God of Life

The dog brother who gritted his teeth immediately began to be busy.

The first is to look at the information.

When the Weibo incident first came out, Wangting Entertainment had 800+ anchors, basically covering all types.

The most important asset is not the four major food and broadcasters that have become popular, but the more than 200 Miku models.

Those who often watch live broadcasts know that an extremely beautiful female anchor often pops up in the show category. She is particularly good at appearance, but it is very difficult at the beginning, and then she changed her job soon.

why?

Low emotional intelligence, bad temper, big goddess.

High-looking girls generally grew up in Zhongxing Pengyue, who have never been beaten up by the society, self-esteem is too high, it is difficult to put down their body to coax men.

The show live broadcast is essentially a service industry.

It is very difficult to succeed if you can't let go of your body or your posture.

To capture traffic in the newcomer period depends on affinity, and every little white account may be the big brother in the future.

The training period after the player's first brush depends on emotional intelligence, and establishes and maintains emotional bonds.

The adjustment period of unsatisfactory live broadcast effects must be passed by perseverance. All major anchors are "leftovers" who have persisted. There is no tenacity. The negative pressure from black fans is enough for you to drink a pot.

However, it is difficult for a true high-value beauty to possess the above-mentioned qualities.

Because there are too many opportunities for realizing, there is no need to smash.

The same phenomenon is widespread in any service industry. For example, SKP's luxury goods sellers often have a beautiful woman, but they often do not work for a long time, and they are never the top sellers in the store.

Return to the market: Do players need high-value beauties?

Of course you need it!

The beauty of beauty + filter + microdermabrasion, the viewing experience is very poor, seriously lacking the natural texture.

In the early days, Wangting Entertainment was able to sweep the entertainment category because of the natural beauty under the high-definition camera.

And not one or two beautiful, but one or two hundred are so beautiful.

The dimensionality reduction attack and the cluster output have destroyed the original female anchor of the show.

The original live broadcast atmosphere is that everyone is dying to beautify, one by one, the live broadcast background is all high white, high mud, high saturation.

The viewing experience can be imagined.

Now, hundreds of female anchors who follow the texture route have flooded into the market, forcibly pushing the players' aesthetics to a higher level.

Order collapsed, style collapsed, and unspoken rules collapsed.

At the same time, because she has been a model, has been in contact with the fashion industry and the entertainment industry, the female anchor of Wangting Entertainment is not so childish, she will not hold it too much and she will not think too much.

When Wang Yan selected people, he paid special attention to special points and conversations.

The former represents self-cleanliness, high-value, mixed model circle but self-cleanliness, basically equal to enough perseverance, a spirit of hard work.

Talking represents emotional intelligence and quality, and is an important condition for going on.

In the wild era when the live broadcast just broke out, this is a dimensionality reduction army.

Wangting Entertainment’s February earnings report shows that more than 200 models from Mikong contributed nearly three-fifths of the profits!

Compared with them, the ability to directly attract money is not enough to see what food broadcast, what outdoor, and what head game anchors.

Moreover, the highest net profits are not those big platforms at all.

Wangting Entertainment has a total of 78 live broadcast platforms, and the smaller the show, the higher the net profit.

There is a small platform called Qixiu. In order for Wangting Entertainment to enter the venue, the conditions for issuing it are 65% gift sharing and 30% large recharge rebate.

Top up 10,000, get 13,000 tokens, swip it to the host, and finally settle 8450 yuan to Wangting Entertainment.

The platform only earns 1,550 yuan, and I don't know if it is enough for water, electricity, and broadband.

Wang Yunxi sent three female anchors in the past to test the waters, but the boss and the second broke out without waiting for her official to hit the list.

The monthly rankings for three consecutive months exceeded one million, and they became the first sister and second sister of the platform directly, and they were very happy to fight.

The youngest did not feel comfortable, so he switched to KK, a small platform that focuses on dance, and won the Zhou Guan in the first week.

It's so fierce.

…

According to the platform ranking, the total traffic of the top 10 platforms is 2.7 times the total traffic of the following 68 platforms.

However, those 68 platforms contributed 80% of Wangting Entertainment's net profit.

If he hadn't seen the report with his own eyes, Wang Dashao couldn't believe it.

Particularly anti-logic, is there anything?

However, this is the case.

It feels like the current female anchor of the show is like picking up money.

The traffic is growing every day, and a steady stream of viewers floods into the live broadcast. High-quality female anchors can't fill the gap at all. The phrase "Brother is so domineering" can make players spend money like chicken blood.

And the smaller the platform, the stronger the agglomeration effect. The new traffic is flooding into the head anchors. The 200,000 monthly list is just like playing, and it is about to become the standard for the female anchors of Wangting Entertainment.

The big stomach Wang Mizi, who is out of the circle, only has a monthly list of more than 500,000, which is not ranked in Wangting Entertainment.

Of course, she has extra income from advertising, Weibo, and official accounts, and her ability to make money is still very exaggerated.

Dagang who went to Huto to be a brother was a money-losing man.

Eighteen times Zhou Xing, an annual championship, and daily PK face-to-face, spent almost 20 million on Wangting Entertainment, and recovered 10 million, which was half of the net loss.

The whole company is interested in winning the male anchors of the platform, and it is basically difficult to make money.

Pay back in one year, and there will be a big annual ratio next year.

However, the benefits of getting a brother are obvious-it can radiate traffic to the entire company and continuously pull up profit products.

The profit product is the female anchor of the show.

You don't need to invest in anything, just watch them perform, and all the gifts are net profits.

The company may lose money anyway, but my dog ​​will always make money.

In February, Wangting Entertainment's overall turnover was 280 million, and his 50 million official brushes were hidden, just like playing.

The data for March has not yet come out, but now it has exceeded 300 million, and it is estimated to be 3.5, which is a terrifying increase.

The net profit is not that high. It was less than 40 million in February and more than 50 million in March.

Not worth it...

Uh, it seems to be panting faster than Brother Dog?

That is worth mentioning.

Anyway, the speed of making money is exaggerated by Jill the thief.

More exaggerated is the expansion speed of Wangting Entertainment.

From the explosion of Weibo to today, Wangting Entertainment has recruited 1,736 new anchors across the country.

275 online anchors are scattered in the four major branches of Imperial Capital, Magic Capital, Star City, and Shenzhen City.

There are 1,461 offline anchors, distributed across the country, with their own live broadcast equipment, and they signed a stepped sharing contract with no guaranteed salary.

This is the result of two rounds of screening.

Crooked Jujube is resolutely not, and will not sign offline without any cost.

The quality of the new anchor is not bad, but it has been completely transformed into the mode of raising Gu. Simply throw in some resources and broadcast it when it can be broadcast. It can't be broadcast by itself.

The most cruel is the non-competition agreement and liquidated damages clauses that the Operations Department has made. If it fails to broadcast, it can only be changed. Going to other guilds will definitely not work.

This is a normal company operation, and Wang Yan did not intervene and let them do it.

So far, Wangting Entertainment has stood at the apex of the live broadcast brokerage company.

The first choice for newcomers is basically Wangting Entertainment. The popularity is too out of the circle. There are 100+ new anchors signing every day, and those who fail to sign will be diverted to other guilds.

When Wang Siming was engaged in panda last year, he didn't have this influence-all the propaganda before and after were added together, how many reposts in total?

The heat is not a level at all.

Therefore, Wangting Entertainment’s biggest worry now is that there are not enough people and too much work.

The degree of overtime is simply outrageous. Can you believe that half of the operating staff sleep directly in the office?

Fortunately, the overtime pay was paid to ensure efficiency.

However, Wang Yunxi was able to settle the trivial things in his daily operations, and he really couldn't stand the remaining big things.

The first thing is financing negotiations.

The ubiquitous Sequoia, the ridiculous Ari, copying the painful news you didn't discuss... The top 20 investment capital and industry leaders on the Internet all have an appointment to visit.

The second thing is platform integration.

Wangting Entertainment has been seeking to wholly acquire small platforms and integrate resources.

Dozens of targets, dozens of interested parties, and a few negotiated, and then there must be a general charter.

Wang Yan intends to establish a platform department in Zhangjiang Park, unify technical standards, use a set of underlying templates, and multiple operation teams to start a tragic road to Leek.

It is not important to cut more and less, spend money to drain traffic, spend money to brush off the official account, spend money to raise the account...

Anyway, quietly enter the village, don't shoot guns.

The third thing is the surrender team.

There are many teams who want to join Wang Ting Entertainment. Some Wang Yunxi can make a decision, and some want to talk to Wang Yan in person.

For example, Zhang Dayi, a big internet celebrity who has been cooperating with Taobao for a long time.

Another example is Huang Wei and his wife who want to enter Taobao live broadcast in Guangzhou City.

And a variety of cultural companies with little-known names.

Their main goal is affiliation, or cooperation-because they can't get the top treatment of Taobao live broadcast.

Of course, Wangting Entertainment has no comparison with Taobao, the gap is too far.

However, Wangting Entertainment and Taobao's live broadcast department are in a clearly strong position.

At the end of last year, when Taobao was preparing for live broadcast, the two were still considered equal. However, as Wang Dashao went out of the circle and the popularity exploded, Wang Ting Entertainment became the leading brokerage company, and Taobao's live broadcast attitude became more and more soft.

With a dozen people and three or five spears, the new Taobao live broadcast is said to be highly regarded, but it is actually just a game of idle chess.

If you do it well, you can break through, and what you want in the future.

If it is not done well, it is one of the thousands of projects that Ari silently fails every year.

Chen Lei, the highly stressed person in charge, has met with Wangting Entertainment more than once and officially established Wangting Entertainment as the only in-depth partner in the middle of this month.

Taobao live broadcast will begin trial operation on April 1, and many anchors including Gao Ya are eager to try it.

Some merchants and Internet celebrities that are more sensitive to the outside world also focus their attention on this.

Most people are not optimistic about Taobao's moves, but there are always a few who are willing to take a risk.

Then, in order to get the best conditions and reduce risks, cooperation with Wangting Entertainment has become the only choice.

These teams are different from traditional anchors, they are more commercialized, more focused on independence, more adventurous, and need to connect with upstream businesses.

Therefore, the possibility of a direct merger is unlikely, and the original contract is not suitable, and it is necessary to negotiate one by one.

Wang Yan is very interested in Zhang Dayi.

This year's hottest Internet celebrities, Ge Ge himself ranked first, Wang Siming ranked third, UU Read www.uukanshu.com Mizi ranked eighth at most, and Zhang Dayi ranked fifth.

Pretty is the second place, mainly because of her influence in private service fashion, which is a good supplement to Wangting Entertainment's efforts in live broadcast e-commerce.

Just like the koala who was unsuccessful in eating and broadcasting and was going to sell snacks on Taobao live broadcast, it does not matter whether he has created profits for Wangting Entertainment before, but what is important is to develop a new category of strategic significance.

When will the profits created by Taobao live broadcast catch up with the stray dog-like female anchors of the show?

Hard to say.

It is very likely that it has not been able to catch up.

But I still have to do it, because the ceiling of the show can be seen at a glance, and there is only money, no external influence, and no good story can be told.

Wangting Entertainment's profit this year may reach 600 million, which is extremely probable.

If calculated according to the normal net profit valuation method, Wangting Entertainment’s valuation should be 10 times the annual net profit, or 6 billion.

But investors did not agree.

At present, Wangting Entertainment is only worth 2.5 to 3 billion, and even a quarter is brought by Wang Yan himself, because of the uncertainty of the show and the low growth prospects.

To break through the barriers, you have to tell a new story.

Therefore, the first thing Wang Yan did when he returned to Modu today was to meet Zhang Dayi.

Negotiations on financing must be put at the back.

If there is no substantial breakthrough, Wang Yan does not even plan to start financing.

If you don't get more than twice the premium, what face is called cutting leeks?

Now that people enter the market at a valuation of 3 billion, that is equivalent to being a money-spreading boy, using the heat that he has worked so hard to fatten up investment institutions, don't even think about it!

After getting off the plane, Wang Yan went straight to the venue without stopping.

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