Game Development Giant

The impact of this kind of sales is sensational, which represents another powerful force participating in the camp to carve up the grand and sweet cake of video games.

However, neither Mars Entertainment nor Nintendo made the slightest comment on Nippon Electric, which had made a good start.

In fact, Jester did not regard Nippon Electric's PC-e as a formal opponent. It was very simple. It was the same as what Kutaragi Ken and Hiroshi Yamauchi said at the time. That is, except for Namco and Hudson As well as a few small and inconspicuous companies, NEC has not attracted enough third-party development game companies.

Just before, Hiroshi Yamauchi followed Ken Kutaragi's advice and renegotiated the royalty contracts with their third-party game companies under Nintendo. Nintendo was forced by pressure from all aspects, whether it was from external Mars Entertainment. Or maybe NEC, Sega, and internal pressure from their ally Sony have significantly improved their agreements with third-party game companies.

Jester was naturally worried that the third-party game companies he had finally established in Japan at this time would be poached. Therefore, he privately promised many benefits to the companies he valued most. As for Others, Jie: 10,000 yuan book ￥ bar ￥ 3.nsb.cm, Jester doesn’t care much, and Jester also believes that the other party will not spend too much money to poach these little-known development companies. However, not everyone sees it that way.

Facing their own good start, whether it was Nec itself, Namco or Hudson, they all seemed to see a bright future waiting for them not far ahead, and the fruits of victory seemed to be picked up by everyone. While they were having such a sweet dream, a sudden announcement of news woke them up from their sweet dream.

Mars Entertainment took action.

They take the lead. In the United States, they announced that they will release their new console next month, and Mars Entertainment specifically explained that this is not the 16-bit console under development, but a very special one. host.

Coincidentally, the release time was on the day that Sega announced the official pre-sale of their MD 16-bit machine.

Finally, after being questioned by many reporters, Mars Entertainment revealed more news. Their latest game console is not a home game console, but can be held in your hand. A game console that can be played anytime, anywhere.

This statement reminds many people of the less successful handheld game console called gw that was developed by Gunpei Yokoi of Nintendo eight or nine years ago. Although this handheld game console was not very successful, it has The classic cross-key setting on the game console has become a great invention recognized by all game practitioners today. The most important thing is that just a few months ago, Yokoi Gunpei, who had just resigned from Nintendo due to internal disagreements, just one week later. He officially joined Mars Entertainment and went to the United States. After that, Gunpei Yokoi basically disappeared from the public eye.

When many reporters discovered this, they began to collect all the news from Gunpei Yokoi to Mars Entertainment. At this time, they suddenly discovered that Yokoi Gunpei seemed to have disappeared from the earth in the past few months, and there was no news or report about him at all.

Not even a little bit of gossip.

And after Mars Entertainment announced the news that the handheld phone will be released. The most shocked person was Hiroshi Yamauchi. He knew that Gunpei Yokoi had a falling out with him because of the mobile phone incident. He also knew that Gunpei Yokoi probably joined Mars Entertainment for the development of mobile phones.

But Yamauchi Hiroshi would never believe it. The R\u0026D strength of Mars Entertainment was actually so strong that it was able to produce finished products within just a few months after Yokoi Junpei joined, because Yokoi Junpei had quarreled with him about this matter before he left. According to Yokoi Junping said that even if Nintendo concentrated all its research and development efforts, it would take at least a year to produce results.

Thinking of this, Yamauchi Pu's face suddenly darkened.

Could it be that Gunpei Yokoi didn't tell me the truth at that time? But as soon as this idea appeared, it disappeared without a trace, because it was nonsense in the first place. If Gunpei Yokoi had said that it would be enough in a few months If the research and development is completed, then I will not reject the development plan of the mobile phone no matter what.

Hiroshi Yamauchi really couldn't figure it out, so he had to ask Uemura Masaru to come and ask, and Uemura Masayuki is currently working intensively on the development of Super FC in the joint development team of Nintendo and Sony, because Sega's 16-bit home game console was released The news put a lot of pressure on them. Although it was said before that Sega had completed the research and development of the 16-bit machine, after all, there was no physical object, so the pressure was not great. Maybe it was just a smoke bomb on Sega's part, but now Sega is It is impossible to say that there is no pressure or nervousness after the actual product is put on sale.

After finishing part of the tasks in the development center, Masayuki Uemura hurried to Hiroshi Yamauchi's office. Facing Hiroshi Yamauchi's question, after thinking for a while, Masayuki Uemura sighed and said: President, I'm afraid we I misunderstood the reason why Yokoi-kun joined Mars Entertainment before.

Hearing what Masayuki Uemura said, Hiroshi Yamauchi became confused. He frowned and asked aloud: Why do you say that? Could it be that besides Mars Entertainment, there are other game companies that would say that to him? Are you interested?

No. As he spoke, Uemura Masaichi shook his head and frowned, Indeed, besides us, Mars Entertainment is also interested in the handheld mobile phone project, and Mr. Jester has also been interested in the handheld mobile phone project more than once. On different occasions, he said that he admired Yokoi-kun's talent very much, but in the end Yokoi-kun joined Mars Entertainment. It may be that Jester showed him that their Mars Entertainment's achievements in the development of handheld mobile phones enabled him to be able to do it within a week. Within a few seconds, a decision was made.”

At this time, Yamauchi Hiroshi suddenly realized something.

You mean, before Junpei Yokoi joined Mars Entertainment, Mars Entertainment had already started the development of handheld mobile phones and had achieved high results? Hiroshi Yamauchi was a little surprised when he said this. How could he Unexpectedly, Jester and Yokoi Gunpei thought of going to the same place.

And, most importantly, Jester has not made any mistakes in any of his current judgments in the video game industry.

I'm afraid so. Uemura Masayuki nodded heavily, and seeing Hiroshi Yamauchi's face becoming gloomy, he enlightened, In fact, the president doesn't need to worry, it's precisely because we judge based on this. Before Yokoi-kun joined Mars Entertainment, Mars Entertainment had made great achievements in the development of handheld mobile phones. And based on the release date, it may be that when Yokoi Gunpei joined Mars Entertainment, Mars Entertainment's handheld mobile phones It’s basically taken shape.”

What Masayuki Uemura said gave Hiroshi Yamauchi a hint of enlightenment.

Uemura, what do you mean...

President. Nodding, Masayuki Uemura did not deny it and continued, It is true that even the handheld mobile phone made by Yokoi-kun will definitely become a big hit and even form a huge market that is not inferior to home machines. We really followed Yokoi-kun's suggestion at that time and went all out to develop handheld mobile phones. According to Yokoi-kun's judgment, we have to come up with actual products, at least next year, and even have to wait until our Nintendo centenary celebration. time, and as for Mars Entertainment, they have come up with products now.”…

We have already lost the opportunity. Even if the market is huge, nearly a year is enough for Mars Entertainment to occupy this market. Moreover, if we had devoted all our energy to development at that time, then we are now in the process of At the most critical time of development, we received the news that Mars Entertainment will release a handheld mobile phone, so should we continue the plan or give up the plan?

If we continue with the plan, then we will have to face the consequences of not only losing our most important home console market to the newly-emerged Sega because we do not have a new next-generation 16-bit home game console, but also, Because we were also seized by Mars Entertainment on mobile phones, the result was that we got nothing.

Looking back now, although we may lose the extremely attractive handheld mobile phone market that Mr. Yokoi described, we can at least come up with our 16-bit machine before we lose the home machine market, and we will not lose 16 in a row. The position machine will also lose, this is already the best choice.

Masayuki Uemura spoke very sincerely and seriously, and his analysis was very logical. Hiroshi Yamauchi nodded repeatedly. He was originally just a little flustered because of Mars Entertainment's sudden announcement, but now he heard Masayuki Uemura say this As soon as he said that, he once again calmed down his inner panic.

Just three days later, Mars Entertainment purchased an entire page of the New York Times and the Yomiuri Shimbun respectively, and published a very brief message, or advertisement, in these two newspapers, which have the largest circulation in their respective countries. .

This advertisement has only two very simple words, or in other words, it is just a new word formed by the combination of two words.

There is no description and no accompanying pictures.

Just black words that take up the entire page.

gameby!

And this word has once again aroused heated discussions among countless people. What exactly is this gameby?