From car overlord to the world's top tycoon
Chapter 88
Quiet!
It's quiet!
It's so quiet!
As soon as the starting price of the Audi A4L came out on the big screen, the audience and media staff at the scene, including those who were watching the press conference through the live broadcast room, suddenly fell silent.
albeit
Lin Feng also said earlier that he wanted luxury cars to return to his due price in the Celestial Empire, but in everyone's cognition.
The price should be at least more than 200,000 yuan.
But now!
An Audi A4L, which is positioned as a luxury brand, has the lowest starting price of 188,000.
What is this concept?
The car companies in the whole world have never had the price of a luxury B-class car drop below 200,000.
Think about it
188,000 can buy a luxury brand car?
Even car companies such as Volkswagen, Toyota, and Honda, which focus on civilian brands, have to sell their B-class cars at a starting price of about 180,000 yuan.
So this price is absolutely beyond everyone's expectations.
After the silence.
What followed was a frenzy, a raging outburst.
"Awesome! Audi is the only car company that dares to set such a price for luxury cars!"
"Conscientious car companies have really restored luxury cars to their due prices!"
"As soon as this price comes out, even a poor B like me can grit my teeth and buy an Audi!"
"From today onwards, there is only one luxury brand in my heart, and he is called Audi!"
"It is worthy of being a national luxury brand of the Celestial Empire, and this price is definitely worthy of our Celestial Empire consumers!"
"Break the low price and let Mercedes-Benz and other manufacturers play on the side!"
The emotions that have been suppressed for too long all explode at this moment!
Who doesn't have a dream of a luxury car, and who doesn't want to own a luxury car of their own?
But
Why are luxury cars called luxury cars?
Isn't it because of his price that ordinary people can't reach it?
But today, Audi has given everyone a hope, a hope that everyone can afford luxury cars.
The audience cheered, and the media staff admired.
Everyone looked at the man standing in the spotlight in the center of the stage at this moment, full of adoration and fanaticism and respect.
Not any luxury brand car company has the courage to price its own brand like this.
Because once the price is not set well, it is likely to lead to problems with the positioning of the entire brand.
As a luxury car company, Audi has set the price so low, will it lead to a decline and deviation in the positioning of Audi's entire brand.
Make people think that Audi can't be compared to BBA at all?
"Mr. Lin!"
A media staff member raised his hand, this person is Du Chengnan, the editor-in-chief of the car network, to say that the person who is most worried about the pricing of Audi at the scene may be him.
As early as when Baoao participated in the Ward Top Ten Engine Competition and won the award, Du Chengnan was full of admiration and admiration for Baoao, a car company.
A car company that can bypass so many patents and develop an independent automobile engine of the Celestial Empire in the case of foreign car companies' technological blockade of the Celestial Empire.
It is definitely worth touting Du Chengnan, because this is the pride of the nation.
However, Du Chengnan is very worried about the price of Audi today, which will make Audi's brand value invisibly inferior to BBA, and may even become the same civilian car as Volkswagen and Toyota.
"Staff, please give me a microphone, this friend of the media, please say!"
Lin Feng also knew that there would definitely be people who questioned this price.
"Hello Mr. Lin, I am the editor-in-chief from the car network, my name is Du Chengnan. "
After introducing himself, Du Chengnan asked the doubts in his heart. 、
"I would like to ask Mr. Lin, will the pricing of the Audi brand affect its positioning as a luxury brand?"
After Du Chengnan asked, everyone at the scene and in the live broadcast room was nervously waiting for Lin Feng's answer.
Although the price of Audi has surprised everyone, will this affect the positioning of the Audi brand?
Lin Feng's face remained unchanged, and his smile always revealed strong confidence.
"Thank you for the question, I think this question is not only the question of Lao Du, but also the friends in the live broadcast room, who must have the same doubts, why do we dare to set the price of Audi so low?
A voice of Lao Du made Du Chengnan smile.
Glancing at the expectation in everyone's eyes, Lin Feng's face suddenly became very serious.
"The price is set so low, are we afraid of deviation from the brand positioning?"
"Honestly, we're afraid! and we're afraid!"
Wow!
As soon as these words came out, they instantly caused an uproar.
If you are afraid, why do you have to set such a low price?
As if knowing what these people were thinking, Lin Feng walked across and said leisurely.
"Although we are afraid, in my opinion, my original intention of creating the Audi brand is to make every consumer in our Celestial Empire able to afford a high-end luxury car. "
"Moreover, the value of a high-end luxury brand is not measured by the price alone, it also needs the brand, whether it has the technology that can represent luxury, and the satisfaction and recognition of the brand by the end user. "
"In terms of technology, I don't think I need to say that you all know that our Audi engine technology, I can say without hesitation, belongs to the world's top technology, and our Audi original black technology LED matrix headlight group is also a cross-era invention, and even in the future, we will be equipped with more high-tech technology on Audi models. "
"Moreover, this is only the price of our entry-level models, and the high-end models are enough to support our brand positioning, and we are going to use our own actions to bring down the hypocritical price of the luxury cars of the Celestial Empire, so that all car companies will treat the Celestial Empire and foreign markets equally!"
"Are you willing to work with me to accomplish this goal?"
The last sentence was almost shouted by Lin Feng, and his emotion also infected everyone.
"We're willing to !!"
"We will always support Audi!!"
"To support Mr. Lin, it is necessary to bring down the price of luxury cars. "
Lin Feng's words were simply too contagious, everyone was infected by his domineering, that kind of determination, and went crazy about it.
What a domineering, conscientious entrepreneur.
Build a luxury car that everyone in the Celestial Empire can afford!
Knock down the hypocritical price of luxury cars!
Audi!
It is worthy of the pride of national car companies!
At this moment, everyone was full of respect and admiration for Audi.
is even more for Lin Feng, full of fanaticism and worship!
-----------------------
PS: Lalala! The early bird has worms to eat, the hard-working author Jun began to pull his hair early in the morning, thank you for your support to me, at this moment, I am extremely proud in my heart!
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