Hardy Empire 1945

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Hardy took Taylor back to the hotel. As soon as he entered the lobby, he was stopped by the lobby manager, Mr. Hardy, someone has left a message for you.

Oh, who is it?

Hardy was a little surprised who was looking for him, could it be Mrs. Lauder?

It's Mr. Johnny Fontin. The manager said respectfully.

Johnny Fangting?

How did he know he was in New York.

No one would have thought that things would be so coincidental. He saw Mrs. Lauder, and Mrs. Lauder inquired about his situation, and it was passed to Judy Garland, who told Johnny Fangting.

Hardy originally wanted to come to New York for two days and accompany Taylor back. He didn't intend to disturb others, but by chance, people in New York knew his whereabouts.

Hardy called back the phone he left, and Fang Ting's voice came from inside, with excitement and respect in his voice, Mr. Hardy, I didn't expect you to come to New York, I just went to the hotel, the hotel said you were out, I Just leave a message.

Judy Garland and I are going to hold a small party in my little villa, and I invite you to attend and please enjoy the sight.

Hardy thought about it.

He smiled and said, Okay, can I take someone there?

Of course no problem, I'll pick you up later. Johnny Fangting said happily.

......

And at Mrs. Lauder's house.

The husband and wife are discussing the acquisition of Hardy.

Joseph, do you think we have to agree to Mr. Hardy's acquisition, so we will lose Estee Lauder? Mrs. Lauder asked worriedly.

Listen to your tone, are you tempted? the husband asked.

Mrs. Lauder's distressed soft forehead: Mr. Hardy is a multi-millionaire, if he can invest in our business, I believe that the company will have a great leap in a short period of time, relying on us to accumulate a little bit, I'm afraid it will take many years to improve.

Think about our experience of entering Fifth Avenue this year,

We found a lot of relationships and spent all the money to get a special counter. How difficult would it be to promote Estee Lauder and even make it an international brand.

Joseph sighed slightly. In order to open this counter this year, the couple worked hard and finally succeeded.

How many shares do you think is appropriate to sell, the other party wants to invest, I am afraid it is for the major shareholder. Joseph said.

Mrs. Lauder hesitated again.

She really wanted Estee Lauder to rise quickly, but she was afraid that she would lose it after Estee Lauder's rise, and she was worried about gains and losses.

What do you think of thirty percent? Mrs. Lauder asked tentatively.

The husband shook his head.

Mrs. Lauder also knew that she gave less, after all, such a big rich man, this stake must not be looked down upon.

Sixty percent, this is my bottom line, but I want the right to make decisions. Mrs. Lauder gritted her teeth.

Joseph thought for a while, How about we go talk to Mr. Hardy and find out what he means before making a decision?

Mrs. Lauder immediately decided to meet Hardy.

But when they drove to the St. Regis Hotel, they saw Hardy and Taylor walking out of the hotel with a few people beside them. The two looked at each other and hurriedly greeted them.

Mr. Hardy, do you remember me? Mrs. Lauder asked with a smile.

Ah, of course, Mrs. Lauder, I didn't expect you to come over so quickly. I was about to go to a party. After speaking, Hardy pointed to Johnny Fangting and Judy Garland next to him.

Mrs. Lauder saw the two clearly at this moment, and was taken aback. Johnny Fangting and Judy Garland, these two are real big stars.

At this moment, he no longer doubted Hardy's identity.

I'm really sorry to disturb you. Mrs. Lauder stepped back a little cautiously to give way.

The current Mrs. Lauder is not the head of an international brand in later generations, but the owner of a small company that produces cosmetics.

Hardy looked at Mrs. Lauder and her husband and said with a smile, Why don't we go to the party together?

Ah~~!

Hearing this sentence, Mrs. Lauder was very surprised. She had never attended such a big star party, and immediately became excited.

Is this appropriate? Mrs. Lauder pretended to be reserved.

Johnny Fangting next to him also opened his mouth to invite the two to the party. Hardy was the party's guest of honor, and Johnny, the person he invited, naturally invited them as much as possible.

The group drove to Johnny's villa.

In Johnny's small villa, there were already twenty or thirty people here, all of them from the entertainment industry. When Hardy took Taylor into the villa, these people stood up and applauded.

The party was very lively. Everyone was talking, laughing, drinking and chatting. All people in the entertainment industry had a common language. Hardy was the owner of a film company. These people were very flattering to Hardy. two sentences.

Mrs. Lauder and her husband were sitting in the corner, looking at Mr. Hardy, who was like a star holding the moon, thinking that Mr. Hardy might not have time to take care of him tonight.

Mrs. Lauder looked at the other stars again, wondering if she should go up to chat with them and get to know them, so as to broaden her network and lay a foundation for the future.

Just then Hardy came over.

I'm sorry, I know you are not familiar with them, and I brought you here. Hardy said.

Ah no no, it's our honor to be able to participate in this kind of party. Mrs. Lauder said quickly.

Hardy sat down and said, Mrs. Lauder, do you have any thoughts on my proposal during the day, and are you willing to accept my acquisition?

I don't know how Mr. Hardy wants to buy it? Mrs. Lauder asked.

I invested to buy some shares, and Estee Lauder will continue to be operated by you. Hadi said.

Hearing what Hardy said, Mrs. Lauder breathed a sigh of relief, at least the other party didn't want to swallow her completely, the rest was the question of how many shares.

Hardy is optimistic about Estee Lauder. In fact, he is optimistic about Mrs. Lauder. There are many cosmetic brands. Why are there only a few successful ones in the end? In the final analysis, there are differences in the ability of managers.

Time magazine once rated the 20 most influential business wizards in the 20th century, among them Mrs. Estee Lauder, and Mrs. Lauder was the only woman in the 20.

From a small business of tens of thousands of dollars to a large company of hundreds of billions of dollars, how many winds, snows and rains have to be experienced in the middle, and Mrs. Lauder's success is enough to show her ability.

How many shares does Mr. Hardy intend to take? Joseph asked.

I hope it is 80%. However, I can hand over the management rights to you. This can be written into the agreement. As long as it is not a major event that threatens the life and death of the company, the company will be responsible for everything. Hardy said.

Hearing 80%, the hearts of the couple sank, and they said that they guessed right, and the other party was really a lion.

You want too much, I'm afraid we can't agree. Mrs. Lauder said.

Hardy smiled and didn't say anything about the shares, but changed the subject and said, I want to hear how you will operate next?

Mrs. Lauder glanced at her husband and said, We now have four main products, cleansing oil, face cream, body lotion, and all-in-one moisturizing essence, and we plan to vigorously promote these four products and advertise them in newspapers to increase awareness.

When I have funds, I plan to open a counter in high-end shopping malls in each city. After sales increase, I will continue to develop new products, expand categories, and expand production capacity.

When the funds are sufficient in the later stage, I still want to hire celebrity endorsements and make Estee Lauder a star product. My ultimate ideal is to make Estee Lauder an international brand like L'Oreal.

Hardy nodded from time to time listening to Mrs. Lauder's explanation.

You think you want to run your own business, when will you be able to complete these ideas? Hardy asked again.

Mrs. Lauder was silent.

This, I'm afraid, will take a long time. Mrs. Lauder said.

Hardy smiled.

Do you want to hear about my plans for Estee Lauder, Mrs. Lauder?

Of course. Mrs. Lauder immediately cheered up.

The way of business that Mrs. just said is in the right direction. Unfortunately, the speed is too slow. Why is the speed slow? The reason is that your basic strength is insufficient, and you can only develop a little bit. If you want to develop rapidly, you must raise funds.

Mrs. Lauder helps customers with makeup in the shopping mall. That kind of experiential service really helps to find customers. This model will be retained in the future. In the future, there will be special counters in various places, and each shopping mall counter will have one or two makeup artists.

You can also make some samples. Customers come over and give them a pack or two of samples. These guests bring the samples home and will naturally try it out. If they feel good, they may be able to develop them into customers.

mock up.

This idea shocked Mrs. Lauder.

She was sure it was a brilliant idea.

The world loves petty cheap, and they give women some samples, they will definitely go back and use them, maybe they will become Estee Lauder customers.

Mrs. Lauder mentioned advertising to increase brand value. This concept is very correct. A company must have brand awareness. My idea is to advertise on a large scale in newspapers, magazines, and even TV and movies to promote Estee Lauder's brand awareness. .

Newspapers should choose big newspapers like the New York Times. For magazines, I can let Playboy publish a page. Beauty and cosmetics will always complement each other. TV commercials are very popular now. Use Estee Lauder products under makeup.

You can even shoot a movie alone in the future, such as Estee Lauder Breakfast, Estee Lauder Angels or something.

Mrs. Lauder swallowed hard.

Using a brand to make movies, this proposal completely shocked Mrs. Lauder.

If it is really promoted as Mr. Hardy said, Estee Lauder will become a well-known brand in a short period of time.

But think about it and know that such advertising investment, the advertising fee will be an astronomical amount.

Before, she asked about advertising in newspapers. A tabloid newspaper costs several thousand dollars a year, while a big newspaper like the New York Times costs tens of thousands of dollars a year. This is why Estee Lauder has not advertised so far. The tabloids are useless and the big newspapers are too expensive. No money.

Hardy continued to fool around.

Mrs. Lauder's idea of ​​asking for celebrity endorsements is also correct. Celebrity effect is the best propaganda tool. Mrs. Lauder, look at the stars at today's party. If they endorse, they will bring Estee Lauder's reputation.

Ava Gardner is my artist, and she is very popular now, so she can be the exclusive spokesperson of Estee Lauder.

As long as any star is popular in the future, please invite which star.

Estee Lauder said in her heart, I know it's good to invite whichever one is popular, but the endorsement fee is probably a figure she can't even think about.

Barbie dolls have now opened counters in major cities across the United States. I remember there are 78 in total. Estee Lauder wants to open counters in all these cities, and the amount of capital required is probably not less than $400,000 to $500,000.

Throwing money again.

If I had money I would do the same.

Mrs. Lauder sneered slightly in her heart.

Unfortunately, all she lacks is money.

After the Estee Lauder brand is established, it will go all over the world and occupy the European market. Mrs. Lauder is talking about making Estee Lauder a brand comparable to L'Oreal.

Before, Mrs. Lauder only thought it was a slogan, but now she knew how difficult it would be to accomplish this goal.

As sales go up, it is natural to establish a larger modern cosmetics production enterprise, and also to have a special cosmetics laboratory. My idea is that Estee Lauder produces all the cosmetics that women can use.

Essences, creams, eye creams, lipsticks, perfumes, eye shadows, foundation creams, cosmetic boxes, eyeliners, essential oils, etc., there are probably thousands of varieties.

This is not enough. We also need to acquire and acquire other cosmetic brands, increase the brand ladder, and form second-level, first-level, top-level different brands to meet the needs of different customer groups.

Mrs. Lauder swallowed her saliva.

If according to Mr. Hardy's words, this company may have to invest astronomical amounts of money. Estee Lauder is still a workshop-style company and cannot afford it at all.

Hardy felt that Mrs. Lauder was a little confused by what she said, and said with a smile.

Mrs. Lauder, to be honest, I operate with the business method I mentioned above. I don't choose Estee Lauder. I can find any cosmetics company, and I can quickly expand the company, quickly occupy the market, and become a well-known brand, do you think? Woolen cloth?

Hardy looked at Mrs. Lauder and said.

Mrs. Lauder looked a little panicked. She is a smart woman, and she naturally knows that the method Hardy said is simply too powerful.

It was the most complete and effective development plan she had ever heard.

It can even be applied to many companies.

Running any business can be successful.

What is Estee Lauder?

There are only four products that she has researched by herself, and now she feels that it is not enough to look at, and any cosmetics company can research them.

Mrs. Lauder gritted her teeth.

Mr. Hardy, we are willing to sell 75% of the shares.

As expected of Mrs. Lauder, she is really decisive. When she finds opportunities and crises, she makes quick decisions.

Hardy smiled.

In fact, he just asked for 80%, and he was also asking for the price, waiting for Mrs. Lauder to bargain. If the operator has too few shares and lack of motivation, the investment money will be wasted.

His bottom line is 60%.

I didn't expect to flicker to 75%.

You're welcome then.

Okay, tomorrow we will negotiate in detail the issues of funding and publicity, and then sign an agreement. Now I will take you to meet these stars in New York, maybe it will be useful for future meetings. Hardy said.

Mrs. Lauder was overjoyed.

Immediately stand up and follow behind.

This is also one of the reasons why she is willing to join Mr. Hardy, because Mr. Hardy not only has money and resources, but also has a huge network of contacts for her.

She can't recognize any star, but these people will only speak respectfully in front of Hardy's first talk.

Now that she's a partner with Mr. Hardy, her identity immediately jumps to a new level.

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