophie Marceau immediately stood up and pulled Chen Li'an to the bedroom.

"Do you still remember what you did to me last time?" Sophie Marceau pointed to her big bed and said, "It's my turn now. Go lie down and don't resist!"

A few minutes later, Chen Li'an couldn't see clearly with the blindfold on. He felt that his hands and feet were tied to the bed, and he felt a little dumbfounded.

"Sophie! Do you know the consequences of doing this?"

Sophie Marceau, who had already changed into a queen's costume, shook the little whip in her hand and said: "Of course I know, this will excite me and make me happy!"

Chen Li'an: "." This woman is crazy, she must be punished later!

Shooting an advertisement is not a very troublesome thing. Chen Li'an specially brought samples with him this time and planned to take the film back to China directly after shooting in France.

Just rent the photography equipment for a day. Anyway, you don’t need to find a director to shoot commercials. Domestic commercials focus on simplicity and directness.

The only trouble was that the Chinese accent taught by Sophie Marceau was really strange. Her pronunciation was unclear and she couldn't understand the advertising slogan. Chen Li'an heard it very awkwardly, but Chen Li'an did not correct it. It was this foreign accent that was authentic.

The audience recognizes this!

If you don’t understand, it would be better if you add subtitles.

Ronaldo didn't say anything, but his golden voice was still sold out.

Sophie Marceau looked at the advertisement that Chen Li'an had shot and asked: "Is it okay if I just stand here and press the remote control and say a slogan?"

Chen Li'an looked at Sophie Marceau's confused look and said, "Okay, Chinese advertisers are all about simplicity and directness. I'll just take a few more photos later."

"You are Sophie Marceau, even just standing here and saying nothing is enough."

Hearing Chen Li'an's compliment, Sophie Marceau couldn't help but feel happy, and couldn't help asking: "Am I really famous in China? I've never been there."

"Very famous, everyone's dream girl." Chen Li'an scratched her nose and said, "You'll find out when you go there later."

Sophie Marceau really wanted to visit the place where Chen Li'an grew up, but she was about to join a filming crew, so she had to wait until she had time.

The advertisement was finished and Sophie Marceau had to go to work again, so Chen Li'an didn't waste any time and flew back to China after bidding farewell to Ji Fa.

More than ten hours later, Chen Li'an came out of his home airport. Li Dabai was waiting at the pick-up gate. When he saw Chen Li'an, Li Amin happily called Chen Li'an.

"Teacher Chen! Teacher Chen! I'm here!"

It was hard for Chen Li'an not to notice the way Li Dabai was jumping around. It would have been even more eye-catching if it wasn't winter.

Seeing Chen Li'an back, Li Dabai finally breathed a sigh of relief. He had been working as an assistant for almost two months and had done nothing but pick up Chen Li'an once.

I don’t feel at ease with my salary, but now I can finally work normally!

Chen Li'an's first words when he saw Li Dabai were. "Dabai, how is your driving practice going?"

Hearing Chen Li'an's words, Li Dabai's face suddenly froze. Teacher Chen really disliked his driving skills!

However, during this period, she practiced driving for several hours every day, and she was no longer the novice she was before, she was already a mature driver!

"Teacher Chen, I'm very good now. Sister Bai Qing said that I drive very well!" Li Dabai immediately claimed the credit.

Chen Li'an felt relieved. Since Bo Qing had praised him, it meant it was really good. Bo Qing did not praise others easily.

After getting in the car, Chen Li'an felt completely relieved when he watched Li Dabai skillfully start the car and overtake skillfully after getting on the road.

Sure enough, he has evolved into an experienced driver! good!

"Dabai, you should be treated with admiration after three days of separation." Chen Li'an couldn't help but praise.

Li Dabai chuckled, passed another car and said, "Of course, Mr. Chen, look at the odometer. I've driven it for a thousand kilometers, and the car has been run in."

Everyone knows that the new car has been running in, and it is really an experienced driver. Chen Li'an couldn't help but nod.

"Teacher Chen, what are your plans later? School is on holiday." Li Dabai asked while driving.

"I don't have any plans. It's almost the Chinese New Year now. I won't have much work this year. I'll be busier next year."

"Oh, will you still film next year? I really like watching you act."

Chen Li'an couldn't help but smile and said: "It sounds like you have seen a few movies. I have only acted in four movies and only two were released."

"No, I saw your extreme cold, and I bought the CD specially." Li Dabai said and couldn't help turning his head to look at Chen Li'an, and said seriously: "Teacher Chen, your artist performance is really good, isn't it? You are an artist."

It wasn't the case at that time. After Chen Li'an smiled and told the story, Li Dabai couldn't help but said with emotion: "That means you are destined to become an artist. Otherwise, how could you act as an artist for the first time?"

is that so? Chen Li'an thought about it for a while and felt that it was indeed very strange, but what if his first movie was to play a pervert?

After Li Dabai sent Chen Li'an home, he took the initiative to go upstairs to help Chen Li'an cook and have a meal.

After eating, Chen Li'an went to the study to tinker for a while, and then found Li Dabai who was watching a movie on the sofa.

"This is my general work for the first half of next year. Please understand it. You have also memorized some of the phone calls above. You should be able to use it in the future. Now I have a task for you."

Li Dabai took the work itinerary and address book handed over by Chen Li'an, and then asked: "What task?"

"Help me find a studio that can do film and television post-production. I have an advertisement to do post-production, and it must be done within a week." Chen Li'an explained.

Li Dabai suddenly felt a lot of pressure. The week was too stressful. He had never been exposed to this kind of thing.

Chen Li'an took out the materials he copied in Paris and gave them to Li Dabai with specific post-production requirements and said: "Okay, hurry up and get started. You will have a holiday after this is done."

Li Dabai swallowed and said, "Okay, Teacher Chen, I promise to complete the task."

After watching Li Dabai leave a little nervously, Chen Li'an smiled. This matter is not difficult. It is a small test. If Li Dabai does well, Chen Li'an will reuse him in the future. If he doesn't do well, then he will be reused. Just be a life assistant and driver.

However, Chen Li'an didn't fully count on Li Dabai. If she didn't finish it within a week, things would be delayed, so he took the materials and went directly to Beijing Film Studio.

Ask Huo Jianqi to help you do the post-production. It's not too difficult, just add special effects subtitles.

For this reason, Chen Li'an was blackmailed by Huo Jianqi for two meals and spent two thousand yuan.

Qiao Linmu will come to the capital in a few days. It will be very troublesome to appear in the CCTV advertisement. The bidding king still has to bid, but this was already last month.

Qinchi Winery spent 66.66 million to win the bid, which was a sky-high price, but the returns were astonishing. In 1996, Qinchi Winery's turnover increased by 500%!

At that time, Qiao Linmu also planned to participate in the bid for the king, but seeing that the factory only had a little over 20 million plus the dealer's payment, he could only drool with envy. The CCTV bid for the king was not something that a small factory like them, which had just started half a year ago, could afford. Started.

Maybe I can try it next year, but forget it this year.

However, Aiduo will come to compete for the bidding title next year. Unfortunately, he is also short of money and cannot take the bid. Qin Chi still beats him to the bidding title.

Chen Li'an and Qiao Linmu's goal is very clear. They will win the bid in two years and win other time slots in the first two years.

Advertisements in other time periods are also divided into three, six or nine levels. Advertisements before and after the weather forecast cost 50 to 60 million, not to mention the news network.

Chen Li'an's funds are only allowed to be used during the cheap time during the day or the garbage time at night. Which time period can be chosen depends on the specific situation.

Two days later, Qiao Linmu came from Yangcheng. After meeting Chen Li'an, he revealed a piece of gossip to him.

"I found out about Aiduo's profits this year." Qiao Linmu said with some pride: "Although Aiduo went on the market two months earlier than us, its sales volume and profits are not as good as ours."

Chen Li'an asked curiously: "How much profit does Aido make this year?"

Qiao Linmu stretched out a finger and said: "One million and two hundred thousand, which is nearly 900,000 less than us!"

"That's not much, and we don't have much. How many dealers' payment does the factory have now?" Chen Li'an is more concerned about this issue. The dealer's payment means which time period they can choose for advertising.

"At the end of the year, a large number of dealers came. Now we have 35 million in payment. In addition to the reserved costs, we can only use about 20 million." After Qiao Linmu finished speaking, he looked at Chen Li'an and asked: "You entrust someone Have you asked whether CCTV advertising prices are expensive?"

Chen Li'an said speechlessly: "This year's bidding price is more than 60 million, do you think it is expensive or not?"

"Why are you talking nonsense with me? I'm asking you about the advertising fees for other periods of time." Qiao Linmu glared at Chen Li'an, and then couldn't help but said with emotion: "I can advertise in Yangcheng for more than one million yuan. Come on." CCTV doesn’t know how much it will cost.”

"Twenty million can get you a relatively good position. Let's go back to CCTV to pick out what they have left."

Chen Li'an was also distressed. Twenty million could only win a relatively good time period during the day, but the money was not enough for the prime time period at night.

Chen Li'an and Qiao Linmu came to CCTV the next day. After the advertising department selected and tried to bargain without success, they finally had to spend 23 million to get a five-second advertising spot behind the noon news.

"Money grabbing! It's just money grabbing!" Qiao Linmu couldn't help but cursed loudly after coming out of CCTV.

Chen Li'an said with a smile: "There is a popular saying in CCTV. Every day a Santana comes in and an Audi comes out of the CCTV gate."

Qiao Linmu said distressedly: "We just sent in a hundred Santanas."

"CCTV will give us back 100 Audis next year, or even more," Chen Li'an comforted.

Qiao Linmu just complained. After all, it was the first time in his life that he had spent more than 20 million at one time. He couldn't help but smoke a cigarette and said: "I hope, but you can invite Sophie Marceau to take the photo." The advertisement was something I didn’t expect, and the director of the advertising department just now thought it was a pity. It would have been better if it was placed in a prime venue at night.”

Chen Li'an doesn't think it's a pity. Maybe he will invite a bigger celebrity to endorse him next year.

After taking down the CCTV advertisement, Qiao Linmu didn't want to stay any longer. He had to rush back to keep an eye on production to prevent a surge in orders after the new year.

Before leaving, Qiao Lin Muqian warned Chen Li'an that he must send the advertisement to CCTV on time, otherwise it would cost tens of thousands of yuan if he missed one day.

Naturally, Chen Li'an would not delay the business. He first called Li Dabai and asked her if she had finished the post-advertising period.

Li Dabai was currently watching at the advertising agency. After receiving Chen Li'an's urging call, he immediately said: "Teacher Chen, we can do it tonight!"

"Okay, then come to my house tonight with the movie and remember to burn it to VCD." After Chen Li'an finished speaking, he hung up the phone.

In addition to Li Dabai, Chen Li'an also went to Beijing Film Studio and took another advertisement from Huo Jianqi.

Go back and compare it with what Li Dabai did, and use whichever one is better.

At around seven o'clock in the evening, Chen Li'an sat on the sofa and watched two advertisements, frowning and thinking about which one he should use.

Li Dabai was nervous and silent beside her. She didn't expect that Chen Li'an would make another edition.

The difference between the two versions of the advertisement is quite big. The color tone created by Beijing Film Studio is very cinematic, and it looks quite different from the ordinary advertisement.

The one from the advertising company seems to have been filtered, making it very hazy and white, but the subtitles are very conspicuous.

"Which one do you think is better?" Chen Lian turned to look at Li Dabai and asked.

Li Dabai blurted out: "Mine! Look how big Bai is!"

Chen Li'an couldn't help but take another look, suspecting that Li Dabai was making a pun!

However, from a purely advertising point of view, it is indeed the advertising company that does a better job. After reading it, I can remember the brand and Sophie Marceau.

Li Dabai looked at Chen Li'an without saying anything and said, "Teacher Chen, which one should I use?"

"Then use yours. It's white and big. You can remember it at a glance."

(Let’s start with one chapter, there are two more chapters, don’t wait, get up and read it tomorrow.)