Game Development Giant

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The second point is very simple, that is, they have no foundation, the foundation of players. ↑ Apex Novel,

When talking about this, Mark Saini couldn't help but show a trace of happiness on his face: The current situation is not four or five years ago. The situation at that time was under the influence of Atari's impact, and the industry was in decline. Entering the market under such circumstances is not much different from opening up a new market. At this time, it is easiest to gain support from players.

But what now?

Speaking of this, Mark Saini's tone became a little more serious: The current situation is that the game industry is prosperous and the market is approaching saturation. We, Nintendo and Sega, all have fixed audiences, but Sony does not have these. Although they have attracted many developers, it is not enough.

After Mark Saini finished speaking, he looked at Jester quietly.

Jester pursed his lips and thought for a moment. After seven or eight seconds, he spoke.

You said a lot, and they are very right. I won't go into the first point. I will just analyze the second point you said and give my opinion.

Regarding Jester's words, Mark Saini also nodded.

What you said is absolutely correct. Among gamers, Sony does lack a sufficient player base. However, the player base does not mean that it cannot be obtained from the beginning. I can guarantee that even ten years later, there will still be games. The company rises.”

Jester tapped his fingers on the table, his movements small and his voice soft.

You forget one thing about Sony's biggest advantage, that is, they have money, and they have enough money to gain a market share. As long as they have such a base, they can do big things in the future.

Jester said these words with great certainty. In Mark Saini's ears, it seemed as if Jester could see the future when he said these words.

Maybe so. He had nothing to refute to Jester's words.

However, he continued to express his doubts: You said Sony can make any big moves next - so what are the so-called big moves? Is it just based on a sale like today? Now Sony The ps1 has been on sale for a long time, but the results are not satisfactory. Although I don’t know the specific sales volume, according to the news from the front, there were not many people at the sale site, so I guess this was not a successful sale.

This is not Sony's problem. First of all, new games from Namco and Hudson will not be released until half a month later. And now most of the people who pay attention to Sony's game consoles are probably the same as these two. I am a fan of this game company, and secondly, Sony’s focus should not be on this generation of consoles.”

Jester just finished what he said above. Mark Saini frowned. He didn't understand the meaning of Jester's words. What did he mean by not focusing on this generation? If this generation doesn't do well, then there will be another generation?

how do I say this?

Since I can’t figure it out. Then Mark Saini asked immediately.

You don't know Kutaragi Ken. Jester smiled and said, I had someone investigate him before and found that he is... very special.

Special? How do you say it? Mark Saini was also a little curious.

Stubborn. His abilities are all listed in the document I sent you during the analysis meeting. One thing you may not have noticed is that one of his biggest characteristics is not his outstanding talent and broad knowledge. , but because of his stubbornness, one characteristic of this type of person is that once he makes up his mind, he will never look back, even if he breaks through the south wall.

Jester recalled the words about Kutaragi Ken in his memory, and it seemed that this was really the case.

This time Mark Saini did not answer, but listened quietly. He knew that Jester had not finished speaking, and Jester only paused for a moment before continuing: He is engaged in hardware. Born in China, he is very fond of hardware. This is also Sony's tradition. He has said at Sony conferences before that the future game industry will definitely be 3D. This is also the success of our Quake What does this mean about a previous meeting? It means that he saw the same place as us!

Having said this, Mark Saini had some insights.

But before Jester could speak, he continued: Such a person, a person with clear goals here, do you think he will put his energy into the sixteen-bit machine that he is not optimistic about? Sixteen-bit machine For him, the 32-bit computer is just a challenge from Sony. He represents that Sony is coming. If my guess is correct, it may be a 32-bit computer, and it will be a new host mainly focused on 3D imaging capabilities. , it should be in Sony’s research and development.”

At this time, Mark Saini suddenly remembered that when he learned the news that Sony had just been established, he immediately announced the official establishment of the third-generation console research and development work at an internal meeting, and this time the establishment was not the first Set up such a department and slowly add it later.

But just after it was formed, many elites were mobilized from within, and within a week, formal research and development work began, which was never done before in Dreambox2.

Although Dreambox 2 had just been released, a R\u0026D team was formed, but it took several months to fill up the R\u0026D team, and Jester did not attach as much importance to this time as he does now, and , when the 32-bit machine was being developed, the final debugging work of Dreambox2 was not over yet, and it was also a period when the Dreambox2 team needed manpower. Even so, Jester still had people pull out at least one-third of the team from Dreambox2. One candidate to form a new team.

Do you think Sony's new console will be released very soon?

Mark Saini is a little unbelievable. It has been five years since the release of Nintendo FC or their Dreambox. After all, sales have been relatively stable. It is foreseeable that even new generation consoles have already released these two models. Old consoles can still have considerable vitality within two to three years.

So, game development company. In fact, I don’t like to blindly enter the functional war, because the development of hardware is really very expensive.

Jester smiled at Mark Saini's question.

Mark, actually some of your ideas are not correct. When the technology gap is not big, it is really useless to develop hardware hastily. Just like the PC-E developed by Nippon Electric, this game console is indeed It’s better than our Dreambox, but so what? What if the technology generation difference is so big that... what should I say?”

It seems that he is thinking about how to describe the image. Jester touched his chin and thought deeply.

After a minute, Jester's eyebrows relaxed: For example, the 3D I mentioned before, if a new console has the ability to run 3D games with real-time calculation capabilities, the entire game, from scenes to characters, will be Genuine 3D effects. When players choose between such a console and a console that can only run 2D games. It is very difficult to run 3D games. No matter how good the 2D effects are, which one do you think the players will choose? What about one?

Moreover. The most important thing is that for this generation of consoles, Sony's goal is not to make much money with this console. He just needs a group of fans who can support them. Because in this generation, that is, sixteen On the machine, they don’t make money. The longer it takes, the more money they will lose. For them, it is important to end the competition in this era as much as possible. Only when they enter the next era where they have the advantage will they lose more money. It’s Sony’s target.”

Jester's words really made Mark Seny feel enlightened. He seemed to understand why Jester regarded Sony as his real opponent. On the contrary, it was for his old rival. Although the new console is still It has not been released, but it still has more than 60% market share in the Japanese market, and it has a large number of fans around the world thanks to arcade games. The reason is not that important.

Ultimately, in the future video game world, there will still be money and research and development. If you can't make a good game by yourself, you can acquire excellent production companies and excellent producers. If you have money, you can also carry out large-scale publicity activities. Whether a product can be sold depends on first letting customers know that the product exists, and with strong R\u0026D, you can develop a host that others cannot develop faster than others, such as excellent 3D imaging capabilities. , and this is where Sony’s strength lies.”

but……

As he spoke, Jester's tone changed. He saw a worried look on Mark Saini's face, so he smiled and continued.

Actually, Mark, you don't need to worry about these things, because the premise of all this is that someone is willing to invest enough money for this, just like Sony now. In order to win a real player group that belongs to them, they need to pay It's real money. It takes a lot of money for their sister to gain a real fan. Now, when an unfamiliar company enters this industry, it may lose hundreds of millions of dollars every year, and it can account for a fixed number of dollars in a few consecutive years. Market share, and in ten years, it may take two to three billion US dollars per year to achieve it.”

At this time, Jester couldn't help but think of the past where Microsoft lost $2 billion every year for three consecutive years in order to gain a foothold in the gaming industry. (My novel Game Development Giant will have more fresh content on the official WeChat platform, and there will also be a 100% lucky draw gift for everyone! Open WeChat now, click the + sign on the upper right to Add a friend, Search the official account qdread and follow it, hurry up!) (To be continued...)