Great Medicine Without Borders

  Chapter 715 Fireworks May Xiadongzhou

   Lu Qi's wedding was very lively, and Su Qing and Ma Xi co-hosted it very well.

  Maxi told Su Qing that this was the first time he presided over a wedding in months, and it was also his best state.

  The last time Zhao Feiyang’s wedding left a deep psychological shadow on Ma Xi, the stage criticized him by name, and several of Ma Xi’s programs were affected because of this, and only recently began to recover slowly, Ma Xi has even decided not to officiate the wedding anymore.

   Today, Xue Meizhen, the person in charge of the news channel of the TV station, also came. She and Lu Qi are not familiar with each other, mainly because of Lu Ming's face. Lu Ming is responsible for the network information security of Dongzhou.

  Lu Ming was also satisfied with today's wedding. Many people came here for his sake. As Lu Qi's eldest brother, he also toasted everywhere.

  When he came to Xu Chunliang's table, he specially drank two glasses with Xu Chunliang, and said with a smile: "Chunliang, when will you drink your wedding wine?"

  Xu Chunliang said: "I am still young, and now my career is the most important thing."

  Pu Jian laughed, Xu Chunliang's mouth is deceiving.

  Lu Ming said meaningfully: "Don't be picky."

  Pu Jian said: "Director Lu really understands him."

  Xu Chunliang said unhappily: "You are everywhere." He had something to discuss with Lu Ming, mainly about promoting Dongzhou barbecue.

  Lu Ming privately said that this matter is related to the development of cultural tourism in Dongzhou, and they will definitely do their best to **** this promotional activity. Xu Chunliang's greeting to him in advance is also a precautionary measure. Once a hot spot is formed, it is very likely that cyberspots will swarm in. It is necessary to strengthen the supervision of the Internet to prevent things from developing to the bad side.

  Su Qing sat with several former colleagues from the TV station. Xu Chunliang finished chatting with Lu Ming and got up to toast there.

   Xue Meizhen and Xu Chunliang have dealt with each other several times, and they can be regarded as not knowing each other. Now Xu Chunliang calls her sister Xue one by one. The promotion of cultural tourism this time requires the participation of TV stations. Currently, the video account of the Cultural Tourism Bureau is handed over to Xue Meizhen's team to create.

  Xue Meizhen told Xu Chunliang the progress of their video account, took out her phone and showed him some of the footage.

  Xu Chunliang is a layman, so he asked Su Qing to help give advice.

  Su Qing said: "After all, he is a professional, and the atmosphere of the shooting is exquisite."

  Xue Meizhen said with a smile: "Xiao Su, don't just pick good things to say, but also offer valuable opinions."

  Su Qing said honestly: "The disadvantage is that the camera skills are too professional, and the pictures are too exquisite. At first glance, it is shot by a professional organization. It is different from ordinary self-media videos and seems ungrounded. There is nothing wrong with broadcasting such images on TV stations, but if they are placed on short video platforms, they appear to be too ingenious and ungrounded. It is difficult to resonate with ordinary people."

  Maxi also came to take a look. He agreed with Su Qing's opinion. The threshold for self-media is now low, but why can the seemingly crudely made small videos beat their carefully crafted TV programs? The fundamental reason is the truth. The common people now prefer to watch what happens around them, and don't like to watch things with too many filters.

  Xue Meizhen seemed to understand something after hearing what they said, and said in a low voice: "I will feed back your opinions to the production team later." She then said to Xu Chunliang: "Are you in a hurry?"

  Xu Chunliang said: "We plan to officially launch the promotion next week. As for the effect, it is still unclear. It is best to cut out the promotional video of Dongzhou Cultural Tourism."

  Su Qing said: "Of course, the more exquisite the cultural tourism promotional film, the better."

  Xue Meizhen said: "Actually, we have also made Dongzhou cuisine specials in the past, but it didn't have any effect."

  Maxi said: "We Dongzhou people have a strong taste, and the dishes they cook are dark, spicy, salty, and generally not refined enough. Is it a bit wrong to use food as an entry point to attract foreign tourists." He smiled and said: "I only represent my personal opinion."

  Although Su Qing doesn’t like to eat Dongzhou’s local dishes very much, she always stands by Xu Chunliang’s side unconditionally: “Nowadays, I pay attention to the atmosphere of the human world. I’ve been to many places, and Dongzhou is the most humane atmosphere. If nothing else, I have to come here just because of the atmosphere.”

   Xue Meizhen said: "Although Dongzhou barbecue is very good, if we focus on barbecue, will we ignore the cultural core?"

  Su Qing suggested: "You can give it a nice name, for example——Dongzhou in May, looking for fireworks in the world."

  Everyone praised that this theme is full of poetic and picturesque flavors. Xue Meizhen thinks it can be used, but it needs to be more concise.

  Xu Chunliang had an idea: "Just call the fireworks to go to Dongzhou in May."

  On the night of Lu Qi's wedding, two or three videos about Dongzhou barbecue were officially launched. I have to admit the influence of Internet celebrities. After the video was launched, it got crazy clicks and quickly rushed to the hot search list.

  The title that first appeared on the hot search list was Three Two Three Likes Dongzhou BBQ.

  The Dongzhou Culture and Tourism Bureau expected that this video might bring a certain amount of heat to Dongzhou, but they did not expect this wave of heat to come so quickly.

  On the second day after the video was released, there were queues at many barbecue restaurants in Dongzhou. At first, the people in Dongzhou didn’t take it seriously. It’s a big deal to change to another restaurant. The barbecue is basically not much different, but they soon realized that the business of restaurants that have something to do with barbecue is much better than usual.

  Especially the old stone barbecue, which was praised three by two and three. The line lined up for nearly a hundred meters, so the police in the jurisdiction came here to maintain order.

  After Fu Guomin heard about this, he called Fan Lida to experience it on the spot. The two were stunned at the long snake-like queue. Fan Lida suggested that they should go back. In the current situation, they would not be able to line up within two hours.

  Fu Guomin had to lament that the energy of Internet celebrity anchors is too great. One three-two-three would bring fire to a barbecue restaurant. If there were more three-two-three level anchors, it might really turn Dongzhou into an Internet celebrity city.

  Fan Lida took a cautious and wait-and-see attitude towards this, and used an Internet celebrity anchor to bring a restaurant to fire. Dongzhou is not without experience. In the past, a certain lobster restaurant and a certain Northeast cuisine used this method. At that time, there were also a lot of customers.

  The two decided not to line up anymore, so they went nearby to buy some spicy snails, fried a few sticks of stinky snails, sat at a roadside stall and drank beer.

  The two split up, bought good things and came to the roadside stall by the river, and ordered two beers. Looking at the line at the entrance of the old stone barbecue restaurant was still stretching, Fu Guomin sighed: "Crazy, the herd mentality of the people is too serious now."

  Fan Lida said with a smile: "Isn't it? In the past, no one ate this barbecue at all. After such a publicity, it has become hard to find one. But the people who line up are all locals. These young people usually stay at home and basically rely on takeaway for three meals a day. They don't know what fireworks are in the world. When they swiped their mobile phones and saw such an online celebrity restaurant in front of their house, they rushed over to join in the fun."

  Fu Guodao: "They are also filming and helping with publicity."

  Fan Lida said: "They are not promoting, but showing off, for fear that people will not know that he has eaten here. This is the Internet celebrity effect. It spreads like a virus."

  Fu Guomin ate a piece of stinky dry, and felt that it was fried dry, with no characteristics at all. He cursed in his heart what the **** was this, and looked up at the stall of fried stinky dry, huh! There has been a long queue, and at this moment there are at least fifty people in line, following the trend so much that they don't even know the taste.

  Neither Fu Guomin nor Fan Lida thinks that the Internet celebrity effect this time will last. Even the leaders of the cultural and tourism departments are like this, and ordinary people are not aware that their lives have quietly changed.

  On Saturday mornings, Xu Changshan habitually gets up early to buy breakfast. He usually goes to Mashi Street to buy fried bun (饣 it) soup. This (饣 it) soup is a local specialty of Dongzhou. According to legend, it originated from the pheasant soup created by Peng Zu.

   (饣它) soup has a legendary origin of its name. Emperor Qianlong once tasted pheasant soup when he went to the south of the Yangtze River. He asked the chef: "What kind of soup is this?" Soon afterwards, Qianlong issued an edict: Feng Dongzhou (饣 it) soup was "the best soup in the world".

  Although the story is full of legends, the influence of the soup (drink it) is limited to the local area, and few people outside of Dongzhou recognize it. Even the local area is not as popular as the spicy soup.

  But today is a bit different, Xu Changshan saw a long queue at the entrance of the restaurant, and thought something happened in the restaurant, but after asking, he realized that all of them came here to taste (drink it) soup, and most of them spoke with foreign accents.

  Mr. Xu waited in line for an hour and a half to buy breakfast. When he got home, he saw Xu Chunliang dragging his suitcase and was about to go out. He asked him where he was going?

  Xu Chunliang smiled and said: "Didn't I tell you yesterday that the provincial cultural tourism has a one-day meeting in Nanjiang, and Bureau Fan asked me to go there together."

  Xu Changshan remembered that he had indeed said that his memory seemed to be getting worse and worse. He asked Xu Chunliang to eat before leaving. Xu Chunliang pointed to his watch, indicating that it was too late, and took a few buns to eat on the way.

  Xu Changshan originally wanted to talk to his grandson about queuing up today, but when he saw that he was in a hurry to catch the car, he stopped talking, wondering why the breakfast shop on Mashi Street suddenly became popular?

  Xu Chunliang took the subway to the high-speed rail station and obviously felt that there were a lot more people on the subway today. It stands to reason that today is Saturday. There should not be so many passengers during this time period, and he also heard a lot of foreign accents.

  Xu Chunliang took out his mobile phone and looked at the hot search list. Dongzhou barbecue was nowhere to be seen, but there was still a hot search related to Dongzhou—Fireworks will go down to Dongzhou in May.

  (end of this chapter)