Greenery Reverses The Madness

When the plane started to take off, Ye Yifeng was lying on the small double bed and was about to watch a movie, but he found Tang Mo's expression of being worried.

What's wrong? Auntie is here?

Tang Mo turned to look at him, and told Ye Yifeng what happened.

In the past two years, Ye Yifeng has endorsed Nike among the brands.

Although Adidas has been trying to poach him, it has never been successful.

Nike formally sent a warning letter to Wasserman yesterday, because Wasserman is Ye Yifeng's manager.

The reason is that Ye Yifeng's personal brand has started to launch sportswear and sneakers in the last week from trendy casual wear and men's shoes.

In this case, brand owners will turn a blind eye.

But Ye Yifeng's sweeping everything from trendy brands to sports brands has reached the verge of breach of contract.

For example, there will be exclusivity clauses in the endorsement contracts of clothing brands. Simply put, you can no longer endorse Adidas, Puma and other industry brands after signing Nike.

But there are also class subdivisions.

For example, Ye Yifeng also endorses high-end men's clothing brands.

Top luxury, high luxury, light luxury, high street, fashion, sports, etc. all have different audience groups.

As far as clothes is concerned, Ye Yifeng's endorsement has already filled up his seats.

In other words, it is impossible for more clothing brand sponsors to ask him to speak, unless it is a replacement of the same grade.

In fact, Nike gave Ye Yifeng a very lucrative contract.

This year, Nike and Ronaldo signed a contract with a sky-high price of more than 15 million euros per year.

Since Ye Yifeng signed the contract in 2014 to this year, his endorsement fee has risen to 8 million euros per year.

At the same time, it is also planned to increase the contract to 10 million euros next summer, and there are voices to sign him with a lifetime contract.

In the past impression, Adidas has a greater influence in the field of football, and Nike has a greater influence in the field of basketball.

But in recent years, Nike has been catching up in the football field. According to market statistics, more than half of the world's 100 most valuable players wear Nike sneakers, followed by Adidas, and then Puma and other brands.

Because of this, the conditions given to Ye Yifeng when signing Ye Yifeng were higher than those of other companies.

Nike is very clear that Ye Yifeng does not have the global influence of C Ronaldo, and his main market influence is in China.

But now Ye Yifeng's personal brand is clearly in conflict with Nike's products.

Almost head-to-head competition.

This warning letter is to warn Ye Yifeng not to promote his personal brand products in person.

Including but not limited to his promotional images in his personal brand store.

Otherwise he faces breach of contract prosecution.

The reason why Nike has done so freshly is that they have received the financial report of Ye Yifeng's personal brand.

The profit of the four-quarter cycle across the year is about 40 million yuan.

This is completely inferior to the endorsement fee they gave Ye Yifeng.

Tang Mo can't weigh the interests between the two now.

Ye Yifeng said to her after hearing this: Can I terminate the contract with Nike?

Tang Mo already knew Ye Yifeng very well, but he was still shocked by his words at this moment.

You are more rigid than Nike!

She shook her head and said, It's best not to, the contract can't be renewed until next summer when it expires.

But is it necessary? will lose a lot.

Ye Yifeng touched her smooth and soft hand and smiled, It's okay, I don't like being strangled by people.

Looking into his bright eyes, Tang Mo instantly understood his mind.

Although Ye Yifeng was a hands-off shopkeeper, he naturally saw Tang Mo's hard work in the past two years and kept it in his heart.

At this time, let him draw a clear line with his personal brand image. He may make more money from Nike in the next year or two, but his personal brand will develop very slowly.

In the past two years, it has grown from an annual profit of 10 million yuan to an annual profit of more than 30 million yuan, which is a very terrifying growth rate.

Ye Yifeng has confidence in Tang Mo.

Confidence does not come from blind trust, but from increased income.

He also remembered that Tang Mo had told him that once his personal brand could gain a place in the market in China, the value of this company would be beyond imagination.

Tang Mo was moved in his heart, but he didn't say anything more.

If Nike thinks that 10 million euros a year can bind Ye Yifeng, she will make Ye Yifeng's personal brand a market value of 100 billion!

Well, first set a small goal.

Listed within two years, hit the market value of tens of billions first!

Once the small goals are completed, challenge the big goals.

Within five years, hit the market value of 50 billion!

Before Ye Yifeng retired, he had a market value of 100 billion!

 …

Ye Yifeng has his own staunch side in some things.

When he landed in Madrid, he first announced on his personal social platform that he would not renew his contract with Nike in the summer of 2017.

One stone stirs up a thousand waves!

From the perspective of the contract, he will no longer promote his personal brand in person until the contract expires.

But after the news came out, other places did not know, and the Chinese market reacted the most violently.

After Chinese fans understand the reasons for his non-renewal, many people will pay attention to his personal brand.

Nike continued to use Ye Yifeng to promote in the Chinese market, and at the same time sued Ye Yifeng for breach of contract!

Because Ye Yifeng has promoted his personal brand in the past year, and the news that he publicly announced that he would not renew his contract with Nike also hurt Nike.

On the day of Ye Yifeng's official announcement, Nike's stock price fell by 2%.

The decline was modest, but the market had already responded first.

Because no matter whether Ye Yifeng is poached by Adidas next summer or signed by other brands, it will be very unfavorable for Nike in the Chinese market.

When the news that Nike sued Ye Yifeng came out, Nike's stock price fell another 2%.

Because this is a lose-lose result.

At the same time, Ye Yifeng's fans launched a campaign to boycott Nike.

When Ye Yifeng was training for a new project in his new home in Madrid, he was like a child walking into a playground.

A wider climbing treadmill.

Next to the swimming pool on the first floor of the villa, a pool with artificial waves is specially built. Ye Yifeng can swim against the waves in it, experience stronger resistance, and the waves fly up.

Outside the villa there is a small open-air swimming pool, a wide lawn, Tang Mo bought a go-kart, Ye Yifeng can race from the front yard to the backyard...

In the gym, Wasserman gave him a set of passing training equipment that he liked very much.

In a circular space with a diameter of ten meters, every one meter of the surrounding walls is a sensing unit.

When Ye Yifeng stood in the middle and started training, a unit on the surrounding walls would light up, with numbers counting from milliseconds on it.

When Ye Yifeng kicks the ball towards the lit wall and hits it, the lights will turn off. At the same time, who knows which unit's wall will light up and start timing, maybe on his side, maybe behind him.

Only after he kicks the ball against the lit wall does he jump to the next one.

When he started training, he could hardly be distracted for a second, pass the ball, stop the rebounding football, and at the same time observe the next unit that lights up, quickly adjust and pass the ball, repeating the cycle.

This can improve his footwork and precision in one kick, and at the same time cultivate the habit of constantly observing the situation around him.

Going fast at first, prone to pass errors, then the lit walls don't turn off the lights, and the timing is on.

Later, he slowly found out the feeling, and he trained faster and faster, trying to reduce the time for the average pass to hit the accurate wall to less than 3 seconds.

He also set a goal for himself. At the end of this season, he can reduce the average pass time to hit the correct wall in this training to less than two seconds, and at the same time ensure a 100% pass success rate!

Lawsuit-ridden, Wasserman would help him out.

He didn't even need to show up.

The worst result is losing money.

The best outcome is nothing.

The general result is to terminate the contract early without losing money.

European media attacked Ye Yifeng, thinking that he did not respect the spirit of the contract.

Ye Yifeng didn't read the reports himself.

But Tang Mo fought back against the media reports on social platforms.

The European media are a bunch of blind men and double-standard dogs.

Ronaldo, the top brand under Nike, still has a personal brand. The promotional videos released every year show off his dance moves in person, and he also goes to physical stores to host activities in person.

Nike don't even dare to put one!

When it was Ye Yifeng's turn, he thought he could handle it, and sent a warning letter on the line.

If we don't compete with you for the international market, we will never show mercy to how much we can get back in the Chinese market!

wait and see.

In the eyes of the outside world, Ye Yifeng is in the vortex of public opinion, but he himself is not disturbed, because the matter does not require him to come forward.

Go to court, Wasserman.

No one besieged him on social platforms, but the media attacked him in reports.

Whether to fight back depends on Tang Mo's mood, Ye Yifeng doesn't worry about it.

In view of Ye Yifeng's FIFA match day, Simeone put Ye Yifeng on the bench in the third round of La Liga to challenge Celta as a guest.

Ye Yifeng was a little depressed, he really wanted to go on stage to waste time to open the bonus pool.

However, since Simeone has a protective attitude towards him, of course he is not good at making unreasonable demands.

Celta, who ranked sixth last season, started the season with a hip pull.

Losing to newly promoted Leganes first, and then being educated by Real Madrid, they fell into the relegation zone at the start of the league after two consecutive defeats.

Host to defending champions Atlético de Madrid.

Apart from Ye Yifeng not appearing on the field, Atletico Madrid has no reservations for other positions.

Gameiro and Griezmann form a double striker, Carrasco and Koke one left and one right, Saul and Gabi partner in the middle.

The midfield configuration has returned to the usual style of play in the past few years.

But the effect is very general.

The situation that Ye Yifeng and Gameiro did not call also happened between him and Griezmann.

On the scene, Atletico Madrid has a slight advantage, but the quality of offense is not flattering.

There is no creativity, and it is clear that it is a tough guy advancing by engineers.

After the two teams shook hands and made a draw in the first half, Simeone asked Ye Yifeng to stay on the court to warm up.

Before the start of the second half, Ye Yifeng was ready to come off the bench.

He will replace Gameiro.

The home team fans at the scene booed, and at the same time, the Celta fans who were very close to Ye Yifeng chanted a name for him.

Ronaldo!

It should refer to C Ronaldo.

Ye Yifeng feels that these Spanish fans are really fickle!

You called me Messi last season, and Ronaldo this season.

Is it going to be called Neymar next season?

Neuropathy!

In UEFA's selection of the season's best, he lost, not just to Ronaldo.

But he won both the Champions League and the league last season!

Not angry at all.

On the contrary, I am full of confidence!

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