Hardy Empire 1945

Chapter 107: Unstoppable Enthusiasm

Tyler asked Hardy what the mafia was like. Hardy couldn't help laughing. The girl was quite curious.

Chong Taylor hooked his fingers.

Taylor hurried over, and Hardy whispered in Nizi's ear, I'm the mafia, are you afraid?

Taylor's eyes widened.

Showing a shocked expression.

Hahaha~~~!

Hardy laughed.

Taylor knew instantly that Mr. Hardy was teasing himself.

Actually, there is nothing mysterious about the Mafia. They are all people. I do know them. Don't tell me this secret. Hardy whispered in Taylor's ear.

when speaking,

Hardy's breath sprayed into the little girl's ear, making Tyler feel itchy.

When she raised her head, her face was already a little red.

Mr. Hardy, how long will you be in New York? Taylor asked.

It may take a few more days, and there is some business to be dealt with here. Hardy was talking about the TV factory.

Mike agrees with the installment payment model he proposed. If he is determined to sell according to this model, Mike is responsible for finding a cooperative bank. With the contacts of the Corleone family, it is not difficult to find a cooperative bank.

One more thing is, Ava Gardner and the others are coming to New York soon. The Red Dead Redemption crew will promote in major cities. New York is the last stop. After the New York publicity is over, Red Dead Redemption will be officially released. .

Hardy is going to wait for them here to see if there is anything they can do to help, and then go back together.

Tyler knew it was funny how Hardy would be in New York for some time so she could see Mr. Hardy once in a while.

Then can you come to see me often? Taylor asked in a coquettish tone.

Of course, as long as there is time. Hardy agreed with a smile.

After dinner, Hardy took Taylor back, and the little girl didn't want to get out of the car. The two chatted in the parking lot about how to act these days and what problems they encountered.

High interest in chatting.

Hardy looked at Tyler, It's very late, you have to play tomorrow.

Tyler looked at Hardy resentfully, I just want to stay with Mr. Hardy for a while.

Hardy stroked Tyler's hair, Don't worry, I said I won't leave during this time, I'll come to you whenever I have time.

Tyler looked at Hardy, quickly kissed him on the face, quickly jumped out of the car and ran to the hotel, happy like an elf.

......

Mike and Citibank New York reached a cooperation agreement to carry out installment loan sales of TV sets.

As soon as Hardy came back, Mike told him the good news.

The old godfather had a very good relationship with a vice president of Citibank. He called the other party in person, and the other party felt very good after hearing the godfather's plan. The bank was in charge of the business, and the interest-free loan was used to buy the TV set. The TV manufacturer paid the interest part. For banks, it is a very good business, and it is a business that can make a profit without losing money.

And there are two benefits.

One is to increase business volume.

If there are 1,000 people handling this business, they are equivalent to making 1,000 loan orders. If there are 10,000 people, that is 10,000 loan orders, which will increase a large number of customers.

Don't underestimate small customers. Small customers are also customers. When these people are familiar with Citibank and accept Citibank's services, they will be the first to think of Citibank when they will handle the loan business in the future.

The second is to expand publicity.

When this business is launched, Citibank will inevitably attract attention. The TV factory promises to advertise in the newspaper. Citibank is one of the cooperative units, which is equivalent to advertised for Citibank virtually.

In the New York Times the next day, the headline on the front page of the advertisement was Moving a 0-yuan TV home, it's better to act immediately if you are excited.

Photo is a beautiful TV.

advertisement introduction,

New York MEBO TV Factory will cooperate with Citibank to handle interest-free loans for the purchase of TV sets.

Ordinary people make a 30% down payment, $38, and pay off the rest of the loan in nine months, $10 a month, without paying a penny of interest.

Soldiers have a bigger discount. They don't need to pay a penny and can take the TV home directly. The loan is paid in 12 installments, with a monthly payment of $10 and a final payment of $17.

The only requirement for people buying a TV is to prove that they have a regular source of income.

Inside the TV factory, trucks were pulling out TV sets. Mike looked at the trucks that drove away and said to Hardy:

Now we have 3,000 units in stock in our warehouse, and I hope these TVs will be sold out within two weeks.

Mike, your thinking is too conservative, I don't think it will be more than a week. Hardy said with a smile.

A week, so fast? Mike asked in surprise.

Actually, I've talked a lot for a week. Don't underestimate people's purchases. People's pursuit of entertainment has always been very strong, but they didn't buy it because they didn't have money. Now there is a chance to get a TV set at such a discount. I believe many People will be moved. Hardy said.

Citibank has eight offices in New York.

Some people found that there was a long line out of the gate of the bank early, and the end could not be seen.

Passersby are curious to inquire.

What are they doing, is Citibank going to collapse and people are lining up to withdraw money?

Haven't you read the newspaper? Interest-free loans to buy TVs in installments? These people are all here to line up to buy TVs. I heard that soldiers can buy TVs with 0 down payment.

0 down payment, don't you want a penny? The man was stunned.

Yes, you don't need money for TV. You can pay $10 a month in the future, but you must be a soldier.

The man was immediately excited, I was discharged from the army last year, I am qualified, my wife has long said that she wants to buy a TV, but it is really difficult to come up with so much money at once, this activity is really good.

Then I advise you to go home quickly to get your military ID and your work certificate. Look, there are so many people queuing up here, I'm afraid you won't be able to get it if it's too late.

The man walked away in a hurry.

The bank is finally open.

The staff were also taken aback by the dark crowd, and the guests flocked forward, all of whom came to buy TVs.

I want a TV, I have a job, and this is my down payment. A man took out his work certificate and handed it to the staff.

The staff quickly helped him with the formalities, and the man happily took a TV at the door with the certificate.

Another person stepped forward. This person took out his military card and work certificate, and the staff went through the loan procedures directly. This former soldier really took away a TV without a penny.

Mike and Hardy drove to the gate of the bank. When Mike saw this hot scene, he was a little stunned.

Hadi, you're right, people's buying enthusiasm is really high. Mike said.

It looks like our inventory won't last for three days, but what should we do next? Mike frowned again.

Hardy smiled.

This is also simple. If you can't buy it this time, let the customer go through the loan procedures in advance and leave the address. If it is in the New York area, when the TV is produced, we can deliver it directly to the door. If the distance is too far, we will notify the customer by phone. Come pick up the goods.

Mike heard this was a really good idea.

first day.

Eight bank branches handled more than 1,500 transactions. Half of the TV sets were sold, and the next day became even more popular. The remaining 1,500 sets were snapped up in the afternoon.

After hearing the report, Mike muttered, I thought I could last for three days, but now I haven't even lasted two days.

Mike was only excited at the moment.

Soon there was news from the bank that many customers who did not buy TV sets are now stuck in the bank, saying that there are too few TV sets, and they also want them.

Hardy had given Mike an idea before, and Mike arranged it without hesitation, let the bank continue to handle the loan business, and told customers that when the TV was produced, they would be notified to receive it, and this activity would continue.

The customers stuck in the bank have finally recovered, and people continue to take out loans without interest anyway, so it doesn't hurt to wait a few more days.

Factory office.

Mike, Professor Ward and Hardy are all three shareholders here, listening to the manager's report on the sale.

The sales manager finished reporting the current situation, and the three bosses were very happy.

Mike said with a smile on his face: Our previous inventory of 3,000 units has all been sold out. The bank has processed more than 2,000 scheduled loans today. The activity has not stopped. I believe that orders will continue to come in the future.

The production cost of our TV set is $58, the wholesale price is $85, and our profit per set is $27, and this direct loan sale, although we pay the interest, advertising fees, and possible bad debts in the future, can Our selling price is $127, which overall is a lot higher than wholesale profit.”

I estimated that the annual output of 40,000 units was originally a profit of 1.08 million, and now the profit can be increased to about 1.6 million.

Mike said and looked at Hardy, Hadi, your idea has not only greatly increased our sales, but also increased our profits by more than 30%. I have to say that you are the most powerful sales genius I have ever seen.

We are partners, the company owns half of my shares, and the company makes money as much as I make money. Hardy said.

Everyone laughed.

Mike continued: Hadi, I have an idea to expand production. Our TVs are selling so well, and the bank has a large loan contract. We can use the contract to mortgage the bank and lend a sum of money.

My idea is to directly launch 17-inch TV sets. I have calculated with Professor Ward that the production line of a 17-inch TV set is about 800,000 US dollars, and the annual output is about 20,000 sets. I plan to launch 2 sets directly. The production line has an annual output of 40,000 units, so our scale can reach 80,000 units, what do you think?

Hardy knew that Mike would not be able to expand production, which is a common problem with almost all entrepreneurs.

I agree, Hardy said.

Hardy knew that television represented the future direction of entertainment, and this business would not be outdated for at least a few decades, and it would be difficult to lose money.

Mike's enthusiasm is so high, how could Hardy stop it.

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