Gossip King

"Mr. Li, it's like this..." Gao Leng wanted to say something.

"Oh, Mr. Gao, it's like this. I will have a meeting soon, or else, wait for the meeting to end..." Mr. Li interrupted Gao Leng immediately.

It was absolutely impossible for him to take this trip to the muddy water. He refused very clearly the first time. He didn't expect that Gao Leng was so lack of eyesight that he actually called again to talk about it.

President Li's impatience is obvious.

He is right. Although Gao Leng is a big figure in the media industry, he is considered a newcomer in the publishing industry. To be precise, newcomers are not counted. What are the first two entertainment magazines in his hand that have entered the publishing industry? Children's books have not yet come out. In addition, Mr. Li has always been a publishing house for state-owned enterprises, and there are quite a few officials.

No matter how big you are in the media world, you are still in the publishing world with me. How old is it? Even if you have some patience in the publishing industry, can you compare with your own publishing house? This private enterprise has produced some seven or eight books, can it be compared with the old publishing house?

One sky and one earth, incomparable.

If you don't want to wade in the muddy water, you just don't want to, let alone do any activities with a younger generation, to give you a corner, your brain watts?

Having said this, the office director suddenly stared at the phone with round eyes, and quickly stretched the phone in front of President Li and lowered his voice: "Look at it..."

Mr. Li squinted his eyes to look at the phone, his mouth kept saying, "That's OK, then Mr. Gao will do it, I'm going to drive..."

Speaking of this, President Li's eyes suddenly widened.

I saw that the official Weibo of the General Administration of Publication not only reposted the first name-calling Weibo of Starlight Group, but also quickly reposted it less than a minute after Gao Leng issued the second Weibo to promote children’s books, and wrote: Our country Children need high-quality children’s books, whether they are public or original children’s books. In order to make it easier for parents to identify which ones are good books, a "Several Good Book List" activity is organized, led by Starlight Group, The publishing house participated and issued several good book lists for children, teenagers and young people, and provided everyone with the best must-read magazines of all ages in the empire.

While publishing this, the General Administration of Publishing also created eight domestic first-level publishing houses, including the one where President Li is located.

"Meeting..." President Li dragged his voice, immediately changed his tone, and said with a smile on his face: "So there is not much time. It was originally for the children. Of course I will participate in such a good event! You see Look at you, who is my brother with whom, right? Why are you so worried, don't worry, brother, I will support you!"

State-owned enterprises are the most communicative with bureaucrats.

This look, yes, the high cold is terrible, this is the blood of the money, so that the General Administration of Publishing and Starlight Group will join hands in this event, then the boss does not want to accompany him, he has to accompany him, he does not want to support the corner, he also has to support the corner Up.

"Damn it, Gao Leng is good at playing power." After hanging up the phone, Mr. Li cursed in a low voice.

The right time and place are right for people.

Unannounced visits allowed the General Publishing Administration to face the dark side of the public version of children's books, and to come forward to solve it. The first time the small workshops were called for meetings, it was considered a good solution. But if this activity is added, it is solved perfectly.

"Starlight Group is the biggest beneficiary. They host this event, and domestic first-class publishing houses have to cheer. After all, the General Administration of Publishing has to take advantage of this wave of unannounced visits to make a beautiful turnaround. In this way, the people will not only not Blaming the General Administration of Publication for its ineffective supervision, they will praise the response of the General Administration of Publication." The director of the office is a transparent person, with an expression of envy in his eyes.

The calls on Gao Leng's side kept answering.

"Mr. Gao, it's your brother Liu! From Mingmei Publishing House, um, yes, yes, you are really amazing, good unannounced visit! Um! Support! Strong support! Your brother, I like you the most A heroic hero, unannounced visits are admirable! That's OK, then you send me the information about the activity..."

"President Gao, I am Brother Kai! Whoops, tell me about you, this event is well organized, I wanted to host this event a long time ago, of course I cooperate!"

Within five minutes after the General Administration of Publishing reposted Weibo, these publishing house bosses who had been evasive before suddenly changed their tone. They all wanted to protect themselves and jumped into the muddy water. This time, they didn't care about offending the people in the small workshop. After all, offending the General Administration of Publishing, that would be killing them.

This should be the first time I have known the shady scenes of children's books, but it is like a peaceful and beautiful lake. Everyone has concealed it. For their own benefit, they have witnessed the black public children's books poisoning the children of the Empire for decades.

However, their vocalization was forced by Gao Leng with the help of the General Publishing Administration.

"Mr. Gao, your children's book magazine will definitely succeed."

"Would you like us to cooperate? How about the excellent publications of our publishing house being serialized in your magazine? The price is easy to say!"

In the eyes of insiders, the Star Group’s children’s book magazine, which has come to this stage, has won and won at the starting line. Whether it is media propaganda, the grade of the publication, or the authority recognized by the state, it has won a lot. Win. There is absolutely nothing wrong with working with him.

"Yes, yes, we can work together as long as it is a good book list by then, thank you, brother." Gao Leng immediately agreed and was able to serialize all the stories in the book list in the children's book publication. This is It couldn't be better. In this way, at least some children from impoverished families can read all the stories of the empire’s excellent book list by buying only one publication.

How awesome.

Gao Leng thought about children's books that he was greedy for others when he was a child, but he couldn't afford it. He also saw that many families now also want to raise children, but children's books can be 30 or 40, especially for young children, a single story. Who can afford a book to the poor at home? It's almost enough to buy one. There are so many books on the book list that I really can't afford it.

But if the publication cooperates with the publisher of the book list, it will be different. If you squeeze ten dollars a month to buy a magazine, most families can still do it. Read good books for ten dollars a month. I’m afraid It is the one thing that has benefited most from the poorest students who hope to change their destiny through studying.

The "Empire Doll" publication has not yet been published, and it has already gained the attention of most domestic parents. They trust this magazine. After all, it is a children's magazine named by the General Administration of Publishing, and it is also a subsidiary of Starlight Group, the host company of excellent book lists. of.

An excellent book list enjoys a high influence in the empire. As a mother, everyone who cares about children's education has a deep understanding. Whoever produces an excellent book list is the authority.

"When is "Empire Doll" published? I heard it is the best children's magazine in China."

"I think their official price is very cheap, ten yuan or twelve yuan a piece, conscience price."

In the parenting forum, there will soon be a place for "Empire Dolls". Moms have a lot of talk about your children. The mothers who are most concerned about children, especially the professional parenting homes that run the public account, are all in the first place. Analyze the details of the upcoming "Empire Doll".

Including the best domestic illustrators, and the best domestic children’s book writer team, what kind of paper is used, why is the most environmentally friendly paper, etc., these professional parenting experts wrote extremely detailed and promoted through the WeChat public account. Countless parents.

The winning side is already obvious, and if important books are good, they will be an instant hit.

It’s just that the price is very low, so low that almost every family can afford it, but you can set a higher price, even if you order 20 yuan, 30 yuan a magazine is normal. Now these days, everyone is willing to spend money on the baby.

"President Gao, I have been preparing for two weeks. Our book list event is about to be held. We officially announced the launch and pricing of "Empire Doll" that day. I think the price of ten yuan is too cheap?" Yang Guanguan Put the information on the high cold desk and patted it: "Here are three managers' analysis on the pricing of the publication. They all tend to price at least 30 yuan, otherwise they can't afford the top illustrators and children's book writers. . Ten yuan, too little."

Gao Leng didn't raise his head: "It's only ten yuan. Tell them that the profit of "Empire Doll" is not based on the price of the publication."

"If income is not in pricing, then it is advertising, but advertising in magazines...If you do too much, it will lower the grade." Yang Guanguan reminded.

After all, if a publication does not rely on pricing to make money, then it can only make money on the advertisements in the book, and some advertisements in the magazine. But children's books are different from other magazines. Since it is to be the best boutique children's magazine, if there are too many advertisements, it will indeed drop in grade.

"Don't make money by advertising." Gao Leng raised his head and confessed a few more words: "Remind the advertising department of Children's Books, this children's book publication receives as few advertisements as possible."

Yang Guanguan was stunned.

Do not rely on publication fees to make money, do not rely on advertising to make money, then how does "Empire Doll" make money?

"Is that a loss..." Yang Guanguan mumbled.

"How is it possible to lose?" Gao sneered: "Okay, go and work, you can rest assured, not only will you not lose, this will be the most profitable project for us to enter the book market, and it will be comparable to our high-quality TV series. Projects will make a huge profit."

How to earn?

Yang Guanguan wanted to ask Gao Leng very much, but when she saw the boss lowered her head and got busy, she didn't dare to bother and naturally wouldn't ask any more. Instead, she gently poured him a cup of tea and walked out.

...

"Gao Leng is very good at playing with public opinion." Su Su sighed, putting the phone aside, reaching out and pressing his temple, and said.

"Well, now there is a list of excellent books, their publications are also on the market, and they were robbed in the first month."

The assistant was a little puzzled: "However, it only costs ten yuan a copy, and they use environmentally friendly paper, and there are original works by domestic first-line children's book experts. It is not profitable even if it is sold out."

Su Su nodded.

"President Su, how do you think Gao plans to make a profit?" the assistant asked.

Su Su tilted his head and squinted his eyes for a moment, and finally shook his head: "I really don't know, I don't know what Gao Leng's routine is. The price of his magazine is so low, and I heard that there are no ads on it. How to achieve profitability?"

Speaking of this, for the first time Su Su felt that her IQ was not enough. This feeling made her extremely unhappy.

She shook her head, instantly threw off the feeling that her IQ was not enough, and replied to the domineering and wise queen Fan, with a sneer: "The poorest book publisher, maybe he didn't plan to make a lot of money in this project at all. It's noisy, I just want to make myself a cultural project."

How could I not think of the routine of high cold operation? Absolutely impossible.

Su Su raised his head confidently and shook his hair again.

The Queen’s IQ absolutely crushes everyone, including Gao Leng.