Great country technology, I have a system where hard work pays off!

#48 - A marketing plan that is enough to make Shenchuan Computer so angry that it vomits blood!

“The reason a miracle is a miracle is because it can break the impossible.”

Gao Nian slightly shook his head and continued, “How to shape a brand, how to make a brand rise, this is an art, and we already have the key to this art.”

After speaking, Gao Nian turned his gaze to Ni Guangnan.

The people present, seeing this, all looked at Academician Ni Guangnan in surprise.

“Me?”

GOOGLE 搜索 TWKAN

Being watched by so many people, Ni Guangnan also revealed a puzzled expression.

“Yes, Old Ni.”

Gao Nian nodded slightly, then unraveled the mystery.

“Old Ni, your story is quite regrettable and sympathetic.

You have spent your life working hard for the dream of Chinese chips and domestic computers, but in the end, you encountered two short-sighted businessmen.

You personally promoted and shaped two opportunities to change the fate of China's chip industry and domestic computer systems.

Your story makes people hate Liu Jiaofu and Li Deshi, and at the same time, admire your spirit and perseverance.

It can be said that Old Ni, you have a very lofty reputation in China. There are only a handful of people who can compare with Old Ni in terms of reputation.”

Hearing Gao Nian praise, understand, and acknowledge him in front of dozens of people in the company.

Ni Guangnan was a little embarrassed, but at the same time, his heart was warm, and there seemed to be crystal tears flashing in his eyes.

It's hard to find a confidant!

But Gao Nian understood him very well and recognized him.

This moved Ni Guangnan, and he also decided that even if he risked his old bones, he would make this company rise and live up to Gao Nian's trust!

On the other side, Gao Nian continued when people's eyes turned to Ni Guangnan:

“Next, my method is to play the patriotism card hard, and tie the purchase of Geek computers to patriotism!”

In the marketing phenomena of the previous life, a marketing routine that was often used was to tie a certain product to values, love, and social status.

Taking love as an example, when some products do GG marketing.

They like to clearly state in short videos or GG, 'If you love me, buy me XX', 'If you love me, take me to XX'.

Or, during 'Valentine's Day' or some other holiday, if you don't buy something for me, or don't take me somewhere, it means he doesn't love you, and this man is not worth dating.

This kind of marketing routine seems to be nothing on the surface, but in reality, it has broken up countless couples.

Because everyone's income, work environment, and living conditions are different.

Therefore, a small matter can evolve into a major event that breaks up couples!

It can be said that this kind of marketing routine that binds products to social status, values, and love is really quite shameless and rogue.

Of course, although the methods are shameless, it has to be admitted that this trick is really useful and can often have miraculous effects.

At this time, if Gao Nian wants to quickly shape a new brand and quickly make people recognize this new brand, he has to use this risky move.

As for how to do it?

The method is very simple, that is, like in the previous life, write Ni Guangnan's story in the form of graphic articles or videos for more people to see.

When people sigh for Ni Guangnan's Chinese core and domestic computer dream, and are angry at Ni Guangnan's two dream shattered.

Then next, you only need to change the topic and tell how Gao Nian let Ni Guangnan join.

Finally, the two hold hands together and vow to develop Chinese cores and domestic computer systems.

Then the Geek computer brand will be deeply tied to the emotion of patriotism. At this time, the brand image of Geek computer can be considered complete.

After all, Ni Guangnan has joined Geek Computer Company, and the boss of Geek Computer Company has also vowed to develop chips and domestic computer systems.

After reading this article or video, in addition to being moved, you will definitely support Ni Guangnan and Geek Computer Company.

I hope that Geek Computer Company can, as they vowed, really develop Chinese cores and domestic computer systems.

Therefore, if the price of Geek computers is not much different and the quality can be guaranteed, then customers are very likely to give priority to purchasing Geek computers.

This is Gao Nian's marketing strategy. Although this marketing strategy is a bit despicable, the effect is definitely very strong.

Of course, there is also a backlash. After all, in this story background, Liu Jiaofu and Li Deshi are not good characters.

It can be said that it is inevitable that they will be cursed by the people. Geek computers and Gao Nian will also deeply offend them.

But if you don't enter the tiger's den, how can you get the tiger's cubs?

Success does not come from thin air. If you want to get something, you must pay something. Gao Nian has long been prepared to pay the price.

So the people at the scene, after hearing Gao Nian's explanation and knowing this marketing strategy, looked at Gao Nian with admiration.

“Old Ni, I'm going to wrong you next.”

Gao Nian said with an apologetic look.

Geek Computer's behavior of exposing other people's unbearable past is actually equivalent to constantly sprinkling salt on Ni Guangnan's wounds.

“It's okay, the more people who know, the better.”

Ni Guangnan waved his hand, then said with a serious face:

“Because letting people recognize the true colors of Liu Jiaofu and Li Deshi is also what I want to do.”

Speaking of this, Ni Guangnan turned to look at Gao Nian and said seriously:

“Since I left, that Lenovo computer has been using the patriotism card for publicity, deceiving many people who don’t know the truth to buy their computers because of patriotic factors.

This kind of lie that clearly uses the name of patriotism, but does not make any patriotic behavior, must be exposed!”

Hearing Ni Guangnan's firm words, Gao Nian nodded lightly and applauded:

“That's right, their lies should be exposed.”

Speaking of this, Gao Nian was also deeply moved.

The first brand of mobile phone that Gao Nian bought in his previous life was Lenovo mobile phone. The reason why he bought Lenovo mobile phone was because he was deceived by Lenovo computer using the patriotism card.

At that time, he didn't know Ni Guangnan's story, and he didn't know that the foreign version of Lenovo computer was so much cheaper than the domestic version.

I don’t know that Lenovo computer has never invested money in developing Chinese chips and domestic computer systems that are beneficial to the country. The essence is just a computer assembly factory…

At this time, being able to let many people know the truth in advance and avoid being deceived by Lenovo computer with the patriotism card is naturally a happy thing.

So with Ni Guangnan's agreement, Geek Computer Company's actions were very fast next, and they immediately began to produce related articles and videos.

Here, Ni Guangnan himself was very cooperative and directly told the story of the year.

Among them, in order to increase the authenticity, the publicity team also recorded the video of Ni Guangnan telling the story of the year.

At this time, Shenzhou Computer Company and Lenovo Computer Company did not know that Geek Computer Company had aimed its target at them.

A public opinion war is about to be ignited by Geek Computer Company, and a huge public opinion conflict is about to break out.

At this time, the three parties do not know how huge the scope of this public opinion war is and how far-reaching the subsequent impact is.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like