Hardy Empire 1945

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The Rocky Mountain Mineral Water Plant was finally built. Manager Adams asked Hardy to inspect it. Hardy took Andy and others to New Mexico.

There is a large mineral water factory at the foot of the Rocky Mountains. Adams introduced to everyone:

Mr. Hardy, this is the raw water tank. It is mainly used to store raw water, large sediment particles and other sediments in the sedimented water.

Next is the multi-media filter, which uses multiple filtration devices to remove sediment, rust, colloidal substances, suspended solids and other substances with particles above 20 microns contained in the raw water.

It's an activated carbon filter...it's a UV sterilizer...

The mineral water factory produces two kinds of mineral water, one is ordinary drinking mineral water, which can be drunk directly, and the other is sparkling water, which is added with carbon dioxide, which is mainly used in beverages and wine.

Mineral water bottles are made of glass bottles. At present, the plastic technology is not developed. Plastic mineral water bottles will not appear until the 1970s. In fact, glass bottles are better for water preservation, but transportation and recycling are more troublesome.

conference room,

Everyone drank mineral water and chatted.

Well, it's cool and delicious. It does have the feeling of wild iceberg spring water. By the way, can I still add substances? Andy said.

Hardy laughed, Actually, this thing is sold as a gimmick, and the difference is not as big as imagined.

Boss, what do you think is the right price for the water? Adams asked.

This is the biggest topic of the meeting.

There are several kinds of mineral water on the market now, and the price is generally 5 to 10 cents, which is almost the price of a bottle of Coke and a bottle of beer.

The ex-factory cost of Rocky Mountain mineral water is about 2 cents, mainly because the glass bottle is expensive, and it costs about 3 cents to send to West Coast cities such as Los Angeles and San Francisco, plus transportation costs.

If it is sent to cities such as New York on the east coast, the cost may be about 6 cents.

How much do you think the price should be? Hardy asked, looking at the crowd.

Andy thought for a while, I think 10 cents is more appropriate.

Eight cents.

Seven cents.

10 cents.

No one gave a price higher than 10 cents anyway.

Hardy shook his head, Coca-Cola now sells 30 million bottles a year, and its price is 5 cents and beer for 10 cents, how many people do you think are willing to buy a bottle of Coke or a bottle of beer for the price of a bottle of beer. water?

Everyone understands that many people today feel that spending money on water is not worth it. If you want to quench your thirst, you can just take two sips from the fountain.

That's why those mineral water brands don't sell well. They have the wrong positioning. They positioned mineral water as a drink. Hardy said.

Everyone in the office was surprised.

Boss, isn't mineral water just for drinking?

Hardy shook his head, I don't care about others. Anyway, our Rocky Mountain mineral water is not a drink, but a luxury.

Drinking rocky mountain mineral water can improve beauty, enhance physical fitness, live a long life, feel the freshness of nature, and enjoy the gifts of snow-capped mountains, just don't think of drinking water when you are thirsty.

Our sales volume is definitely not comparable to Coca-Cola, so what should we do? If they sell sales, then we will take the high-end route.

......

a few days later.

The new issue of Playboy hits the market.

This is already the fourth issue of Playboy. Now Playboy magazine has become well known and has become a well-known high-end magazine in many people's mouths. The sales of the third issue has reached 200,000 copies.

Since the last issue, advertisements have appeared in the magazine, and more than one, Estee Lauder cosmetics, Barbie dolls, and Maybell TV have all appeared in the magazine.

In the fourth issue, a large space was devoted to the introduction of 'Rocky Mountain Mineral Water'.

The beginning is a beautiful photo of the snow-capped mountains of the Rocky Mountains. The towering snow-capped mountains, mirror-like lakes, and lush green pines and cypresses are like fairy tales.

The Rocky Mountains are the roof of the Americas, covered with ice and snow all year round, far away from any pollution and human contact, pure ice water from melting icebergs, after thousands of years of natural filtration and mineralization of glacial sand layers, in the long natural filtration process , infuses the water here with natural, balanced, pure minerals.”

Rocky Mountain mineral water, after 18 layers of filtration, ultraviolet sterilization, crystal clear and clean water, round and sweet taste, the cylindrical bottle design is simple and smooth, elegant and pure, like a slim beauty, the beauty is suffocating.

Men drink a bottle of Rocky Mountain mineral water every day to supplement the minerals needed throughout the day, which will double the spirit of men and make them healthier, younger and more energetic.

Because it is rich in a variety of pure natural mineral essences, Rocky Mountain mineral water will give women the best care. Using Rocky Mountain mineral water to remove makeup will not hurt the skin, and at the same time, it can replenish the minerals needed by the skin in time to strengthen the skin. Elasticity makes women younger.

Rocky Mountain sparkling water is also an excellent companion for beverages. Drinks prepared with Rocky Mountain mineral water can better reflect the taste of the wine and are very beautiful.

Drinking Rocky Mountain mineral water, what you drink is not water, but health, beauty, the future, and the deepest love from nature.

at the same time,

The mineral water company also advertised in several major newspapers in the United States, and the advertising words were similar to those in Playboy magazine.

The Rocky Mountain mineral water boasted like fairy water.

Although Rocky Mountain mineral water has not yet been listed, it has left a deep enough impression on people that it is high-end.

Drink it not to quench your thirst,

Drinking is health and future, drinking is luxury and face.

As the advertisements spread everywhere, Rocky Mountain mineral water was officially launched for sale. This mineral water is not sold in grocery stores, but directly sold in the domestic market.

A bottle of water costs $0.50 and is rationed to bars, nightclubs, and private reservations are also accepted.

Take the high-end route from the start.

Sometimes people are cheap. The more expensive it is, the harder it is to buy, the more willing he is to try it. In the first week, more than 50,000 bottles of Rocky Mountain mineral water were sold.

If there is this sales volume every week in the future, the annual sales of the mineral water company will reach 1.5 million, the cost of the mineral water company is extremely low, and the profit should reach one million.

Another business is starting to make money, and Hardy is happy.

And there is another good news. Mineral water is selling well, and the stock price of Walsh Mining has risen again. The mineral water company has not been listed, but Walsh Mining has 20% of his shares, which means that he can get 200,000 per year. In this way, Wash Mining is not a real junk stock.

......

One day, Hadi received a call from Heidi Rama, telling him that the script for The Ghost Story had been written, and asked him when he was free to watch it.

Hardy happened to be fine today and drove to Heidi's studio.

There is no one else in the studio, and now it is more like Heidi's private residence. Heidi dresses casually and handed a stack of scripts to Hardy.

Hardy watched it again and found that some parts were not quite similar to the plot of the ghost story of the person he had seen before, some were not as good as the original drama, and some were better than the original drama.

Heidi, I think it is necessary to strengthen the pottery part so that the male and female protagonists can show more affection.

Hardy knows that the part of playing with mud before the ghost is over is a classic in the whole movie.

For this scene, I also specially bought a set of pottery equipment to get a feel for it. Maybe it doesn't feel right, Heidi said.

Hardy was a little surprised.

You also got a set of pottery equipment?

Yes, it's in the next room, I'll show you. Heidi led Hardy to the next room.

There was a set of pottery equipment in the room, and there was a lump of mud on the turntable. There were a few crooked semi-finished mud tires on the shelf next to them, probably made by Heidi herself.

Turning on the motor, Heidi sat on the seat, poured some water on the mud, and began to slowly make pottery. She raised her head and smiled at Hadi: After doing it a few times, I found out that making pottery is actually quite interesting.

But that lingering feeling was not found.

Hadi thought for a while, sat behind Heidi, Heidi's body froze slightly, Hadi grabbed Heidi's hand, and the two played in the mud together.

A subtle emotion grew between the two.

Heidi's body slowly warmed and softened.

suddenly,

She felt the man kiss her neck.

Do you feel it now?

~~Have it.

......

the next day.

Hardy brought Heidi to HD Pictures and found Director Nolan, Here is a script, a fantasy urban romance, you can see it.

After reading the script, Nolan fell in love with the story at once, and said to Hardy excitedly, Mr. Hardy, can you let me shoot this movie?

Oh, that's what I thought.

I'm going to let Miss Heidi Rama be the heroine for this film, and then find a suitable male lead. This time, it will be filmed in color and the investment will be about 1.5 million. It is entirely produced by HD Pictures. Confidence? Hardy asked.

Don't worry, Mr. Hardy, I will definitely make it. Nolan said excitedly.

......

Time flies into March.

Hardy suddenly received a report from the intelligence studio one day.

Boss, you told me to pay attention to Mr. Siegel's situation before, but now there is something wrong with Las Vegas. Henry said.

what's the situation?

Yesterday, Flamingo Casino announced its temporary closure. Today, it has not reopened. During this time, the casino has been losing money. In the past three months, it has lost more than 1.2 million. Mr. Siegel can't stand it anymore, so he announced the closure.

Hardy sighed softly.

Still stopped.

Since the opening day of the casino, Flamingo Casino has had frequent accidents. First, it encountered heavy rain and half of the guests could not come to the opening ceremony.

Then there was a power outage at night, and the central air-conditioning system broke down again the next day, causing all the guests to leave.

In the following days, in order to attract gamblers to come, Siegel also adopted a number of tricks, such as giving mud codes when he came, halving the winnings, discounting hotel stays, and sending meal coupons and a series of preferential measures.

These measures have indeed attracted some gamblers, but this method is obviously to drink poison to quench thirst, make no money from the gamblers, and the operating costs are very high, and they have to lose 300,000 to 400,000 US dollars every month.

After three months of hard work, Siegel couldn't stand it any longer and had to announce that Flamingo was temporarily closed. Siegel's idea was to raise another sum of money, complete all the planned construction, and then open it again. He still believed Flamingos make big money.

For the convenience of reading next time, you can click Favorites below to record the reading record of this time (Chapter 135 Flamingo Casino is closed), and you can see it when you open the bookshelf next time!

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