Game Development Giant

The name of Nintendo's handheld machine is called DS for short. According to the application form submitted by Nintendo, this handheld machine resolutely chose the vertical style in their history.

This appearance design, when Gunpei Yokoi joined Mars Entertainment, Jester asked him about the development progress of Nintendo's current handheld mobile phone.

Yokoi Gunpei just said that it had not officially started yet, but just established the project, and then he completed the appearance design of the handheld machine. After that, the plan was postponed indefinitely. Jester asked about the Nintendo handheld machine at that time. The appearance was the same as what he saw on Nintendo's application form now.

Although I know that I will not be able to continue to monopolize the share of handheld mobile phones in the future, in fact, the impact on income is almost minimal.

Nothing else, just because the mobile phone platform is still far from being developed.

The more people join this market, the more fully it will be developed. In other words, the current handheld console market is still a blue sea, and it is difficult to see it being developed and mature before entering the Red Sea. Red, a bloody competition, according to Jester's estimation.

It will probably take at least five years, or even ten years if this market is developed too slowly.

Mars Entertainment’s press conference was placed at the very beginning.

Time passes very quickly.

More than twenty days passed without any worries, and finally it was the opening day of the e3 exhibition.

According to the rules, some game manufacturers' press conferences will be arranged before the official opening. Because time is not very abundant, and there are many companies holding press conferences, it is impossible to stagger all press conferences. This is also unrealistic.

It would be nice to be able to achieve a general staggering.

This time, except for Virgin Entertainment, other well-known development companies may be very satisfied.

Because except for the fact that the press conference of Wei Zhen and Mars Entertainment are at the same time, everything else has been staggered by the e3 organizing committee. As for the overlap of the press conferences of Wei Zhen and Mars Entertainment, is it intentional? That's unknown.

certainly. Whether Weizhen abides by the arrangements of the e3 organizing committee or not depends on them.

They can decide their own time.

But in the end, Weizhen still didn't raise any objections and just heard about it. When Richard Garrett knew about this, he smashed an antique teapot that he cherished very much into pieces.

The Mars Entertainment press conference was held in a conference room of a five-star hotel.

Reporters from some major game publications have become accustomed to this kind of scene. For example, these large game development and publishing companies are extremely rich. So start these face-saving projects. Mars Entertainment has always been a lavish person, but this is considered average and moderate.

Now with the appreciation of the yen, those Japanese companies are becoming somewhat wealthy and unreasonable.

This also makes some American colleagues feel a little disgusted and dissatisfied with their Japanese counterparts. In fact, the arrogance and arrogance of the Japanese on earth are indeed a bit excessive. The New York Times even reprinted an Asahi Shimbun article.

In the article, the Japanese show off their wealth without any estimate.

they claimed. They can buy the entire land with the price of Tokyo real estate, and they do exactly that. God knows why the Japanese are so enthusiastic about land. This is really incomprehensible to Americans.

Kazunori Yamauchi followed his senior brother to the press conference of Mars Entertainment.

There were a total of four people following this time, and the other two were sent to the Virgin Entertainment press conference by Yamauchi Kazunori's senior brother Fukushima. From this, we can also see that the luxury of Japanese companies is just a famous name. The little-known team was able to send four interviewers to the scene.

Moreover, these four people all booked the best hotels nearby without exception.

The division between European and American reporters and Japanese reporters is still clear. The Japanese reporters are on the right, while the European and American reporters are on the left. Next to Yamauchi Kazunori is the Famitsu reporter.

Although Fami had a falling out with Mars Entertainment before due to the Sakaguchi Hironobu incident, and even issued a ban on Fami, prohibiting them from reporting any games and news related to Mars Entertainment, this stalemate lasted for several years until After Nintendo's console project collapsed overnight.

Famitsu quickly found Mars Entertainment and hoped that both parties could understand.

In fact, Famitsu's influence in Japan is also very large, especially in the gaming industry. It is almost equivalent to game in North America, and even the Japanese version of game is inferior to Famitsu. Mars Entertainment Japan The branch also dominated Jester for the first time.

Jester himself had forgotten about this.

He only remembered it after being reminded by his assistant, and then he felt that since Famitsu was so sincere, the valuable matter would be written off.

Therefore, Mars Entertainment’s ban on Famitsu has been ignored.

Kazunori Yamauchi is a Japanese. He is not very clear about the influence of Game. He only knows that this is a very famous media in the entire gaming industry. The sales volume of each issue of the magazine, only counting the North American version, has several One hundred thousand copies, and one issue even sold over one million copies.

This is something that is simply unimaginable in Japan.

It is said that they are still building the world's first comprehensive website for game news and sales ratings during this period. I heard about this a few months ago, and I don't know if this website is ready.

But Kazunori Yamauchi could see it, just inside the interview area on their side.

Reporters with the game logo monopolized the best interview and shooting areas, and other media did not complain at all.

No wonder they are the royal media.

Yamauchi Kazunori said casually, and Fukushima beside him also smiled and added: You may not know it when you first entered this industry. This is not a problem as it is said. Game magazine was originally Jester. It was founded by Li himself, and in the first issue of Game, Jester Li personally prepared a trial version of a brand new game for them?

Industry gossip like this is still very interesting to a newcomer like Kazunori Yamauchi.

Taking advantage of the opportunity before the press conference officially started, Kazunori Yamauchi immediately asked: Brother Fukushima, are there so many things going on here?

That is.

Fukushima was obviously a little bored, so he talked to Kazunori Yamauchi.

At the beginning, Jester developed a game specifically for Game. It was the first PC game he produced, but it was just a demo version called City of Battle. Many old players at that time were very fond of this game. Impressive.

The game City of Guild Wars was later released on a small scale. It was only a PC version. Although there were hundreds of thousands of units, this number was really not too much.

However, this game is still quite famous.

Japan's Mars Entertainment branch had released a console version of this game, and Kazunori Yamauchi had played it, but this was the first time he heard that this game had such an origin or allusion. Just when he wanted to ask his senior brother a few questions.

People from Mars Entertainment arrived.

Although it is said to be a press conference, in fact, press conferences in the gaming industry are very different from the press conferences after football games.

It’s not like setting up a long table in front, and then placing two or three microphones, one for the translator and one for the coach. If the coach is in a good mood, he may also let the best player on the field show his face. , and the reporters who were interviewing could only squeeze in below, and they could only be asked to answer a few questions after the head coach finished speaking.

At the press conference venue of Mars Entertainment, in fact, to be precise, it should be said that this is a product launch conference.

The biggest difference from a product launch may be that after the product launch, people who want to buy it will be able to purchase the product very quickly. However, this is not the case with a game launch. These are just some games that are under development. In a short period of time, players may not have the opportunity to see the true face of this game.

At the front of the crowd, Mars Entertainment set up a platform that was not too high. On top of the platform was a projection screen.

Behind the positions of many interviewers and some invited players are some live broadcast personnel and equipment. Their duty is to spread the live content through satellites to more than 30 Mars Entertainment venues throughout the Los Angeles area. In the contracted cinema, the press conference was broadcast live to tens of thousands of Mars Entertainment fans who had obtained tickets.

For the reporters visiting today, Mars Entertainment still has many heavyweight programs today.

For example, the first person to appear was Mark Saini, who had not appeared in public for a long time. He had not conducted formal game production a few years ago, but was responsible for some administrative work within Mars Entertainment. Responsible for the coordination and communication between some studios and headquarters.

Basically, in the past few years, he has been responsible for the problem of being a big steward of Mars entertainment.

Therefore, at this game conference, he was the first to take the stage, which surprised the reporters present. They had not heard that Mark Saini had any game development plans during this period. (To be continued...)