From car overlord to the world's top tycoon
Chapter 78
The chests of the three heads of the BBA rose and fell violently, and they believed that Audi was declaring war on the BBA and challenging the majesty of German luxury cars.
"Intolerable!"
"Send a lawyer's letter, I must sue them fiercely. "
"That's right, contact the lawyer immediately and send a lawyer's letter to Audi!"
The three of them moved very quickly, and immediately called the company's legal department, and then asked them to file a public prosecution with the Celestial Empire Court, and sent a lawyer's letter to Audi, asking the other party to apologize for the alleged insult to the reputation of Mercedes-Benz, Bollywood, and Alto brands in the advertisement, and compensate the three car companies for the loss of reputation.
It was three o'clock in the afternoon, three hours after Audi sent the first advertisement.
The lawyer's letter jointly issued by Mercedes-Benz, Bollywood, and Alto was circulated on the Internet.
In the lawyer's letter, the words are very serious, and the fierce criticism of Audi is an insult to the German top three, and the three must publicly apologize, otherwise, the three car companies will file a lawsuit with the Celestial Court.
Sued Audi for infringing on the reputation rights and brand trademark rights of Mercedes-Benz, Bollywood and Alto.
As soon as the lawyer's letter came out, it immediately became a well-deserved headline in major media.
It's also strange to say, the usual headlines in the media are all scandals about those celebrities, such as who was green today, who split their legs tomorrow, and who had their fingers cut and went to the hospital the day after tomorrow.
There was even a fake star who completely dominated the media headlines for a month because he played basketball and sang a piece of chicken is too beautiful.
But in the past two days, the people who eat melons have found that all the headlines in the media have changed from celebrities to news in the automobile industry.
And all the news revolves around Audi and German luxury cars.
"It's coming, it's coming, lawyer's letter warns!"
"Ben you are too beautiful, Bao you are too beautiful, Ao you are too beautiful?"
"To be honest, I've long seen these German luxury cars unpleasant, one by one making black money in the Celestial Empire, and they even look down on our Celestial Empire's car companies!"
"That's it, I've seen the Audi commercial, it's simply the most creative ad of the year, there is no one!"
"Please God bless, when Mercedes-Benz sends the lawyer's letter, it must be sent to the wrong address!"
"Poof, you're so bad upstairs!"
"If you really want to send the wrong address, isn't it the second Caixu Kun?"
At the time when the German three jointly issued a lawyer's letter.
The Volkswagen Group, the representative of German cars, also openly spoke out in support of the BBA top three and strongly condemned Audi's advertising!
"Audi's move is too much, our Volkswagen Group is very shameful for their behavior, he insulted not only Mercedes-Benz, Bollywood, Alto, he insulted the entire German spirit of car manufacturing, Audi must apologize, otherwise we will report to the relevant departments of the Celestial Empire, and resolutely defend the honor of the German car brand!"
In an advertisement, Lin Feng successfully made all netizens change from the wind direction that was deceived by several people in charge of BBA before, to another wind direction.
Not only that,
This advertisement seems to have a kind of magic, but anyone who has seen it will definitely not forget it for a long time.
As long as you remember the content of the advertisement, then as long as the public sees the Mercedes-Benz, Bolly, Alto cars, they will immediately think of Audi, and then they will think of the advertising content of Audi.
In front of Audi, Mercedes-Benz, Bollywood, and Alto are spicy chickens!
If you see more and think more, over time, there will be a subconscious reminding you that Mercedes-Benz, Bollywood, and Alto are really spicy chicken!
......
"Mr. Lin, Mercedes-Benz, Bollywood, Alto, and Volkswagen jointly issued a statement, saying that they had sent us a lawyer's letter and asked us to publicly apologize within two days. "
When Lin Feng was busy, Chen Changchun from the legal department had a strange face, and found Lin Feng with a lawyer's letter sent by the three BBAs.
and told Lin Feng about the remarks of the three and the public's high-profile statement of support for the three.
"Apologize, think too much!"
Lin Feng pouted disdainfully: "If you have the ability to let them sue, if you win the lawsuit, I will have his surname!"
As early as when filming the advertisement, Lin Feng instructed him not to leave any handle and evidence to others.
The three car keys in the advertisement are models that Lin Feng specially found someone to make, and the car keys of the three car companies are seventy or eighty percent detailed, but they are only similar.
There are so many car keys in the world, and there are many of them with the same shape, how can you prove that our Audi advertising is your car key?
Now is a society governed by the rule of law, and everything is based on evidence!
But
Lin Feng's behavior towards BBA was completely expected by him, of course, except for the public.
The grudge between our Audi and BBA, you Volkswagen stood up and made a public statement, what kind of trouble is this?
Look for a draw!
"Well, isn't the other party going to apologize? That's right, make another ad for me, and then post it on the media platform to give you a good 'apology'!"
Lin Feng began to write the content of the advertisement on paper, and for fear that others would not understand what he meant, he also added a simple pattern to express it.
After writing it, Lin Feng called Jiang Yiyi and asked her to hand over the advertising content to Sun Bing, the manager of the marketing department, and asked him to find professional talents to produce it as soon as possible.
The whole advertisement is very simple, basically it is made by computer, and it does not need to be shot on a camera, with the ability of the marketing department, it should not be difficult.
Soon, Sun Bing and the others only needed two hours, and a 15-second advertising video was produced.
Lin Feng took a look at it and nodded with satisfaction: "Yes, our marketing department still has talents! Find that advertising company and send it to the media platform as soon as possible." "
"Okay, Mr. Lin!"
......
At Megève's house, several heads of German car companies gathered together again after dealing with the Audi advertisement.
This
They are discussing that they must deal a heavy blow to Audi, and it is best to kill Audi's luxury brand concept from the source.
"Gentlemen, let's discuss how we should make the Audi brand a joke!"
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