Global Monopoly of Technology

Located in an ordinary small family in Hangcheng.

"Recently, Haoran has been buying an iEP tablet for him to study in the summer vacation. Does your husband know what iEP is? Can you still learn?" Liu Haoran's mother and her husband were watching "This old TV series, the advertising time just remembered it.

昊 Liu Haoran is a junior high school student, and his father shook his head: "I don't know, didn't you ask carefully? I'll go online to find out."

Just as Liu Haoran's mother was about to speak, she found that the TV commercial started to play the advertisement of the iP tablet.

"Hey husband, look, does the child's iEP refer to this?"

The couple started to pay close attention to the content of the TV commercial. Liu Haoran was their only child. They were still very concerned about the children's education, otherwise they would not be interested in the iEP tablet.

Advertising time is as long as two and a half minutes, and it is put on prime time. The price is definitely not cheap, and it is not just a satellite TV station.

However, Luo Sheng's most important thing is money. The marketing strategy of advertising bombing is simple and rude. As long as there is money to smash it, it is very effective.

[IeP, your exclusive tutor]

With the slogan of the avatar Luo Tian in the last sentence, the advertisement is over.

Liu Haoran's mother said in shock: "Husband, is this iEP real or fake? Is it really so magical? Is it too high-tech?"

"It turned out to be a new technology product introduced by the Cote d'Azur."

昊 Liu Haoran's father suddenly realized that he now has an Azure-3 mobile phone in his hand. Although he is not a fan of the azure coast, he is no stranger to this famous technology giant.

"Go online to check." Liu Haoran's father entered the bedroom and turned on the computer after making a decision. His wife followed in, and the TV show began to pay attention.

I have to say that the brand awareness and reputation of Luo Sheng and the Cote d'Azur are very powerful. At the beginning, the magic of ieP was displayed in the advertisements. Many people thought that this was a fake advertisement and exaggerated too much.

But when I learned that it was produced by the Cote d'Azur, I had to judge again.

At least this couple has been attracted by advertisements.

The two spent more than half an hour on the Internet and watched the video of the iEP conference again. This is not difficult to find. There are too many related news online. There is a full video of the entire conference on the Blue Star video, which is still official. HD video.

At the end, Liu Haoran's father murmured to himself: "I may not believe in the products of other companies, but they are produced by the azure coast and can develop such high-tech educational products. I think 80% of them are believed, and the name Luo Sheng is quite convincing. force."

With deeper understanding, the couple also paid more attention to and searched the historical news before the Cote d'Azur, and found the news of the over 100 billion investment in education and training industry that brushed the screen some time ago, which made him even more convinced.

"Then buy one for your son. You don't need to buy the most expensive one. The 2799 stall is enough. Even if it is not as magical as the advertisement says, the right to reward the son is good." Liu Haoran's father made it immediately. After the decision, their child's performance is quite good. If the son is intent on it, it will affect the performance.

"This iEP tablet entertainment function is so powerful, it is not good if the son is addicted." Liu Haoran's mother worried, and hesitated again.

"Haha, didn't you see that this gadget has a function called 'teenage mode'?" Liu Haoran's father immediately took out his Azure-3 and swayed it, adding with a smile: "IEP tablet is connected to my mobile phone, The entertainment functions in iEP can be locked at any time. It is indeed a large company. It is very thoughtful. This anti-addiction method has made us parents no worries. "

So, the couple decided to start one for their son after discussing for a while, which happened to be the summer vacation and also made the son happy.

Over time, things like Liu Haoran's parents are happening all over the country, especially in big cities.

新 This new product accurately and accurately captures the inner aspirations of parents. Facts have proved that as long as it can help their children's learning, domestic parents will definitely not save money.

With the ad launch of the Cote d'Azur company in succession, the popularity of the iEP tablet is also rapidly spreading. The student group who loves to surf the Internet, mainly the junior high school and college student groups, is spreading very fast. Most interested age group.

Then indirectly spread to the ears of parents, parents are going to understand.

There is no doubt that the post-90s were the main force of the student group in this era, and many were only children. In the eyes of parents, they are precious, and there are even some spoiled parents.

IeP tablet and the lovely Luo Tianyi are becoming the freshest topics for students on campus, and have become the things that students are most looking forward to in the upcoming summer vacation.

Uh ...

Côte d'Azur company held a new product launch in early May, and after a week, the heat has obviously receded.

But the news related to Luo Sheng never seems to be interrupted, because he continues to be active in people's vision in another way.

Always active on the front line.

It's time to come to May 7 this year. "Iron Man 2", which is being released in North America today, is the first major work of this year's Hollywood summer, and it is also a heavyweight blockbuster in the movie universe of Marvel Pictures.

Marvel is now Luo Sheng's industry and belongs to the film entertainment business group of Blue Star Technology Group.

Disney is the most energetic. At first, it was just to obstruct Blue Star Technology and wanted to stir Luo Sheng's feet, but if time goes backwards, Disney will definitely fake the acquisition of the then amazing comic company.

The reason why Luo Sheng is active again is because he made a real-name guest appearance in the movie "Iron Man 2". Although there is only a short 45-second appearance time, this may be the most expensive dragon set in history. It is unprecedented, I am afraid it is also the last.

I want to know that Luo Sheng's current value is not only the richest person in the world, he has already surpassed the order of 100 billion U.S. dollars, and is the only individual who has exceeded 100 billion US dollars of wealth so far.

The release of "Iron Man 2", the highest scale in the history of 4,830 theaters in the North American market, made it easy to record more than 60 million U.S. dollars on the first day of the film's release, and the first three days with an explosion of 172 million U.S. dollars The North American film history opened in May, beating the $ 155 million box office record set by 2007's "Spider-Man 3."

This is all due to the good reputation accumulated in the first part. Not only is the production better than Luo Sheng's last generation, but the social application of the parent company Bluestar Technology Group has also been supported by traffic.

Although Marvel Pictures is Luo Sheng's industry, Bluestar Technology Group has not interfered with this subsidiary's operations, nor has it made any fuss about film production. The only participation is in financial audit.

There is no doubt that this is a Hollywood-standard popcorn movie. The downward trend of the box office is very obvious in "Iron Man 2." Even so, the North American box office is expected to eventually lock in the $ 450 million range. The great success is It's nailed down.

In the first three days of the first week of release, Iron Man 2 ’s box office market outside of North America was equally explosive, hitting $ 205 million in one fell swoop, and the worldwide box office in the first week reached a staggering $ 377 million, completely detonating the 2010 summer season. The theaters around the world are excited about it. The result of such a drawing is to run at the pace of one billion dollars.

钢铁 The great success of "Iron Man 2" is undoubtedly a sweep of the haze of Marvel Pictures' "Invincible Hulk" which was also released in 2008.

At that time, Iron Man, with a production cost of 140 million US dollars, was a great success, and it also rescued Marvel, which was on the verge of bankruptcy. By the way, it also held a thigh like Blue Star Technology Group.

Originally, Marvel Pictures thought that one month later, "Invincible Hulk" could also replicate the success of Iron Man, but was unexpectedly tragically hit by Waterloo. The production cost of this film was as high as US $ 150 million, and it was only exchanged for a global box office of US $ 263 million. All the underpants were lost, and the money made from Iron Man was lost again.

It is a serious blow to Marvel's management.

Fortunately, after Luo Sheng's acquisition of Marvel Pictures, Blue Star Technology injected $ 100 million in the name of the parent company, giving "Iron Man 2" and the entire Marvel Movie Universe plan a chance to "buy live."

不是 Without a 100 million US dollar guarantee, the production process of "Iron Man 2" will also be affected, or it will cause a chain reaction and bring a series of negative crises.

Luo Luosheng had expected that "Invincible Hulk" would hit the streets, otherwise it would not give this 100 million US dollars.

The production of "Iron Man 2", which cost nearly US $ 200 million, exploded the entire summer season. Finally, it was a relief for Kevin Fitch and other Marvel executives, and then the time to enjoy the fruits of victory.

Earn money is definitely a big profit. Do n’t question it. The biggest suspense and the biggest expectation of Marvel executives is whether “Iron Man 2” will become the first movie in the history of Marvel Pictures to break the $ 1 billion box office.

A billion-dollar movie is definitely a phenomenal movie in this era. Of course, "Avatar", which was released last year, was a box office monster and won a 2.7 billion box office horror. It is simply a super box office monster.

In the domestic market of Huahua, on May 7, two new films were released at the same time across the country's theaters, that is, "Iron Man 2" and "Three Laughing Talents".

The highlight of the mainland market this week is that "Ye Wen 2" is head-on against "Iron Man 2", which has been launched fiercely worldwide. The first week of release, it achieved a box office success of 139 million yuan, which is "Ye Wen 2" More than doubled to 68.48 million yuan, topped the list with an absolute box office advantage.

Compared with the previous work, the ability to attract money is unprecedented. According to this trend, "Iron Man 2" is expected to hit the 500 million yuan box office in the mainland box office market. In 2010, the movies that can win more than 500 million box office in the mainland market are Very few.

"Avatar" is a box office monster. This created the era of 3D movies. Last year, it collected 1.3 billion yuan in the Mainland. At that time, the total size of the box office in the mainland was only 10 billion yuan. A movie of "Avatar" accounted for About 13%.

Uh ...

周一 Monday, May 8th, Bluestar Technology Group headquarters.

"Mr. Luo, what do you ask me for?" Entering Luo Sheng's office is a middle-aged man named Kang Wei, who is currently the leader of the film entertainment business group under Blue Star Technology Group and is fully responsible for the company's business.

"Well, I want you to find someone, you go." Luo Sheng said.

"Want to hear the details." Kang Wei said.

Luo Sheng nodded, and then replied: "This person Liu Cixin, a very outstanding mainland science fiction writer, you bought me the full copyright of all the works under his name, remember that it is all copyright and all I told him directly that the price was RMB 10 million each. In addition, we can see if we can sign a new contract, that is, the transfer of the copyright of his new works in the future, and we have the right of first purchase at the same price. "

Kang Wei knew this science fiction writer, but only recently. The "Three Body" series is very famous in the science fiction world. The most important point is that there was a meeting before. Luo Sheng personally named this series ~ www. wuxiaspot.com ~ asks the company's executives to buy a good set of reading. Kang Wei also bought a set and finished reading it. He was shocked by the author's wild imagination, and also deconstructed the concept of "dimensional reduction blow" into the commercial field.

"Mr. Luo, ten million yuan? Is it too expensive? I think three million is enough." Kang Wei said hesitantly, he directly reduced it to 30%.

And to be sure, Liu magnetic core will definitely sign.

There are two reasons. One is that the film and television adaptation of mainland science fiction works has not attracted much attention in the current era. The other reason is that Liu Cixin's masterpiece "Three Body" is only a niche. Its popularity is optional, but it is limited to one. Spread in small circles.

So Kang Wei feels that 10 million yuan is too bad, and it is also very unreasonable from a commercial perspective. Although the company is not worse than the tens of thousands, but in business and commerce, one yard is one yard.

In fact, Luo Sheng also knows that the author who has asked for 3 million for the full copyright will definitely agree. In the last life, the transfer cost of the film adaptation rights of "Three Body" was 100,000 yuan. Da Liu did not hesitate to sell it. At the time, the price was reasonable.

After a while, Luo Sheng looked at Kang Wei and said faintly: "Long-term look, Lao Kang, what I want is not just the copyright of a writer's work, but to set an example for the entire content creation market and give more The writers see that excellent works can get a higher pay here. Do we lack these millions? No! We also do n’t just measure it in a tactical pattern. We must rise to the level of a strategic pattern. Okay? "

Uh ...