Game Development Giant

It may not be possible. Hayao Nakayama is not sure.

However, he could easily see the achievements of the MD home game console in the six months after its release. Its strength in the North American market made him unconsciously feel a little bit in the dark. At the beginning, he thought it was almost a fantasy idea, that is, to defeat Mars Entertainment in the US market.

Of course, the so-called being killed by a horse is just a joke by Nakayama Hayao. He knows that they are only released half a year earlier than Mars Entertainment's 16-bit machine. In half a year, the effect achieved may be It may be useful, or it may not be useful. At least judging from the past five months, it has some effects, but it is not big enough. In Nakayama Hayao's view, defeating Mars Entertainment during Christmas is for the upcoming ten years of Mars Entertainment. The battle between the six-bit console and the PS console jointly developed by Sony and Nintendo has basically been determined, so make the best basic preparations.

There is a long way to go.

Although Hayao Nakayama did not go to the United States, and although he had not slept all day just to monitor the Christmas promotions in the Japanese market, he was still waiting for the news in the North American market late at night.

As a new console, it has great advantages during the Christmas period, because many people hope that their Christmas gift this year will be a new thing instead of an old thing. Whether it is Dreambox or nes, for North American players For most of them, they are already very familiar with it. They have been exposed to it for four or five years, but the fifth generation of Sega is a very new and very advanced toy for most of them.

Of course, fresh for people who like video games. There is more than one advanced toy.

For example, Mars Entertainment’s gameboy.

Moreover, this is a toy that is more suitable for gift giving and more attractive for those children, well, at least for those students, children and those who need to catch buses, subways, and other people who have a lot of time every day. . Gameboy is much more attractive.

What's more, at Christmas, there is a game specially designed by Jester for Gameboy.

The most important thing is that the Pokemon cartoons are not only released in Japan. Although they started broadcasting in North America a little later, they have been broadcast on ABC TV stations for half a month. The most important thing is, The cartoon was also a success in the United States, although not as crazy as in Japan. But it still reached the bottom line of the entire network release stipulated in the contract signed with ABC.

After the broadcast was launched across the entire network, Jester had already prepared advertisements that linked the Pokemon game with the cartoon and began to launch them on a large scale. Almost all publicity channels are covered. Of course, seeing that Mars Entertainment invests in publicity expenses regardless of investment, Sega is naturally unwilling to lag behind. Although the finance department is extremely dissatisfied, because of this level of advertising expenses, it only relies on sales during the Christmas period to make profits. It is difficult to earn the cost.

Jester and Mars Entertainment have experienced the video game war for four or five years. These people know very well what is most important in this industry.

The quality of the game? The talent of the designer? Or is it investment in advertising?

Are these important? Of course it is important, but are these the most important? In Jester's view, this is not the most important thing. The most important thing is the share of the game console platform. There is even a saying in the industry that as long as you occupy the largest platform, even if you are a Paoxiang, it will not matter. There will be people who buy it without thinking, but fortunately, Jester has extremely strict quality requirements for games sold on Dreambox and has not really verified it.

However, Jester agrees with this.

Of course, it's not because of the speculation that it doesn't matter, but in Jester's mind, there really is such a real case as a reference. In the world in Jester's memory, it can be said that in the video game since 1984 In the ten years from the resurrection from the ruins to the advent of the PS console in 1994, although there were many challengers and threats, no game company has ever truly threatened Nintendo's hegemony.

Although Sega once caused them a lot of trouble, once their Super FC came out, and Super Mario World was launched at the same time, it completely reversed the entire situation with almost sweeping power.

It was against this background that during the period when their dominance was at its strongest, Nintendo launched a game that many Nintendo fans felt ashamed to even mention the name of. Even many fans of Nintendo games, I don’t admit that this is a work of Nintendo, but the game cartridge has the Nintendo logo printed in black and white, which can’t be deceiving.

Moreover, games of this quality are unique in the history of FC. Even Rainbow Factory, which is famous for its cheating, has never produced such a cheating game. This game was later featured on a foreign celebrity's complaint show. The protagonist, this Nintendo fan, almost used an intolerable tone to criticize this game and Nintendo, which officially released the game, in the most ruthless way.

Well, this game is the action game Fifty Two in One.

If you are familiar with the history of FC games, you will definitely be unfamiliar with the game I am talking about, because this game is so famous.

It also has a name, called the worst ever.

It is precisely because of this that Jester does not want to bear these scoldings for no reason in future generations. For him, this kind of behavior is not necessary at all. In fact, Jester is also curious about why Nintendo was able to do it on its own. Could it be that the situation where the gaming world was unified at that time and there were almost no challengers made them feel that they were invincible and could easily trample on the players' trust?

You know, when this game was released around 1988 or **, the price of this game was as high as more than 40 US dollars. Is this price high?

It wasn't too high. At that time, the price of an NES or Atari 7200 was only $79.

And the price of a Super Mario won't be much more expensive than this price.

According to what Jester said in the video at the time, the video recorder said that this game was equivalent to him spending forty dollars to buy a piece of stinking dog shit.

Jester has extremely strict requirements on the quality of games, both externally and internally. Even for his own company and studio, the game requirements are even more stringent, because Jester knows that it is very important to build a reputation. It is difficult, but it is very easy to corrupt, almost overnight. In the game industry, it may be difficult to find a suitable example, but in other industries, such examples abound.

For example, before Jester was reborn, he heard a story about Qingping Chicken, the best chicken in Guangdong Province.

This story is very complicated but it is very simple. As for the story of why Qingping chicken became the best chicken in Guangdong, there is no need to tell it here. We only need to talk about how it was thrown away and the reason. It's very simple. Because of the increase in fame, sales and store expansion, this restaurant used to be strict in selecting ingredients. According to the industry, Qingping Restaurant's Qingping Chicken has the best chicken selection. , unique in eastern Guangdong, and the cooking method of Qingping Chicken also has very strict requirements for the ingredients themselves.

At that time, Qingping Restaurant’s Qingping Chickens, according to data from the Guangdong Tourist Guide, sold up to 9,330 chickens in one day, with a total sales record of one million chickens a year, which is worthy of its reputation.

To make Qingping chicken, Qingyuan chicken must be used, but due to various reasons, on that day, some of the chickens he used were not Qingyuan chicken.

Originally, it was just that ordinary people couldn't eat it, but that day, a few gourmets from Guangdong Province took a gourmet named Dai from Wanwan to eat the world-famous Qingping Chicken. The chicken he ate happened to be not It is cooked with Qingyuan chicken instead of Zhanjiang chicken. For those who have never eaten it, the taste of chicken is not good, and at most it is unappetizing. However, a relative of this gourmet named Dai has raised chicken. Qingping chicken.

This is really a coincidence.

In addition, the gourmet named Dai at that time was a Chinese-American. After leaving Qingping Hotel, he told his friends in private that this restaurant was not worthy of its name and was fake.

It means that this store is playing tricks and using the wrong materials.

You know, good things don't go out, and bad things spread thousands of miles. Within a few days, it spread to the municipal team of Guangdong at that time. You must know that Dai's influence among Chinese Americans is very great. In addition, It was the 1990s, and the domestic attitude toward these banana people was outrageous, so the matter was immediately elevated to a diplomatic incident.

The most critical question.

That was the title of Qingping Restaurant’s No. 1 Chicken in Guangdong Province. It was handwritten by someone who was the mayor of Guangdong Province at the time. This scandal had not occurred a few days after the incident.

Then the reputation of Qingping Chicken plummeted.

In the end, this famous restaurant in Guangdong's food scene also completed its entire career. On the evening of the same day, after the business ended, it was officially announced that the main store, including all branches, was closed and bankrupt.

This is a story from a different industry, but it is of great reference to Jester.

Because in his eyes, their gaming industry is the same as a restaurant.

They all rely on the reputation of players. (To be continued...)