Happy Tycoon

Although Yang Jing doesn't know much about luxury goods, he still knows some celebrities in the luxury industry. For example, Bernard Arnault, who is known as the king of luxury goods in the world, relied on LVMH to enter the top five of the Forbes Global Rich List for the first time in 2018 with a net worth of US$72 billion. ranked fourth.

To be able to rank fourth in the world in terms of luxury goods is already quite impressive.

In the past, Yang Jing could only think about those luxury goods that cost tens of thousands or hundreds of thousands in his dreams. Later, after reconciling with Ge Ge, he was often dragged by Ge Ge to buy things in various luxury stores. Really feel the luxury of luxury!

A shirt costs 28,000 yuan, Yang Jing sometimes thinks, isn't it just two sleeves, five openings and a collar? Why is a Givenchy shirt so expensive? From childhood to adulthood, the most expensive shirt Yang Jing wore was only 68 yuan.

Therefore, from then on, Yang Jing gradually began to pay attention to luxury goods. Although he didn't deliberately understand it, he was well aware of the huge profits in this industry.

It's a bit far away, because Yang Jing began to pay attention to the luxury market, so he knew the names of several people through Bernard Arnott.

For example, Yves Carcelle, who has followed Bernard Arnault since 1989.

Since the thirty-six-year-old Bernard Arnault mortgaged his family business in 1984 and acquired Dior, which was twice the size of the family business, the future king of luxury goods has been out of control . In 1987, he merged Louis Vuitton and Moët Hennessy to form LVMH, the number one luxury group in later generations.

Jia Shijie Casselle joined LVMH in 1989. It took him only one year to become the CEO of LVMH. He is the biggest contributor to the group's global expansion, especially in China. It is no exaggeration to say that without Jia Shijie Caselle, there would be no Louis Vuitton's tens of billions of dollars in sales and the world's largest luxury brand today.

The importance of Jia Shijie Casselle to LVMH was reflected immediately after he stepped down as CEO of the group. In 2012, the world-renowned CEO stepped down as CEO of LVMH due to physical reasons. As a result, as soon as he retired, the growth rate of Louis Vuitton immediately slowed down. As the most important market in China, Louis Vuitton still had a brand crisis. Although the brand tried to adopt hunger marketing and the strategy of removing LOGO, But it failed to change its slowing trend in the slightest.

Later, his successor, Jody Constance, retreated directly after taking office for less than a month, becoming the shortest-lived CEO in the history of LVMH.

This is enough to see the importance of Jia Shijie Caselle to LVMH.

Unfortunately, in 2014, Jia Shijie Caselle, who was only 66 years old, died of cancer. But now, Jia Shijie Caselle, who is only 40 years old, is still in good health. Find him at this time. With his ability and Yang Jing's wealth, he will soon be able to buy a lot of luxury goods. product brand.

You must know that the reason why LVMH was able to rise and acquire a large number of luxury brands in a short period of time, 90% of the credit is due to Jia Shijie Caselle.

In addition to Jia Shijie Casselle, there is another executive who has contributed to the rise of LVMH and is also outstanding. This guy is the current CEO of LVMH Michael Burke.

This guy is no worse than Jia Shijie Casselle, and he is also a direct descendant of Bernard Arnott.

Michael Bulko himself is Bernard Arnott's favorite student. Long before Bernard Arnott formed LVMH, he served as an executive in a company under Bernard's name. He later joined Dior, which was then acquired by Bernard.

Between 1993 and 1997, Michael Burke served as President and Chief Executive Officer of Louis Vuitton North America. Subsequently, he became the global managing director of Christian Dior, and took charge of Fendi in 2003, turning Fendi, a family business, into a luxury company with efficient management and high profits under Lu Yiming. In February 2011, Michael Bulke was appointed CEO of Bulgari.

Later, after the death of Jia Shijie Cassel, the new CEO, Jody Constance, was defeated in less than a month. Michael Burke took over the position of LVMH CEO and led LVMH to rise again. Successfully pushed LVMH boss Bernard Arnott into the top ten of the Forbes list of the world's richest people.

These two former LVMH CEOs are both quite good senior professional managers, but one has not been discovered by Bernard yet, and the other has not yet grown up even though he is a direct descendant of Bernard.

It doesn't matter, dig out these two people, let Jia Shijie Caselle lead the team, Michael Bulko assists, and with his huge funds, it shouldn't be difficult to acquire those luxury brands in Europe in a short period of time .

Yang Jing wrote down the names of these two people, and the company they were working for now, and asked Henry Williams to find a headhunting company to poach people.

If these two can be recruited, let them be in charge of the luxury brand of KY investment fund. Anyway, they have no access to the core of KY investment fund, let alone Evil Dragon Fund. Use them to control KY investment fund Its secondary subsidiaries are no problem.

Once the two of them do well enough, then they can use these acquired luxury brands to negotiate with Bernard Arnott, at least they must become the controlling party of LVMH, right?

Of course, on the premise of acquiring the original luxury brands under the name of LVMH, the luxury brands of the later Richemont Group and those luxury brands under the name of Kering Group must not be forgotten. Hanging on a tree, the Kering Group, Richemont Group, and KY Investment Fund of later generations must also join in.

Maintaining a detached position is the core of Yang Jing's development strategy. No matter how the three major luxury groups fight in the future, as the main shareholder of the three major luxury groups, I will not interfere with your competition. I will only intervene when there is a life-and-death crisis, otherwise I will maintain a detached position.

This is not only applicable to the luxury goods industry, the large companies that KY investment funds currently control shares must also maintain such a detached position. Of course, if it is an enemy, then it will not hesitate to suppress it to death, for example, the Boston consortium that has shown signs of the enemy