Game Making: Start By Healing the Player

In the office of Nebula Games, everyone is also paying more attention to the situation of "Escape".

After all, this time "Escape" can be said to be the initial attempt of the entire team.

Moreover, the investment cost is not too small. The R&D cost and its popularity promotion cost are as high as 7 million.

Among the first- and second-tier game manufacturers, it is not a big deal.

But it has also surpassed a line of independent games.

Therefore, everyone is also very concerned about the performance of "Escape".

"Mr. Chen, what happened to a situation in "Escape"!"

"Yeah, it's been online for two days."

In the office, during the lunch break, Yang Xin, Ruan Ningxue, Qin Yi and others all asked Chen Xu who was leaning on the massage chair.

Although the evaluation of online players, and the popularity of "Escape" are very high.

But for a game, sales are more important.

The word-of-mouth is not good enough, and even if the entire project loses money in the end, then the game will not be able to continue.

Just like the "Angel Hunter" in the previous life, it is the only game that can be played after the three ACT Ninja Dragon, God of War, and Devil May Cry.

However, the IP has changed hands several times, and the third sequel has been held back for countless years without a shadow.

The main reason for this is, of course, that the sales volume was very few because of the applause.

Witch Time and Bayonetta, it can be said that they are regarded as classics by players, but they have not sold many copies.

The first generation, the second generation, including the high-definition 1+2 collection, the total sales are not as high as the Devil May Cry V single.

It can be said that the game industry is so unreasonable sometimes.

"It's not bad. Aside from the situation of player refunds, the current sales volume has reached 130,000 copies. It shouldn't be a problem to return it in three days." Chen Xu said with a smile.

Compared with other games, the refund rate of "Escape" can be said to be very high.

But this is also what Chen Xu expected.

After all, it is a horror game, and it is still a very scary type. It is normal for players to be too scared to play.

Chen Xu had already considered this aspect before development.

"However, our own Nebula game platform has only sold more than 2,000 copies." Yang Xin had a little regret.

Although Chen Xu did not say it, the resources of the Nebula game platform are tilted from the current Nebula Games.

In fact, some visionary team members inside can almost guess some.

"The discounts are not famous enough, and "Escape" is not attractive enough. This has to be done step by step." Chen Xu was not disappointed.

The construction of the game platform is not a one-day cold, especially the parallel world has long entered the Internet age.

In the previous battle between Microsoft and Sony in the field of game consoles, there were winners and losers in the first three eras.

Although Microsoft is always ridiculed by Sony fans, they win in the future.

But it still achieved certain advantages, but the key is that Microsoft lost to Sony's most critical generation.

That was the age of networking when the PS4 arrived.

During this period of rapid development of the Internet, the convenience of digital games, and the emergence of social media among players, Sony's victory in the host competition in this era can be said to have laid a solid foundation for itself.

Even if Microsoft has deep pockets and the next generation, it is acquiring major game companies and launching subscription services, but it is still overwhelmed by Sony.

Also on the PC platform, EPIC used Fortnite to open up the road with Jinyuan. Although it has gained a large number of users, its own platform is actually still losing money.

On the one hand, there is a lack of exclusive games that are enough to attract players, and on the other hand, it is because steam has accumulated a huge advantage in the Internet age.

It can be said that the cornerstone of instant messaging accounts for at least 70% of the credit that Penguins from the previous life can surpass in the game industry, such as Shengda and Wangyi.

Therefore, in terms of the platform, Chen Xu is very clear that it is not just one or two games that can be said to be an industry giant or something, but a little bit of map.

However, he is very clear about the future plan, but now Chen Xu did not discuss it too much, but changed the topic: "At present, the potential of "Escape" has not been tapped, and "Escape" will usher in a sales explosion. period."

"Hey!" Ruan Ningxue was curious after hearing Chen Xu's words.

"The blowout of live broadcast and video platforms has driven the curiosity of more players." Chen Xu said with a smile.

For a horror game, if you want to increase sales, you must go out of the circle.

Of course, this out of the circle does not mean out of the game circle, but out of the circle of horror-loving players.

If a horror game is limited to horror game lovers, it is destined to not achieve much sales.

Just like the horror games that sold well in the previous life, the stalks of Leon, Ada, and the back hand sanitizer God of War, Lady Eight feet, and fly swatter MOD in "Resident Evil" have made them highly famous.

Secondly, for example, "Midnight Harem of Teddy Bear" has won the No. 1 broadcast result in the past week on YouTube.

Including "Silent Hill" and "Escape", which are more familiar to ordinary players, basically came out of the circle thanks to movies, live broadcasts, and videos, and came to circles other than horror lovers.

As for the equally excellent Zero Series, Dead Soul Song, Clock Tower Cry and Evil Spirit Possession, more ordinary players may have never heard of them except for fans of real horror games.

This is a prerequisite for a horror game to sell well, and it can also be added to horror movies.

Because there are many players and audiences, they are not pure horror game and movie lovers.

They are just simply curious, why a game and a movie can make others so scared.

If you watch a movie, you can’t get a refund, and although you can get a refund when you buy a game, there are also many players who won’t get a refund even if they don’t want to play.

After all, after buying the game, why spend time playing it?

This is also the reason why the clearance rate of general horror games is very low.

And now it has sold 130,000 in two days, which can be said to be very good.

And Chen Xu knew very well that this was just the beginning.

It can be predicted that with the advancement of time, its sales growth will be higher and higher.

Because so far, the popularity of live broadcast platforms and video platforms has not been maximized.

This also means that the potential of "Escape" has not yet reached its peak.

 …

As Chen Xu said, the popularity of "Escape" did not immediately spread on a large scale in the player group.

But on the live broadcast platform, many players who are not too serious to watch the excitement have basically begun to appear in various live broadcast rooms.

Some streamers who fell into a game shortage and did not have any good games to broadcast live were recommended this new game that just came out.

"The anchor is going to play "Escape"! The new work of the designer of "To the Moon" is a very warm game!"

"Should the anchor try "Escape"? A very popular game recently!"

"Yeah, yeah, and the show of "Escape" works very well. Someone in the adjacent area has broadcast it, and the popularity has exceeded 3 million, and there are twice as many VIPs than usual."

Many anchors who don't pay much attention to the game circle are also attracted by various aspects.

Some are because of the new game made by the designer of "To the Moon", and some are because of seeing other anchors broadcast "Escape" and the effect is quite good.

Of course, no matter what the reason is, in short, these anchors all jumped into the big pit of "Escape".

The live broadcast platform also set off a **** storm.