Game Development Giant

sit!

Jester pointed to the chair on Adam Edgar's side, and then he picked up the business card from the table that he threw aside without even looking at it.

The business card was very delicately made, but Jester had never heard of the title written on it.

Jay Trading Company? Vice President? Jester had a puzzled look on his face, and his eyes towards Adam Edgar were full of questioning.

Haha. Adam Edgar smiled awkwardly. He stuck out his tongue and licked his lips. A hesitant look flashed on his face. After five or six seconds, he said: Mr. Li, actually This business card is just my previous position, now I’m just a homeless person.”

Oh? Jester's voice became a little curious. He couldn't figure out why a resigned vice president of a trading company came to him.

Mr. Li, in short, a friend and I established a trading company in Florida. Because the initial project selection was poor and the company's profitability was average, we discussed changing to another business project. I personally like video games. And I also saw that your company's American Cube arcade machine is incredibly popular in the market now, so I wanted to contact you. If you have new products, can we join and set up a direct sales store...

Adam Edgar saw that Jester had been listening to him expressionlessly, with no intention of speaking, so he could only stick out his tongue to moisten his lips and continue.

Later, I carefully studied your marketing methods, and I was still immersed in the old 'manufacturer-agent-dealer-store-consumer model. This is a model that has become outdated in the past ten years. The old model, if I were you, I would continue to expand the local promotion plan from the beginning, use various media to continuously promote it to the surrounding states of California, and also create a certain market sensation in these neighboring states. Then rely on direct sales to deliver goods directly to the arcade store owners who need them. In this way, you can sell directly to the store at the price given to the agent. Although it seems that your ex-factory unit price has not increased, the retail unit price has dropped a lot. This is also That means you can get far more orders than you can now.”

As he talked, Adam Edgar became more and more confident as he talked. Until he finished speaking, his face was filled with the same confident look from the beginning again. He believed in his well-founded plan. It must be recognized by the other party.

good.

Jester said sincerely that if he were not pressed for time, he would have to raise a large amount of cash from the beginning to launch his plan, otherwise he would use this plan directly. He also knew that with the rapid development of the American transportation and express delivery industry The rise of Dell has already laid the foundation for the direct selling industry. As a person who knows the history of Dell's rise, how could he not know what Dell did back then?

It’s almost exactly the same as what Adam Edgar said.

But the problem is, if he had adopted this direct sales model at that time, it would have taken time during the initial promotion process. It might have taken him a month to promote it to the states surrounding California, and two months to let the entire United States know about it. It took three months for a game to create a sensation across the United States, and four months to get the current order—a full four months wasted.

For Jester, money is very important. His numerous plans require money as motivation, but now, time is even more precious to him.

As the year 1985 draws closer, he has less and less time.

As a reborn person, he knows the advantages of the direct sales model better than anyone else, but he still didn't choose it at the beginning. Without it, it's not that it's not bad, it's just that it's not suitable.

For him, only by taking advantage of the fears of these doomed agents about their own decline can he take advantage of the general trend and get an astonishing advance payment from the beginning. This is the best and only way he can think of. .

However, there was still a puzzled look on Jester's face, and he asked curiously: The marketing method you just mentioned is indeed good, but what's the difference between you coming to me and saying that you have a big business to do with me? What does it matter if I talk about it?”

Uh... Seeing that the other party just said two words good very calmly after hearing what he said, and he didn't seem to be surprised by it. This made Adam Edgar a little confused about the other party's thoughts. He just said Neng organized his words in his mind and said, Actually, I am optimistic that your company will revitalize the video game industry, but my partner, Mr. Jay, the owner of the trading company where I work, scorns this.

As he spoke, when Adam Edgar mentioned his former boss, his tone became a little disdainful: He bluntly called me an idiot, said that my head was filled with maggots, and said that I actually let him give up his precious Dollars are invested in an industry that has been shunned by the entire United States.

As he spoke, a fierce expression appeared on Adam Edgar's face. He took a sip of disdain and said, I don't even look at who bought this family fortune for him.

Finally, Adam Edgar calmed down and showed an apologetic expression to Jester: Sorry, I just remembered some bad past events and made you laugh.

Are you optimistic about the video game industry? He was not very interested in the other party's disparaging words about his former boss, but this sentence caught Jester's attention. You know, in the United States today, Atari has learned a lot, and it is optimistic about the video game industry. It takes a lot of courage. No wonder the other party's boss calls him an idiot.

If it were him, he would call the other party an idiot.

Mr. Li, I am a person who likes video games very much. I have played every Atari game. I originally gave up on this industry after experiencing the ET incident, but it was not until about half of the time that I gave up on this industry. I saw that game you made a month ago.”

When talking about himself as a person who loves video games, Adam Edgar showed a slightly excited look on his face, and from time to time he would chat with Jester about some classic Atari games. Bragging about how good he was at playing bees.

But when he talked about American Cube, his tone was no longer excited, but became obviously fanatical, Mr. Li, when I played American Cube for the first time, the feeling that gave me The shock was just like the first time I played pong. It made me realize that everything in the outside world was not worth mentioning. At that time, I couldn't help but have an idea, as if I saw With the rebirth of Atari, your company will surely reinvigorate the video game industry.

After the negotiation with my boss about the company's transformation collapsed, I sold my shares in the original company and came directly from Florida to California. I happened to come across the new game player trial session you promoted, and I I had an idea and wanted to take a look at your latest works before making a final decision, but I didn’t expect...

Having said this, Adam Edgar's face showed a fanatical look again, and his tone became excited again, It's perfect. The three latest games are no worse than American Cube. After I played those three games, I knew that the success of you and your company would be inevitable, and these three games would become as valuable as American Cube.

So you said you wanted to see me? Jester asked with a chuckle.

Yes, my original idea was to get the Florida direct store agency rights from you. At this point, Adam Edgar smiled bitterly, But through my observations just now, I found that It seems you have a better plan.

Jester was noncommittal about this. He just looked at Adam Edgar seriously, frowned and thought for a few minutes, and then said: The one you mentioned before is to establish logistics centers in various states and flagship cities in central cities. Is it a marketing plan you are considering to establish cooperative retailers in various small and medium-sized cities?

Adam Edgar did not deny this. He nodded straightforwardly and said: I carefully studied the marketing models and marketing models of several companies, especially Apple's cooperative retail store model, and found the superiority of this model. , is much better than direct sales by phone, and the most important thing is that it allows people to experience your products on the spot, which is of immeasurable significance in improving the company's image.

As he spoke, Adam Edgar paused and seemed to hesitate before expressing his conclusion: In my eyes, the essence of making products is actually making images.

But... Jester smiled. He did not express his opinion on this, but asked again, You must know that I make arcade games. This kind of game does not need to be promoted to ordinary players. , and the price of arcade machines cannot be affordable by ordinary people, you...

This time, Adam Edgar interrupted Jester's words unceremoniously. He replied in an extremely accurate tone: Mr. Li, neither you nor I are fools. From the time you took over all Atari's hardware, It is enough for the R\u0026D team to see that your ambition is not just for arcades, but that you will definitely enter the biggest profit zone of video games - home consoles, there is no doubt about it, otherwise I would not come to you.

After hearing this, Jester remained calm. He frowned, as if he was making a decision.

He knew that the man in front of him named Adam Edgar was right, and his talent in marketing was undoubted, and his vision was so vicious that even a reborn person like him had to admire him.

The plan he was talking about was the marketing method later used by consumer electronics manufacturers such as Nintendo, Sony, Apple, etc. It was able to stand out among various marketing promotion methods and became a standard in the industry. According to The principle of superiority over inferiority, obviously, this set of marketing plans is completely superior to other plans.

Back then, Apple was perfecting this marketing model after Steve Jobs returned, and it was only then that they came up with the concept of making products and image. But the person in front of him saw the long-term vision here, and it was him. Far less than that.

I have to say that the white man in front of me, who I haven't even named yet, is not very big, and is also fat, named Adam Edgar, is an out-and-out genius in this regard.

God is really helping me.

Finally, Jester stood up, stretched out his hand to Adam Edgar, and said with a smile: You did convince me, but I don't agree with your previous request for a cooperative direct-operated store. I have A better plan, now I ask you, are you interested in coming to work for me.

As soon as he finished saying this, a hint of joy flashed across Adam Edgar's face, but he returned to normal after a moment. He stood up, stretched out his hand and held Jester's hand.

Sir, to be precise, I came all the way from Florida to California not for a job. If it was for a job with a good salary, with my ability and qualifications, there is no need to leave Florida. Lida, I came to you because I decided to make a bet while I was young to work in an industry I like. I love video games. Not only do I want to witness the rise of this industry, I also want to participate in it and complete this great cause. .”

Jester let go of his hand, took out a pen and wrote a series of numbers on a piece of paper, and then handed it to Adam Edgar's hand.

This is the contact information of the CEO of the publishing company I am planning to establish. This company has not been officially established yet. So far, including you, there are only three people, two of whom are women. Two days later, the CEO The lady will come to Los Angeles to formally establish a distribution company. You can communicate with her in advance and I will inform her of your matters.

Adam Edgar was obviously not so arrogant that the other party would put him in charge of a company when he first arrived, but he still had an unhappy look on his face when he heard that his future boss would be a woman.

A woman? Adam Edgar's tone became a little strange.

Jester knows that implicit discrimination against women in the current American workplace is very serious. In fact, it will also be serious in future generations, but it is not as obvious as it is now. To give a very simple example, there are almost no female CEOs in large American companies. .

Her name is Carly Terry. She used to work at AT\u0026T and she is very capable. Jester glanced at Adam Edgar, who looked a little surprised, The distribution method you told me before was not the same as before. This lady has already discussed it with me, and her plan is more detailed and executable than what you said.

Seeing Adam Edgar still looked unconvinced, Jester didn't bother to continue explaining.

When you meet her, you will know why I chose a woman to be the CEO of this company. After saying that, Jester, who was a little tired, made a farewell gesture to Adam Edgar. gesture.

Then, Adam Edgar, who had become Jester's subordinate, nodded respectfully and left.

However, it was obvious from the expression on his face that Adam Edgar was still unconvinced about Jester's statement about the female CEO.

Can a woman be a CEO?

It’s just a joke!

This is what Adam Edgar really thinks at this time.

ps: Please vote for recommendations. There are too few votes. .